TBWA\Hunt\Lascaris Johannesburg roared to standout success at the Cannes Lions International Festival of Creativity, winning the most Lions of any South African advertising agency.
The agency won four Silver and four Bronze Lions at the awards event on the French Riviera. The bag of eight Lions was the largest haul for any single member of the worldwide TBWA\ advertising agency group.
Among the awards was a Bronze Lion for TV South Africas only Lion in this hard-fought category. Twenty-nine agency entries were shortlisted.
Joint executive creative director, Adam Livesey commented: A notable feature was the recognition won by Disruptive concepts that challenged accepted conventions in some intensively competitive market sectors.
Success like that can only be achieved when you work with strong, brave clients who are capable of redefining the sectors in which they are active. So congratulations should go first and foremost to our clients.
Among successful clients were Doom insecticide and uni-ball pens from the Tiger Brands stable, Nampaks Twinsaver Tissues For Men, Flight Centre and the NGO StopRhinoPoaching.com.
Co-executive creative director Matthew Brink spotlighted the scope of awards recognition in Cannes, the international benchmark for advertising creativity.
He pointed out: Awards were received for work in television, press, design, outdoor and radio. No other agency achieved critical noting in such a broad spread of communication disciplines. It reflects a tremendous team achievement across the entire agency.
We also achieved impact across a wide range of market sectors such as household products, travel and tourism, insecticides and toiletries. This indicates that good creative executions were backed by good strategic grasp of the sectors concerned.
Silver Lions were awarded to: the Tiger Brands/Doom Super Wall of Shoes in the outdoors category, Flight Centres Weird Accents series in the press campaign category (winner of two Silver Lions), and StopRhinoPoaching.coms Rhino Stamp Project in the design category.
Bronze Lions were won by: Tiger Brands/uni-ball in the TV category for the write it in your own voice ads, Nampaks radio campaign for 3 Ply Tissues for 3 Ply Issues, Nampaks outdoor Boohoo campaign and the TBWA\ Hunt Lascaris design studio for its design category entry, We Sent Their Briefs Back.
TBWA\Hunt\Lascaris\Johannesburg is part of the TBWA\South Africa group, a member of TBWA\Worldwide.
TBWA\Worldwide (www.tbwa.com) creates Disruptive ideas expressed through Media Arts for global clients, including ABSOLUT, adidas, Apple, Energizer, GlaxoSmithKline, Henkel, Infiniti, McDonalds, Michelin, Nissan, Pernod Ricard, Pfizer, Roche, Standard Bank, Singapore Airlines. TBWA is ranked as a Top-Ten worldwide advertising agency, and was recognised by Advertising Age in 2010 as the "Best International Network of the Decade. TBWA has 275 offices in 100 countries, and over 11,000 employees worldwide.
TBWA\ is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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