Local success maintains the awards momentum built up offshore
TBWA\Hunt\Lascaris Johannesburg won eight Cannes Lions at the recent international awards event on the French Riviera the largest awards haul by any South African agency. The domination continued at the advertising industrys big weekend (Sept 20-22) celebration of South African creativity.
As scores came in from the Pendoring Awards and the Loeries presented over three successive nights in Cape Town it became apparent that no other agency matched the scope of the success (across categories and on a variety of clients) recorded by the Johannesburg agency of the TBWA\Hunt\Lascaris.
The Loeries tally comprised three gold, six silver, nine bronze and four craft awards 22 Loeries in all. The Pendorings score was one gold and two silvers.
The overall tally was 25 awards more than any other agency across both award programmes.
The gains were made across 13 different media types a breadth of achievement unchallenged by competitors, noted joint executive creative director Adam Livesey.
He commented: At Hunt Lascaris, we've always strived to make work that not only shines on a global stage, but also has local resonance. We managed to achieve the former this year by bringing home 8 Cannes Lions and being the most awarded South African agency at Cannes and now at Loeries too.
Our strong showing this weekend shows that we do make locally relevant award-winning work as well. What was most gratifying was that this was achieved on a spread of clients and media. It's always great to see work on iconic South African brands like Standard Bank, Twinsavers, Doom and Spray and Cook being celebrated.
The extent of the success across both traditional and new media was also highlighted by Clint Bryce, the agencys digital executive creative director.
He said: "The results are testament to the fact that, as an agency, we celebrate ideas in all formats. It's particularly gratifying for me to see work that is empowered through technology enter the arena."
The agency also took pride in its record for developing new talent.
In time for the Loeries, it was announced that copywriter Natalie Rose had won the Young Creatives Award, an accolade sponsored by Adams & Adams attorneys to recognise outstanding achievement by talented individuals at the beginning of their careers.
By taking the Young Creatives Award for 2013 she wins a trip to the Cannes Lions International Festival of Creativity.
Mathew Brink, co-executive creative director at TBWA\Hunt\Lascaris Johannesburg, pointed out: Were thrilled for her. It is essential that agencies create an environment in which new talent can thrive. The team, the culture and the worship of great work these are the elements that make consistently high levels of performance possible; performance thats important to our clients, too.
Awards success is satisfying, but more than that it is confirmation you have a successful culture that develops award-winning creatives the reason our clients come to us.
- Silver and craft certificates were also awarded to Egg Films director Kim Geldenhuys for the Standard Bank Sh-Boom commercial. In addition, post-production and special effects company Black Ginger also won a certificate for special effects for its work on this ad.
TBWA\Hunt\Lascaris\Johannesburg is part of the TBWA\South Africa group, a member of TBWA\Worldwide.
TBWA\Worldwide (www.tbwa.com) creates Disruptive ideas expressed through Media Arts for global clients, including ABSOLUT, adidas, Apple, Energizer, GlaxoSmithKline, Henkel, Infiniti, McDonalds, Michelin, Nissan, Pernod Ricard, Pfizer, Roche, Standard Bank, Singapore Airlines. TBWA is ranked as a Top-Ten worldwide advertising agency, and was recognised by Advertising Age in 2010 as the "Best International Network of the Decade. TBWA has 275 offices in 100 countries, and over 11,000 employees worldwide.
TBWA\ is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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