TBWA\Hunt\Lascaris\Johannesburg has been ranked the top South African advertising agency in the global standings published by the Cannes festival of creativity, the world benchmark for outstanding advertising achievement.
The Cannes Report 2013 ranks TBWA\Hunt\Lascaris\Jhb the 15th best agency worldwide, the only South African agency in the world top 20 and the highest ranked member of the global TBWA\ group. This is three places higher than its 2012 rating, when the agency again won a place in the world top 20.
Two agency clients, Tiger Brands and Nampak also feature highly in the Cannes league tables of the worlds best.
Tiger Brands is ranked the sixth most awarded FMCG brand in the world while Nampak is close behind in 10th spot.
World rankings come on the back of outstanding results in the Cannes awards in June when TBWA\ Hunt\Lascaris\Jhb claimed eight Cannes Lions, the biggest haul of any South African agency.
Agency MD Danni Dixon noted: Consistent performance, year after year, is important to us.
Regional positioning is also significant as we are an agency hub for TBWA\ Africa and the Middle East. So its a source of satisfaction that the Cannes analysis puts our agency eighth in the Europe, Middle East and Africa geographical standings, the highest ranking of any South African agency.
Whats more, the Cannes appraisal confirms Johannesburgs status as a centre of creative excellence, with Joburg ranked the 17th most awarded city in the advertising world. Were proud to contribute to the high creative profile of our home base.
Recognition for clients was another source of satisfaction.
Joint executive creative director Adam Livesey pointed out: The FMCG category is one of the most keenly contested in the world. It is a wonderful achievement for Tiger Brands to come sixth and Nampak 10th in an environment such as this. This puts Tiger on a par with a global player like Pepsi. Both Nampak and Tiger are now positioned in the same league as the worlds top brands.
We congratulate them both. Its a great achievement.
The agencys high standing was a function of strong performance across a range of media, a point taken up by Matthew Brink, the agencys co-executive creative director.
Our teams delivered award-winning work across a broad range of disciplines, he said. We came 13th equal in the worldwide design rankings, 19th globally in outdoor, 17th in the Press category and 12th in radio. Versatility like this indicates broad creative reach a key requirement as media options continue to proliferate.
A positive report card from the worlds premier awards programme sets us up strongly for 2014. The challenge is to keep improving on the success of the last two years.
The Cannes Report 2013 ranks South Africa ninth equal in the global league table of Cannes award-winners, putting the country back into the world top 10.
TBWA\Hunt\Lascaris\Johannesburg is part of the TBWA\South Africa group, a member of TBWA\Worldwide.
TBWA\Worldwide (www.tbwa.com) creates Disruptive ideas expressed through Media Arts for global clients, including ABSOLUT, adidas, Apple, Energizer, GlaxoSmithKline, Henkel, Infiniti, McDonalds, Michelin, Nissan, Pernod Ricard, Pfizer, Roche, Standard Bank, Singapore Airlines. TBWA is ranked as a Top-Ten worldwide advertising agency, and was recognised by Advertising Age in 2010 as the "Best International Network of the Decade. TBWA has 275 offices in 100 countries, and over 11,000 employees worldwide.
TBWA\ is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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