Knowledge Library

71% expect online data co-ops to boost revenue


Leverage a data cooperative for deeper customer insights and better business outcomes.

In January 2015, Adroit Digital commissioned Forrester Consulting to evaluate trends around and sentiment toward data sharing and online data co-ops. To further explore this trend, Forrester tested a two-part hypothesis: 1) that most digital marketers are not leveraging an online data co-op and 2) that doing so would deliver better business outcomes, including improved ROI.

In conducting in-depth surveys with 103 customer insights professionals and 100 digital marketers from US enterprises, Forrester found that:

  • 42% of those using a data co-op believe co-ops drive better marketing ROI
  • 40% of those using a data co-op say co-ops provide better access to customers across channels
  • 65% cite shared data from partners as being critical to overall marketing strategy; 88% say it’s an important part of marketing efforts
  • 46% of those using a data co-op think co-ops lead to better customer experience
To download the full study showcasing the survey results, enter your details in the contact form.

Learn about Adroit Digital’s Shopper Cooperative
Adroit Digital’s online Shopper Cooperative includes more than 250 global agencies and brands that anonymously contribute their first-party commerce data to drive advertising scale that takes them beyond their current customer base.

Our clients have access to insights gained from real, in-market shoppers—500 million non-personally identifiable shopper profiles from 160 million unique non-personally identifiable shoppers collected monthly that produce over $1MM dollars of hourly purchase data.  Get in touch with us at to learn more about how we can help your brand find new customers and boost the loyalty of current customers.

About Direct Marketing News
Direct Marketing News is the go-to resource for innovative marketers hungry for insight on results-driven strategies and trends to propel their multichannel marketing forward.

Our team of professional journalists and key industry columnists and contributors provide daily online news, analysis, case studies, and blogs on everything from Big Data, marketing automation, and retail, to integrated strategies, email, print, social media, and in-depth case studies.

The monthly print edition of Direct Marketing News reaches a BPA-audited print circulation of more than 45,000 top-level marketers.

Follow us on Twitter, LinkedIn, Facebook, or Pinterest for the latest from our brand.
Register for social rewards on through Marketing Mavens

Subscriber Services:
To advertise, please email Greg Zalka at

Share The Knowledge
10 Key Marketing Trends for 2017


With 2.5 quintillion bytes of data created every day, it's getting harder to separate the signals from the noise and discern the insights from the hindsight.

Share The Knowledge
Enter a bold new era of every-channel marketing


Chances are, you've heard the buzz about the Open Garden movement ó enchanting omni-channel marketers with the ability to unite silos and provide seamless customer experiences that increase reach, revenue, and ROI.

Share The Knowledge
Tips & Trends for B2B Marketers


B2B Marketing Trailblazer Journal: The Latest Tips & Trends for B2B Marketers. When it comes to B2B marketing, innovation is the new black, but we donít often celebrate the growing creativity of B2B marketers.

Share The Knowledge
Successful Omni-Channel Approach


Time to get serious about omni-channel marketing. Itís that time. We wake up to a new year full of possibility. We aspire to get better and we set our goals. Itís never too late to aim higher

Share The Knowledge
How to Turn Holiday Shoppers into Year-long Customers


Smart Retargeting: The Gift That Keeps Giving. If you are like most retailers, the holiday season is a busy time and crucial to your bottom line.

Share The Knowledge