The countdown to the Black Friday and Cyber Monday sales has officially begun. With experts predicting shoppers will spend double the amount they did in 2015 – this year’s retail shopping bonanza is expected to be bigger than ever.
Five easy ways to be a safe and savvy online shopper
Johannesburg, When that must-have item comes on sale while youre browsing your favourite online shopping site, and before you know it, youve purchased it to spoil yourself because you deserve it. Between the rush and triumph over your new purchase, have you ever thought about whether you are a secure online shopper?
According to the 2015 MasterCard Online Shopping Behaviour Study, 86% of South Africans say that website payment facility security is the top consideration of whether to shop online or not. Other priority considerations include the convenience of payment methods and the price or value of items.
Its essential to remember that protecting yourself and your financial details is just as important when shopping online or in-store. Just as you would protect your wallet, containing your payment cards and personal information, so too should you protect yourself when shopping online.
MasterCard offer five tips that can help you be more of a secure online shopper:
- Know who you're buying from learn as much as you can about the seller before you purchase from them. Its not difficult to set up a shop on the Web. If you are unfamiliar with the retailer, it is wise to do an online search to check recommendations and feedback from other customers to gauge their reputation. Check the company's refund and returns policies, which should be available on the company's website, before you place your order.
- Guard your privacy do not disclose personal information unless you know who is receiving it, why they need it, and how they'll use it. For example, rather use your work contact details than your home information as less scrupulous retailers sell their customer information to third parties. This will protect your privacy and your security at home.
- Keep your password safe - most reputable online shops require you to register with them with a username and password before you place an order. When selecting a password, avoid using commonly-known or easily-guessed information such as your birth date, surname or pets name, and dont use the same password that you use for other sites. The best passwords have at least eight characters and include numbers and letters. Keep your passwords safe and dont share them protect them as you would your PIN for your physical payment card.
- Rise of digital wallets in the technology age we live in, make use of safe, digital wallets such as MasterPass, launched by MasterCard and Standard Bank. MasterPass enables you to store all your MasterCard or other branded credit or debit card information, and shipping and billing address details, securely in one place, meaning you dont need to repeatedly enter your details each time. Add an extra layer of security by enabling Mobile Verification in your Settings. During checkout from your device, after youve selected your card and shipping address, MasterPass will send a text message with a 4-digit verification code to your mobile phone, enter that one-time-use verification code and checkout is complete.
Tribeca Public Relations
Office line: +010 005 1000
If like most marketers, you believe that retail is the centre of the marketing universe then it may come of some surprise to you, to learn that it’s the consumer who is now that ’centre’.
As the physical and digital worlds continue to merge, it is becoming clear that as a retailer it is all about that providing the consumer with that consistent brand experience to strengthen that relationship and help them in their path to purchase.
Marketers believe scents do sell, with an increasing number of scientific studies backing such claims, that the whole act spawned a new marketing sub-industry: scent marketing. It reminds us of germ warfare, an unseen weaponry that has your wallet in the crosshairs.
As trends like online shopping, smartphones and social media have matured, so has the way in which customers research and purchase products and services.