Industry Updates

Forecourt Retail Marketing 2017

20 Jan 2017

Drive motorist shoppers to your forecourts & keep them there ...

Forecourt Retail Marketing 2017

5th annual conference - 15 March 2017, Bryanston Country Club, Sandton
It's all about cost effective marketing communications and the retail offerings which attract and the merchandising mix which increases average purchase value.  The speakers are proven experts, and their pragmatic insights will be compelling as will be their answers to your questions.  The Big Issues debate presents a rare opportunity to gain very authoritative guidance from the primary petroleum company retail convenience managers. The competition between geographically convenient forecourts with sophisticated retail is increasing, how to gain competitive advantage, that's what you'll gain by attending this conference.
08h30 - 09h10
Evolution of forecourt convenience stores in SA

  • evolving retail mix
  • evolving category mix
  • evolving loyalty marketing
Gareth Paterson, Lead, Retail Vertical , Nielsen
09h15 - 10h10
Big issues panel debate
  • what attracts customers to your forecourt retail
  • the category management mix and combo promotions
  • do's and don'ts about promos and merchandising
  • location marketing
  • forecourt retail loyalty - is it for real
  • food on the go - how to enhance the experience
  • new client services drawing the customers
Patricia Mahlangu, Retail Convenience Manager, Engen
Yassier Abrahams, Retail Marketing Manager, Shell
Frans Maluleke, Cluster Fuels and CVP Manager, Shell
Janet Sithole, Retail Convenience Manager, BP Southern Africa
Mohamed Carrim, Senior Manager Retail, Sasol

10h10 - 10h35 Coffee & networking

10h35 - 11h10
Brand X - innovative thinking right out of the box
My brief to Scott, "it's your money, how would you promote forecourt retail branding, break the rules, be innovative and oh yes cost effective please".  Judge for yourself
Scott Gray, Experience Director, Mirum Agency
11h15 - 11h50
Combo promotions driving category sales
Jacqui Le Sar, MD, Inperspective
11h55 - 12h30
Digital enhancing location convenience
Dana Buys, Founder and CEO,
12h30 - 13h20 Lunch
13h35 - 14h10
Facebook and Twitter moving shoppers to your forecourt
Gil Sperling, CTO, Popimedia
14h15 - 14h50
Breaking the Mould – the forecourt is your playground
  • Become a destination stop - Finding clever ways to set yourself apart

  • Be daring about how you use your channel
  • Activating brand promotions in the forecourt environment

  • Using pop culture to create demand and relevance

Adrian Kleyn , Senior Associate, Be Salt
14h55 - 15h30
Marketing to the next generation’ preparing for Gen Z
Tilene Narainan, Head of Convenience, Sasol Energy, Sasol
MJ Khan, Group Online Media Manager, Group Communication and Brand Management, Sasol

15h30 conference closes

Standard delegate rate R4,850 excl vat

Contact: Sharon Angus-Leppan | E: | T: 021-7908147