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Tips & Trends for B2B Marketers


B2B Marketing Trailblazer Journal: The Latest Tips & Trends for B2B Marketers. When it comes to B2B marketing, innovation is the new black, but we don’t often celebrate the growing creativity of B2B marketers.

From web design to creative campaigns, B2B marketers are inspiring one another with amazing inventions, innovations and ideas. Here, we’ll explore the latest trends in B2B marketing and hear how practitioners are putting them into action. We highlight some of the marketing mavericks that are blazing a trail, from B2B marketing experts pioneering new ways to think about your customers to B2B businesses rethinking the customer’s path through the buying cycle.

Go behind the scenes with your fellow B2B marketers and learn:

  • How empathy can strengthen your relationships with customers
  • To combine strong lead generation with great design in the B2B website look-book
  • Inside tips and tricks on buyer behaviour and the perfect email follow-up
  • How one B2B marketing team transformed their marketing program into a lead-generation machine
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About Direct Marketing News

Direct Marketing News is the go-to resource for innovative marketers hungry for insight on results-driven strategies and trends to propel their multichannel marketing forward.

Our team of professional journalists and key industry columnists and contributors provide daily online news, analysis, case studies, and blogs on everything from Big Data, marketing automation, and retail, to integrated strategies, email, print, social media, and in-depth case studies.

The monthly print edition of Direct Marketing News reaches a BPA-audited print circulation of more than 45,000 top-level marketers.

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