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Industry Updates

For the love of food.fashion.lifestyle!

13 Feb 2013

The Style Trunk is a brand new high-end and innovated digital online portal which will officially launch with a jam packed Love Issue on Thursday 14 Feb! This digital fashion, food and lifestyle magazine aims to marry the commercial aspect of the magazine trade with the popular intimacy bloggers have accomplished.

One of the key objectives set out to be achieved by editor-in-chief Tracey Chè King is to showcase the best of local and international lifestyle trends from various genres. Currently the status quo is that publications have focussed on one lifestyle genre and often neglect the wide range of sub-cultures that exist in the top end of the market.

 “I’ve always been fascinated by the magazine industry especially in relation to fashion and food. As things started moving towards digital I was lured to the world of blogs, away from traditional print media. I was an avid follower of international bloggers like The Man Repeller, Cupcakes and Cashmere and Bryanboy to name a few.

I admired the way they curated their personal style and personal interests, but wondered what would happen if you moved the focus away from yourself and focussed on a greater audience; without losing the highly curated, intimate effect - The Style Trunk is my attempt to do just this”, says King.

Not only will The Style Trunk have daily informative features posted on the site but it will also offer brands an opportunity to showcase their products on a high-end scale through commercial partnerships and collaborations; thereby giving them access to new niche markets.

King comments: “We recognise that there is a greater need for brands to get into the digital space beyond the pay-per-click model and we've therefore positioned The Style Trunk within the context and framework of Tsala Media & Communications”

Visitors to The Style Trunk will have access to the latest international and local trends, fashion features, creative DYI tips, restaurant and travel reviews, videos, a high-end online shop and so much more!
Visit www.thestyletrunk.com now and experience it for yourself …all for the love of food, fashion and lifestyle.


ONLINE LINKS:
The Style Trunk on Facebook
The Style Trunk on Twitter
The Style Trunk on Instagram
The Style Trunk on Pinterest

About Tsala Media And Communications:
Through electronic and niche communication, this publishing business is positioned to transform the media and communications landscape.It is currently engaged in the production of a digital magazine named The Style Trunk which can be found at http://www.thestyletrunk.com. This publication focuses on international trends in food, fashion and lifestyle.Future projects of this media house include the production of coffee table books as well as television and web content in the food, fashion and lifestyle genres. info@thestyletrunk.com

Onix Media Solutions
(021) 554 2265