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Knowledge Library: Research & Insights – Kathryn Kure

Privacy, Dark Social & ROI

Research & Insights – Kathryn Kure

Lars Basche, EMEA Digital Lead at Text100 Global Communications spoke to Kathryn Kure of Data Myna about privacy and dark social media, consumer rights, branding and many other items relating to social media marketing and analytics.

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How to lose customers and alienate people

Research & Insights – Kathryn Kure

Social media fails are often pointed out as salutary lessons; the problem generally lies in working out what the take-out for any brand is, apart from the injunction: Don’t fail! It is easy to indulge in schadenfreude – that is, delighting in the misfortune of others.

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