With 2.5 quintillion bytes of data created every day, it's getting harder to separate the signals from the noise and discern the insights from the hindsight.
Is Your Brand Ready for Generation Z?
Z Marks the Spot: Get your brand ready for Generation Z. In a couple of years, Gen Z-ers will be graduating from college and by 2020, they will account for 40% of all consumers.
Raised in the world of vlogs and Instagram selfies, Generation Z likes to create and share more than consume. Before you engage, learn what tactics can meet the high expectations of these digital natives.
In this white paper, youll learn:
- How to garner the respect and attention of young skeptics and pragmatists
- The role and risks of automating messages for this demographic
- Effective engagement strategies for extremely short attention spans
Download the report now
About Direct Marketing News
Direct Marketing News is the go-to resource for innovative marketers hungry for insight on results-driven strategies and trends to propel their multichannel marketing forward.
Our team of professional journalists and key industry columnists and contributors provide daily online news, analysis, case studies, and blogs on everything from Big Data, marketing automation, and retail, to integrated strategies, email, print, social media, and in-depth case studies.
The monthly print edition of Direct Marketing News reaches a BPA-audited print circulation of more than 45,000 top-level marketers.
Follow us on Twitter, LinkedIn, Facebook, or Pinterest for the latest from our brand.
Register for social rewards on dmnews.com through Marketing Mavens
Subscriber Services: http://www.dmnews.com/subscribe/section/213/
To advertise, please email Greg Zalka at firstname.lastname@example.org.
Chances are, you've heard the buzz about the Open Garden movement ó enchanting omni-channel marketers with the ability to unite silos and provide seamless customer experiences that increase reach, revenue, and ROI.
B2B Marketing Trailblazer Journal: The Latest Tips & Trends for B2B Marketers. When it comes to B2B marketing, innovation is the new black, but we donít often celebrate the growing creativity of B2B marketers.
Time to get serious about omni-channel marketing. Itís that time. We wake up to a new year full of possibility. We aspire to get better and we set our goals. Itís never too late to aim higher
Smart Retargeting: The Gift That Keeps Giving. If you are like most retailers, the holiday season is a busy time and crucial to your bottom line.