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Celebrating Women

DirectTalk with Winnifred

My, how times have changed...

To all the dynamic, creative, independent and powerful women out there - Happy Women's Day!


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We've come to the end of another exciting year

DirectTalk with Winnifred

We are closing for a well-deserved break on Friday, 16 December and will return refreshed and ready to continue placing your content on Monday, 9 January 2017.

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Joyful Festive Season and a Happy New Year

DirectTalk with Winnifred

As the year unwinds and we prepare for a well-deserved break, we wish you and your families the enjoyment and relaxation that comes with this Festive Season.

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10 Best Bets to Boost Your E-Commerce Bottom Line

DirectTalk with Winnifred

As marketing budgets are being diverted away from traditional advertising spend into Internet expansion, retailers are focusing on factors that make their Web sites more profitable rather than investing in features that do not provide a return on investment.

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Marketing Myopia

DirectTalk with Winnifred

Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others, which are thought of as seasoned growth industries, have actually stopped growing. In every case the reason growth is threatened, slowed, or stopped is not because the market is saturated. It is because there has been a failure of management.

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Suppliers are the backbone of our industry - and our economy!

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These forgotten vendors, sometimes more correctly called 'providers,' often bear the brunt of a campaign planner's bad planning or miscommunication.

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