TheMarketingSite.com

Knowledge Library

Journal of Creating Value is Released

Customer Value Foundation


After two years of effort in building an editorial team, authors and reviewers, the Journal of Creating Value has been released and is available in a web version free of charge for a limited time. The print version came out in May 2015. Journal of Creating Value

We request you to send this to your friends and business associates so this journal will get wide coverage. The Journal will benefit and profit both practitioners and academics, unifying scholastic thinking and practitioner actions to next forward-looking management practices.

Value is what something is worth to the customer. Value Creation is therefore a necessary step for management transformation to customer orientation. Value Creation is executing proactive, conscious, inspired and imaginative actions that Create better gains or Value for Customers and all stakeholders.

The journal biannual in nature seeks articles for the subsequent issues.

The board consists of distinguished people from around the world, and has a distinguished Board of Editors, Authors and Reviewers.

If you would like to be considered to write an article for a future issue, or be a member of the editorial review board, please reply to mahajan@customervaluefoundation.com
 

Gautam Mahajan
Founding Editor, Journal of Creating Value
President - Customer Value Foundation
Tel: 11-26831226,
Fax: 11-26929055

email: mahajan@Customervaluefoundation.com
website: http://www.Customervaluefoundation.com

Customer Value Foundation (CVF) helps companies to Create Value and profit by Creating Value for the Customers, employee and for each person working with the companies.

Total Customer Value Management (Total CVM) transforms the entire company to focus on Creating Value for the Customer by aligning each person's role in Creating Customer Value and getting shareholder wealth and Value.

Share The Knowledge
Amazing Amazon Slipups: Lessons to be Learnt

Customer Value Foundation

Amazon has an amazing name for great service and being customeric. So much so that ShepHyken lauded them. And I have been an admirer, till recently. Amazon India had many slipups in fulfilling my orders.

Share The Knowledge
From Total Quality to Total Customer Value Management

Customer Value Foundation

The Quality Revolution was meant to be customer focused, instead became process centric and one of record keeping. Nonetheless, Total Customer Value Management can learn from the Quality movement. There is much to learn.

Share The Knowledge
Why is the Customer Taken for Granted?

Customer Value Foundation

I notice more and more that the Customer is taken for granted or allotted a by the way mention in new business strategies. Forbes and many others have written about this and bemoaned the fact, and warned companies not to ignore the customer.

Share The Knowledge
Why Value Culture Boosts Customer Satisfaction

Customer Value Foundation

Here is an excellent review on Gautam Mahajan's book on Value Creation written by Colin Shaw, founder and CEO of Beyond Philosophy. Colin is an international author of five bestselling books and an engaging keynote speaker..

Share The Knowledge
The 4A’s that build Incredible Management and Successful Executives

Customer Value Foundation

In my book, Value Creation: The Definitive Guide for Business Leaders, I added a 4th A (Ability) to what Management gurus talk about in the 3 Aís to ready ourselves for the future

Share The Knowledge