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Knowledge Library: Emerging Markets Marketing

Driving Sales Among Bottom Of The Pyramid Consumers

Emerging Markets Marketing

Advertising has come a long way since the first paid for advertisement appeared in a French newspaper known as La Presse back in 1836. The motivation behind this move was simple, by including paid for advertising, the paper was able to not only lower the price of the paper, but also extend its readership and increase its profitability.

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Township Stories Offers New Insight Into Future Markets

Emerging Markets Marketing

Townships are a marked South African phenomenon. People that reside in them are often seen as one indistinguishable mass with little consideration as to how lifestyles, areas, mindsets and perspectives differ.

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Implications Of Uneven Development In Townships

Emerging Markets Marketing

In the last two years, INFUSION (formerly Culture Cruizing) has conducted continuous research in 7 townships in order to better understand lifestyle trends and social dynamics in the townships.

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Roots 007 Reveals New Shopping And Media Behaviour Insights

Emerging Markets Marketing

South Africans love fast food and health supplements; cannot live without cell phones; enjoy community newspapers, and regularly stock up on food and groceries. These are just some of the insights gleaned from the Newspaper Advertising Bureau's (NAB's) latest ROOTS 007 research, independently conducted by Research Surveys.

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New Market Opportunities In Servicing South Africa's Poor:

Emerging Markets Marketing

One can no longer ignore that market liberalisation is forcing executives and social activists to work together to develop new business models that will transform organisations and the lives of poor people everywhere. CK Prahalad's latest work suggests that many corporations have started to pay attention to customers at the bottom of the economic pyramid, and furthermore, companies and NGO's are trying to learn from and work with each other.

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Township economies hit the brand radar screen

Emerging Markets Marketing

With three major shopping centres going up in Soweto and the emergence of a consumer hungry South African middle class, suddenly business people are eyeing the townships as sources of future business growth. Expect a litany of clumsy and misguided attempts to reach into these areas, accompanied by an array of taxi ads that mean little to anybody.

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Marketing Opportunity: Adding value to Stokvels who are sophisticated business entities

Emerging Markets Marketing

The total amount invested annually in Stokvels is estimated to be R5,61 billion and Burial Societies another R6,42 billion. So, do you want to play a part in this R12 billion market with over 8 million members across all LSM Groups? Their propensity to 'save' is high. Their 'collective' new monthly 'cash flow' of contributions is enormous - in excess of R1-billion per month!

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Smart Phones and a Smart Idea

Emerging Markets Marketing

Have you heard of a Grameenphone? Superb idea in Bangladesh!

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