10 Key Marketing Trends for 2017
With 2.5 quintillion bytes of data created every day, it's getting harder to separate the signals from the noise and discern the insights from the hindsight.
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8 Signs it’s Time for a More Sophisticated Email Marketing Solution
DMNews
Discover the eight signs it’s time to upgrade your email and marketing automation tactics.
Ever imagine the ways you could use new marketing tools to deliver ever-more compelling and successful communications programs to customers? If so, it may be time to graduate to a more sophisticated solution.
Discover the eight signs it's time to move up, and learn tactics for realising your marketing ambitions.
Topics include:
- Advanced segmentation & targeting—defeat message clutter with relevancy
- Triggered messages—guarantee instantly engaging content
- Multichannel capabilities—be everywhere your customers are
- Better reporting—prove ROI and optimise your future campaigns
About Direct Marketing News
Direct Marketing News is
the go-to resource for innovative marketers hungry for insight on results-driven strategies and trends to propel their multichannel marketing forward.Our team of professional journalists and key industry columnists and contributors provide daily online news, analysis, case studies, and blogs on everything from Big Data, marketing automation, and retail, to integrated strategies, email, print, social media, and in-depth case studies.
The monthly print edition of Direct Marketing News reaches a BPA-audited print circulation of more than 45,000 top-level marketers.
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Enter a bold new era of every-channel marketing
Chances are, you've heard the buzz about the Open Garden movement — enchanting omni-channel marketers with the ability to unite silos and provide seamless customer experiences that increase reach, revenue, and ROI.
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Tips & Trends for B2B Marketers
B2B Marketing Trailblazer Journal: The Latest Tips & Trends for B2B Marketers. When it comes to B2B marketing, innovation is the new black, but we don’t often celebrate the growing creativity of B2B marketers.
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Successful Omni-Channel Approach
Time to get serious about omni-channel marketing. It’s that time. We wake up to a new year full of possibility. We aspire to get better and we set our goals. It’s never too late to aim higher
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How to Turn Holiday Shoppers into Year-long Customers
Smart Retargeting: The Gift That Keeps Giving. If you are like most retailers, the holiday season is a busy time and crucial to your bottom line.
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