Knowledge Library

Connect and manage your data in one place


Unite marketing at the data level. Get the blueprint for a marketing and advertising ecosystem that’s connected at the data layer.

The Definitive Guide to Open Gardens. How to Grow an Open Garden. Chances are, you've heard the buzz about the Open Garden movement.

Now find out how you can go about designing your own Open Garden and uniting your fragmented marketing ecosystem.

Don't worry — it's actually pretty easy. And once you've grasped what it's all about, there'll be no turning back.

The Definitive Guide to Open Gardens eBook will:

  • Demonstrate the importance of integrating your marketing at the data layer (rather than the application layer)
  • Show you how to retain the existing pieces of your current marketing machine – and bring them into an integrated ecosystem
  • Explain what you can expect from an Open Garden
The Open Garden eBook is an easy read (we promise).

Connect and manage your data.

Your people-based data is scattered across anywhere from a dozen to a hundred different channels, silos, applications and product teams.

Compounded by demands of consumer privacy and data protection, you’re walking on a tightrope in trying to manage all of this.

Take better control of your entire marketing ecosystem by harnessing and managing your data, using it to drive better-informed analysis and more meaningful and relevant interactions in every channel.

About Direct Marketing News
Direct Marketing News is the go-to resource for innovative marketers hungry for insight on results-driven strategies and trends to propel their multichannel marketing forward.

Our team of professional journalists and key industry columnists and contributors provide daily online news, analysis, case studies, and blogs on everything from Big Data, marketing automation, and retail, to integrated strategies, email, print, social media, and in-depth case studies.

The monthly print edition of Direct Marketing News reaches a BPA-audited print circulation of more than 45,000 top-level marketers.

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10 Key Marketing Trends for 2017


With 2.5 quintillion bytes of data created every day, it's getting harder to separate the signals from the noise and discern the insights from the hindsight.

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Enter a bold new era of every-channel marketing


Chances are, you've heard the buzz about the Open Garden movement ó enchanting omni-channel marketers with the ability to unite silos and provide seamless customer experiences that increase reach, revenue, and ROI.

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Tips & Trends for B2B Marketers


B2B Marketing Trailblazer Journal: The Latest Tips & Trends for B2B Marketers. When it comes to B2B marketing, innovation is the new black, but we donít often celebrate the growing creativity of B2B marketers.

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Successful Omni-Channel Approach


Time to get serious about omni-channel marketing. Itís that time. We wake up to a new year full of possibility. We aspire to get better and we set our goals. Itís never too late to aim higher

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How to Turn Holiday Shoppers into Year-long Customers


Smart Retargeting: The Gift That Keeps Giving. If you are like most retailers, the holiday season is a busy time and crucial to your bottom line.

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