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Smart Phones and a Smart Idea

Emerging Markets Marketing

Have you heard of a Grameenphone? Superb idea in Bangladesh!

The organisation grants loans to rural entrepreneurs in those many Bangladesh villages with no telephone connections. With this small loan, the entrepreneur buys a cell phone (GSM of course).

The cell phones are used by other villagers and the rent charged goes to pay off the loan and the phone call charges and to make a profit. A superb way to connect the whole country by phone and empower the rural people.


Source: Graham Bendell
The Smart Card Society of Southern Africa cc.
E-mail: smartsa@icon.co.za
Phone: (011) 728 4405
Fax: (011) 728 3711

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Township economies hit the brand radar screen

Emerging Markets Marketing

With three major shopping centres going up in Soweto and the emergence of a consumer hungry South African middle class, suddenly business people are eyeing the townships as sources of future business growth. Expect a litany of clumsy and misguided attempts to reach into these areas, accompanied by an array of taxi ads that mean little to anybody.

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New Market Opportunities In Servicing South Africa's Poor:

Emerging Markets Marketing

One can no longer ignore that market liberalisation is forcing executives and social activists to work together to develop new business models that will transform organisations and the lives of poor people everywhere. CK Prahalad's latest work suggests that many corporations have started to pay attention to customers at the bottom of the economic pyramid, and furthermore, companies and NGO's are trying to learn from and work with each other.

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Implications Of Uneven Development In Townships

Emerging Markets Marketing

In the last two years, INFUSION (formerly Culture Cruizing) has conducted continuous research in 7 townships in order to better understand lifestyle trends and social dynamics in the townships.

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Township Stories Offers New Insight Into Future Markets

Emerging Markets Marketing

Townships are a marked South African phenomenon. People that reside in them are often seen as one indistinguishable mass with little consideration as to how lifestyles, areas, mindsets and perspectives differ.

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Roots 007 Reveals New Shopping And Media Behaviour Insights

Emerging Markets Marketing

South Africans love fast food and health supplements; cannot live without cell phones; enjoy community newspapers, and regularly stock up on food and groceries. These are just some of the insights gleaned from the Newspaper Advertising Bureau's (NAB's) latest ROOTS 007 research, independently conducted by Research Surveys.

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