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Knowledge Library: Publishing

Information – the most valuable commodity

Publishing

In the modern business environment information is paramount. Technology is merely an enabler, but without the correct information, technology can be a hindrance rather than an asset. Decisions about technology can only be based on access to sufficient information.

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A world of engagement

Publishing

Sounds confusing to the average Joe however, to the passionate and engaged individual reading the content, it’s simply a release from reality, a dosage of interest and a valuable keepsake - a “my precious” of sorts.

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Is it Utopia, or can publishers inhabit the “best of both worlds”?

Publishing

The debate as to whether traditional advertising or indeed print itself, has a place in the consumption habits of today’s consumer, continues to battle with the noise around how effective online advertising is and whether there is active engagement in this arena.

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From broadcaster to coffee shop - the new role of the digital publisher

Publishing

Many marketers still think about advertising in digital media in the same way as they thought about placing ads in traditional media - consider the reach, look at the frequency, and then go with the vehicles that offer the optimal mixture of the two.

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Time to lay these digital publishing myths to rest

Publishing

Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips, thanks to the wealth of data we collect in ad-serving systems, Web analytics tools and other digital systems.

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How augmented reality could give struggling print media a shot in the arm

Publishing

As South African newspapers and magazines come under increasing pressure from digital competition, so must they look to digital innovations such as augmented reality to rejuvenate their business models.

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e-Books as disruptive to publishing as iTunes was to the record industry

Publishing

A distribution model to destroy industries; create new ones, change society!

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Leveraging Loyalty to Transform Publishing

Publishing

The publishing world is a mixed bag of news and headlines. In 2009, multiple reports estimated the closure of up to 95 magazine titles. Most notable two consumer mainstays, Conde Nast's Gourmet, a foodie favorite and the bridal bible, Modern Bride, which alone saw a 33% drop in ad revenues.

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Seven Things You Should Know about e-Publishing

Publishing

Ever since Johan Gutenberg invented the printing press, the mass distribution of the written word has been used to inform, educate, entertain, and enlightened the world.

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World Press Trends 2010 - Newspapers and News Publishers

Publishing

According to the just-released World Association of Newspapers and News Publishers' (WAN-IFRA) annual world press trends update, newspaper circulation worldwide fell just slightly in 2009, despite the economic downturn, and the impact of the global recession on newspaper advertising revenues appears to be easing. The report was released on Wednesday, 4 August 2010, at the WAN-IFRA Publish Asia conference in Kuala Lumpur, Malaysia.

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Who will win the battle for paid content?

Publishing

The debate about how, when and whether publishers should charge for the content that they provide is reaching fever pitch.

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Junk Mail Publishing Group leverages print, mobile and online media to lead the charge in classifieds

Publishing

For Junk Mail Publishing Group, which has had an established presence in the South African classifieds industry since the 1990s,

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Recent stats show online readership growing at over 25%

Publishing

There is a school of thought that, in tough economic times, advertisers will increasingly turn towards the digital arena, not only for its affordability but also its measurability.

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A Day in the Life of a Newspaper in South Africa

Publishing

A newspaper takes its first breath on its passing from seller to buyer and from that moment its unpredictable journey has begun.

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