Knowledge Library

5 Ways Social Media Listening Can Benefit Your Brand

Social Media

Marketers have realised that social media are a great place to start researching trends, competition and consumer feedbacks – in a cost-and-time-effective way.

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Branding in a Digital World: Why Having a Strong Identity Matters

Digital Marketing

With the various events and happenings that have played a part in shaping the year’s socio-political landscape (both internationally and locally), 2016 is widely being dubbed a ‘Year of Identity’.

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10 tips for managers wishing to build employee engagement

PR and Communications

Everything begins with values; with the top three highest priorities in an individual’s life. These are the source of that person’s primary purpose and the underlying determinants of their perceptions, decisions and behaviours.

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Forging Loyalty Through Social Media

Social Media

Think of a brand you fervently believe in, a brand you use to express yourself and one you would recommend to friends. When consumers deeply connect with a brand’s values in this way, we call that "Identity Loyalty."

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How to get a Service Culture Mind-set?

Customer Value Foundation

I recently gave a talk to ISSIP (pronounced IZip and stands for International Society of Service Innovation Professionals) on Service Value Creation. Jim Spohrer of IBM asked me how we get the service culture mind-set inculcated.

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The new competitive advantage in mobile


In a mobile-led world, it would be natural to assume that digital innovation or technical prowess is enough to get ahead of the competition.

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Say It Right by Atiyya Karodia

Creative Design and Copy

Every campaign or content direction needs a brainstorm, a solid number of hours and sometimes days to be able to explore, interpret, understand, articulate and then express what we observe.

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A happy customer keeps returning

Customer Service

There is no doubt that generating leads is one of the most important steps to turning your target audience into buying customers.

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A Guide to Multi-Channel Digital Marketing


Digital Marketing 101 - Key tools for engagement marketing. In a world full of catchy headlines, addicting mobile apps and online ads galore, keeping your buyers engaged with your brand can feel like an uphill battle.

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Industry Updates

Don’t dial that number | 31 August 2016

Scams come in many shapes and sizes, and fraudsters will use whatever communication channel they can to lure in their unsuspecting victims. more

Nokia and Ooredoo launch Myanmar's first high-speed 4G service | 31 August 2016

Nokia and Ooredoo Myanmar have completed the roll-out and launch of the first 4G service in Myanmar, meeting the mobile data demands of residents and visitors with increased speeds and capacity. more

Africa ready for Acumatica Cloud ERP | 31 August 2016

Next generation ‘Post-Modern’ ERP technology was introduced to Africa at the first Acumatica Cloud ERP Summit recently. The event was held in conjunction with Acumatica premier partner One Channel and was well attended with more than 120 executives from leading mid-market and large organisations. more

When Rules MUST Be Broken | 31 August 2016

For example, it seems impossible for me to get a replacement credit card in less than around eight to ten days. Where's the customer service in that? more

FAGRO secretariat to organise business plan writing training session | 31 August 2016

Players in Agribusiness will have a rare opportunity to learn how to prepare credit-yielding and investor-attracting business plans - at special training session on the margins of this year's National Food and Agric Show - to help out their ventures on an enviable pedestal. more

Ornico launches Open Africa with GIBS | 31 August 2016

Brand Intelligence™ company Ornico publishes business and brand guide for industry leaders in partnership with the Gordon Institute of Business Science (GIBS), at the University of Pretoria. more

Student Expo Centurion, Forest Hill City 2016 not to be missed! | 31 August 2016

The Student Expo is designed to provide both current and prospective students with the necessary tools to succeed in finding tertiary education as well as guide them towards a suitable working career. more

GrandWest promises more leisure time fun for less [Campaign] | 31 August 2016

Exciting day leisure or action packed evenings are a well deserved possibility at GrandWest which delivers on its promise to provide value added entertainment and experiences to its guests with its revised Sunsational Deal for 2 campaign. more

Tribeca Public Relations welcomes new client FranklinCovey SA | 31 August 2016

The company provides training and coaching to organisations across public and private sectors to help them achieve results through a change in human behaviour. more

SA Express at the forefront of women empowerment | 31 August 2016

South African Express (SA Express) has much to celebrate with CEO Inati Ntshanga announcing the carrier as one of “the most transformed companies in South Africa”. more

The Munching Mongoose takes all in 702 Small Business Awards | 31 August 2016

The 702 Small Business Awards with Sage One has recognised organic and gourmet food retailer The Munching Mongoose as the winner for 2016. The runners-up were child and baby sleep consultancy, Good Night, and MzansiGas, an online gas and gas bottle delivery service. more

3D Cape builds mobile exhibition truck for Omo | 31 August 2016

3D Cape, a member of the 3D group of companies specialising in turnkey solutions for exhibitions organisers, exhibitors and event co-ordinators, was challenged recently to create a mobile exhibition truck for one of South Africa’s favourite detergent brands, Omo. more

Media24 leading the way in digital era | 31 August 2016

In the digital era in which we live, Media24 is leading the way. It is a matter of being fine-tuned to consumer habits, which clearly showed that there is an irreversible migration towards digital platforms. more

Autobarn accelerates its way to customer satisfaction success | 31 August 2016

The results for the July Customer Satisfaction Awards are in, and full details of all 32 category winners. As usual, Roy Morgan congratulates this month’s winners. more

Facebook CEO goes to Nigeria to witness Africa's tech revolution | 31 August 2016

Facebook CEO Mark Zuckerberg is visiting Nigeria this week on his first trip to Africa, using his time in the country to visit the Yaba technology hub in Lagos, meet with developers and partners, and explore Nollywood. more

M&C Saatchi Abel Case Study - Red Cross Children’s Hospital | 31 August 2016

With 22 beds for chronically ill and critically injured children, the Red Cross War Memorial Children’s Hospital has Africa’s largest paediatric Intensive Care Unit (ICU) – but the demands on this unit are higher than its capacity to deliver. more

KWV’s World First Technology pays off with Global Award Win | 30 August 2016

World first technology has paid off for KWV’s Earth’s Essence wine brand, which has won a Global Food Award, at the prestigious IUFoST (International Union of Food Science and technology) Global Food Industry Awards Competition more

Agency Credentials award introduced by IAS | 30 August 2016

The Assegai Integrated Marketing Awards in conjunction with the IAS has introduced a new award category into this year’s awards programme – the IAS Agency Credentials Award. more

International Cupcake for Breakfast Day | 30 August 2016

It is estimated that currently less than half of children with cancer in South Africa are diagnosed, and many of those who are diagnosed are in advanced stage of illness, while chances of surviving Childhood Cancer may be as high as 77%, if the cancer is detected early. more

Step Up 2 A Start Up III "Vukuzenzele" | 30 August 2016

“Our aim is to give learners access to relevant processes and experts in the field of entrepreneurship, using movie theatres as classrooms of learning.” said Martin Sweet, Managing Director of Primestars Marketing. more

Meltwater Hosts Growth Hacking Conference | 30 August 2016

Join Meltwater and 150 of South Africa's top marketers in Johannesburg on Thursday, 08 September for a complimentary evening of creative cocktails and innovative insights. more

Gautrain gets Leaders on the Move rolling in September | 30 August 2016

The September leg of the 2016 Sunday Times Top 100 Companies Leaders on the Move series will see Jack van der Merwe (CEO, Gautrain Management Agency), Ben Kruger (joint CEO, Standard Bank) and Ryan Bacher (MD, Netflorist) inviting Leaders on the Move into their offices. more

Red & Yellow Launches Industry-Driven Creative Diploma | 30 August 2016

Following 22 years of unprecedented alumni success in the advertising industry, the Red & Yellow School is bringing its popular 3-year diploma in Graphic Design and Art Direction (GDAD) to Johannesburg in 2017. more

Shield’s Move It, Move It! Campaign | 30 August 2016

The Shield MotionSense It’s Your Move ambassadors Unathi Msengana and Janez Vermeiren celebrated the #ShieldItsYourMove social media campaign with a mix of South African influencers and bloggers in Johannesburg. more

Top 50 South African brands to be announced | 30 August 2016

Brand South Africa, in partnership with Brand Finance will on Thursday 15 September 2016, announce the country’s top 50 South African commercial brands. more

Agilitude says African cloud adoption will outpace global growth | 30 August 2016

Recent reports predict that over the next five years, Africa will see rapid growth in its cloud service adoption. Stating a forecast of 42% growth per annum more

amaSocial now monitors Instagram | 30 August 2016

amaSocial, the essential social media monitoring tool, is broadening its scope to encompass the social network that businesses cannot afford to ignore – Instagram. more

Building the foundations of an Industry 4.0 ready network | 30 August 2016

The first industrial revolution was based on the use of steam to power machines. The second centred on the use of electricity to supply energy to assembly lines. The third came about with the use of electronics and IT to further automate production. more

Merchants wins big at 2016 CCMG Contact Centre Industry Awards | 30 August 2016

Merchants, South Africa’s longest standing and largest contact centre partner in South Africa has clinched five awards at the 2016 CCMG Contact Centre Industry Awards. more

Snapcart™ Introduces Leading-Edge Electronic Signature Feature | 30 August 2016

The new Snapcart™ Electronic Signature feature allows logistics organisations to acquire customer signatures in a way that is easy for all drivers, safe and inexpensive. more

Fewer Australians paying to see the doctor | 30 August 2016

The latest findings from Roy Morgan Research show that the proportion of us paying for a visit to the doctor in an average four-week period has declined over the past decade. more

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