Knowledge Library

Tips for becoming a better editor

Creative Design and Copy

Ideally the concepts of writing and editing would be regarded as, basically, indistinguishable. Creating writing or content from scratch is of course separate from editing this new writing – but neither can exist without the other.

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Unparalleled Power of Predictive Analytics to grow Profits

Leadership Articles

Ever been in that uncomfortable situation at the end of the quarter when sales is banging on the door for more qualified prospects? The CMO is pushing to not let marketing’s reputation die yet again on meeting its promises and the sales and marketing duo is on edge.

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Fundraising Challenges for NGOs in the Age of Digital Darwinism

Digital Marketing

Technological changes impact virtually every aspect of our personal and professional lives. It has fundamentally changed the face of how we transact and the pace at which we expect things to happen, and more efficiently than ever before.

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How to use PR to generate new business?

PR and Communications

Irrespective of the type of industry or the product, the market place has become increasingly competitive and will continue to do so.

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The NATIVE VML September 2016 Trend Report

Research - Trends and Insights

“Africa is more and more perceived as the new frontier for investors and global economic growth. This new shift is fuelled by a steadily growing economy, uptake of technology, and untapped markets with ready consumers.” - Estelle Verdier-Watine

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Mobile banking: the next revolution?


Mobile banking is no longer a “business opportunity” for banks. It’s an imperative. With over 1 billion users already transacting across the globe in 2015 (according to IDC), demand is set to continue to grow – cutting across both developed and developing economies.

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How to Create a Privacy Policy that Encourages Opt-ins


Privacy is a hot topic for marketers and consumers alike. Keeping up with the latest privacy legislation can be a daunting proposition for brands, but doing it right can lead to real rewards in terms of building consumer trust and encouraging opt-ins.

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Take Your Advertising Technology to the Next Level


Tackling digital advertising technology platforms can be a daunting task when there are hundreds of companies to evaluate. But it doesn't have to be.

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20 Mobile Tips for Holiday Marketing Success


Get ideas for engaging on-the-go customers and increasing holiday conversions. Busy holiday shoppers are interacting with businesses more than ever via mobile devices.

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Industry Updates

Emirates completes makeover of its Business Class lounge | 24 October 2016

Emirates has completed a major makeover of its Business Class lounge at Concourse B of Dubai International Airport. more

ExxonMobil brews up Entrepreneurship | 24 October 2016

South Africa has been witness to the transformation within the SME space by way of government providing financial and business support to help small business blossom. more

Five groundbreaking innovations by the Finnish dairy pioneer Valio | 24 October 2016

Five dairy innovations by Valio, the Finnish dairy pioneer, have been selected for SIAL Innovation Selection 2016. The SIAL Innovation nomination committee names the most innovative products displayed in SIAL, the world’s largest food innovation exhibition. more

Jennifer Aniston makes a new friend on Emirates [Campaign] | 24 October 2016

Hollywood actress, director and producer Jennifer Aniston makes a return to the Emirates A380, and makes a new friend, in a new global digital and TV advertising campaign for the world’s best airline. more

Consumer goods in Korea surged 9 percent over last year | 24 October 2016

E-commerce growth rate in the well-connected market of Korea is developing rapidly, with market value of online sales in the technical consumer goods sector growing at an even faster pace than the offline platform. more

Brands building South Africa’s leaders | 24 October 2016

For the past year, Hilary Chipunza and Isaac Mnguni have been University Brand Ambassadors for ALCATEL. Not only have they been growing the brand, but they have also learnt essential skills to help establish and build their careers. more

Report municipal issues directly with ttrumpet | 24 October 2016

The locally developed ttrumpet mobile application has introduced an innovative new Ward Feature that empowers citizens by giving them a direct link to their municipalities and ward councillors. more

Tripadvisor’s Ground-Breaking Policy Commended | 24 October 2016

Travel web site and interactive forum TripAdvisor has announced that it will no longer allow users to book activities that involve contact with endangered species or captive wild animals. more

Long live app composition | 24 October 2016

In light of the rise of the “invisible app” and the increasing importance of user experience within an app, there is much that still needs to be learned about mobile app development in terms of designing, building and deploying really great ones. more

Increasing prevalence of two-wheelers drive tire sales across India: GfK | 24 October 2016

India’s large and young population has been fueling the demand of two wheelers such as scooters and motorcycles, which continue to remain the most popular personal transportation mode in the country. more

CRI Group Launches Anti-Bribery and Anti-Corruption Centre of Excellence | 24 October 2016

The Centre of Excellence will provide consulting services to businesses seeking to validate or expand their existing compliance frameworks by developing the latest in best-practice due diligence processes and procedures necessary for pursuing and maintaining global third-party affiliations. more

Love yourself for no reason | 24 October 2016

Kahn takes readers through the theory of negative conditioning, while offering a range of simple, yet powerful techniques, enabling individuals to ignite awakening, self-love and internal power. more

Elle South Africa features Angolan Supermodel Maria Borges | 24 October 2016

Angolan supermodel Maria Borges is on the cover of ELLE South Africa’s November #BODYLOVE issue. Maria is dressed in a piece from the KENZO x H&M collection, hitting stores worldwide on November 3rd. more

FOR SALE: Braai Day outshines Heritage in South African Media | 24 October 2016

Why is Braai Day increasingly edging out Heritage Day in SA media, and what’s behind the blazing commercial phenomenon that is causing upset with a large sector of consumers on social media? more

Pop duo, RO, currently dominating SA’s radio airwaves with Fall | 24 October 2016

Johannesburg-based pop duo, RO, is currently dominating the radio airwaves with Fall, the second single from their debut album, The Daydream Club. more

Join Meltwater and Reinard du Plessis for a free ROI webinar | 24 October 2016

Join Meltwater and the ATKV's Reinard du Plessis on Wednesday the 26th October from 11.00 to 12.00 for a free webinar on how to measure ROI for online marketing campaigns. more

FCB Joburg Announces Powerful New Creative Partnership | 21 October 2016

FCB Joburg has taken a strategic decision to further bolster its creative product by bringing the highly respected and awarded Ahmed Tilly into the agency to partner Executive Creative Director, Jonathan Deeb, in a joint Chief Creative Officer leadership team. more

New TVC In Savanna's 'Savanna’s Got Apples.' | 21 October 2016

Distell’s premium cider brand, Savanna, is airing the second television commercial in a campaign developed by FCB Cape Town to entrench the brand’s new positioning: ‘Savanna’s got apples. Have you? more

Bowmans is honoured for advising SABMiller on its acquisition by AB InBev | 21 October 2016

Dealmaking history was made last week when the third largest M&A deal in the world and the largest by far in South African corporate history. more

The rise of Artisan entrepreneurs in South Africa | 21 October 2016

Around the world – from the trendy east of London to the hipster capital of Montreal’s Mile End – the so-called ‘flat white economy’ continues to rise. It comprises the thousands upon thousands of artisan entrepreneurs selling craft beers, ethically sourced coffee and organic, gourmet foods to consumers more

The AMASA Awards 2016 brought to you by Kaya FM | 21 October 2016

The winner of The Roger Garlick Grand Prix will not only hold the prestigious title of the year’s top campaign but will also have their work submitted into the international Festival of Media Awards sponsored by AMASA. more

How the Financial Sphere is spicing it up with Gamified Learning | 21 October 2016

From blockchains to mobile wallets and robo advisers, the financial realm is a veritable hotbed of technology innovation and development. Unlike many other large and established sectors, the financial sphere has proved to be willing to rapidly adopt and test new, tech-driven solutions to age-old problems. more

Yo-kai Watch Product launches in South Africa | 21 October 2016

When something strange or inexplicable happens, there is probably a mischievous Yo-kai behind it. With the launch of the brand new Yo-kai Watch series on Cartoon Network, master toy partner Hasbro, one of the world’s largest toy, game and entertainment experience companies. more

Breast Cancer Awareness Month – Zeeva gives insight [WeCare] | 20 October 2016

October is Breast Cancer Awareness month and according to the South African Government, breast cancer is one of the most common and increasing cancers among South African women. more

Juno Wines rebranded to reflect Italian influence | 20 October 2016

The Juno range of wines, produced by the Cape Wine Company, has undergone a complete rebranding of its logo and labels. The new logo and labels were designed by Cape Town based design agency, Jane Says. more

Stratitude hits all-time high with PR coverage | 20 October 2016

Integrated agency Stratitude was appointed by African Fashion International as their PR partner for Mercedes-Benz Fashion Week Joburg 2016. AFI set a campaign target of R60 million in PR coverage for the August event, and Stratitude exceeded that target by achieving over R124 million. more

IAS to Provide Feedback on AdForum World Summit | 20 October 2016

The Independent Agency Search & Selection Company (IAS) flew the South African flag high at the AdForum World Summit in the United States recently and will be providing feedback at a Masterclass / Feedback Session aimed at marketers and agencies. more

The era of connectivity is upon us and growing! | 20 October 2016

As part of SPARK Media’s ethos to continually share ‘Insights that Ignite’ to the advertising and marketing industry, their latest ROOTS cell phone and internet penetration data has come under the spotlight - with some interesting results. more

Why piles of paperwork belong in the past | 20 October 2016

Despite efforts by businesses to go green, busy offices still generate a lot of paperwork. What many high-functioning businesses don’t know is that reams of paper actually reduce business efficiency and increase costs. more

MobiMedia ups the game! | 20 October 2016

Exclusive mobile gaming and video content from Cartoon Network and global game partner means never-before published games now launching in South Africa more

SA’s top performing companies go head-to-head | 20 October 2016

The finalists have been announced for the annual National Business Awards with five companies in line for the overall National Business of the Year award. more

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