With 2.5 quintillion bytes of data created every day, it's getting harder to separate the signals from the noise and discern the insights from the hindsight.
Privacy is a hot topic for marketers and consumers alike. Keeping up with the latest privacy legislation can be a daunting proposition for brands, but doing it right can lead to real rewards in terms of building consumer trust and encouraging opt-ins.
Learn what top marketers working for international brands know:
- The latest data collection practices required by the GDPR
- Differences between European and US privacy laws
- Factors affecting data sharing for marketing
- What marketers need to know to uphold GDPR data rights
- How to create privacy messages that encourage opt-ins
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