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How to Create a Privacy Policy that Encourages Opt-ins

DMNews


Privacy is a hot topic for marketers and consumers alike. Keeping up with the latest privacy legislation can be a daunting proposition for brands, but doing it right can lead to real rewards in terms of building consumer trust and encouraging opt-ins.

Learn what top marketers working for international brands know:

  • The latest data collection practices required by the GDPR
  • Differences between European and US privacy laws
  • Factors affecting data sharing for marketing
  • What marketers need to know to uphold GDPR data rights
  • How to create privacy messages that encourage opt-ins
As data is vital to any successful marketing campaign, brands should consider how they are communicating their privacy policies. Download this white paper to learn how you can match compliance with positive privacy messaging to make data privacy your brand asset.

Download your report now


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Direct Marketing News is the go-to resource for innovative marketers hungry for insight on results-driven strategies and trends to propel their multichannel marketing forward.



Our team of professional journalists and key industry columnists and contributors provide daily online news, analysis, case studies, and blogs on everything from Big Data, marketing automation, and retail, to integrated strategies, email, print, social media, and in-depth case studies.

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