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Knowledge Library: Direct Mail

Delete Three Unwanted Elements From Your 'Direct Mail'

Direct Mail

As marketing professionals we regularly keep check on things to be included in your direct mail content.

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The Universal Postal Union: A Primer for Business on How it Works and Why it Matters.

Direct Mail

Written by Charles Prescott, Vice President of International Business Development and Government Affairs, The DMA; Chairman, Consultative Committee, Universal Postal Union March, 2005

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Direct Mail & Digital Printing a Broad Perspective Creating new Opportunities.

Direct Mail

Bart E.J. Sanders - Business Group Management: Oce-Deutschland GmbH. Buhrs Forum: The Future of Mail' Direct Mail

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98 Direct Mail and Telemarketing Applications

Direct Mail

The purpose of this atricle is to provide a wide range of object lessons, each of which forms a practical example of direct response promotion in action: performing the hard sell, creating good public relations, building customer loyalty.

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Stick to the Basics to Boost Direct Mail results

Direct Mail

When examining a direct mail campaign to determine why it's not performing, a return to the fundamentals of direct marketing will let you identify the problems and see where improvements need to be made.

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Baseball teams play ball with a hand from DM

Direct Mail

Major League Baseball teams are demonstrating how a business database can be used to help both large - and small - market franchises drive group and season ticket sales.

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16 Merchandising Objectives

Direct Mail

Merchandising direct mail differs from must other types of direct mail in that it cannot function independently. The first essential of a good merchandising programme, therefore, it is a good advertisement, promotion piece, or publicity article-or a complete campaign to be merchandised.

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420+ Ways to improve your direct mail response

Direct Mail

A comprehensive list of ways to improve your direct mail response:

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6 Basic types of Retail Direct Mail

Direct Mail

While there are hundreds of different varieties of direct mail used for retail promotion, six basic types account for most of today's volume.

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Direct Mail Coupons Test

Direct Mail

Valassis Communications Inc., a sales promotion company that offers coupons primarily through newspaper inserts, has joined forces with competitor Advo Inc. to distribute coupons through direct mail in seven markets around the country. The move intrigues analysts, who say the effort holds promise for both companies.

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