Get infographic: http://bit.ly/SummerInfographic
While
high school and college students are heading back to classes, the past two
months have consisted of a lot of time off with family, a fair amount of work,
and a little bit of romance, according to surveys by Ypulse, a leading
authority on youth.
Vacation
Three
out of five (61%) high school and college students took a trip during their
summer break.
For
most students, vacations are ‘family time,’ with 64% of those taking a trip
with family, 40% traveling with friends, and 26% traveling with a significant other.
Vacations
change slightly as students get older – while 84% of high school students
traveled with their families, 29% of college students traveled with a
significant other.
Work
Despite
a soft economy, two-thirds of students (66%) worked this summer.
Of
those who did land a job, most worked part-time (54%), full-time (34%), as a
paid intern (16%), or as an unpaid intern (9%).
Determined
to keep their academic edge, nearly a third of students (29%) took summer
classes.
As
is typical of this ‘do something’ generation, nearly one in five (18%)
volunteered this summer, a number matched by those who didn’t work, didn’t take
classes and didn’t volunteer (18%).
Escaping the Heat
According
to the National Oceanic and Atmospheric Administration, July 2011 was the
fourth warmest on record in the United States and students escaped the heat by
hitting the water.
Nearly
two thirds of students hit the beach this summer (64%), while more than half of
students (57%) hit the pool and more than a third (38%) visited a water park.
White Skin is In
Escaping
the effects of the sun are on the minds of Millennials, with one in six (17%)
wearing SPF50 or higher, a quarter (27%) wearing sunscreen at SPF levels
between 30 and 50, and nearly one in five (18%) wearing sunscreen at SPF levels
between 15 and 30.
Slightly
more than a third of students (34%) did not typically use sunscreen this
summer.
Summer Lovin’
Millennials
are much more conservative than the generation that preceded them, as evidenced
by their tendency toward stable, long term relationships.
More
than a third of students (35%) continued their long-term relationship into the
summer, while less than one in ten started a relationship this summer (8%) or
experienced a summer fling (7%).
More
than half of students (51%) are not currently in a relationship, with slightly
less than a quarter wishing they were (24%) and slightly more than a quarter
not interested in summer romance (27%)
Methodology: The results of this research are drawn from 1,326
interviews conducted among members of the SurveyU panel between July 14 and
July 25, 2011.
Respondents
for this survey were selected from among those who have registered to
participate in surveys for SurveyU, a Ypulse-owned online research panel.
Quotas
were established based on gender, state, class year, and race. The data have
been weighted using National Center for Education Statistics (NCES) data to
reflect the demographic composition of U.S. high school and college students.
Because
the sample is based on those who initially self-selected for participation in
the panel rather than a probability sample, no estimates of sampling error can
be calculated.
All
sample surveys and polls may be subject to multiple sources of error,
including, but not limited to sample error, coverage error, and measurement
error.
About Ypulse
Comprised of media and insights
divisions, Ypulse is the leading authority on youth. We study the opinions and
behavior of tweens, teens, collegians and young adults in order to provide
news, commentary, events, research and strategy for marketing, brand and media
professionals.
Ypulse Insights is a full-service,
data-driven consultancy and market research firm that helps companies
understand and target tweens, teens, collegians and young adults with
expertise, strategic thinking, and actionable insights.
Ypulse Media has developed a unique
platform for youth media and marketing professionals, producing an
award-winning website (www.ypulse.com), a
popular daily email newsletter (the Ypulse Daily Update), a twitter feed
(@ypulse), and the annual Youth Marketing Mega Mashup conference, produced in
partnership with IIR.
For more information contact: Ypulse
- Dan Coates, CEO: 1-888-292-8855 x.2
Press
Contact: Len Stein - Visibility PR: 914-576-1571
lens@visibilitypr.com
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