With 2.5 quintillion bytes of data created every day, it's getting harder to separate the signals from the noise and discern the insights from the hindsight.
Take Your Advertising Technology to the Next Level
Tackling digital advertising technology platforms can be a daunting task when there are hundreds of companies to evaluate. But it doesn't have to be.
Demystify digital ad technologies and download Marketo's latest eBook, Types of Digital Ad Technology, to get a better idea of the major players and how each platform operates for your specific marketing needs.
In this marketer's guide to digital ad technology, you'll learn about:
- Data Management Platforms (DMPs)
- Demand-Side Platforms (DSPs)
- Supply-Side Platforms (SSPs)
- Ad Exchanges
About Direct Marketing News
Direct Marketing News is the go-to resource for innovative marketers hungry for insight on results-driven strategies and trends to propel their multichannel marketing forward.
Our team of professional journalists and key industry columnists and contributors provide daily online news, analysis, case studies, and blogs on everything from Big Data, marketing automation, and retail, to integrated strategies, email, print, social media, and in-depth case studies.
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