With 2.5 quintillion bytes of data created every day, it's getting harder to separate the signals from the noise and discern the insights from the hindsight.
Full-Funnel Marketing Strategies
Customers have different needs at different stages of the funnel, and marketers should target them accordingly to grow their business.
One of the biggest mistakes marketers make is that they measure every stage of the funnel with the same success metrics, resulting in inefficient investments. This guide was developed to help you identify the key performance indicators (KPIs) that will help you optimise performance.
In this guide, youll see how to set up effective campaigns and measure success for every stage of the marketing funnel.
You will learn:
- What full-funnel marketing campaigns are and how to accurately measure their success
- How to calculate the lifetime value (LTV) of your customers
- A step-by-step process to launching your own full-funnel campaigns
- The correct key performance indicators (KPIs) to use at each stage of the funnel
- And more!
About Direct Marketing News
Direct Marketing News is the go-to resource for innovative marketers hungry for insight on results-driven strategies and trends to propel their multichannel marketing forward.
Our team of professional journalists and key industry columnists and contributors provide daily online news, analysis, case studies, and blogs on everything from Big Data, marketing automation, and retail, to integrated strategies, email, print, social media, and in-depth case studies.
The monthly print edition of Direct Marketing News reaches a BPA-audited print circulation of more than 45,000 top-level marketers.
Follow us on Twitter, LinkedIn, Facebook, or Pinterest for the latest from our brand.
Register for social rewards on dmnews.com through Marketing Mavens
Subscriber Services: http://www.dmnews.com/subscribe/section/213/
To advertise, please email Greg Zalka at email@example.com.
Chances are, you've heard the buzz about the Open Garden movement ó enchanting omni-channel marketers with the ability to unite silos and provide seamless customer experiences that increase reach, revenue, and ROI.
B2B Marketing Trailblazer Journal: The Latest Tips & Trends for B2B Marketers. When it comes to B2B marketing, innovation is the new black, but we donít often celebrate the growing creativity of B2B marketers.
Time to get serious about omni-channel marketing. Itís that time. We wake up to a new year full of possibility. We aspire to get better and we set our goals. Itís never too late to aim higher
Smart Retargeting: The Gift That Keeps Giving. If you are like most retailers, the holiday season is a busy time and crucial to your bottom line.