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7 Best Practices for 99.99% Email Deliverability

DMNews


According to Return Path's 2015 Deliverability Report, only 4 out of 5 emails actually reach the inbox.*


That means up to 20% of your email revenue vanishes the moment you hit 'send'! Since nobody likes to lose revenue, download our latest ebook on email deliverability to discover behind the curtain tips and best practices to help you reclaim your rightful place in the inbox!

There’s no question that email software and the people who use it are getting better at filtering out spam. While this makes it easier for engaging emails to get through — without a strong focus on deliverability, sometimes even quality, permission-based emails can get filtered out of your subscribers’ inboxes.

According to Return Path’s 2015 Deliverability Benchmark Report, for every five emails you send, one of them never reaches your subscriber. In this ebook, we review what drives modern email deliverability and show how the best practices of engaging email can improve your deliverability.

DOWNLOAD NOW

For a closer look at how Marketo can help you engage and connect with your audience, register for a free and informative marketing automation overview.


About Direct Marketing News

Direct Marketing News is the go-to resource for innovative marketers hungry for insight on results-driven strategies and trends to propel their multichannel marketing forward.



Our team of professional journalists and key industry columnists and contributors provide daily online news, analysis, case studies, and blogs on everything from Big Data, marketing automation, and retail, to integrated strategies, email, print, social media, and in-depth case studies.

The monthly print edition of Direct Marketing News reaches a BPA-audited print circulation of more than 45,000 top-level marketers.



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