With 2.5 quintillion bytes of data created every day, it's getting harder to separate the signals from the noise and discern the insights from the hindsight.
Calling all direct marketers! Get 2% off postage
Free eBook: Learn how to add augmented reality to direct mail.
The USPS Advanced and Emerging Technology postage discount is live for 2016! You can receive 2% off postage by adding augmented reality to your direct mail campaigns. Thats over $4,500 saved on 500K standard letter envelopes.
The average direct mail response rate is 3%. When enhanced with augmented reality, direct mail response rates shoot up to 37%, according to the USPS.
Take advantage of the discount and leverage the benefits of both print and digital in a combined channel.
- Drive conversions with a direct "tap to buy" on printed mail pieces
- Make print measurable with trackable digital overlays
- Receive 2% off postage on your direct mail campaigns with AR
Download Free E-Book
About Direct Marketing News
Direct Marketing News is the go-to resource for innovative marketers hungry for insight on results-driven strategies and trends to propel their multichannel marketing forward.
Our team of professional journalists and key industry columnists and contributors provide daily online news, analysis, case studies, and blogs on everything from Big Data, marketing automation, and retail, to integrated strategies, email, print, social media, and in-depth case studies.
The monthly print edition of Direct Marketing News reaches a BPA-audited print circulation of more than 45,000 top-level marketers.
Follow us on Twitter, LinkedIn, Facebook, or Pinterest for the latest from our brand.
Register for social rewards on dmnews.com through Marketing Mavens
Subscriber Services: http://www.dmnews.com/subscribe/section/213/
To advertise, please email Greg Zalka at email@example.com.
Chances are, you've heard the buzz about the Open Garden movement ó enchanting omni-channel marketers with the ability to unite silos and provide seamless customer experiences that increase reach, revenue, and ROI.
B2B Marketing Trailblazer Journal: The Latest Tips & Trends for B2B Marketers. When it comes to B2B marketing, innovation is the new black, but we donít often celebrate the growing creativity of B2B marketers.
Time to get serious about omni-channel marketing. Itís that time. We wake up to a new year full of possibility. We aspire to get better and we set our goals. Itís never too late to aim higher
Smart Retargeting: The Gift That Keeps Giving. If you are like most retailers, the holiday season is a busy time and crucial to your bottom line.