With 2.5 quintillion bytes of data created every day, it's getting harder to separate the signals from the noise and discern the insights from the hindsight.
15 Ideas for Anchoring Your Marketing Approach
15 Ideas for anchoring your marketing approach around customer behaviours and preferences. Connect the data dots, personalise engagement and exceed buyer expectations.
Today, customers control the buying journey, a trend that has accelerated with the increased sophistication of mobile devices.
Customers decide where to research, how to buy and when to purchase and they have higher expectations than ever. Learn how you can better connect relevant data, personalise engagement and move to a more customer centric-approach that will help you meet and exceed these expectations.
- Acquisition: Accelerate database growth with powerful social tactics
- Nurture: Get more personal and help buyers progress along their journey
- Conversion: Understand customer context and provide more relevant offers
- Loyalty and Advocacy: Deliver superb experiences that boost lifetime value
About Direct Marketing News
Direct Marketing News is the go-to resource for innovative marketers hungry for insight on results-driven strategies and trends to propel their multichannel marketing forward.
Our team of professional journalists and key industry columnists and contributors provide daily online news, analysis, case studies, and blogs on everything from Big Data, marketing automation, and retail, to integrated strategies, email, print, social media, and in-depth case studies.
The monthly print edition of Direct Marketing News reaches a BPA-audited print circulation of more than 45,000 top-level marketers.
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