TheMarketingSite.com

Knowledge Library

Tips & Trends for B2B Marketers

DMNews


B2B Marketing Trailblazer Journal: The Latest Tips & Trends for B2B Marketers. When it comes to B2B marketing, innovation is the new black, but we don’t often celebrate the growing creativity of B2B marketers.

From web design to creative campaigns, B2B marketers are inspiring one another with amazing inventions, innovations and ideas. Here, we’ll explore the latest trends in B2B marketing and hear how practitioners are putting them into action. We highlight some of the marketing mavericks that are blazing a trail, from B2B marketing experts pioneering new ways to think about your customers to B2B businesses rethinking the customer’s path through the buying cycle.

Go behind the scenes with your fellow B2B marketers and learn:

  • How empathy can strengthen your relationships with customers
  • To combine strong lead generation with great design in the B2B website look-book
  • Inside tips and tricks on buyer behaviour and the perfect email follow-up
  • How one B2B marketing team transformed their marketing program into a lead-generation machine
Download E-book


About Direct Marketing News

Direct Marketing News is the go-to resource for innovative marketers hungry for insight on results-driven strategies and trends to propel their multichannel marketing forward.



Our team of professional journalists and key industry columnists and contributors provide daily online news, analysis, case studies, and blogs on everything from Big Data, marketing automation, and retail, to integrated strategies, email, print, social media, and in-depth case studies.

The monthly print edition of Direct Marketing News reaches a BPA-audited print circulation of more than 45,000 top-level marketers.



Follow us on Twitter, LinkedIn, Facebook, or Pinterest for the latest from our brand.

Register for social rewards on dmnews.com through Marketing Mavens

Subscriber Services: http://www.dmnews.com/subscribe/section/213/
To advertise, please email Greg Zalka at greg.zalka@dmnews.com.

Share The Knowledge
10 Key Marketing Trends for 2017

DMNews

With 2.5 quintillion bytes of data created every day, it's getting harder to separate the signals from the noise and discern the insights from the hindsight.

Share The Knowledge
Enter a bold new era of every-channel marketing

DMNews

Chances are, you've heard the buzz about the Open Garden movement ó enchanting omni-channel marketers with the ability to unite silos and provide seamless customer experiences that increase reach, revenue, and ROI.

Share The Knowledge
Successful Omni-Channel Approach

DMNews

Time to get serious about omni-channel marketing. Itís that time. We wake up to a new year full of possibility. We aspire to get better and we set our goals. Itís never too late to aim higher

Share The Knowledge
How to Turn Holiday Shoppers into Year-long Customers

DMNews

Smart Retargeting: The Gift That Keeps Giving. If you are like most retailers, the holiday season is a busy time and crucial to your bottom line.

Share The Knowledge
Connect and manage your data in one place

DMNews

Unite marketing at the data level. Get the blueprint for a marketing and advertising ecosystem thatís connected at the data layer.

Share The Knowledge