With 2.5 quintillion bytes of data created every day, it's getting harder to separate the signals from the noise and discern the insights from the hindsight.
71% expect online data co-ops to boost revenue
Leverage a data cooperative for deeper customer insights and better business outcomes.
In January 2015, Adroit Digital commissioned Forrester Consulting to evaluate trends around and sentiment toward data sharing and online data co-ops. To further explore this trend, Forrester tested a two-part hypothesis: 1) that most digital marketers are not leveraging an online data co-op and 2) that doing so would deliver better business outcomes, including improved ROI.
In conducting in-depth surveys with 103 customer insights professionals and 100 digital marketers from US enterprises, Forrester found that:
- 42% of those using a data co-op believe co-ops drive better marketing ROI
- 40% of those using a data co-op say co-ops provide better access to customers across channels
- 65% cite shared data from partners as being critical to overall marketing strategy; 88% say its an important part of marketing efforts
- 46% of those using a data co-op think co-ops lead to better customer experience
Learn about Adroit Digitals Shopper Cooperative
Adroit Digitals online Shopper Cooperative includes more than 250 global agencies and brands that anonymously contribute their first-party commerce data to drive advertising scale that takes them beyond their current customer base.
Our clients have access to insights gained from real, in-market shoppers500 million non-personally identifiable shopper proﬁles from 160 million unique non-personally identifiable shoppers collected monthly that produce over $1MM dollars of hourly purchase data. Get in touch with us at firstname.lastname@example.org to learn more about how we can help your brand find new customers and boost the loyalty of current customers.
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