Amazon has an amazing name for great service and being customeric. So much so that ShepHyken lauded them. And I have been an admirer, till recently. Amazon India had many slipups in fulfilling my orders.
Creating Value for yourself means Creating Value for others
I gave a talk to BBA and MBA entering students at SGT University in Delhi and then to Model Institute in Jammu a few days ago. I asked the students whom they should create value for? For ourselves was the answer.
I told them to create value for themselves; they must create value for those around them, their fellow students, the teachers and the institute. Then and only then will these people say that the student is creating value, and also he or she will notice the value created for him/her.
Bhavin Turakhia, Founder of Directi wrote today in Business Line on 1st October, 2016 on Focus on Creating Value; Valuation Will Follow: http://www.thehindubusinessline.com/info-tech/focus-on-creating-value-valuation-will-follow/article9169303.ece
Would love your comments and help. We are happy to help others in education and executive education on courses in Value Creation.
Gautam Mahajan, President, Customer Value Foundation and Inter-Link India
Founder editor, Journal of Creating Value jcv.sagepub.com
K-185 Sarai Jullena, New Delhi 110025 +91 98100 60368, 011-26831226
Customer Value Foundation (CVF) helps companies to Create Value and profit by Creating Value for the Customers, employee and for each person working with the companies.
Total Customer Value Management (Total CVM) transforms the entire company to focus on Creating Value for the Customer by aligning each person's role in Creating Customer Value and getting shareholder wealth and Value.
The Quality Revolution was meant to be customer focused, instead became process centric and one of record keeping. Nonetheless, Total Customer Value Management can learn from the Quality movement. There is much to learn.
Here is an excellent review on Gautam Mahajan's book on Value Creation written by Colin Shaw, founder and CEO of Beyond Philosophy. Colin is an international author of five bestselling books and an engaging keynote speaker..
Jonah Berger in his brilliant book, Invisible Influence discusses how consumers get influenced. Some have to do with influence which is exerted without meaning to influence.
Imagine your business without Customers and without loyal Customers! The first makes business an impossibility. The other makes your business difficult. Yet most companies do not focus on their most important assets: Customers.