Knowledge Library

AdRoll: Ads that Win


A digital strategy that wins. Learn how 13 top brands used our full-funnel marketing platform to deliver success.

Across all industries, AdRoll helps attract new prospects, turn them into customers, and grow customer lifetime value. By analysing audience behaviour and predicting results, we’ve helped increase click-through conversion rates, boost returns on investment, decrease costs per acquisition, and more.

Our products help companies run efficient campaigns that reach out across devices on the web, Facebook, email, and mobile.

Report Highlights:

  • Benefit achieved an 11x click-through-conversion rate increase on Facebook News Feed with Dynamic Creative.
  • Pantheon beat their retargeting CPA goal by 22%.
  • Los Angeles Marathon saw a 30x ROI and $624,000 in attributed revenue from a single campaign.
  • And more!
Learn how

Check out some of our customer success stories to see how you can use AdRoll to achieve marketing success.

About Direct Marketing News
Direct Marketing News is the go-to resource for innovative marketers hungry for insight on results-driven strategies and trends to propel their multichannel marketing forward.

Our team of professional journalists and key industry columnists and contributors provide daily online news, analysis, case studies, and blogs on everything from Big Data, marketing automation, and retail, to integrated strategies, email, print, social media, and in-depth case studies.

The monthly print edition of Direct Marketing News reaches a BPA-audited print circulation of more than 45,000 top-level marketers.

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10 Key Marketing Trends for 2017


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Enter a bold new era of every-channel marketing


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Tips & Trends for B2B Marketers


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Successful Omni-Channel Approach


Time to get serious about omni-channel marketing. Itís that time. We wake up to a new year full of possibility. We aspire to get better and we set our goals. Itís never too late to aim higher

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How to Turn Holiday Shoppers into Year-long Customers


Smart Retargeting: The Gift That Keeps Giving. If you are like most retailers, the holiday season is a busy time and crucial to your bottom line.

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