With 2.5 quintillion bytes of data created every day, it's getting harder to separate the signals from the noise and discern the insights from the hindsight.
Is Your Brand Ready for Generation Z?
Z Marks the Spot: Get your brand ready for Generation Z. In a couple of years, Gen Z-ers will be graduating from college and by 2020, they will account for 40% of all consumers.
Raised in the world of vlogs and Instagram selfies, Generation Z likes to create and share more than consume. Before you engage, learn what tactics can meet the high expectations of these digital natives.
In this white paper, youll learn:
- How to garner the respect and attention of young skeptics and pragmatists
- The role and risks of automating messages for this demographic
- Effective engagement strategies for extremely short attention spans
Download the report now
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