As marketing professionals we regularly keep check on things to be included in your direct mail content.
The Universal Postal Union: A Primer for Business on How it Works and Why it Matters.
67-page Report covers the following topics:
This 67-page Report covers the following topics:
What is the UPU and why is someone from a marketing association writing this article?
What is the UPU?
Mission and Legal Structure of the UPU
Mission of the UPU
Operational Structure of the UPU
Council of Administration
Strategic Planning Group
Postal Operations Council
A Short Description of "How Things Get Done" at the UPU
Telematics Co-operative and the Postal Technology Center
Established in 1874, the Universal Postal Union (UPU), with its headquarters in the Swiss capital Berne, is the second oldest international organization worldwide.
With its 191 member countries, the UPU is the primary forum for cooperation between postal sector players. It helps to ensure a truly universal network of up-to-date products and services.
In this way, the organization fulfils an advisory, mediating and liaison role, and provides technical assistance where needed. It sets the rules for international mail exchanges and makes recommendations to stimulate growth in mail, parcel and financial services volumes and improve quality of service for customers.
To learn more about the UPU visit www.upu.int
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Developments in Direct Mail Markets around the Globe by Raquel Ferrari Project Manager, Direct Mail - UPU2005
This presentation covers The Future of Direct Mail in developing nations.
Bart E.J. Sanders - Business Group Management: Oce-Deutschland GmbH. Buhrs Forum: The Future of Mail' Direct Mail
Valassis Communications Inc., a sales promotion company that offers coupons primarily through newspaper inserts, has joined forces with competitor Advo Inc. to distribute coupons through direct mail in seven markets around the country. The move intrigues analysts, who say the effort holds promise for both companies.