TBWA\Hunt\Lascaris has continued its run of awards success with a standout performance in three of the worlds top showcases of advertising creativity, maintaining the momentum achieved earlier in the year when the Johannesburg firm was named by the Creative Circle as runner-up in its 2012 league table of South Africas most creative agencies.
At Mays CLIO awards in New York, the agency won three silver medals and a bronze while finalist status was achieved by another four entries. This followed close on the heels of major successes at The One Show where TBWA\ Hunt\Lascaris\ took a Silver Pencil and three Merit Awards.
Matthew Brink, the agencys joint executive creative director, commented: The pleasing feature of our success at the CLIOs is that recognition has been bestowed on various creative teams and clients in a range of categories for work on products as diverse as financial services, insecticide and polony.
This confirms strength in depth in some highly competitive consumer markets and we salute all our award-winners.
Silver CLIOs went to: Standard Bank Sh-boom (in the film music category) and Doom Roachville (in both the innovative media and ambient media categories). The bronze CLIO was awarded to Standard Bank Joy of Jazz Pigeon Jazz in the film direction category.
CLIO finalists were: Enterprise Fighting Kids (print art direction), Enterprise Mothers Favourite (posters category and print campaign) and Enterprise Mother-in-law (art direction print).
Breakthrough design creativity was showcased at The One Show when TBWA\ Design, the agencys design studio, grabbed the Silver Pencil in the self-promotion category with their We Sent Their Briefs Back campaign.
The campaign trashed established conventions on how design studios win commissions from potential clients.
Joint executive creative director, Adam Livesey said the idea was prompted by a mismatch between big volumes of briefs for advertising work and lower volumes of requests for design support.
He added: To advertise their skills, the designers intercepted creative briefs from their ad agency colleagues and transformed them into pieces of paper art using only the cardboard job bags and the briefs that were attached to them. This was achieved by intricate laser cutting and delicate paper sculpturing. Each piece represented the essence of the brand in question and was sent back to the client with the compliments of the design team.
The paper art also took a Merit Award in the One Shows Design category.
In addition, the agencys client Tiger Brands won Merit Awards for the Doom Wall of Shoes in the out of home billboard category, for Time Change in the radio campaign category and for the Doom Roachville entry in the out of home campaign transit category.
New York successes paved the way for further recognition in London in Junes D&AD awards.
The Mother's Favorites advertising for Enterprise is to be included in the D&AD annual and has been nominated for a Yellow Pencil in the press category.
The We sent their briefs back campaign again achieves high industry noting and will be included in the Direct Art Direction segment of the D&AD annual.
Adam Livesey noted: Creative recognition on both sides of the Atlantic in three different award programmes is gratifying, but at the same time creates a challenge to continue to deliver breakthrough work for our clients no matter what the product category.
TBWA\Hunt\Lascaris\Johannesburg is part of the TBWA\South Africa group, a member of TBWA\Worldwide.
TBWA\Worldwide (www.tbwa.com) creates Disruptive ideas expressed through Media Arts for global clients, including ABSOLUT, adidas, Apple, Energizer, GlaxoSmithKline, Henkel, Infiniti, McDonalds, Michelin, Nissan, Pernod Ricard, Pfizer, Roche, Standard Bank, Singapore Airlines. TBWA is ranked as a Top-Ten worldwide advertising agency, and was recognised by Advertising Age in 2010 as the "Best International Network of the Decade. TBWA has 275 offices in 100 countries, and over 11,000 employees worldwide.
TBWA\ is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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