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Knowledge Library: Global Marketing

Global Marketing Communications: Lessons from Anthropology

Global Marketing

There is something to be said for an “insider” as opposed to an “outsider” point of view when it comes to global marketing communications.

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Offsetting 2010 impacts

Global Marketing

A sustainable initiative - My Tree in Africa - has been launched to give travellers the chance to offset the carbon impact of their flights and do some good in our communities

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US DMA Global Advisory Board (GAB) Extends Worldwide Initiatives

Global Marketing

The US DMA has instituted a Global Advisory Board to provide an enhanced global perspective to US DMA and to shepherd initiatives extending US DMA's service to direct marketers worldwide.

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What's next in Marketing Direct

Global Marketing

I returned from my annual visit to the DMA09 conference in San Diego and would like to share with you some extracts of the following message delivered by the Chairman

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Before you can start marketing you should understand your website and marketing system.

Global Marketing

You should have a step-by-step system and you have to be consistent. Make a list of things to do every day of the week and tic it off as you complete each task.

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Africa - The Preferred Investment Destination

Global Marketing

I was recently privy to information emerging from the Private Equity World Africa 2009 Conference that took place here in Johannesburg, South Africa.

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The US DMA's Global Advisory Board

Global Marketing

In 2008, Winnifred Knight was invited to join the USA Direct Marketing Association's Global Advisory Board. This is an honour extended in recognition of her reputation and experience in the industry. It also reflects Winnifred's expertise as a professional in direct marketing practice and management and her influence in the direct and interactive marketing world.

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2009 And Ahead - Not All Bad News From Economist Dr Azar Jammine

Global Marketing

At breakfast presentations held in Johannesburg, Cape Town and Durban, Caxton CTP and the Newspaper Advertising Bureau (NAB) hosted renowned economist Dr Azar Jammine and co-founder of Caxton, Noel Coburn, to present their take on South Africa's economic and marketing outlook for 2009.

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All Roads Lead Online Convergence and the Future of Advertising

Global Marketing

The single biggest effect of the online revolution will be to remove the existing degrees of separation between us and virtually anything in the world. What ever we wish will be put in finger tip's distance. Every scrap of information, every shred of data will be a mouseclick (and a few dollars) away.

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Customer Service in an International Setting

Global Marketing

Most countries and many organisations throughout the world now view excellent customer service as increasingly important for business success in a growing competitive and global economy. Public services are also under pressure to become more customer focused. The Institute of Customer Service in the UK is currently involved in research to identify how good customer service is achieved by diverse industries, organisations and countries throughout the world so we can offer new insights and visions for World Class Customer Service.

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How to Expand Your Business Globally

Global Marketing

Today's global market demands global action. However, like it or not, you're probably already competing globally - foreign-owned companies are competing with you in your "domestic" markets.

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