Knowledge Library

The 9 Belts to Sales Assassin Mastery

Retail Marketing and Sales

The Sales Assassin is the ultimate master of sales passion and discipline, the Sales Assassin Master (aka SAM) of your own destiny; focused on a results-driven willingness to be prepared to control your own destiny.

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Thoughtful China 163 - Building a Fans-centric Organization in China

Thoughtful China

Branding Through Weibo: Building a Fans-centric Organization in China, This Week on ‘Thoughtful China’

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Your talent acquisition strategy could be harmed

PR and Communications

Most companies understand that they will not succeed unless they recruit and retain the best possible talent. Yet many organisations still cling onto ideas about recruiting employees that are outdated or just plain wrong.

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Build data, drive brand awareness and boost loyalty

Data Intelligence

People love the idea of being able to make free phone calls to their friends and family, so you immediately have a campaign that builds goodwill, reinforces loyalty and goes 'viral' as people spread the word

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Omnichannel strategies: what you need to know before implementation

Social Media

There is no doubt that omnichannel matters for contact centres today. Channels other than voice are becoming increasingly important to the customer experience, with the use of new channels such as web chat, social media and SMS, for example, growing rapidly and going mainstream.

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How do you manage your three C's?


Marketing departments are producing more content for multiple channels of distribution at a faster rate than ever before. They face a dilemma of producing quality creative content while managing the complexity of the process, and ensuring the content complies with branding guidelines.

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The Foolproof Guide to Digital Advertising


Are you paying attention? The way in which customers find you has fundamentally changed. You can no longer control how they first encounter your brand. That's devastating to some marketers.To be seen today, you need to be everywhere customers are likely to be looking.

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Thoughtful China 162 - Marketing in Social Cities

Thoughtful China

Ad industry execs today increasingly refer to the buzz phrase “the internet of things,” shorthand for the connectivity and convergence that technology has made possible, which has already had a major impact on the global marketing landscape.

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New ways to achieve customer satisfaction

Customer Service

Keeping up with the pack is essential, but leading the pack and staying ahead of it is where the game changes. How does one ensure that your customers have an exceptional experience when dealing with your company?

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Industry Updates

Driving Increased Efficiency for Government Agencies | 04 September 2015

Progress Corticon Business Rules Engine is proven to drive smarter, faster business automation at many government agencies more

Edcon celebrates its 3rd year as principal sponsor of Casual Day | 04 September 2015

Edcon, South Africa’s largest non-food retailer today celebrated the 2015 National Casual Day with disability awareness activities at its Edgardale Headquarters in Crown Mine. more

Online Shopping Survey Results to be Announced | 04 September 2015

This year marks the 21st official year of eCommerce globally, after NetMarket reportedly recorded the first ever online transaction by selling a Sting CD online, on 11 August 1994. Since then eCommerce has come a long way globally, and continues to grow. more

Event Professionals Mean Business | 04 September 2015

South Africa has proved that it can organise world-class events but this expertise is being swamped by thousands of so-called ‘event managers’ who have minimal training or experience. more

IWMF African Great Lakes Reporting Initiative | 04 September 2015

The International Women’s Media Foundation (IWMF) is pleased to announce its first ever cross-border reporting trip to Rwanda/DRC and second reporting trip to Uganda. Ten women journalists will report on conservation and sustainable agriculture in Rwanda/DRC from January 26 – February 12, 2016. more

Sandton Convention Centre women lead the way at MICE awards | 04 September 2015

One of the highest honours that can be bestowed on a woman in the MICE industry – the Fiona Hack Inspiration Award – was last week presented to Executive Director of Sandton Convention Centre, Dr Mati Nyazema. more

Deloitte acquires Frontier Advisory | 04 September 2015

Deloitte announces today that it has acquired Frontier Advisory, anadvisory house with a strong reputation for advising companies as they expand their operations in the African continent and in other emerging markets. From today, the company becomes known as Frontier Advisory Deloitte. more

AD360© set to revolutionise advertising performance research | 04 September 2015

Ornico and Columinate are launching AD360© – a unique and first-of-its-kind collaboration that will give advertisers and brands better, faster and more cost-effective insights into their marketing campaigns’ performance relative to their competitors. more

Diners Club wins Travel Credit Card Provider Award | 04 September 2015

Diners Club clinched the best Travel Credit Card Provider award at this year’s Business Traveller Africa Awards staving off tough competition to claim the top honours. more

Corporate Traveller scoops top business travel award | 04 September 2015

Corporate Traveller beat off Beachcomber Tours, Bidvest Car Rental, Protea Hotels, Flight Centre Business Travel and Thompsons Travel to win the top honour, which is based on excellence in new business sales, customer relationships, understanding customers’ needs more

Experts debate the pros and cons of bad publicity | 04 September 2015

London School of Marketing, a leading institution offering accredited marketing and business qualifications in the heart of London, has published an article weighing up the pros and cons of bad publicity. more

The Rockefeller Foundation supports online game | 04 September 2015

With over 215,000 people employed, the contact centre industry is one of South Africa’s major sources of employment and is one of the few industries accessible to a large percentage of South Africa’s unemployed youth. more

Benefits of Integrating your Email and Social Media Strategies | 04 September 2015

At the end of 2014, a survey of business leaders showed that social and email would be these two channels would be the most likely to see an increase in investment in 2015; social media is predicted to grow as a channel by around 37%, and email is expected to jump from 3% growth to nearly 10% in 2015 more

Tackling Africa, Challenges Vs. Opportunities | 04 September 2015

AMASA hosted the #AMASAForum debate on “Tackling Africa: The Challenges vs. Opportunities”. As with any topic that relates to undertaking business in Africa and best practise, there were varying opinions from the panellists, which provided an interesting debate. more

4,351 Entries Received into Spikes Asia | 04 September 2015

Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier advertising festivals. more

Buyer, seller paradigm shifts | 04 September 2015

Core to any successful marketing campaign is the integrity, accuracy and reliability of data, and nowhere is this more true than in the banking sector. Starting off with reliable, targeted data bases of prospects is the first step to bringing new customers on board more

Which campaigns work best for your goal | 04 September 2015

Advertisers come to Facebook to grow their business and connect with customers, and part of growing your business is advertising smartly. We launched Conversion Lift, a measurement tool for Facebook advertising that helps marketers understand the additional business Facebook Ads drive. more

Philips SoftBlue Displays Protect Eyes without Sacrificing Color | 04 September 2015

Innovative SoftBlue technology, which protects eyes and reduces eye fatigue by mitigating the impact of harmful blue-light exposure, now features in home and professional displays from Philips Monitors more

Difference DMI Diploma and other digital marketing courses | 04 September 2015

London School of Marketing (LSM), a leading institution offering accredited marketing and business qualifications in the heart of London, has published an article explaining the differences between a DMI (Digital Marketing Institute) Diploma and other digital marketing courses. more

Click n Compare is taking Africa by storm | 04 September 2015

CNC Group (CNC), parent company of Click n Compare, the South African-focused comparison website is expanding their African footprint after a very successful year with a strong month on month growth of 40%. more

Kantar-GeoPoll Media Measurement in Africa | 04 September 2015

GeoPoll and Kantar Media unveil Kantar-GeoPoll Media Measurement in Africa. GeoPoll’s existing mobile platform and media measurement service to be combined with Kantar Media’s experience in audience measurement methodology. more

Items worth 1,97 billion USD sold on | 04 September 2015

e-Commerce: Nigerians are selling second hand items worth 1,97 billion USD on This impressive amount outperforms the forecasted figure for 2015 by 30%. more

IPRA announces Sponsors for Global Congress | 03 September 2015

The International Public Relations Association (IPRA) are delighted to announce the sponsors for the 2015 IPRA World Congress, in partnership with PRISA, which takes place 27-29 September at the Sandton Convention Centre in Johannesburg, South Africa. more

5,6,7,8…Giving New Meaning To “Traffic Jam” [Campaign] | 03 September 2015

Johannesburgers just got a reason to drive home IN rush hour traffic. That reason is jazz, and it’s coming to you live from a billboard. more

Scottish Leader defies market to soar in South Africa [Campaign] | 03 September 2015

Since unveiling its new look and enhanced blends last December, Scottish Leader has seen double digit volume growth in South Africa, the second biggest market for the brand globally. This is despite the decline of the Scottish whisky category in the country. more

First of its kind automotive mobile app | 03 September 2015

Although most brands believe that convenience is the foundation of good customer experience, they rarely understand that the ability to deliver convenience is dependent on the brand’s transparency and integrity. more

The Creative Counsel entrepreneur of the year winner | 03 September 2015

South Africa’s premier annual entrepreneurial competition, Sanlam / Business Partners Entrepreneur of the Year®, has named Gil Oved and Ran Neu-Ner, co- founders and group co-CEOs of The Creative Counsel (TCC), as this year’s overall competition winner more

African Marketer's Conference | 03 September 2015

Professional marketers from across the continent will be meeting in Johannesburg in November to reflect on Inspiring African Market Development and how to captivate the consumer in times of change. more

National Book Week highlights importance of Literacy | 03 September 2015

In celebration of National Literacy Week, the Free State province’s Department of Sport, Art, Culture and Recreation is hosting a Reading Festival from the 1st to the 4th of September to promote the value of local libraries and to highlight the importance of national literacy. more

Getting the board’s buy-in for information security | 03 September 2015

Security breaches, although unexpected, are happening all the time. Barely a day goes by without a story in the news about a fresh victim, be it a bank, retailer or publishing house. more

Zyda Rylands as CEO of Woolworths South Africa | 03 September 2015

Zyda has worked in many parts of the Woolworths business including Finance, HR and Operations during her 20 year career with the business. Under her leadership, Woolworths Foods has transformed into a sizeable foods business with a reputation for quality, innovation and sustainability. more

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