With 2.5 quintillion bytes of data created every day, it's getting harder to separate the signals from the noise and discern the insights from the hindsight.
A new blueprint for the next leap in marketing performance
The next big leap in marketing performance. Join the Open Garden. You've heard the promise a thousand times before: "We can unite your fragmented marketing environment for true, 360º... yadda-yadda-yadda..."
It's not that the vision is wrong (in fact, it's essential). It's just that all these pitches miss one critical fact: No vendor can solve your marketing fragmentation problem. The only one who can solve it is YOU.
That's the idea behind Open Garden, a bold new blueprint for a marketing and advertising ecosystem that's connected at the data layer.
An Open Garden foundation lets you bridge offline and digital, adtech and martech to drive the smarter, more relevant, more consistent every-channel experiences that win markets.
It's the ONLY way to achieve the omnichannel awesomeness that every vendor promises because it's the only approach that puts all the control in your hands.
By building your own Open Garden, you can bring together all your platforms, partners, applications and channels into an ultra-efficient, symbiotic marketing ecosystem that produces an unobstructed, defined, 360° view of every customer then activates that data across all channels.
Your Open Garden will help you:
- Improve your targeting, conversion, retention, loyalty and up-sell
- Integrate your ecosystem (without huge IT resources)
- Squeeze value out of all your data
- Work seamlessly with every major tech vendor and publisher (without giving up control over your data)
- Connect and optimise your offline and online marketing
- Personalise marketing while respecting privacy
- Justify your martech and adtech investments
- Keep up with innovation while maintaining your sanity
Find out why. Get your copy of the Open Garden eBook.
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Chances are, you've heard the buzz about the Open Garden movement ó enchanting omni-channel marketers with the ability to unite silos and provide seamless customer experiences that increase reach, revenue, and ROI.
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