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A new blueprint for the next leap in marketing performance

DMNews


The next big leap in marketing performance. Join the Open Garden. You've heard the promise a thousand times before: "We can unite your fragmented marketing environment for true, 360º... yadda-yadda-yadda..."

It's not that the vision is wrong (in fact, it's essential). It's just that all these pitches miss one critical fact: No vendor can solve your marketing fragmentation problem. The only one who can solve it is YOU.

That's the idea behind Open Garden, a bold new blueprint for a marketing and advertising ecosystem that's connected at the data layer.

An Open Garden foundation lets you bridge offline and digital, adtech and martech to drive the smarter, more relevant, more consistent every-channel experiences that win markets.

It's the ONLY way to achieve the omnichannel awesomeness that every vendor promises – because it's the only approach that puts all the control in your hands.

By building your own Open Garden, you can bring together all your platforms, partners, applications and channels into an ultra-efficient, symbiotic marketing ecosystem that produces an unobstructed, defined, 360° view of every customer – then activates that data across all channels.
 
Your Open Garden will help you:

  • Improve your targeting, conversion, retention, loyalty and up-sell
  • Integrate your ecosystem (without huge IT resources)
  • Squeeze value out of all your data
  • Work seamlessly with every major tech vendor and publisher (without giving up control over your data)
  • Connect and optimise your offline and online marketing
  • Personalise marketing while respecting privacy
  • Justify your martech and adtech investments
  • Keep up with innovation while maintaining your sanity
The Open Garden blueprint is an inexorable development for marketing – and it's already developing into a broad movement – the market demands it.

Find out why. 
Get your copy of the Open Garden eBook.


About Direct Marketing News

Direct Marketing News is the go-to resource for innovative marketers hungry for insight on results-driven strategies and trends to propel their multichannel marketing forward.



Our team of professional journalists and key industry columnists and contributors provide daily online news, analysis, case studies, and blogs on everything from Big Data, marketing automation, and retail, to integrated strategies, email, print, social media, and in-depth case studies.

The monthly print edition of Direct Marketing News reaches a BPA-audited print circulation of more than 45,000 top-level marketers.

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