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Tech Trends – what to expect in 2017

Research - Trends and Insights


Focus turns to digital transformation

 
This has been a year where companies have started repositioning themselves to take advantage of the evolution towards digital. With the likes of Big Data, cloud computing, and virtualisation becoming familiar territory, several industry leaders expect the coming months to usher in a digital ‘gold’ rush.
 
Responsive computing
High performance networks and solutions providing superior performance, says Riaan Graham, sales director at Ruckus Wireless, sub-Saharan Africa, will be a major driver of what service providers will have to offer in the coming months.
 
“While cost used to be a driver for connecting people, the focus has turned to performance. People have become unforgiving of unresponsiveness whether that is watching streaming movies at home or accessing critical back-end data on an app while meeting with a client.”
 
Graham says technology that provides for additional insights will be critical going forward. He cites Wi-Fi location-based services as an example. This can provide companies with key data on becoming more efficient with connectivity and providing supporting services to cater for what users want.
 
“As the use of connected devices increases across South Africa and the rest of the continent, so too will the cost come down. Already, we are seeing more Wi-Fi hotspots being deployed with consumers, enterprises, and smart cities demanding fast, reliable, and secure access.”
 
Social business
But it is not necessarily all about hardware and related devices, says Grant Theis, co-founder of ttrumpet. “Over the past few months, businesses have shifted from an informing model to a communicating and engaging one. This has seen social software for business becoming widely adopted with applications to enhance relationships, collaboration, networking, social validation, and more. A result of this has been the rise of the bot, and in particular Intelligent Agents,” he says.
 
Not only have social networks embraced these but the impact has been more widespread.
“Even companies are integrating instant messaging into a call centre environment and extending these support situations to social networks. Thanks to the richness of this data, agents have a better set of tools to record user history, provide responses, conduct security validation, and so on.”
 
Such has been the popularity of these bots that Medium.com has found that almost 12% of Facebook bots have had users ask them to tell a joke or say something funny.
 
Consumer-led world
Stefan Marnewick, CEO of Incredible Connection, believes this points to not only a changing mindset amongst business users, but also consumers and their buying patterns.
 
“Consumers expect a seamless shopping experience across an increasing range of devices. Ultimately, they are looking for interactive and engaging online and retail environments. These expectations extend to options to pay, trade-in, swap, rent, and share,” he says.
 
Consumers have come to expect convenience, personalisation, and a different level of interaction from retailers as a direct result of this growing digitalisation of the store environment. “Retailers and other companies have to rethink how they segment their customers but also how they utilise the data they have at their disposal. It is all about performance and speed. Just as with high performance networks, agility and the ability to adapt to a different environment will be the key to success in 2017,” says Marnewick.
 
Digital, digital, digital
Gavin Meyer, executive director at Itec SA, says the focus will be about digitalising business through solutions that are tailored to the specific organisational structure and needs, as well as those that meet the demands of the customer network of a company.
 
“Globally, organisations are driven by consumer demand to create more digitalised businesses and this means that these companies must have a stronger online presence and back-end services and solutions that are streamlined, integrated, and innovative from a technology stand point,” he adds.
 
It is clear, says Meyer, that moving towards a digital business model provides decision-makers with numerous benefits not least of which are doing things more cost-effectively and efficiently.
 
“Think a more competitive business model that is able to deliver on the immediate needs of customers. These encompass mobile workers, digital connectivity, cloud services, business collaboration with staff and partners and the like, all of which delivered through streamlined processes,” he concludes.
 

About Ruckus Wireless
Ruckus Wireless, Inc., now part of Brocade, delivers simply better wireless for approximately 70,000 enterprise, service provider, government and small business customers worldwide. The company is focused on technology innovation, partner ecosystems and customer service—yielding the best possible wireless experience for the most challenging indoor and outdoor environments. Its Smart Wi-Fi platform delivers scalable, high-performance Wi-Fi with simplified control and management for on-premise and cloud-based Wi-Fi deployments, along with new services for secure on-boarding, policy management, location services and analytics that enable new business opportunities.

About ttrumpet
ttrumpet is an über cool app to make free calls and messaging worldwide, get fantastic offers, find information on every place around you, scan products for exciting content, reviews, pricing and augmented reality. More information available at: www.ttrumpet.com

About Incredible Connection
Incredible Connection was founded in 1990 and is positioned as a specialist retailer focusing on consumer electronics and small business technology. With over 70 stores in South Africa, Incredible Connection’s value proposition is driven through international brands, a wide range of products, highly-trained sales staff, and a choice of value-added solutions. For more information visit www.incredible.co.za

Grace Muvodzi

account executive

Tel: +27 11 465 4075

Fax: +27 86 699 0710
grace@orangeink.co.za
www.orangeink.co.za
@orangeink_pr

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