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Substance - by Lester Wunderman

Direct Marketing

WundermanLester Wunderman, the father of direct marketing continues to inspire.

This little booklet, big on insight, contains some of his most important observations about our business.

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Substance - Lester Wunderman

Wunderman is the original architect of response-driven marketing, an estimated trillion dollar global industry.  Today, with 50+ years of innovation, creativity, and insight, Wunderman stands as the first name in advertising that delivers measurable results. Throughout its network of 130+ offices in 55+ countries and 15+ specialized companies, Wunderman speaks the customer's language (whatever the dialect) at the right time, creating profitable conversations that build brands and generate sales. http://wunderman.com

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Direct Selling for Better Insurance Business

Direct Marketing

In a tough economy when businesses are slashing budgets and wanting a clear ROI on every Rand spent, there’s nothing like direct marketing to validate your marketing investment.

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DMA Releases New Power of Direct Report

Direct Marketing

First published in 1995, the report is released every other year in conjunction with DMA’s Annual Conference and delivers historic trends, current year estimates, and one-year and five-year projections for direct marketing expenditures, sales, ROI and employment.

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Top tips for converting online visitors

Direct Marketing

An online presence can take several forms and have any one of multiple objectives.

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Direct Marketing and Conventional Advertising

Direct Marketing

A Glimpse of the Future
Three years from now - or perhaps sooner - the direct marketing scene (the scene not the techniques) will be barely recognisable from that which we know and love today: the carefully delineated, agencies; the internecine warfare; the specialists and non- specialists; and so on, will all begin to disappear.

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The Evolution Of Direct Marketing

Direct Marketing

In the recent past, the position and relevance of direct marketing (DM); in the information age has been viewed as a 'dying' facet of the advertising industry. However, research and trends have proved that direct marketing will have an impact on the economic growth and lead the industry in one-to-one marketing.

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