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Knowledge Library: Trade Shows and Events

Do we get full value for conference attendance?

Trade Shows and Events

Getting back to serious work in the New Year means getting the diary for the next 12 months into some sort of order. A key issue here is what conferences to attend, where and why?

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7 Ways to Win with Conference Presentations

Trade Shows and Events

Planning a kick-ass conference involves scheduling presenters to share their wisdom, brand-knowledge and make key corporate announcements. These speakers, their content and how they present are the backbone of a conference.

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Special Offer for TheMarketingSite.com Audience

Trade Shows and Events

ADMA Global Forum - Four co-located conferences. Sydney - 28 July to 1 August 2014. Bringing the World of Marketing, Media and Advertising to you.

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Exhibitions set to claim more of the marketing mix

Trade Shows and Events

With economic growth dominating emerging markets such as the African continent and the BRICS countries, South Africa’s position on the global exhibition landscape is set to strengthen and grow as it meets increasing demand.

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Turn Twitter into your Event Ally

Trade Shows and Events

Using social media as an integrated part of an event strategy is not exactly a new concept, yet it still remains largely underutilised by marketers.

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Tips For The Virgin Exhibitor

Trade Shows and Events

So, you've finally decided to exhibit your product designs, but you're worried about copycats lurking at the exhibition waiting to pounce on your prized creations. Here are a few helpful pointers to help you navigate your way through the intellectual property dilemma many designers face during exhibitions.

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IAEE White Paper Addresses Wi-Fi and Mobile Challenges in the Exhibitions and Events Industry

Trade Shows and Events

Today, the International Association of Exhibitions and Events™ (IAEE) released its White Paper: Wi-Fi and Mobile Challenges in the Exhibitions and Events Industry.

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New CEIR Research Released On Exhibition Trends

Trade Shows and Events

Use of Exhibitions Projected to Grow Modestly in Near Term Exhibitions Highly Valued to Help Meet High Priority Marketing and Sales Objectives

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Your Corporate Conference: Creating Memories that Fit

Trade Shows and Events

So its getting to that time when you as a corporate are beginning to pick your Event Companys brain for new ideas and ways to bring creativity into the annual summer events.

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Van Ryn's Collection Reserve Now On The Lips Of Those In The Know

Trade Shows and Events

South African brandy has been undergoing a dramatic transformation. While the standards of the country's favourite tipple have never been in dispute - in fact, it can be confidently argued that domestic brandies are made according to the most stringent regulations in the world - there's a new surge of excitement and energy in the industry that is generating the creation of luxury, hand-crafted products on a par with the finest cognacs.

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Display Design is the Key

Trade Shows and Events

Exhibitions are among the most effective marketing tools, with one of the highest, easiest to measure returns on investment. However, it is not enough simply to set up a stand. You have to put thought and planning into every aspect of your stand, starting with the design. Justin Hawes, MD of Scan Display Solutions, is also Vice-Chairman of the Exhibition Association of South Africa (EXSA).

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Reed Exhibitions Offer A Few Tips

Trade Shows and Events

Nobody understands more the significant investment, both in time and money, an exhibitor makes when he makes the decision to participate in an exhibition. Leveraging the best out of an exhibition is critical.

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Expo Selling Power

Trade Shows and Events

A massive 81% of leads generated at exhibitions results in sales, according to the Center for Exhibition Industry Research in the USA.

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Expo boost sales call cost-effectiveness

Trade Shows and Events

The cost-effectiveness of exhibitions as sales tools was again underlined in a recent study in the USA, commissioned by the Center for Exhibition Industry Research.

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Reaping the rewards of custom-built stands

Trade Shows and Events

In the pressure cooker of exhibitions, the name of the game is to capture the attention of prospective clients. To this end, many exhibitors commit substantial resources to the creation of custom-build stands.

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The importance of Exhibitions during an economic downturn

Trade Shows and Events

It’s a common reaction to trim marketing, advertising and trade show budgets during a downturn in the economy, but how will potential customers learn about your products and services that fit their needs?

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The Selling Power of Exhibitions and the Statistics to prove it!

Trade Shows and Events

The majority of trade show exhibitors see exhibitions are a fundamental part of their sales and marketing strategies. They rely on events to create dynamic marketplaces in which many thousands of people with shared interests can come together. More and more companies use exhibitions as part of their integrated marketing approach and are shifting a portion of their marketing budgets into Exhibitions.

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7 Steps to Greater Trade Show Sales

Trade Shows and Events

It seems that companies spend, as the late Carl Sagan might say, "billions and billions" on trade shows. But most of the money appears to be spent on promoting, exhibiting and traveling, with very little spent on follow-up.

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