TheMarketingSite.com

Knowledge Library

Sales techniques and tricks used by retailers

Retail Marketing and Sales


How Apple, Nike and others increase their income. By Kate Stephens


If you notice that display racks this holiday season are nicely scented, it’s not just shops are tidier at year’s end. Scents like citrus and floral can make you linger and stay alert in the shop to buy more.

Marketers believe scents do sell, with an increasing number of scientific studies backing such claims, that the whole act spawned a new marketing sub-industry: scent marketing. It reminds us of germ warfare, an unseen weaponry that has your wallet in the crosshairs.

Real estate agents are already deploying this trick to unsuspecting buyers; the smell of freshly baked goods is said to encourage prospects to buy property during ocular visits. Similarly, talcum powder makes you feel nostalgic and, perhaps, want to buy that cushioned reading chair you don’t need.

The use of scent is just one of four sensory marketing tricks being used on us by shops eager for more sales. Collated in the new Infographic below you can find a number of scientific studies that indicate what we see, hear or touch affect our buying decisions.

You’ll be surprised at some of the seemingly unrelated factors that have a profound effect on your shopping. In one experiment published in the Harvard Business Review, participants were found to be a harder bargainer when sitting on a hard chair.

Likewise, you may already know that colours have meanings. For instance, sale signs are in red (urgency) and many insurance logos are in blue (trust). You’ll also get an idea how a number of your favourite shops, such as Bloomingdale’s, Apple Store, and Nike Town, lure you by playing tricks on your senses. Do you know why Apple Store leaves its notebook display half-open, or why you suddenly crave for a tropical vacation while inside Bloomingdale’s?

Check out the Infographic and see what tricks retailers play on you




About Kate Stephens
Kate Stephens is a young and creative graphic designer as well as the mastermind behind AlternativesFinder.com. She's focused on designing various Infographics and visuals that make online content easier to digest.

Contact: Kate Stephens
Email: kate.stephens345@gmail.com
Web: http://alternativesfinder.com/

Share The Knowledge
The key to retail success is ensuring a positive shopper experience

Retail Marketing and Sales

The countdown to the Black Friday and Cyber Monday sales has officially begun. With experts predicting shoppers will spend double the amount they did in 2015 – this year’s retail shopping bonanza is expected to be bigger than ever.

Share The Knowledge
Shopper marketing: The path to purchase has changed

Retail Marketing and Sales

If like most marketers, you believe that retail is the centre of the marketing universe then it may come of some surprise to you, to learn that it’s the consumer who is now that ’centre’.

Share The Knowledge
Five easy ways to be a safe and savvy online shopper

Retail Marketing and Sales

When that must-have item comes on sale while you’re browsing your favourite online shopping site, and before you know it, you’ve purchased it – to spoil yourself because you deserve it.

Share The Knowledge
SA Online Shopping set to boom in wake of Mall Robberies

Retail Marketing and Sales

With a spate of armed shopping mall robberies taking place around the country over the past six-months - especially in Gauteng and the Western Cape – more South Africans are set to explore online shopping options in the run-up to this year’s festive season.

Share The Knowledge
Customers are prospects too!

Retail Marketing and Sales

Your customers already know you and trust you. It's easier to get more business from them than to get any business from somebody who never bought from you. Their business is also highly profitable because there's no advertising expense involved.

Share The Knowledge