Knowledge Library

Full-Funnel Marketing Strategies


Customers have different needs at different stages of the funnel, and marketers should target them accordingly to grow their business.

One of the biggest mistakes marketers make is that they measure every stage of the funnel with the same success metrics, resulting in inefficient investments. This guide was developed to help you identify the key performance indicators (KPIs) that will help you optimise performance.

In this guide, you’ll see how to set up effective campaigns and measure success for every stage of the marketing funnel.

You will learn:

  • What full-funnel marketing campaigns are and how to accurately measure their success
  • How to calculate the lifetime value (LTV) of your customers
  • A step-by-step process to launching your own full-funnel campaigns
  • The correct key performance indicators (KPIs) to use at each stage of the funnel
  • And more!
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Direct Marketing News is the go-to resource for innovative marketers hungry for insight on results-driven strategies and trends to propel their multichannel marketing forward.

Our team of professional journalists and key industry columnists and contributors provide daily online news, analysis, case studies, and blogs on everything from Big Data, marketing automation, and retail, to integrated strategies, email, print, social media, and in-depth case studies.

The monthly print edition of Direct Marketing News reaches a BPA-audited print circulation of more than 45,000 top-level marketers.

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