Knowledge Library

Is Design on the 2015 Business Agenda?

Creative Design and Copy

The business year is just a few weeks old yet is already setting an aggressive pace thanks to a tougher economic climate, savvier customer and explosion of disruptive tech. To stay relevant in an always-on and increasingly competitive world, innovative design thinking should be on the 2015 business agenda.

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Tips for a successful lead generation e-mail campaign


Sending out an e-mail as part of your lead generation campaign is not unlike trying to strike up a conversation with someone who you would ultimately like to date.

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Thoughtful China 142 - Decoding Korea's Influence in China

Thoughtful China

Korean culture and entertainment have become a driving force in China—and that’s no accident.

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The Seven Points You Need To Build A Story For Your Business

Creative Design and Copy

Every time you have something important to talk about in your business, you should be telling your audience a story. People forget statistics and names and events, but they never forget stories.

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Is Cheque-Book Charity a Thing of the Past?

Fundraising and Non-Profit

In a marketing climate that increasingly demands brand authenticity as well as more socially aware brand engagement, are we entering a phase where client, agency and most importantly, customer, is less willing to give no-strings-attached cash towards Corporate Social Investment (CSI) projects?

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Mastering marketing in a multiscreen world

Digital Marketing

As consumers’ media habits shift from evening primetime to ‘always-on’ screen time, marketers need to rethink how they interact with their customers. Digital consumers use more than one device at a time for different purposes; they access content on the go; and they depend on different devices in different contexts.

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5 things to look out for in people development in 2015

Research - Trends and Insights

Businesses have long struggled with how to effectively train their employees, while showing a solid return on investment. The challenge training and HR practitioners face is that the traditional approach to learning is dry, passive and disengaging. Today’s workers need more than a “talking head” and a projector to keep their attention and get them engaged.

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Why Leaders Fail

Customer Value Management

In a recent article (Why leadership-development programs fail: A contrarian view), I wrote that $14 billion was spent on leadership development, and only 7% of such programs were effective. Mckinsey published an article on what really matters to make good leaders.

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Online CPG marketing requires thinking differently


Consumer Packaged Goods (CPG) has the lowest online shopping penetration of any retail category. Learn how consumers are slowly becoming more comfortable trusting their purchases to a channel where they can’t touch, feel and smell.

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Industry Updates

Everywhere you go, always take your number with you | 30 January 2015

In the past, when companies relocated their operations to different premises, or if they wanted to switch to alternative telecoms – such as Voice over Internet Protocol (VoIP) – they were unable to keep the same numbers. more

It’s Time for Africa at the PRISM Awards! | 30 January 2015

The PRISM Awards is expanding its footprint in line with its vision of becoming an African celebration of excellence in public relations and communication. As a result, the PRISMs has introduced two new categories with an African focus: ‘Best African Network’ and the ‘Pan African Campaign of the Year’. more

Five paradoxes that luxury brands should not forget | 30 January 2015

We live in a world of unpredictability, one in a constant state of flux, and which has conditioned its inhabitants to expect change even in brands that they have always loved. more

IAEE Announces Call for Nominations for Individual Awards | 29 January 2015

The International Association of Exhibitions and Events™ (IAEE) has opened the Call for Nominations for its annual awards program to recognize exceptional professionals in the exhibitions and events industry. more

Facebook Awards Submissions now Open for 2015 | 29 January 2015

Submissions are now open for the 2015 Facebook Awards, and this year’s competition has some exciting updates for advertisers. more

DHL’s unusual deliveries in 2014 | 29 January 2015

From an East Africa based client’s weekly request for the delivery of a curry from his favorite local restaurant in Europe to a delivery that enabled a gold medal for a South African athlete. more

British and Indian Masterchefs join superstar line-up at Dubai Food Carnival 2015 | 29 January 2015

Dubai Food Carnival presented by Etisalat, one of the headline events of this year’s month-long Dubai Food Festival, has added two more international celebrity chefs – both with popular signature restaurants in Dubai. more

[Campaign] Emirates spreads the love of cricket | 29 January 2015

With just two weeks to go until the start of the ICC Cricket World Cup 2015, Emirates airline, a global connector of people, places and passions, has unveiled the first of its aircraft that will feature the ICC Cricket World Cup 2015 Logo. more

[Campaign] Bobby’s Looking For Love In Coca-Cola’s Summer TVC | 29 January 2015

Bobby, the handsome and street smart Border Collie who starred in the popular ‘Share a Coke’ campaign, is looking for love in Coca-Cola’s new summer TVC currently flighting. more

Future consumers to demand more from shared data plans | 29 January 2015

In a report called Embracing Data Sharing, Ericsson ConsumerLab has taken a look at shared data plans and how the introduction of such plans has impacted consumer behavior, as well as triggers and barriers to their adoption. more

Work Integrated Learning – daunting task or inspiration for the future? | 29 January 2015

In the not-too-distant future, the motor industry is going to have to make room to welcome students from private and public colleges, universities of technology and regular universities, offering them the work experience that they will need to complete their qualifications. more

IAB Bookmark Awards finalist announcement | 29 January 2015

The finalists have been confirmed for this year’s IAB Bookmarks Awards. The selected agencies, publishers, developers and individuals were picked from a record number of entries, making them the true leaders of South Africa’s world-class digital landscape. more

Three key (business continuity) questions that CEOs need to ask | 29 January 2015

Companies typically offer a multiplicity of products and services, but CEOs and their immediate teams need to understand which ones are absolutely vital to the company’s ability to meet its strategic targets. more

Securing the new era of big data | 29 January 2015

In the digital age, information is the new currency. And in order to get information, enterprises are mining data – and lots of it – for the knowledge that it can yield. more

Zee World brings extra ordinary entertainment to South Africa | 29 January 2015

ZEE WORLD is the first English channel from ZEE for African viewers and will launch with award winning Bollywood movies and series. The channel will also introduce other genres such as kids entertainment, cookery, talent hunt and wellness shows. more

forgood, the startup with a social conscience | 29 January 2015

forgood, an Internet platform that helps South Africans who want to make a difference get connected to the Causes that can use their help, has launched. more

Data for a 21st century Africa | 29 January 2015

Data consumption continues to grow at an incredible pace globally. Over 90% of all the data in the world was created in the past two years, and the total amount of data being captured and stored by industry doubles almost year on year. more

IORMA – The Global Consumer Commerce Centre in Africa | 29 January 2015

The International Omni Retailing Markets Association, IORMA, having recently established an office in Johannesburg, serves as a hub for businesses wanting to understand local & global consumer trends. more

Enabling The Love Trust | 29 January 2015

Leading, international brand development and expression consultancy, Brand Alive, has launched a groundbreaking new social investment initiative designed to create real and sustainable value for South African non-profit organisations where it counts most. ‘Enable’ - the new division of The Brand Alive Group more

Dubai Media City Champions Youth Creativity | 29 January 2015

The Emirates Youth Symphony Orchestra, comprised of the UAE’s leading young musicians, today announced the winners of its GCC competition, organised in conjunction with the 11th Emirates International Peace Music Festival at a press conference held at Dubai Media City. more

Cinema To Make History In 2015 | 29 January 2015

This year has officially been declared the year of cinema. Not only are the biggest movie instalments releasing throughout the year, but there is a title heavy-weight releasing on big screens across South Africa nearly every month. more

Helping Marketers Better Understand the Impact of Facebook Ads | 28 January 2015

Measurement is one of the biggest challenges facing advertisers today. Knowing how and where advertising dollars are performing is crucial information, but many current solutions don't offer a complete picture of how different marketing channels perform. more

Building training strategy that bridges the generational divide | 28 January 2015

Today’s workforce is complex and diverse, especially with digital natives starting to pour into the workplace as they complete their studies. That means companies need to put in place comprehensive training strategies that can accommodate older employees and millennials alike. more

GSMA Announces New Keynote Speakers for Mobile World Congress 2015 | 28 January 2015

The GSMA announced that more than a dozen CEOs and executives from across the mobile ecosystem as well as adjacent industry sectors have been added to the keynote programme at the 2015 GSMA Mobile World Congress. more

DHL Express Sub Saharan Africa wins a record number of awards in 2014 | 28 January 2015

DHL Express, the world’s leading international express services provider, has won a record number of external awards for its business in Sub Saharan Africa in 2014 – almost triple that of 2013 – demonstrating the success from its 2014 strategy to create greater service quality and increase employee engagement. more

Big Win for Women at Women in STEM 2015 Conference and Awards | 28 January 2015

Women in STEM Hackathon, Conference & Awards closed curtains on a stimulating Conference with speakers from across all regions exploring topics of interest and the Awards Gala Dinner to end the night on a fantastic buzz. more

Mobile World Congress 2015 | 28 January 2015

The GSMA will open the doors to the GSMA Innovation City at Mobile World Congress with an immersive showcase that builds on last year’s popular Connected City exhibition. more

Cartier seeks Exceptional Entrepreneurs for the 2015 | 28 January 2015

The Cartier Women’s Initiative Award is a business plan competition aimed at supporting creative, financially sustainable and responsible women-led companies, in all countries and industries. more

adidas Originals brings Superstardom to the street | 29 January 2015

To re-launch one of its most iconic shoes, adidas Originals kicks off the New Year with a global campaign questioning what it means to be a superstar in 2015. more

Strategy Master class with Nicola Tyler | 28 January 2015

Nicola Tyler will present a one day master class on lessons learned in the context of the South African strategic landscape. more

Engen automates its staff attendance with biometrics | 28 January 2015

Local biometrics solutions provider Ideco has partnered with PayDay Software Systems to implement an automated time and attendance solution at Engen Ermelo. more

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