Search Engine Marketing
Today just about everyone uses Google Analytics, either on its own or in conjunction with other tools. There is no doubt that GA is an increasingly powerful tool for understanding what is going on with your site.
In a world where electronic marketing channels are multiplying at such a rapid rate, marketers may be tempted to focus on the major ones and ignore those that have not achieved critical mass.
Google made waves in the search engine optimisation (SEO) market over the past few weeks, with its announcement that it is hiding the search query data of users that are signed into Google rather than sharing the data with websites as it did in the past.
Recently, Google slipped a small change into its Google Analytics software without much fanfare, despite the fact that it will deliver richer and more accurate data about how visitors eventually arrive at your conversion points.
Over the past few years, online search has evolved from a mechanism to bring customers to your website into a powerful tool for researching your customer base’s needs.
Mobile search is emerging as a major opportunity for South African marketers, provided they take the time to understand the mobile Internet and put the right services in place to serve mobile customers.
According to Acceleration Media's SEO expert, Michael Walker, two major trends are sweeping across the search market, bringing with them a host of new challenges and opportunities for online marketers.
Many companies are making extensive investments in search engine optimisation (SEO) without getting the basics right.
Having an effective website is a great marketing tool, exposing your brand to millions of potential users.
The growth of search engine marketing is defying an economic slump that has seen marketers cut budgets across the board, writes Richard Mullins, Director at Acceleration.
Google is urging South African advertisers to maximise their reach, build on Google's search platform, and make the most of mobile advertising in one of the most mobile-friendly markets in the world.
Search engine ranking. How important is it really? Well, if you can never seem to find your web site through search engines, you probably think it is keeping you from success. Not true.