Knowledge Library

Bluecore’s 2016 Triggered Email Benchmark Report


How many triggered email types do most marketers run? Get the report to find out.

Based on data from more than 280 customers and 332 million triggered emails, we're excited to announce the most extensive examination of triggered email metrics we've ever produced.
Ready to become a better email marketer?

  1. Baseline Benchmarks
    Even though the rest of this report will break down triggered email metrics by different variables, we still wanted to provide you with general baseline data. In this section, we’ll break down triggered email benchmarks by type, highlighting where certain triggers are strongest.

  2. Adoption & Revenue Contribution
    For eCommerce marketers who are just getting started with triggered emails, it can be difficult to know where to begin. Which triggered email types are better to build a foundation, and which ones are better to add as you grow and scale? In this section, we’ll break down triggered email adoption and revenue contribution benchmarks by type.

  3. Order Values
    Consumers looking to make a $100 purchase and those looking to make a $10,000 purchase probably shop a bit differently, but do they respond just as differently to triggered emails? In this section, we break down triggered email benchmarks by average order value.

  4. Industries
    Should marketers in the apparel industry and marketers in the hardware industry be using the same triggered email benchmarks? In this section, we’ll break down triggered email benchmarks by 10 industries and compare them to industry-agnostic benchmarks.
Here is your report:

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