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7 Choices That Affect A Writer's Style

Creative Design and Copy


Style, in its broadest sense, is a specific way in which we create, perform, or do something. Style in literature is the way an author uses words to tell a story. It is a writer’s way of showing his or her personality on paper.

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18 Things Writers Need To Know About Editing And Proofreading

Creative Design and Copy

Although editing and proofreading are often mentioned together, they are two different things. Editing means improving writing to put the writer's message across in the best way. Proofreading means checking to ensure the writing is technically and aesthetically sound.

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Introducing CES 2016 Tech Trends

Research - Trends and Insights

Havas’ team of experts join Rori DuBoff, Global Head of Strategy, EVP, Havas Media Group and WIRED’s Head of Product and Business Development, Mark McClusky, to guide us through the evolution of products that were on show at CES 2016 in Las Vegas.

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The future of marketing in 2016: Hot trends and what to watch

Research - Trends and Insights

Each day, I’m sent hundreds of trend reports from around the world and, to save you the trouble of reading them all yourself, I’ve put together a list of trends that I track and will be monitoring throughout 2016. - Winnifred Knight

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What’s going to be big in 2016?

Research - Trends and Insights

So here we are - 2016, with yet another year under our belts. 2015 held some interesting developments in the digital space. We saw the launch of Instagram ads, the rise of programmatic media, Facebook and Twitter video ads and reach and frequency buying models.

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Not all social media returns can be quantified

Social Media

As businesses start to dedicate more resources to managing their social media channels, the question that they are asking is how they should measure return on investment.

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Telling Stories through Tweets

Social Media

There was a time when fitting your thoughts into 140 characters seemed virtually impossible, especially if you wanted to squeeze in a hashtag or five. Slowly but surely we weren’t just able to fit fully formed thoughts into a tweet, but we were able to add images and links with ease.

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The Three I’s of 2016 winning with the Consumer

Brand Marketing

We find ourselves emerging out of a marketing cycle triggered by a flood of trend reports and market predictions - and whilst some of these ‘trends’ ignite our creativity and spark some ideas, understanding and implementing them can be more challenging than sticking to our New Year’s resolutions.

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Finding new revenue streams for your Telecomms Retail Store

Call Centres and Telemarketing

What does a grocer, landscaper, bookseller and telecommunications business have in common? Staying profitable in an extremely tight economy. Offering customers something they can’t get at their rivals’ businesses and a reason to come streaming through their doors.

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Industry Updates

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South African Artist Brenton Brown Nominated for a 2016 Grammy Award | 11 February 2016

Cape Town born and raised singer/songwriter Brenton Brown has been nominated for a 2016 Grammy Award in the Best Contemporary Christian Music Performance/Song category for his song Soul on Fire. ...read more

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Business at the speed of change | 11 February 2016

With IT budgets under strain in a year of low growth, the priority of keeping the lights on in legacy systems may come at the expense of new applications which drive competitive advantage. Or has technology come to our rescue? ...read more

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Cannes Lions Says, Thank You Creativity | 11 February 2016

Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier advertising festivals. ...read more

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Beware of over focusing on metrics, as mediation is the key | 11 February 2016

The month of love (Valentines) is upon us, and coincidentally it correlates with a period of the year where top brands and their partner agencies take a view on how effective their relationships are. ...read more

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Grey Africa Launches Volvo Lifepaint In South Africa | 11 February 2016

Grey Africa was proud to help launch Volvo LifePaint to the South African market and create awareness around Volvo’s safety innovations. LifePaint is a unique reflective safety spray. Invisible by daylight, it shines brightly in the glare of car headlights. Making the invisible, visible. ...read more

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3D Builds Africities | 11 February 2016

Organised by United Cities and Local Governments of Africa (UCLG Africa), Africities is a summit taking place every three years to evaluate the implementation of decentralisation policies in Africa. ...read more

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New change for The South African Mint | 11 February 2016

The South African Mint revealed a new corporate identity at the 45th World Money Fair in Berlin, which just took place from 5th – 7th February 2016. ...read more

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Volunteer programmes are good for business | 11 February 2016

A happy and engaged employee equals good business for the company they work for. Research indicates that companies with high levels of employee engagement enjoy a significant increase in productivity and general well being, which leads to increased profitability and stability for their company. ...read more

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The New Creative Mavericks at Dubai Lynx | 11 February 2016

Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier advertising festivals. ...read more

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Top 5 Tips to Reach Iconicity | 11 February 2016

What makes a brand iconic? Brand and marketing consultancy Added Value’s Associate Director, Mélanie Bonnet, and Project Executive, Caroline Sarkis, look at the defining characteristics of iconic brands ...read more

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A brief synopsis of Zee TV and its brands | 11 February 2016

Zee TV, the flagship channel of Zee Entertainment Enterprises LTD was launched in October 1992. With a reach of more than 169 countries and access to more than 670 million viewers globally, Zee TV has created strong brand equity and is the largest media franchise serving the South Asian Diaspora. ...read more

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Africa and Middle East’s premier invites entries | 11 February 2016


The Loeries®- Africa and Middle East’s leading creative think tank celebrates, recognises and rewards the value that creativity adds. Entries for 2016 are officially open and the deadline for entries is Monday, 16 May, with the Early Bird discount closing on Friday, 15 April. ...read more

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From your house to your doll’s house – Hollard has you covered | 11 February 2016

Hollard today launched its new car and home TV commercial which aims to show South Africans it offers much more in the insurance world than most consumers realise. ...read more

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The average Asian spends less than 4 hours a week on personal grooming | 11 February 2016

A recent 22-country study has found that consumers from China, South Korea and Japan spend the least time on personal grooming. ...read more

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The day Twitter (and the earth) came to a standstill | 11 February 2016

Tuesday, 19 January 2016. 10.30am: Dear Diary! Everyone’s down, because Twitter is! #twitterdown ...read more

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Only 39 percent of Super Bowl Ads predicted to score big | 11 February 2016

Only 39% of Super Bowl 50’s advertisers will score big on their Super Bowl investments, according to the 14th annual Super Bowl Ad Engagement Survey conducted by Brand Keys, the New York-based brand engagement and consumer loyalty research consultancy. ...read more

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Seven Tips For Consumers To Ensure Safer Internet Use | 11 February 2016

According to statistics from antivirus software provider McAfee’s Global Cost of Cybercrime report, cybercrime costs the South African economy about R5.8 billion a year. ...read more

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5 thoughts that you may not be aware? | 11 February 2016

The whole concept is quite easy to understand and the basics are obvious. Here are 5 thoughts that many people were not aware of before they joined the CEW inner circle. Not exhaustive - but if just ONE of those 5 stand out then this article is of value. ...read more

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Decorex Unveils the Key Approach to Living in 2016 | 11 February 2016

The leaders in the décor, design and lifestyle industry Decorex SA sum up the 2016 global trend, “The Considered Home” represents a cultural melting pot of decorating genres – the design embodiment of the phrase “global village”. ...read more

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Come on Tesco | 09 February 2016

In the last day or so the supermarket ombudsman reported the beleaguered supermarket chain knowingly delayed paying its suppliers to improve its financial position. This should be of no great surprise. ...read more

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Driving success through bigger picture thinking | 11 February 2016

JSE-listed financial services firm PSG Konsult has launched a television advert. Revving up their marketing drive, the advert tells the story of the record win by Sir Stirling Moss and his navigator, Denis Jenkinson, at the 1955 Mille Miglia motor race in Italy. ...read more

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Digital Content Marketing Really Delivers For Brands | 09 February 2016

BBC StoryWorks, the content marketing arm of BBC Advertising, is pioneering new ways of understanding the emotional impact of content-led marketing by measuring consumers’ subconscious reaction to campaigns on BBC.com. ...read more

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The road to extra cool content | 09 February 2016

Castle Lite’s Republic of Extra Cold has allied itself with youth authority MTV to create distinctive and relevant content that pioneers an entertaining conversation within the South African landscape. ...read more

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SA thought-leaders to share ideas | 09 February 2016

Some of the most innovative minds in business will converge in Durban on 8 March 2016 when Trade & Investment KwaZulu-Natal presents the East Coast Radio GIBS Business Breakfast. ...read more

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A pipeline to achieve your sales goals this year | 09 February 2016

All organisations start a new year with high hopes and lofty aspirations for their sales and marketing goals. In tough economic times, whether or not the past year has been a good or a bad one, starting the year with the aim of achieving sales goals is a positive beginning. ...read more

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Sandton Convention Centre to host CITES COP17 | 09 February 2016

Sandton Convention Centre has been chosen as the host venue for CITES CoP17 from 24 September to 2 October 2016 – the first time that a CITES Conference of Parties meeting will be held in Johannesburg. ...read more

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Top 5 finalists for the espYoungLegends 2016 Initiative | 09 February 2016

Following the announcement of the Top 20 bands and performers who entered the espYoungLegends competition, votes for the public-chosen winner to be added to the top five are in. ...read more

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Compass24 engages with the growing local title readership | 09 February 2016

Local newspaper readership is growing and engagement is solid, which is particularly impressive against the backdrop of the transformation that the print industry is undergoing. ...read more

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FCB Cape Town & Hellocomputer Give Cancer Association of South Africa ‘Balls’ | 09 February 2016

There are certain things men don’t like to talk about: Their favourite team losing, when they last cried during a movie, and their balls. ...read more

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Top Level MICE Conference for IBTM Africa | 09 February 2016

Thebe Reed Exhibitions is to deliver an ibtm africa conference for this year’s event which will take place on Friday April 8th at the Cape Town International Conference Centre. ...read more

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ttrumpet keeping communities safer | 09 February 2016

ttrumpet – one of the most advanced white label over-the-top (OTT) service provider - now brings ‘Community Channels’ - a new dimension to the platform by using mobility and OTT to make communities and business owners feel safer. ...read more

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