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Knowledge Library

GfK has outlined the retail landscape in Africa and how consumers choose

Research

Following research conducted in South Africa, Kenya and Nigeria, it has become evident to GfK that the growth of Africa continues to be a buzz word as the continent increasingly evolves.

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Thoughtful China 109 - Selling Luxury Online in China

Thoughtful China

What Luxury Brands Need to Know about China’s E-commerce Market, This Week on ‘Thoughtful China’

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The Case for Value Creation Centres

Customer Value Management

Value Councils go beyond Pricing Councils and Innovation Councils.
We have been working with companies to establish Value Creation Centres. We are in the process of setting some of these in MBA schools.

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Does the paid, earned owned model account for content marketing?

Business and Marketing Strategy

The paid, earned and owned (PEO) media model has proven to be a fairly adaptable one. It allows marketers to identify the nature of the different communications tools at their disposal and conceptualise the best combination of them for achieving results.

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Memes and the changing of lives

Social Media

What has dominated the social media space especially in these last few weeks, was not the elections and the long awaited release of the Public Protector’s Nkandla report. Instead it’s been humorous constructs around Advocate Barry Roux in the Oscar Pistorius trail and the trend of NekNominations evolving into RakNominations.

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Turn social media into a boardroom issue to manage risks and reap rewards

Social Media

It's your responsibility as a marketer to turn social media into a boardroom issue, argues Gordon Geldenhuys, Head of Online Reputation Management at 25AM.

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Industry Updates

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CAMPAIGN: Continental Outdoor digitize the roads of Africa! | 17 April 2014

There’s a digital buzz on the roads of Africa. Continental Outdoor has commenced with its roll-out of Digital Roadside billboards in Zambia, soon to be followed by Tanzania and 5 other sub-Saharan countries! ...read more

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CAMPAIGN: Coca-Cola creates rainbows to celebrate 20 years of our #RainbowNation | 17 April 2014

In April 1994, Archbishop Desmond Tutu coined the phrase ‘Rainbow Nation’ 20 years ago when South Africa experienced its first democratic election. During the month of April 2014, in celebration of ‘Freedom Month’, Coca-Cola literally created rainbows to mark the 20th anniversary of South Africa’s democracy and the birth of the “Rainbow Nation”. ...read more

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How Fundi will help your Small Business Thrive | 17 April 2014

A big part of being a business owner, an entrepreneur, is building the know-how that will empower you to become more successful. It’s all about finding the right mentor, getting the best finance for your business, securing space to trade, marketing your business and doing it all within the constraints of your budget. ...read more

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GSMA Announces 2014 Mobile 360 Series Events | 17 April 2014

GSMA to Host Executive Conferences in Six Locations Globally: Mobile 360 Events Explore Regional Mobile Industry Trends and Issues and Mobile 360 Series. ...read more

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Omni-channel retail – from product to customer focused | 17 April 2014

In the early 2000’s, online retail threatened the “bricks & mortar” stores with extinction. The talk was of being “Amazoned,” meaning Amazon.com would add your product line to its ever-expanding inventory and render you redundant. ...read more

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Handle your digital data with care and respect | 17 April 2014

South African publishers and brands that want to experience the best returns from their investments in digital advertising and marketing must be responsible and ethical in the ways that they use the wealth of consumer data they harvest. ...read more

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Dubai chosen for the first time as one of the 'Best 25 Places to Go in the World' | 17 April 2014

- in TripAdvisor’s Traveller Choice Awards 2014
Dubai has been named as one of the top 25 places go worldwide in the Traveller Choice Awards 2014 by TripAdvisor, the world’s largest travel site. ...read more

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Global BBC.com figures and Twitter shares hit record high | 17 April 2014

The BBC today announced that bbc.com reached a record 96 million unique users and generated an all-time high of 1.3 billion page views in March 2014. BBC World News welcomed its five millionth Facebook fan and new figures also reveal that the BBC is by far the most-shared news brand on Twitter, ...read more

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FCB Dominates Millward Brown Best Liked List For 2014 | 17 April 2014

Hot on the heels of contributing to FCB South Africa emerging as the best performing agency group in the Creative Circle’s Ad of the Year 2013, FCB Johannesburg has notched up the most ads on Millward Brown’s Best Liked Ads 2013 list. ...read more

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IAEE Launches CultureCreation Facilitated by Great Place to Work | 16 April 2014

In conjunction with its Midwestern Chapter, the International Association of Exhibitions and Events™ (IAEE) is launching CultureCreation – its newest education offering to be held 5 June 2014 in Chicago, Ill. ...read more

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VIDEO: A glimpse into the Small Business Growth Conference | 16 April 2014

The Small Business Growth Conference is set on reviving the value of building sustainable South African business communities where knowledge is shared and space for synergy is created. ...read more

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The marketer’s guide to compliance with POPI | 16 April 2014

The basis of the Bill of Rights is that all human rights should be enforced, up until the point where they begin to infringe on someone else’s rights. As a country fuelled on democracy and equal rights, the Constitution is very clear when it comes to the protection of rights. The right to privacy is one of these rights and is regarded as being of utmost importance. ...read more

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Are you using all your Data to fuel meaningful Customer Interactions? | 16 April 2014

For marketers, there is no greater knowledge than understanding your customers. Understanding their preferences, browsing habits, and purchase history – across both online and offline channels – means you're equipped to offer the most relevant and meaningful customer experience. ...read more

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Email Deliverability: 21 Steps to Success | 16 April 2014

When it comes to email marketing, there’s no doubt the quality and relevance of everything from subject line to CTA makes a big difference in opens and clicks. But are you overlooking the basics in your pursuit of the perfect email? ...read more

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How to own & rock the Google results page | 16 April 2014

Owning the Google Results Page. As a consumer, one of the first things you do when beginning to shop for an item is "Google it." ...read more

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5 Tips for "White Space" Emails that Educate, Entertain and Engage | 16 April 2014

Learn how you can cut through the clutter by using "white space" emails to break up your stream of promotional messages, deepen your bond with customers and ultimately drive more revenue. ...read more

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Email Unlocked: Proven Methods for Campaign Success - New Guide | 16 April 2014

Are you spending vast amounts of time and resources on the quest to deliver flawless email campaigns with the goal of rising above your competition? If you're like most marketers we know, you are! ...read more

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Use the Right Metrics for Marketing Success | 16 April 2014

Which Metrics are right for your team? Marketo's Marketing Measurement Cheat Sheet. ...read more

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