Knowledge Library

Talking to millennials – are you speaking their language?

Kids and Youth Marketing

If you’re a brand owner or retailer hoping to tap into the current go-to market – young, influential and aspirational millennials – you need to chuck almost everything you know about marketing out the window.

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Russian Internet Today

Leadership Articles

The most popular search engine in Russia since 1997 is Yandex. The second most popular search engine in Russia is Google - the world’s leading search engine, entered the Russian market in 2006.

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21 Social Media Don'ts

Social Media

Social Media Manners For Business
Social media is all about your customers. It is not an advertising platform. It is not a soapbox. It is not a complaints forum.

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Managing brand and reputation risk when your customer has a louder voice

Brand Marketing

Over the past 10 years, organisations have seen the control they used to have in their interactions with their customers slip slowly away. Where you used to build your brand with big TV ads and manage your reputation through your media relations department

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Thoughtful China 153 - Leveraging Big Data in Social Media

Thoughtful China

Branding Through Weibo: Leveraging Big Data in Social Media, This Week on ‘Thoughtful China’

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Five social media pitfalls that SMEs should avoid

Social Media

Social media is a powerful tool for the small business owner. It can help you to build customer relationships, improve your search engine optimisation, and create a buzz about your business.

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Build fans, not audiences

Customer Service

Gone are the days of the passive audience that is willing to receive marketing messages at the whim of the advertiser. The new, more demanding, generation of consumers, has been exposed to so much advertising that they seem to have developed a natural defence against it, a type of “marketing blindness”.

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Press statement by Kuilman Mundell & Arlow Attorneys on behalf of Various Outdoor Advertising Companies

Laws and Regulations

We have been instructed by a number of outdoor advertising companies to respond to the comments made by Mr Jack Sekgobela on behalf of the City of Johannesburg.

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Navigating The New Marketing Landscape

Business and Marketing Strategy

Consumers navigate expertly from Facebook, to their blog on Tumblr, to their mobile banking app, to their Apple TV, and back again. Their digital expertise now requires brands to behave with equal agility and provide relevant and timely content unique to the platform and consumer need.

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Industry Updates

Lessons in localisation: how a global quick service restaurant does it right | 24 April 2015

Not too long ago, US pizza chain Domino’s Pizza established a South African presence. To date, there are eleven stores spread across Cape Town, Gauteng and Durban, with plans to open even more in future. more

Judging kicks off for Cinemark Young Lions | 24 April 2015

The entries for this year’s thrilling 2015 Cinemark Young Lions competition are in and the judges have begun the privileged task of selecting the winners, who will travel to Cannes to represent South Africa at the international Cannes Young Lions Film Competition. more

[Campaign] Citizen of The Republic of Extra Cold | 24 April 2015

Castle Lite once again brings a unique experience to its consumers, with a call to be extraordinary and apply for Citizenship to its very own country, The Republic of Extra Cold. more

Sisters are doing it for Themselves | 24 April 2015

According to the South African Women Entrepreneurs’ Network, approximately 70% of informal businesses in South Africa are owned or controlled by women. Good news, right? Well, not if you consider that just 8% of SMEs in South Africa are owned by women according to the 2014 SME Survey. more

Newly launched TBWA\Digital Arts Network | 24 April 2015

To proactively stay in tune with the diverse digital demands of South African and African-based clients and consumers, TBWA\ launches its Digital Arts Network (DAN) in Africa. more

Update on Tender Process for New Media and Marketing Establishment Survey | 24 April 2015

The companies, who indicated an interest in tendering, were briefed on the 30th of March 2015 and will be required to make RFI submissions by 4 May 2015. Companies that are shortlisted to progress to the RFP stage will be announced on the 18th of May 2015. more

Aegis receives Service Provider of the Year Award 2015 | 24 April 2015

Aegis Limited, a global outsourcing and technology services company, today announced that it has been recognized as the 2015 Malaysia BPO Service Provider of the Year by global consulting firm Frost & Sullivan. more

How to Spell G-O-L-D in Public Relations | 24 April 2015

At the 2015 PRISM Awards for PR Excellence, marcusbrewster’s campaign for Robertsons #SkyDine was awarded the Gold in the category: Practices – Best use of an event to build/change reputation. more

3D Group Denies Move Into Organiser Arena | 24 April 2015

The 3D Group, one of Africa’s longest-standing and largest turnkey suppliers to the exhibitions industry, has strongly denied rumours that it has extended its business to include exhibitions organisation. more

How integrated payments can help South African SMEs | 24 April 2015

Managing bulk payments to a diverse range of suppliers, employees, statutory bodies and creditors is an inflexible, manual exercise for many SMEs. more

[Campaign] Suzuki Therapy Hits The Spot | 23 April 2015

When Suzuki’s Auto, Motorcycle and Marine divisions merged into a single entity in South Africa last year, the company needed to increase consumer awareness of the unified brand. more

Abundant talent in the media sector | 23 April 2015

Constant comments regarding a lack of young talent, who exhibit leadership abilities and a passion for the media industry, appear unfounded. more

[Campaign] Debonairs Pizza Delivers Double The Amazing With New Promotion | 23 April 2015

Debonairs Pizza, a household name since its launch 24 years ago, is delivering double the amazing to urban South African’s with its new promotion from FCB Joburg called ‘On the Double’. more

Mindshare Dubai Ranked #1 MENA Media Agency | 23 April 2015

Mindshare, which is part of WPP, is a global media agency network helping clients to make collaborative and adaptive decisions across their paid, owned, and earned marketing in real-time. more

Africa’s First Pan-African Reinsurance Journalism Awards | 23 April 2015

Continental Reinsurance Plc has launched Africa’s first pan-African insurance and reinsurance Journalism Awards. Journalists from every African country across the continent are invited to participate in the Continental Reinsurance Journalism Awards 2015. more

Book your table now for The Loyalty Awards 2015 | 23 April 2015

75 brands from across Europe, Middle East and Africa fight for the right to be called a Loyalty Awards winner. Book your table now for The Loyalty Awards 2015 more

Growth opportunities for SMEs in Africa | 23 April 2015

Despite the recent prediction by the World Bank that economic growth in Sub-Saharan Africa will slow in 2015, the region is still home to one of the fastest-growing middle class in the world. more

The Future Of Media 2015 | 23 April 2015

Navigating the new maze of confusion.
This is what keeps brands awake at night: delivering authentic information in a genuine and credible way to build trust with a frazzled, time-pressed and multi-device consumer. more

Earth Day 2015: The Top 50 Greenest Brands | 23 April 2015

This week is the 45th anniversary of Earth Day, and its celebration is accompanied by the hopes of tens of millions of people that this is the moment when sustainability and economic growth find a real balance. more

21st Century comments on reward in challenging times | 24 April 2015

You can’t sit this one out. Trading conditions are tough and have been for a while. Organisations should be thinking about how to curb costs and improve efficiency. All this whilst we have the greatest job mismatch of all time. more

Internet of Things Trend Report reveals huge potential | 23 April 2015

The DHL and Cisco Internet of Things Trend Report reveals huge potential. An estimated US$8 trillion to be generated through new connections over next decade and The Trend Report estimates that there will be 50 billion devices connected to the Internet by 2020 compared to 15 billion today. more

MBA is a viable and valuable decision at any age | 23 April 2015

London School of Marketing, a leading institution offering accredited marketing and business qualifications in the heart of London, has released a new article which reassures mature students of the value in gaining an MBA, no matter what age they are or career stage they are at. more

Results Day One of D&AD Judging | 23 April 2015

The first set of D&AD Pencil winners for 2015 are announced today, but entrants will have to wait until the Award Ceremony at Battersea Evolution on 21st May to find out which colour Pencil (Wood, Graphite or Yellow) they’ve won. more

Elle Decoration launches 2015 Solve Competition with Law Firm Adams & Adams | 23 April 2015

Elle Decoration magazine, in association with law firm Adams & Adams, has launched the ultimate search for new creative talent in South Africa - the 2015 SOLVE Competition. more

Convergence saves money, lowers complexity | 23 April 2015

The telecoms arena is undergoing a major transformation. End users and businesses are becoming more diverse in their requirements, driving a growing demand for new and tailored communications services. more

Afrikaans is a very effective advertising language | 23 April 2015

“We have to be pro-active to take Afrikaans forward. To support the Pendoring Advertising Awards as a Platinum sponsor is part of the plan,” says Dr Theuns Eloff, chairman of Die Dagbreek Trust. more

BlackBerry’s Center unites researchers to target vulnerability prevention | 23 April 2015

BlackBerry Limited, a global leader in mobile communications, today introduced the BlackBerry Center for High Assurance Computing Excellence. The initiative expands the Company’s research and development (R&D) efforts to drive worldwide innovation and improvement in computer security more

VMA Group expands into Africa | 23 April 2015

VMA Group opens office in Johannesburg, South Africa, marking its 8th global practice and first in Africa having established itself as a market leader in recruitment and training for marketing communication practitioners in Europe and Asia-Pacific. more

e-Commerce: MOBOfree Records Outstanding Performances in Africa | 23 April 2015, the leading African social marketplace, today announced that it had experienced an increase of more than 44% in the number of registered users of in Nigeria over the past 12 months more

PwC and Strategy& map the road ahead for power sector transformation | 23 April 2015

A new report from PwC and Strategy& warns that the Power Sector is transforming fast and companies that don’t stay ahead of change are in danger more

“Uncertain Future” For Global Telecoms Says BDO | 23 April 2015

The global telecoms industry faces an uncertain future, according to a new report published today by accountancy and advisory firm, BDO. more

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