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Thoughtful China 162 - Marketing in Social Cities

Thoughtful China


Dentsu’s Predictions for Social Marketing in Smart Cities of the Future, This Week on ‘Thoughtful China’

SHANGHAI, CHINA  — Ad industry execs today increasingly refer to the buzz phrase “the internet of things,” shorthand for the connectivity and convergence that technology has made possible, which has already had a major impact on the global marketing landscape.



Trevor Lai
Dick van Motman

Advancements include greater use of programmatic buying, delivering better ROI, to new media formats such as 3D and virtual reality, to better consumer understanding through big data.
 
Japan is always associated with technology and innovation, so it’s no surprise Dentsu is paying close attention to the internet of things and the impact it’s having on consumer behavior, consumer understanding, media-buying and other aspects of marketing and media.
 
This week on “Thoughtful China,” Dick van Motman, Chairman & CEO of Dentsu Aegis Network in Southeast Asia, shares the Japanese giant’s point of view about how the internet of things will revolutionize marketing in smart cities built in Japan and around the world.
 
This episode expands on a theme we explored earlier this year in an episode called “Designing Smart Cities” featuring architect Paul Doherty who shares his views about how innovative urban planning for smart cities will change China’s media and advertising industries.
 
Hear more about how social marketing in smart cities of the future in this week’s episode of “Thoughtful China”



Executive Producer:

Normandy Madden - SVP, Content Development, Asia-Pacific, Thoughtful Media Group

Host:
Trevor Lai - CEO, Up Studios

Feature Guest:
Dick van Motman - Chairman & CEO, Dentsu Aegis Network Southeast Asia

Episode Summary:

This week on “Thoughtful China,” Dick van Motman, Chairman & CEO of Dentsu Aegis Network in Southeast Asia, shares the Japanese giant’s point of view about how the internet of things will revolutionize marketing through greater use of programmatic buying, delivering better ROI, to new media formats such as 3D and virtual reality, to better consumer understanding through big data.


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