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Coca-Cola shares a Coke with South Africa

13 Nov 2013

Summertime is a great time for sharing and creating memories – and Coca-Cola wants to make the most of it in a very personal way with the “Share a Coke” campaign, launching across South Africa this month.
 
“We’re swapping our brand name with yours”, says Therese Gearhart, President, Coca-Cola South Africa. This campaign features 600 of the country’s most popular names on Coca-Cola bottle labels and cans. In addition, Share a Coke vending machines will be on tour so that consumers can personalize their very own Coca-Cola cans.
 
In addition, they can also create their own virtual personalized Coke can on Facebook and www.shareacoke.co.za, to share with someone special.

This highly personalized campaign is a rollout of a successful program that has been running in many countries around the world. Jonathan Mildenhall, Coke’s global head of content and advertising, called the Share a Coke campaign “the very best” of the company’s innovative thinking.
 
Now, with a few days into the launch, the social media space has been buzzing with excitement as South Africans find their names in store. Many posts have also come through since the launch of our new TV commercial, “Share a Coke with Bobby”.
 
The commercial follows the story of a loveable dog as he interacts with lots of people during his search for his own name up in lights. South Africa is the first country on the African continent to kick off this campaign, and therefore we have customized all aspects of the campaign to fit local insights, culture and humour.
 
“It's great to see entertaining storytelling alongside a musical anthem that captures South African youth sub-cultures,” states Therese.

Our Coke vending machine activations start on 20 November, touring South Africa till the end of February 2014.
 
 
About The Coca-Cola Company
The Coca-Cola Company  (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.  Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.8 billion servings a day.  With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate.  Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.  For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
 
Ogilvy Public Relations
T +27 11 709 6858
 
Finweek AdReview PR Agency of the Year 2013
IPRA 2013 Stevie Awards (Gold CSI Campaign of the Year)
PRISA 2013 PR Campaign of the Year
PRISA 2013 CSI Campaign of the Year
Holmes Report: Best Digital Consultancy 2013 (Social@Ogilvy)
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