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Spending Millions on Advertising?


Optimise your budget with our latest Report. Learn how advertisers spend on social.

Advertising on social media calls for agility and up-to-date knowledge of trends. Salesforce Research seeks to keep advertisers informed on the latest in global ad benchmarks for Facebook, Instagram, Twitter, and LinkedIn.

With the Advertising Index Q2 2016 Report, keep your team’s advertising strategies focused and agile.

Key findings include:

  • Global Facebook CPM grew 65% year over year.
  • In the e-commerce industry, Germany has the highest Facebook CTR at 1.63%, followed by the United States at 1.54%.
  • The global Instagram CPM was $6.30, growing 43% quarter over quarter.
  • Twitter CPM fell 18% year over year.
  • The global LinkedIn CPM for Q1 2016 was $29.43.
Deliver the best performing advertising campaigns in the industry with benchmarks from our most recent Advertising Index Report.
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About Direct Marketing News
Direct Marketing News is the go-to resource for innovative marketers hungry for insight on results-driven strategies and trends to propel their multichannel marketing forward.

Our team of professional journalists and key industry columnists and contributors provide daily online news, analysis, case studies, and blogs on everything from Big Data, marketing automation, and retail, to integrated strategies, email, print, social media, and in-depth case studies.

The monthly print edition of Direct Marketing News reaches a BPA-audited print circulation of more than 45,000 top-level marketers.

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