We’re seeing the pace of change in human resources (HR) accelerate as digital technologies change the way we work, as digital natives enter the workplace, as labour law evolves and as competition for the best talent heats up.
The NATIVE VML August 2016 Trend Report
We produce a monthly snapshot of Trends in Marketing, Storytelling and Digital Culture Locally and Abroad.
Our August Trend Report covers:
- Creativity and New Reality
- Innovation and Disruption
- Media Jujitsu
- Connecting the Unconnected
Contact Janice Wilson - PR Manager
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The Digital Revolution is a Consumer Revolution.
Marketers are no longer the sole proprietors of their brands. Today, brands are co-owned by their customers. To remain relevant within this people-powered market place, brands must deliver shared value. Simply telling people about your products and services is no longer enough. You have to give them something in return.
Marketers who make this shift from telling and selling to building mutually-beneficial relationships, unlock new levels of affinity for their brands. They transform their customers into fans. They extend their reach with relevance, trade cynicism for trust, and embed their brands firmly into the cultural conversation.
At NATIVE VML, we strive to achieve these high levels of Brand Advocacy by creating purpose-driven work that lives in peoples lives.
Today’s digital customers are looking for unique experiences at a hyper speed, making a super-flexible supply chain as critical as a super-efficient one. However, many organisations haven’t realised the full, value-driving potential of digital technologies.
The commuter market is South Africa’s largest consumer segment comprising over 22 million people. Advertising on taxis should therefore be an excellent way to reach an extensive audience.
The South African market seems to be grappling with a major gap between the work of digital marketing agencies and digital business analysts.
Don't panic. Social media is not going anywhere. Last year I looked at blogging trends for 2016. I believe that most of these will hold for 2017. This year, I want to look at some social media trends that are rising and others that are falling.