Knowledge Library

The Future Of Advertising

Advertising and Promotion

Net#work BBDO and Sinister Studio’s are applying technology to advertising in ways that have never been seen before.

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Six HR trends to look out for in 2017

Research - Trends and Insights

We’re seeing the pace of change in human resources (HR) accelerate as digital technologies change the way we work, as digital natives enter the workplace, as labour law evolves and as competition for the best talent heats up.

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What different research traditions say about Advertising – and Why

Leadership Articles

There is a vast array of diverse interpretations when it comes to advertising, with different research traditions studying the subject in extremely different ways.

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Amazing Amazon Slipups: Lessons to be Learnt

Customer Value Foundation

Amazon has an amazing name for great service and being customeric. So much so that ShepHyken lauded them. And I have been an admirer, till recently. Amazon India had many slipups in fulfilling my orders.

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10 Key Marketing Trends for 2017


With 2.5 quintillion bytes of data created every day, it's getting harder to separate the signals from the noise and discern the insights from the hindsight.

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Enter a bold new era of every-channel marketing


Chances are, you've heard the buzz about the Open Garden movement — enchanting omni-channel marketers with the ability to unite silos and provide seamless customer experiences that increase reach, revenue, and ROI.

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Tips & Trends for B2B Marketers


B2B Marketing Trailblazer Journal: The Latest Tips & Trends for B2B Marketers. When it comes to B2B marketing, innovation is the new black, but we don’t often celebrate the growing creativity of B2B marketers.

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Successful Omni-Channel Approach


Time to get serious about omni-channel marketing. It’s that time. We wake up to a new year full of possibility. We aspire to get better and we set our goals. It’s never too late to aim higher

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From Total Quality to Total Customer Value Management

Customer Value Foundation

The Quality Revolution was meant to be customer focused, instead became process centric and one of record keeping. Nonetheless, Total Customer Value Management can learn from the Quality movement. There is much to learn.

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Industry Updates

Boosting small business confidence – a necessity | 01 February 2017

54% of South African business owners feel confident about their business prospects, Sage research reveals. more

So, What Is Modernisation Really? | 01 February 2017

In a previous article, we stated that a failure to embrace digital transformation can cause companies financial harm within a year. But replacing core systems with new digital platforms can be an enormous project taking up to 10 years. more

One Source Goes Full Circle | 01 February 2017

The winners for October/November/December Creative Circle Awards have been announced and NATIVE VML has been awarded two second places in the Digital Interactive and Television, Video and Cinema categories for Absolut One Source. more

Entries For Loeries® 2017 Awards Now Open | 01 February 2017

Entries for Loeries® Africa Middle East are now open! 
As the leading creative awards for the brand communications industry across our region – the Loeries® reward the most innovative work in all media. more

Higher certificate courses viable alternative to university education | 01 February 2017

The Independent Institute of Education (The IIE) higher certificate programme available at Vega School has valuable advantages to those unable to immediately embark on a fulltime university education. more

Small fish thrive in big ponds | 01 February 2017

Globalisation has seen trends, brands and styles adopted across culture and country, similarity breeding imitation and integration becoming the new name of the game. And yet every country has its quirks, its own lingo and languages which must be spoken in the right way to attract the right people. more

JCDecaux and Vodacom rebrand the Soweto Towers | 01 February 2017

JCDecaux SA, the number one outdoor advertising company worldwide, and Vodacom, part of Vodafone Group and a leading African mobile communication company providing a wide range of communication services, more

How to Submit an Award-Winning PRISM Entry | 01 February 2017

Known as the “Oscars” of the Public Relations industry, entries for the Awards are open to any visionary team or individual in the Public Relations and Communication field across the African continent. more

D&AD Launch 2017 Professional Awards Campaign | 01 February 2017

The D&AD Professional Awards 2017 are open for entries. Winning a Pencil is often the highlight of a creative career, so D&AD wanted to take a look at the people behind the campaigns and find out what it really means to those who win. more

A Retrospective View of Brand Trends for 2017 | 01 February 2017

If the title for this 2017 brand trends forecast seems a bit contradictory, think about the two biggest questions being raised as we enter the New Year: “How did we get here and how did researchers get it so very wrong?” more

#ElectionBurger breaks RocoMamas’ records as customers vote | 31 January 2017

The sensational growth and success of the RocoMamas brand – both in South Africa and in key, international markets – has seen the franchise grow from three to 50 stores in just 18 months. more

The MediaShop awarded Level 1 BEE | 31 January 2017

The MediaShop has reached another milestone in its journey and pioneering values by being the first and only media agency in the country to be awarded Level 1 BEE status. more

Consumer Loyalty Engagement Index for the Korean Market | 31 January 2017

Brand Keys, a pioneering leader in loyalty and engagement research, has entered a collaborative agreement with Customers Council, the leading Seoul South Korea based brand research and consulting firm, to offer its services to Korean brands. more

Four Considerations When Choosing Your Career | 31 January 2017

The South African matric results were released on 5 January 2017 and the national pass rate was 76.2% up from 74% in the previous year. Although this is a momentous occasion for all that passed, it is merely the start of a young person’s adult life. more

Africa’s largest eCommerce & Fintech Show returns | 31 January 2017

Africa’s leading eCommerce & Fintech event, brings together a diverse array of key decision makers in online retail, payments, customer insight and logistics businesses operating across Africa. more

The 2016 Brand Keys Loyalty Leaders List | 31 January 2017

More than a third of the 2016 Brand Keys Loyalty Leaders List is represented by digital technology, social networking brands, or brands that facilitate digital tech or social networking was the key finding in the 20th annual survey. more

Netflix subscribers still watch (some) commercial TV | 31 January 2017

One in four Australian homes now have a Netflix subscription, Roy Morgan’s latest data to the end of 2016 shows. more

Detmold Group Innovates with Complexica | 31 January 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that it has signed a contract with Detmold Group to explore the application of Complexica’s AI-based computational engine. more

ADvTECH partner to strengthen tertiary education in Africa | 31 January 2017

The acquisition of 51% in the University of Africa represents ADvTECH's first tertiary partnership outside South Africa and is in line with its African expansion strategy. more

Building your Brand through the Power of Storytelling | 30 January 2017

People love stories and, for as long as people have walked the earth, across all cultures, storytelling has been an important fabric of society. more

Global E-Commerce Trends to take off in SA | 30 January 2017

E-commerce, as a global trend in its own right, is set to increase in popularity and consumer uptake in South Africa this year. This is as a result of a number of supporting trends, from greater variety offered by e-tailers, to the evolution of tech offerings more

Global Communications Company Opens in Lagos | 30 January 2017

Global communications, events and talent agency, Celebrity Services Africa has announced the opening of a new office in Lagos, Nigeria, adding to their network of offices in Cape Town, South Africa and Beverly Hills, USA. more

Sun International’s multi billion rand Time Square development | 30 January 2017

Holding the reigns of Sun International’s multi-billion rand Time Square development in Menlyn, Pretoria is Brett Hoppé. more

The inclusion paradigm – what it means for corporate SA | 30 January 2017

The new frontiers of business advocates for transformative measures, which serve a symbol of alliance to customers, suppliers and the community. more

Matatiele Spaza Shops educate locals [Campaign] | 30 January 2017

Several Spaza shops in the Matatiele Local Municipality in the Eastern Cape have been revamped as part of Engen’s paraffin education and safety campaign. more

Strategic, high impact events are key to enhancing brand value | 30 January 2017

Integrating a dedicated events division into its business in 2015 has allowed Times Media to bring fresh and exclusive engagement opportunities to its readers, and cement its position as SA’s leading provider to the Business, Finance, Marketing and Lifestyle sectors in South Africa. more

Overall holiday intention down (but not everyone’s staying put) | 30 January 2017

In the last 12 months, the proportion of Australians planning to take a holiday has slipped from 73% to its lowest point in almost three years (69%), the latest findings from the Roy Morgan Holiday Tracking Survey reveal. more

Riverbed Supports World’s Largest Container Shipping Company | 30 January 2017

Riverbed Technology, the application performance company, today announced that Maersk Line, part of the Maersk Group and the world’s largest container shipping operator, is using Riverbed® SteelCentral™ to monitor business-critical applications and services. more

CNBC Africa and Nedbank Partner to bring ‘Davos in Focus’ | 30 January 2017

CNBC Africa, Africa’s leading business and finance channel, sat with a panel of experts at the Johannesburg Stock Exchange (JSE) on Thursday, January 26th, to unpack the exclusive insights shared at the World Economic Forum 2017 in Davos, Switzerland. more

Record-Breaking Year For | 30 January 2017 had a record-breaking year in 2016, boasting 98 million unique browsers each month. Along with the news and sport mobile apps, the global news and features site generated more than 15 billion page views across the year. more

New Magazine The Vegan Life launches 30 January 2017! | 30 January 2017

The Vegan LIFE (Ethical Eating For Plant-nourished People) is the new Vegan magazine launched by Media24. This 84-page glossy fills a unique gap in the market focusing on the vegan lifestyle. more

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