Knowledge Library

Digital Strategist at The MediaShop looks at the Seven deadly sins of Programmatic

Digital Marketing

Cadreon, the digital planning and buying solution that integrates technology and data to deliver targeted audiences online, is the ‘saving grace of a failing digital plan, the silver bullet that magically turns visitors into leads’.

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Trade Mark Protection and Enforcement in Cyberspace

Laws and Regulations

The internet as we know it has undergone a remarkable change in the past year as a result of the Internet Corporation for Assigned Names and Numbers (ICANN’s) introduction of over a thousand new generic top level domain names (gTLDs).

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Latest Prosumer Report by Havas Worldwide Looks at Smart Consumption

Research - Trends and Insights

Global integrated marketing and communications agency Havas Worldwide has released its latest Prosumer Report, titled The New Consumer and The Sharing Economy, which reveals a global population in search of a better way of living and consuming.

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Top 5 Ways Brands Can Shape the DIY Phenomenon

Brand Marketing

From the big global players to the emerging online brands, everyone wants in on the DIY phenomenon. But it’s the brands that go beyond product customisation to embrace the creativity of the world around them in the most relevant ways that will win. By Added Value Group’s Katie Webbe.

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Adams & Adams drives intellectual property rights awareness

Laws and Regulations

All around the world, “the creative” is being talked about as an important and emergent part of the global economy. The creative sector is seen as an increasingly important generator of jobs, wealth and cultural engagement.

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Multichannel campaigns work


Grabbing and holding the attention of a modern consumer can be likened to grabbing and holding the attention of a two-year old. Just as you launch into your sales pitch on the airwaves, someone else lets loose with a catchy jingle on a cellular screen; and just as that message starts filtering through, the computer screen blinks as a new email arrives in the inbox.

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A regulatory checklist for SMEs

Digital Marketing

If you’re running a small business, you might feel overwhelmed by the many regulatory bodies and requirements in South Africa. From labour laws and tax regulations to municipal bylaws, health and safety regulations and consumer protection laws, you’ll be spending a great deal of your time simply trying to comply with a range of legislative and regulatory demands.

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Who’s in an audience?

Brand Marketing

When deciding to market a brand, one of the first things marketers usually do is decide who they are going to target. Whilst this step might seem to be a simple textbook part of the process, it should be done with careful consideration! Why? Because it will define the rest of your communications campaign.

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Industry Updates

Zooming in on The South African Millennial | 16 September 2014

Cosmopolitan South Africa recently revealed the results of their #CosmoMillennials survey during events in Cape Town and Johannesburg. Partnering with Joan Snyder Kuhl, a New York-based Millennial expert and consultant, the survey of 3 400 respondents elicited over 34 000 open-ended responses with the aim to better understand the South African Millennial. more

adidas Originals AREA3 Broadsheet - Fifth issue on street this week | 16 September 2014

The fifth issue of the adidas Originals AREA3 Broadsheet will hit streets this week at all adidas Originals stores as well as selected retailers countrywide. more

Cinemark puts the Loeries Centre Stage | 16 September 2014

In partnership with the Loeries, Cinemark is hosting an exhibition of Loeries work in Cape Town from Wednesday 17 September to Friday 19 September. The exhibition will showcase some of the most innovative creations in the industry, giving viewers a chance to immerse themselves in works of some of South Africa’s top creatives. more

Local resident to judge at 2014 Loerie Awards | 16 September 2014

McDonald’s South Africa Senior Marketing Director Daniel Padiachy will be one of the key judges on the 2014 Loerie Awards Judging Panel. Being awarded this place on the exclusive judging panel recognises his position as a key influencer in the country’s marketing landscape. more

How to handle conflict in the workplace | 16 September 2014

People tend to underestimate the impact their every action has in the workplace, including their reactions to things other people say and do. As Dan Schwabel, world-renowned personal branding specialist says, “You are the chief marketing officer of the brand called you, but what others say about you is far more impactful than what you say about yourself”. more

Pendoring gala event will rock you | 16 September 2014

Rich rewards for the winning work of South Africa’s top advertising creatives, sizzling entertainment by Karen Zoid, Jay and Nandi Mngoma, a mouth-watering five-star dinner and goodie bags filled to the brim for each and every guest, to boot. more

Ineffective document destruction can cause ID theft | 16 September 2014

Businesses that fail to effectively dispose of documents containing personal details of customers and employees are placing these stakeholders at an increased risk of identity theft. more

[CaseStudy] Ocean Basket Turns 19 | 16 September 2014

With a starting capital of just R800, and despite a daunting set of obstacles and severe trading restrictions, the first Ocean Basket triumphantly opened its doors for business in 1995. more

Facebook celebrates and nurtures SA creativity with support of the Loeries 2014 | 16 September 2014

Facebook has a strategic partnership with the Loeries Creative Week 2014 in line with its goals of promoting positive engagement between brands and consumers in high-growth markets as well as helping people in Africa to connect with each other. more

AABLAS return to recognise African Business Excellence | 16 September 2014

Africa’s most prestigious business awards, the annual CNBC Africa All Africa Business Leaders Awards Presented By Johnnie Walker Blue Label (AABLA), launch in Nairobi, Kenya, this month, celebrating the pioneers and game-changers in the Continent’s business landscape. more

Learning and teaching will become more exciting in public schools | 16 September 2014

Ukufunda Virtual School puts the Power 0f Basic Education back into the hands of every Learner, Teacher and Parent in South Africa more

Loeries Creative Week Cape Town – Let the judging begin | 16 September 2014

The day has at last arrived - judging at the 36th Annual Loeries started this morning. Brands and agencies who are waiting in anticipation will finally know if they’re in the running to get an elusive Loerie in the hand. more

3D Radio Creates Waves In Cinemas | 14 September 2014

Radio advertising has always been limited, no matter how awesome the creative piece. The journey of radio started as far back as the 1950s with Mono signal and moving onto the current FM and Stereo. more

Montecasino - The Evolution of a Superbrand | 14 September 2014

Montecasino, Tsogo Sun’s flagship property, sits at the apex of a national portfolio boasting over 90 hotels and 14 premier gaming and entertainment destinations; and enjoys footfall of over 9.3 million guests annually. more

Shoe manufacturer illustrates the power of enterprise development | 14 September 2014

Chic Shoes, a small family owned business, has witnessed growth significant enough to require a move to new, larger premises. Friday, August 22 saw the official opening of their new factory in Cape Town. more

South Africa’s Online Streaming Entertainment Hub Vidi Launches | 14 September 2014

Binge-watch marathon sessions of your favourite TV series and movies on demand - it’s easy to access and affordable more

ADMA announces AC&E Awards finalists | 12 September 2014

The Association for Data-driven Marketing and Advertising (ADMA) has unveiled the finalists for its new Australian Creativity and Effectiveness Awards (AC&E). more

Wearable tech scares the living daylights out of marketers | 12 September 2014

Think your marketing department won’t be affected by the launch of the Apple Watch earlier this week? Think again. more

IBC’s 2014 International Honour for Excellence goes to FIFA TV | 12 September 2014

The IBC2014 International Honour for Excellence, the highest honour IBC bestows, is to go to FIFA TV, the media rights and broadcast operation within football’s global governing body. The award will be presented at IBC on Sunday 14 September to Niclas Ericson, representing FIFA at IBC and Director of FIFA TV. more

Marcus Evans Presents 5th Annual HR Excellence 2014 | 12 September 2014

In today’s highly competitive human resource marketplace, the role of the HR leader continues to evolve. With unpredictable forces constantly affecting the marketplace, the optimal way of safeguarding against aggressive competition and grid locking future success, is by fully focusing on your company’s foremost asset: its people. more

Dentsu Aegis Network predicts continued optimism with Global Ad Spend | 12 September 2014

Dentsu Aegis Network today publishes its updated forecasts for worldwide advertising expenditure in 2014 and 2015, with market optimism demonstrated through strong global and regional forecasts. more

[Campaign] ‘Getdonzey’ – It’s Wimpy’s Big Burger Deal | 12 September 2014

It’s time for South Africa to getdonzey1 with Wimpy’s Big Burger Deal, as coaxed by a light-hearted television commercial created specifically to drive the burger promotion by FCB Joburg. more

Overall Exhibition Industry Grew 1.0% | 12 September 2014

Today, at the CEIR Predict Conference, the Center for Exhibition Industry Research (CEIR) released second quarter data collected for the annual CEIR Index report, and the results marked a modest year-on-year gain of 1.0 percent. All four metrics posted year-on-year gains with the strongest performance in Real Revenues, which rose 1.4 percent. more

Infosec fact and fiction | 12 September 2014

Information security is littered with misconceptions and exaggerations. Too often there is little understanding about the threats out there, and risk perspective is based on erroneous information, resulting in people emphasising the wrong facts and worrying about issues that don’t really affect them at all, while ignoring the ones that do. more

South African game developers are showing the gaming industry how it’s done | 12 September 2014

There are now hundreds of South Africans wearing that job title (196 full-time, and 284 part-time, according to a recent survey by Make Games South Africa) and making their mark in an industry that’s growing faster than you can say “Nintendo”. more

Great new content, fresh new look – reintroducing | 12 September 2014

Design Indaba has recharged its digital presence with a new website that complements our renowned annual festival but whose content is independent of it. Informed by the same spirit of creativity and drive for excellence that are the hallmarks of our event, has set out on a new course to showcase, analyse and probe developments in design and creativity from Africa and across the globe. more

South Africa wins international outsourcing skills award | 12 September 2014

South Africa has won the “Skills Development Programme of the Year” at the National Outsourcing Association (NOA) Professional Awards in London. more

IAB South Africa Responds to the Department of Health’s Controversial Draft r.429 | 12 September 2014

With more than 200 online publishers, creative, media and digital agencies, brands and educators as members, the Interactive Advertising Bureau (IAB) South Africa, formerly the DMMA, has made its submissions to the Department of Health regarding the draft Regulations and Guidelines relating to the Labelling and Advertising of Foods (r. 429). more

Making the MOST of education in the media industry | 12 September 2014

One of the pertinent issues in the media industry is the quality of media education. To address this Wag the Dog Publishers included two questions in its sixth annual MOST Awards survey, which is a benchmark for excellence in the media industry. more

Understanding the threat landscape | 12 September 2014

Not a day goes by without the headlines being littered with stories about stolen credit card data, massive data breaches and similar. Most businesses, whether or not they know it have suffered a breach, and many individuals have fallen victim to cyber crime at one point or another. more

When your good guy goes bad | 12 September 2014

One of our clients recently ousted one of their most trusted employees - who had been using the company’s clients, intellectual property and contacts to run his own business, in direct competition with his current employer. more

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