Knowledge Library

2016 Email Marketing Census


How Does Your Email Marketing Program Compare? Claim your Email Marketing Industry Census copy now and find out!

We partnered with Econsultancy on a special 10th anniversary edition of its annual Email Marketing Industry Census, and we have a copy ready and waiting for you.

This year, besides showing you how 1,100 of your fellow marketers feel about email and its challenges and opportunities, Econsultancy also folded in 10 years' worth of data that illustrates how email marketing has changed and where it is going.

What you'll learn.

More than ever, email remains the No. 1 marketing channel for consistently delivering significant return on investment. Download the report to find out just how much it leads over other channels. (Hint: Search marketing is a distant No. 2.)

Find in-depth reporting on other key issues that matter to email marketers today:

  • What approaches email marketers use
  • The resources they have to work with
  • Email's effectiveness (including sales attribution)
  • How well marketers use personalisation
  • Marketing automation successes and barriers
  • Mobile optimisation, strategy and tactics
  • Improving and innovating for email's future
What's in it for you?

Use Econsultancy's annual report to benchmark your own email program against your peers and competitors. Highlight key sections and show them to your boss to help make your case for the resources you need to take your email program to a higher level.

Download your copy today and start improving your email program tomorrow!
Download Now

About Direct Marketing News
Direct Marketing News is the go-to resource for innovative marketers hungry for insight on results-driven strategies and trends to propel their multichannel marketing forward.

Our team of professional journalists and key industry columnists and contributors provide daily online news, analysis, case studies, and blogs on everything from Big Data, marketing automation, and retail, to integrated strategies, email, print, social media, and in-depth case studies.

The monthly print edition of Direct Marketing News reaches a BPA-audited print circulation of more than 45,000 top-level marketers.

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