Knowledge Library

Connect your marketing ecosystem at the data layer


The Definitive Guide to open gardens. Control your data, extend your reach and grow your revenue.
A new movement in marketing is growing – and you're probably starting to hear about it in the media, at events, and in the boardroom. Open Garden is a blueprint for a marketing and advertising ecosystem that's connected at the data layer.

By building your own Open Garden, you can bring together your fragmented platforms, partners, applications and channels.

Get the Open Garden eBook

Then you’ll be in a position to deliver personalised, Omnichannel experiences your customers might just shed tears for.

But here's the all-important part: building an Open Garden means you no longer have to cede control of your data to any vendor, or limit your reach to any channel or application.

You control and manage the data too – using it to drive better-informed analysis and more contextual, successful interactions in every channel.

This is marketers' biggest chance yet to improve reach, revenue and ROI.
Your Open Garden will help you:

  • Improve your targeting, conversion, retention, loyalty and up-sell
  • Integrate your ecosystem (without huge IT resources)
  • Squeeze value out of all your data
  • Work seamlessly with every major tech vendor and publisher (without giving up control over your data)
  • Connect and optimise your offline and online marketing
  • Personalise marketing while respecting privacy
  • Justify your martech and adtech investments
  • Keep up with innovation while maintaining your sanity
Want to find out more?
 Get your copy of the Open Garden eBook.

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Direct Marketing News is the go-to resource for innovative marketers hungry for insight on results-driven strategies and trends to propel their multichannel marketing forward.

Our team of professional journalists and key industry columnists and contributors provide daily online news, analysis, case studies, and blogs on everything from Big Data, marketing automation, and retail, to integrated strategies, email, print, social media, and in-depth case studies.

The monthly print edition of Direct Marketing News reaches a BPA-audited print circulation of more than 45,000 top-level marketers.

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