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Knowledge Library: Archive

Direct Marketing is Alive and Looking Great in 2008

Archive

What lies ahead for us in marketing direct? The Americas and other countries are optimistic and from talking to various friends in our industry and although there are a multitude of factors influencing our decisions we are moving forward in Relevant, Responsible and Result-driven direct marketing activities. This is good news.

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Target marketing replaces traditional high-spend advertising campaigns, says Professor Kotler

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The days of mass advertising and scattergun TV campaigns are over, according to the worlds leading marketer, Philip Kotler, who says that companies should shift to target and one-to-one marketing in light of increasingly fragmented media channels.

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Is Direct Marketing working for you?

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Many businesses run successful direct marketing campaigns that contribute handsomely to their bottom line.

This article, which brings you the latest information from the USA Direct Marketing Association (DMA), is a positive indication that direct marketing is working and that it will work for you.

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30 Timeless Direct Marketing Principles by Bob Stone

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30 Timeless Direct Marketing Principles by Bob Stone

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DM Advertising Techniques

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Dollar-for-dollar nothing brings in more business than direct marketing used correctly.

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Pitney Bowes Finds DRTV works for business-to-business marketing

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Pitney Bowes Inc., Stamford, CT, began airing a new flight of DRTV spots this month as part of its ongoing campaign to reach the small office and home office (SOHO) markets that are difficult to reach through direct mail.

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Just 16 steps will take you to the top of the Direct Marketing ladder!

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Creativity in direct marketing starts with analytical thought. I will define the principles as I see them, to take away with you and use as a checklist when you sit down to have your own great ideas.

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