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Calling all direct marketers! Get 2% off postage


Free eBook: Learn how to add augmented reality to direct mail.

The USPS Advanced and Emerging Technology postage discount is live for 2016! You can receive 2% off postage by adding augmented reality to your direct mail campaigns. That’s over $4,500 saved on 500K standard letter envelopes.

The average direct mail response rate is 3%. When enhanced with augmented reality, direct mail response rates shoot up to 37%, according to the USPS.

Take advantage of the discount and leverage the benefits of both print and digital in a combined channel.

  • Drive conversions with a direct "tap to buy" on printed mail pieces
  • Make print measurable with trackable digital overlays
  • Receive 2% off postage on your direct mail campaigns with AR
Creating augmented reality campaigns is easier than you may think. Use our savings calculator to find out how much you could save, or download our free e-book to learn how to get started.
Download Free E-Book

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Direct Marketing News is the go-to resource for innovative marketers hungry for insight on results-driven strategies and trends to propel their multichannel marketing forward.

Our team of professional journalists and key industry columnists and contributors provide daily online news, analysis, case studies, and blogs on everything from Big Data, marketing automation, and retail, to integrated strategies, email, print, social media, and in-depth case studies.

The monthly print edition of Direct Marketing News reaches a BPA-audited print circulation of more than 45,000 top-level marketers.

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