Knowledge Library

MEC’s Erica Gunning Highlights Media Trends for 2015

Research - Trends and Insights

According to Gunning, the media industry is following an “adapting approach” to delivery for clients, driven by the way technology is evolving the way we communicate or engage with consumers.

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Bridging the gap between IT and marketing

Digital Marketing

The most successful businesses of the near-future will be those that succeed in bridging the traditional gap between marketing and information technology, digitising their marketing processes to deliver more personalised and seamless experiences to their customers in the process.

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Internet of Things – when problems can be hidden in a billion places

Leadership Articles

The promise of the Internet of Things era is that all things can be connected and so all things can be efficiently tracked and controlled. But when billions of things are connected, there are also billions of points of contact to sift through to identify faults

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Total Customer Value Management Book

Customer Value Management

As an author, one is always looking for criticism and acclaim. I was honored to get this from David Pinder of Value Genie, a leader in Value Proposition has put my book Total Customer Value Management (published by Sage) among the top 5 on the topic of Customer Value Creation.

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5 tips for successful ERP projects

Leadership Articles

Enterprise resource planning (ERP) projects are notoriously complex to implement successfully. But companies that start out with realistic expectations based on a sound business case, then follow that up with sound scoping, planning and execution can accelerate their return on investment (ROI) from ERP.

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Are you undervaluing your marketing efforts?


New Report. Learn from our survey of 1000 marketers. Attribution for the data-driven marketer. 46% of marketers who don't have an attribution model.

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Protecting a big data environment

Data Intelligence

Prevention is always better than cure when it comes to information security, particularly when dealing with today’s big data environments that see a flood of data drowning the enterprise on a daily basis.

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Leadership skills should remain fine-tuned

Leadership Articles

“Educating management or leadership is an ongoing process that requires formal interventions as well as valuable development through mere experience and years of trial and error,” says Val Bourdos Nichas, owner of VBN Consultants.

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How content marketing bolsters corporate branding [infographic]

Brand Marketing

The infographic below, created by Zeno, highlights seven ways to improve your corporate branding strategy. The steps outlined in the infographic focus largely on traditional corporate branding and marketing tactics.

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Industry Updates

The Future Of Celebrity Endorsements | 28 November 2014

Trust and celebrity endorsement go hand-in-hand and endorsement is built on a person’s credibility and other intangible benefits. It's this trust that often creates role models out of these famous people more

Decorex Joburg & 100% Design South Africa launch extensive trade programme | 28 November 2014

A dynamic shift is about to happen in the interior decoration and design industry with the launch of a new extensive trade programme especially created for the powerhouse exhibition portfolio of Decorex SA and 100% Design South Africa. more

The Media Connection launches a social media platform for community radio | 28 November 2014

Community radio advertising specialist The Media Connection has launched Comrad, a social media platform tailor-made for the community radio sector. more

Secure your spot for your 2015 studies, register now! | 28 November 2014

One of the problems that matric graduates face is the limited spaces that are available at tertiary institutions. The other is that having been focused on their matric studies and exams, they may have missed application deadlines at the majority of tertiary institutions. more

Do you really know your consumer and their media habits? | 28 November 2014

The proliferation of media platforms available to marketers to communicate and engage with their consumers these days beckons the question “how do marketers know which is the most effective platform to choose and when to choose that platform?” more

Are shopping centres keeping your attention this festive season?  | 28 November 2014

For many consumers, the festive season from November through to February means increased time in the malls either for shopping, entertainment or simply catching up with friends and family over a meal or coffee. more

TB and HIV, a strong focus for the City of Cape Town’s Health Department | 28 November 2014

The Desmond Tutu TB Centre (DTTC) has had two different Z-CARD®s produced to donate to the City of Cape Town’s Health Department, which is using them to educate the community about TB and HIV. more

Telviva hosted Contact Centre platform grows and evolves | 28 November 2014

Telviva, Connection Telecom’s market-leading hosted communications platform, has been making massive inroads as the core switching application for hosted contact centres of late. more

To modernise business, digitise | 28 November 2014

Technology is now changing so rapidly that consumers are struggling to keep up – you barely have the latest shiny gadget when the 2.0 version is released, more

No need for publishers to panic about programmatic buying | 28 November 2014

The hype about programmatic marketing has hit South Africa, creating great excitement among media buyers and as much anxiety among some publishers. more

Coca-Cola, FCB Joburg ‘Envy’ Of SA’s Marketing Community | 27 November 2014

Coca-Cola South Africa and FCB Joburg are once again in the news thanks to their adding the ‘2014 Envy Award’ to their trophy cabinet last night. more

SA Platform acquired by Consortium of Entrepreneurs | 27 November 2014, South Africa's leading consumer advocacy and corporate reputation management website, has been acquired by a consortium of South African and global entrepreneurs, all with a highly proven track record in the global marketing and online arena. more

The Challenges of Delivering Excellence | 27 November 2014

The Challenges of Delivering Excellence in Customer Experience in South Africa
South Africa is becoming more competitive in all fields and delivering excellence in customer service in the South African market is no longer a choice, but an imperative. more

[WeCare] Share the Sound of an AIDS Free Generation | 27 November 2014

The Coca-Cola Company, in partnership with (RED), invites people from South Africa and all over the world to join efforts to help end mother-to-child transmission of HIV with the launch of a new campaign, titled “SHARE THE SOUND OF AN AIDS FREE GENERATION”. more

Swaziland Tourism Authority appoints Local Experts | 27 November 2014

Lloyd Orr Communications is pleased to announce that it has been awarded the account for The Swaziland Tourism Authority (STA) with the primary objective of assisting in raising the profile of Swaziland as a destination of choice for South Africans to visit for leisure or business purposes. more

Phonefinder, South Africa’s largest cell phone contract comparison website | 27 November 2014

Just one year after the official launch of Phonefinder, the start-up is making waves in the mobile technology industry. The cell phone contract aggregator website now boasts almost 5 000 deals at any one time from all South African mobile network operators (MNO). more

The right event venue can add prestige to a brand | 27 November 2014

Selecting the right venue for a conference, an event, or an exhibition is important for building, maintaining and protecting the image and brand of the host organisation, says Dr Mati Nyazema, Executive Director of the Sandton Convention Centre. more

Local production company makes history at Emmy® Awards | 26 November 2014

Local production company, Diprente, made history at the 42nd International Emmy® Awards – hosted in New York on 24 November – when its series, Late Nite News with Loyiso Gola (LNN), was nominated in the category of Best Comedy. more

IAEE Rocks Out for A Place Called Home | 26 November 2014

The International Association of Exhibitions and Events™ (IAEE) gears up for its sixth annual Humanity Rocks: A Celebration with a Cause to be held 10 December during Expo! Expo! IAEE's Annual Meeting & Exhibition 2014 in Los Angeles, Calif. more

The SAARF RAMS 2014 Release (No 5) | 26 November 2014

The South African Audience Research Foundation (SAARF) invites everyone who would like to attend the forthcoming SAARF RAMS 2014 Release 5 on Thursday, 4 December 2014 at the Bryanston Country Club. The presentation will start promptly at 09:30 and will last approximately an hour. more

The Cascade of data according to Tumi Mokgadinyane | 26 November 2014

It's important to take a step back and understand that data is data. Whether you’re using AMPS’s ‘any research’ function to filter out insights, looking at consumer behavioural and attitudinal views, or using it to simply put a media strategy together to justify media selection more

[WeCare] GSMA joins forces with Child Helpline International | 26 November 2014

The GSMA has marked the 25th anniversary of the United Nations Convention on the Rights of the Child (CRC)1 by forming a partnership with Child Helpline International (CHI) to protect young people and safeguard their right to be heard more

Without Systems your Business is managing you | 26 November 2014

Systems is the most misunderstood area of business. Yet it’s one area that’s paramount to implement. Systems at every level of the business will make you and your team more empowered and committed. Systems will dramatically increase your business’s productivity and profits. more

Continental Outdoor Ignites the streets of Malawi | 26 November 2014

Continental Outdoor has continued its roll-out of Roadside Digital billboards across sub-Saharan Africa into Malawi. The erection of these world-class advertising structures into Blantyre and Lilongwe has injected a renewed interest in the Malawi consumer market from marketers. more

2015 Eat Out magazine on sale now | 27 November 2014

The 2015 edition of the annual Eat Out magazine, South Africa’s most trusted and comprehensive restaurant guide hit news stands across the country in November. more

[Campaign] See you in Dubai! | 26 November 2014

Emirates and Dubai’s Department of Tourism and Commerce Marketing (DTCM) today launched a new global campaign that celebrates different facets of Dubai. more

Lange Strategic Communications extends capabilities in Africa | 26 November 2014

Lange Strategic Communications, the only Southern Africa partner of the WORLDCOM Public Relations Group, today announced its extended capabilities in Africa with the addition of PFC Africa Communications, in Lagos, Nigeria to its network. more

Silly season social marketing insights | 27 November 2014

It’s not even mid-November yet, and the shops and malls are filled with Christmas decorations to the hilt, complete with BoneyM in the background and Santa photo stations at every corner. I more

SouthernX enters the South African market | 26 November 2014

SouthernX is the recently launched local private ad exchange. Going live a month back, and positioned as a coalition of local publishers creating a media marketplace, SouthernX is open for business with a focus on value to both publishers and advertisers. more

[WeCare] Spur Foundation Toy Drive: The Season of giving at Spur | 26 November 2014

The festive season is the season for giving, while spending time with family, enjoying ample entertainment and receiving gifts galore. The sad thing is that there are so many children who will not be receiving gifts or love this festive season. more

Mobile Marketing – The Next Generation | 27 November 2014

MeMe Mobile, a wholly owned subsidiary of multinational tech company, Digitata, has launched an innovative media solution that allows mobile network operators (MNOs) to achieve sustainable subscriber growth, and marketers to reach Africa’s massive lower-to-middle classes. more

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