TheMarketingSite.com

Knowledge Library: Women - Marketing

5 Reasons to Love Women in Marketing

Women - Marketing

In honour of International Women’s Day on 8 March we’ve highlighted some of the key things we believe make women outstanding in the field of marketing and communications.

Share The Knowledge

Top tips for women in tech

Women - Marketing

As a woman with more than 17 years of work experience in the challenging and constantly evolving tech industry, I have had my fair share of learning experiences over time. These are my top tips for women keen to survive and climb to the top in this exciting and dynamic environment

Share The Knowledge

What do women want?

Women - Marketing

As a segment of the population, women represent a market twice as big as China and India combined. They control $20 trillion in annual consumer spending and drive the world economy. And, according to numerous consumer studies, women make more than 87% of the buying decisions in South Africa.

Share The Knowledge

Women Give Better Service

Women - Marketing

A guy in a big black sports-car whizzed past me - illegally - in the emergency lane, and as he passed I noticed his number plate said “U 1 2 B ME”, (“You want to be me.”)

Share The Knowledge

Women: A Strategic opportunity of the 1st Order

Women - Marketing

A number of the world’s forward thinking companies, acknowledge that women are key to their strategic success and a fundamental corporate performance lever.

Share The Knowledge

The Power Of The Purse

Women - Marketing

It’s no surprise that an US study showed that women make 85% of all brand purchases, as they are more receptive to advertising.

Share The Knowledge

Global survey shows six in ten women consider themselves financially independent

Women - Marketing

Leading global market intelligence firm Synovate has released results from a new study on women and financial independence.

Share The Knowledge

Voice of the People : International Women's Day

Women - Marketing

Four out of ten global citizens still think that women do not have equal rights: this is according to the Voice of the People survey, released by Gallup International for International Women's Day on 8 March. The poll, which interviewed over 60 000 people in 64 countries, also shows that a quarter of the surveyed population thinks education is more important for boys than for girls, although the vast majority expects both genders to contribute to a family's household income.

Share The Knowledge

The mom market - getting inside the heads of a very powerful consumer base

Women - Marketing

Bringing a new life into the world is an exciting and fear filled time. You know that your life is going to change drastically, but are you prepared for the personal and economic costs that come with having a baby?

Share The Knowledge

Gender: The new struggle

Women - Marketing

I have been a regular visitor to the UCT Unilever Institute's research presentations on a wide variety of interesting and thought provoking projects - such as this sensitive and highly emotive study on Gender.

Share The Knowledge

The emerging power of women!

Women - Marketing

Tapping into the power of women can help you generate stronger sales, higher share and greater profits, not only as consumers but as investors, employees, managers and corporate leaders. Leading edge companies who recognise the roaring power of this market are scrambling to get ahead of it.

Share The Knowledge

What Do Wired Women Want?

Women - Marketing

Faith Popcorn, has identified a major trend she calls "EVEolution." "The way women think and behave," she says, "is impacting business, causing a marketing shift away from a hierarchical model toward a relational one."

Share The Knowledge

Popular Posts

Popular Topics

Events

New to the community

Taheya
ATONICORELLIUS
Wholesale SMS
WARREN
allan.l
George
whitemassif
TiaMthethwa1
Criar
Shaun M Jooste
SAMRA
Tswelopele Business Strat
faro
Laurence
MarisaO2
Ulric
Jaco

Connect with us

A Fact a day from Eighty20

Eighty20