Knowledge Library

Leveraging Technology to improve customer satisfaction

Call Centres and Telemarketing

Call centres of today should allow customers to use their preferred means of communication, easily identify issues impacting response time, facilitate personalisation and feedback, and must also be cost effective.

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5 tips for a winning social media strategy

Social Media

Social media continues to grow at a rapid pace, but many brands are still a bit unsure about how they can harness it in a way that drives better relationships with their customers. If your brand is one of them, here are five starting points for shaping a social media strategy that will pay off for your brand.

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Thoughtful China 168 - China Luxury Travel Trends

Thoughtful China

Chinese travelers have become a major force in Asia and beyond, spending over $100 billion on foreign travel in 2012, the first year it surpassed the U.S. and Germany.

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Data Driven Marketing & Sales

Data Intelligence

Company leaders bemoan the volumes of cash spent by marketers on brand awareness, advertising campaigns and all other forms of creative communication services. To the untrained eye, advertising decisions are based on intuition, personal preference and lack any sort of scientific foundation.

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How To Comment On Blogs And Social Media

Social Media

We often hear advice on the way bloggers and page owners should treat their followers, but not much has been written about how followers should behave. Many large news sites and websites have removed their comment sections, but for those of us who are building a following, this section can be important.

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Manage your billboards

Alternative and Other Media

Bidvest Facilities Management, a leader in end-to-end total integrated facilities management services, introduced a new focussed offering - Structure Integrity Inspections - in responce to the demand in the industry to ensure that all large structures, such as billboards, masts, and towers are safe

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The Customer Department

Customer Value Management

Value Creation is all about how it impacts CEO thinking on short term vs long term, and how he can add value to customers, employees, and build the Value Creation principles in departments in the company.

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NATIVE VML's September Trends Report

Research - Trends and Insights

A monthly snapshot of trends that are influencing us, shaping us, and defining the human experience right now, well beyond digital.

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The future of HR

Internal Communication

Human Resources Management…
Isn’t it strange to still use a 21st century phrase to describe the complex and delicate art of trying to get the best from the people who drive our businesses?

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Industry Updates

Definitive insights - from consistently successful township marketers | 27 November 2015

8th Annual Shopper Marketing Summit - 16 & 17 Mar 2016, Jhb more

Afrikaans speakers prefer to read ‘in die taal’ | 27 November 2015

Most South African newspaper readers can read their news in English, but that does not mean that it is their preference. Research shows that 83% of Afrikaans speakers prefer to read in their own language (and just for them) 83% van Afrikaanssprekendes verkies om te lees in hul eie taal. more

Payroll snags to watch out for over the festive season | 27 November 2015

The festive season is nearly here. Here are a few tips that will help you to get ready for the last payroll of the year and the big holiday shutdown. more

Woolworths announces the next phase in checkout aisles | 27 November 2015

Following the statement in August that sweets and chocolates would be removed from the checkout aisles of new and large format stores, Woolworths is pleased to announce that the first phase of this initiative has been completed. more

Forecourt Retail - Best Marketing Practises 2016 | 27 November 2015

Compelling topics – winning marketers present and answer your questions more

How important is Insurance Cover for you? | 27 November 2015

Almost 60% of the South African population fear they will be victims of house break-ins and burglar. This was revealed in the Victims of Crime Survey (VOCS) 2013/14, which was conducted by Statistics South Africa (Stats SA) from April 2013 to March 2014. more

2015 Best Partnership Award at AdFocus | 27 November 2015

Of the 14 Adfocus awards that were presented last night at Room 5 in Rivonia, Johannesburg, the Best Partnership Award sponsored by Independent Agency Search and Selection Company (IAS), was taken by HDI Youth and Pick n Pay. more

M&C Saatchi Abel reigns supreme as Agency of the Year | 26 November 2015

The Agency of the Year Award is the only one chosen jointly by the Annual AdFocus jury and by agencies themselves. The winner can come from any agency category. M&C Saatchi Abel was rewarded for its business growth, client retention, awards and industry recognition. more

It tastes great. That’s why. | 26 November 2015

Amstel Lite has just released a new through-the-line campaign that makes consumers think twice about why they drink the beer they drink. more

MyPlanet Rhino Fund allocates over R1.3 Million Funding | 26 November 2015

The MyPlanet Rhino Fund recently allocated R1.385 million in funding towards rhino conservation causes across the country that vary from rhino protection and monitoring to saving and raising rhino orphans. more

Brandfundi PR Consultancy launched this month | 26 November 2015

This month, after 16 years of working in public relations and marketing, Michelle Cavé announced the launch of her PR Consultancy, Brandfundi. The boutique agency name is founded on the idea of being an expert or authority on brand communications and reputation management. more

A New Breed of Creative Talent | 26 November 2015

On the evening of November 19th over 230 alumni, industry leaders, and proud friends and family gathered to celebrate the hard work of our graduates at Red & Yellow School’s 2015 Graduate Showcase event – and to scope out the country’s most promising young talent. more

Hisense boosts its training initiatives | 26 November 2015

Upskilling and training of employees. While this is true for established employees, it is particularly pertinent for those companies, such as Hisense, which have committed themselves to enabling previously unemployed persons to gain the requisite skills to join the workforce more

BBC hosts debates in South Africa as part of 100 Women season | 26 November 2015

On 1st December, BBC 100 Women – a season dedicated to shining a light on women’s lives around the world – will bring together a series of debates from across the globe, to be broadcast live on BBC World News, BBC World Service and more

Emerging Digital Technologies and Channels | 26 November 2015

With the deadline for entries to the prestigious IAB SA Bookmark Awards extended to 30 November, digital marketers have one last opportunity to enter and do battle for the industry’s most coveted awards across eight categories, of which the Emerging Digital Technologies and Channels category is one. more

Savings-as-a-Service | 27 November 2015

The procure-to-pay process directly affects efficiency in organizations. Automation of the procurement process improves the process’ speed and effectiveness, and results in cost savings. more

So you’ve managed to direct more traffic to your website | 26 November 2015

With more than a million registered South African websites, it is hardly surprising that grabbing the attention of visitors looking for local content is a challenge. Eduard Marais, CEO and co-founder of Kwikweb, provides some tips to keep people engaged with your site once they access it. more

Cybercrime – protect yourself | 26 November 2015

Security software, processes and systems are not enough to beat cybercriminals. They're clever, they're focused and they have time. South Africa is one of only 28 countries to have a cyber-security policy in place, but it is widely criticised. more

Open Dialogue in Support of 16 Days of Activism | 26 November 2015

In support of 16 Days of Activism, Brand South Africa is partnering with Lesedi Fm to host an open dialogue in Kroonstad, Free State on Monday 30 November 2015. more

Collaborative Strategic Business Consultation Key for SMEs | 26 November 2015

Nelon a new creative brand management agency based in Cape Town has launched with a collaborative creative consulting approach focused specifically on businesses and entrepreneurs in need of a new approach to business. more

Deloitte Best Company to Work for Survey | 26 November 2015

Since 2000, companies from Southern Africa have participated in Deloitte’s annual Best Company to Work For survey. Regarded as the leading survey of its kind, employees from companies based in South Africa, Namibia and Botswana complete the survey. more

ROOTS 2016 will reveal changes in media consumption | 26 November 2015

South Africa’s largest urban community level quantitative survey, ROOTS, is in field and due to be released in the first quarter of 2016 by SPARK Media. more

ENSafrica goes from strength to strength | 25 November 2015

We are pleased to announce that ENSafrica has joined forces with prominent Ghanaian law firm Oxford & Beaumont Solicitors to form ENSafrica | Ghana, reinforcing its position as Africa’s largest law firm. more

Innovative SA Reality & Travel Show Wins | 25 November 2015

Holiday Swap KZN – the ground-breaking South African reality TV show which showcased exciting holiday activities in KwaZulu-Natal while exploring the breath-taking landscape of the province – has won a major international content marketing award. more

Our youth are marching to the beat of a new drum | 25 November 2015

I teach part-time at AAA and one of my lectures is always on Youth. One of the most passionate discussions we have is whether today’s teenagers, students and first-jobbers have a cause – whether they have anything they care about enough, to look up from their smartphones/chats and disrupt their daily lives. more

Opening doors in Africa | 25 November 2015

Investment in Africa has never been higher. According to the World Bank, Foreign direct investment (FDI) in the region hit a record $60 billion by the middle of this year. more

2015 Bob Dallmeyer Education Fund Grant Recipients | 25 November 2015

The International Association of Exhibitions and Events™ (IAEE) proudly announces its 2015 Bob Dallmeyer Education Fund Grant Recipients who will be recognized during Expo! Expo! IAEE's Annual Meeting & Exhibition to be held 1-3 December 2015 in Baltimore, Md. more

Breakthrough content campaign wins big at Assegai Awards | 24 November 2015

TBWA Hunt Lascaris Durban, in collaboration with Greatstock, has won three coveted awards at the recent Assegai Awards for their unconventional ‘Be Our Art Director’ campaign. more

Next-generation endpoint security | 24 November 2015

Today’s advanced threats are highly targeted and sophisticated. Traditional security measures are falling short, and businesses need a new approach to endpoint security to secure against these ever-present dangers. more

School Toilets on the Road to Redemption! [WeCare] | 24 November 2015

On Thursday, 19 November 2015 (World Toilet Day), HDI’s newly launched, non-profit company, HDI For Good, launched The School Toilet Project (TSTP) at Kromdraai Early Childhood Development Centre. more

Just Pause | 24 November 2015

Recent studies globally on human stress levels and productivity paint a particularly grim picture for those in the working world. Longer days, less time spent on leave as well as retirement at an older age than ever recorded before. more

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