As marketing professionals we regularly keep check on things to be included in your direct mail content.
420+ Ways to improve your direct mail response
Credit cards and Distribution
Envelopes: Outer or Mailing
Formats for Direct Mail
Guarantees and Warranties
Layout and Art
Mailing and Postage
Order Forms and Response Devices
Printing and Typography
Products and Response
Sampling and Special Occasions
Specialty advertising and Testing
Bart E.J. Sanders - Business Group Management: Oce-Deutschland GmbH. Buhrs Forum: The Future of Mail' Direct Mail
Written by Charles Prescott, Vice President of International Business Development and Government Affairs, The DMA; Chairman, Consultative Committee, Universal Postal Union March, 2005
Developments in Direct Mail Markets around the Globe by Raquel Ferrari Project Manager, Direct Mail - UPU2005
This presentation covers The Future of Direct Mail in developing nations.
Valassis Communications Inc., a sales promotion company that offers coupons primarily through newspaper inserts, has joined forces with competitor Advo Inc. to distribute coupons through direct mail in seven markets around the country. The move intrigues analysts, who say the effort holds promise for both companies.