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Knowledge Library

10 Warning Signs You Need Better Marketing Analytics

DMNews

You’re under pressure to improve your campaigns’ performance, but you have a nagging feeling that your customers are always one step ahead of you.

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Bridging Big Data with Cloud Marketing

DMNews

New Report: You're under pressure to urgently improve the customer experience at the moment of interaction and while most marketers struggle to create this interaction-based capability, you need to discover a way to evolve, fast.

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Chief Value Creation Officer (CVCO)

Customer Value Management

The typical way is to decrease costs, and increase market share thorough product proliferation or pushing into the marketplace through price, and through the distribution system. Very few look further into the companies, to see if the company is adding value to the employee and externally to see the value created for the customer.

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Turning Online Browsers into Buyers

DMNews

HookLogic surveyed 500 consumers who had shopped online within the past three months to examine browsing and buying behaviour overall and across a variety of categories. In this white paper, four groups of fundamental brand assets

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Refresh Your Approach to 1:1 Marketing

DMNews

Convert customers into brand advocates by personalising customer experience.

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The 2014 Essential Guide to Omni-channel Marketing

DMNews

Direct Marketing News is proud to present the 2014 Essential Guide to Omni-channel Marketing, our comprehensive supplement packed with tips to help you kick your omni-channel strategy into high gear.

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What's Better Than Big Data?

DMNews

By tailoring your data to your business, you will increase proficiency and keep customers satisfied. This all-encompassing, how-to guide will teach you how to make effective use of your data for your business.

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Top 5 Ways Marketing Teams Benefit from Box

DMNews

Learn why over 225,000 companies rely on Box to manage campaigns with ease, streamline workflow, and collaborate from anywhere, on any device at any time.

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Dispel misconceptions surrounding live video

DMNews

Let’s face it, people are, well, more inclined to pay attention to a human with a voice and tangible features rather than that of the face of text or legacy webinar technology that displays death by PowerPoint.

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Industry Updates

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Innovation Category Launches at Eurobest | 22 August 2014

Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier advertising festivals. ...read more

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Celebrating failure - Andy Hadfield – Tech4Africa 2014 | 22 August 2014

Hadfield is presenting the lessons he learnt as a failed startup at Tech4Africa CT and Jhb this year. Says Hadfield: “Gareth Knight and I are continuing a little tradition that started at the last Tech4Africa… #FailCon. Trying to change that stigma that the South African startup scene has around failure. ...read more

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Local newspapers are growing in stature | 22 August 2014

Of all the print mediums, local newspapers are growing the most, they have increasing circulation and readership figures, and new titles are being launched regularly. Consumers are becoming increasingly community centric and are opting for brands that give back to the community. ...read more

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London School of Marketing evaluates the pros and cons of guerrilla marketing | 22 August 2014

London School of Marketing (LSM), a leading institution offering accredited marketing and business qualifications in the heart of London, has released an article titled Guerrilla marketing tactics put to the test by Beats. ...read more

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Top Brands Conference brought to you by the Sunday Times | 22 August 2014

In association with the Sunday Times, the Future Group is co-hosting this year’s inaugural Top Brands Conference, which is poised to become one of the leading brand events of the year, where we’ll discuss trends, case studies, creating, developing, protecting and investing in your brand. ...read more

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Only 10 days left to enter the 2014 AMASA Awards | 22 August 2014

AMASA reminds the industry to finalise their best campaign entries and submit them via the online system prior to the closing date on the 31 August 2014. ...read more

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Rise of The Times pushes TMG into top spot in English dailies | 22 August 2014

The latest ABC’s (quarterly core newspaper circulation figures released by the Audit Bureau of Circulations) show year-on-year growth for Times Media’s English language dailies, entrenching TMG’s position as the biggest-selling group in this category. ...read more

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LSM utilises technical innovation in order to combat UK’s tightening student immigration laws | 22 August 2014

London School of Marketing, a leading institution offering accredited marketing and business qualifications in the heart of London, has announced the ongoing success of its global programme of Local Access Points (LAP). ...read more

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SES to deliver DTH Broadcast Services across French Speaking Countries in West Africa | 22 August 2014

SES announced today that it will be delivering direct-to-home (DTH) broadcast television across French-speaking countries in Sub-Saharan Africa for the Lomé-based consortium of West African broadcasters led by Africable and Media Plus. ...read more

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Standard Bank report confirms strong growth in Africa’s rising middle class | 22 August 2014

– and even faster future growth
Africa has experienced substantial growth in its middle class over the past 14 years, according to a study by Standard Bank. ...read more

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London School of Marketing provides students with career-boosting options | 22 August 2014

London School of Marketing (LSM), a leading institution offering accredited marketing and business qualifications in the heart of London, has today released an article informing prospective students of the many options available to them outside of the fields of science and medicine. ...read more

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Movitel – An evidence of Viettel’s successful business model in Africa | 22 August 2014

Maputo, Mozambique. Movitel, a joint venture between Vietnam’s telecommunication Viettel Group and Mozambique’s SPI, has won the Mobile Innovations Awards for enterprises in the Europe, Middle East and Africa (EMEA) region. ...read more

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SAARF RAMS August 2014 | 22 August 2014

In keeping with the trends seen in past releases of the Radio Audience Measurement Survey (RAMS), radio listenership in South Africa has shown little statistically significant change over the previous survey, RAMS June 2014. ...read more

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Array of Stellar Keynote Speakers Confirmed for IBC2014 Conference | 21 August 2014

IBC2014 has confirmed its full keynote line up for the IBC2014 Conference. Featuring leading players and industry protagonists, this years’ keynote line up is set to reflect the progress of the industry, with each day of the 5 day programme providing unique insights into the innovation story of the electronic media and entertainment industry. ...read more

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How we made it in Africa | 21 August 2014

51 countries, 60 direct reports, 60,000 customers, 4,000 employees, 14 aircraft, 2 young children and 2 dogs! Charles Brewer is the MD who loves leading all of that. ...read more

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Don’t get caught by end-of-year panic | 21 August 2014

December may be far away, but now is the time to prepare yourself for it. Four months may seem like plenty of time for most of us, but when it comes to tying down sales and achieving annual targets, now is the time to get ready for the festive season. ...read more

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Remote Working: Increasing Productivity | 21 August 2014

Remote working describes the arrangement by which employees work mainly from home and telecommunicate with their company. The practice is becoming increasingly popular with mainstream organisations as the link between flexibility, freedom and worker productivity has become more evident. ...read more

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Media24 News launches Netwerk24 | 21 August 2014

Netwerk24 is Media24’s national Afrikaans news website, which offers readers the best of Afrikaans journalism. Netwerk24 is an amalgamation of news from Beeld, Die Burger, Volksblad, and Rapport. ...read more

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[Campaign] Write a letter…make an ad | 21 August 2014

The latest Hyundai Grand i10 ad has just been wrapped up by the Jupiter Drawing Room Cape Town featuring a rap version of Frank Sinatra’s most iconic cover version, ‘My Way’ by up-and-coming rapper, Abdi Hussein (Whosane). ...read more

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[Campaign] ABSA takes Payment Pebble to the people with new ad campaign | 21 August 2014

Absa, wholly owned by Barclays Africa Group, has launched its new TV campaign for its mobile point of sale (mPOS) device, the Payment Pebble. Aimed at creating a fun, emotional connection with the audience to share the benefits of the mobile payment device ...read more

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Key findings from IAB member sites show in excess of 1 Billion Page Impressions | 21 August 2014

- & a 24.3% increase in Unique Browsers
IAB South Africa and Effective Measure have released the findings from the July 2014 dashboard statistics on the South African digital media industry, regarding usage of desktop and mobile profiles to access IAB member sites. ...read more

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Spikes Asia showcases latest innovations in technology with programme of Tech Talks | 21 August 2014

Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier advertising festivals. ...read more

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Winning the Talk Radio 702 Small Business Awards | 20 August 2014

Gauteng-based roof cleaning company, Roof Rats, has quadrupled its business since it won the Talk Radio 702 Small Business Awards with Sage One in 2013. ...read more

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Firewalls, the information exchange gateways | 20 August 2014

A barrage of malware is constantly trying to access your systems from outside your network. Without a means to prevent this, your machine is operating with an "open door" policy. All manner of sensitive data, be it financial login credentials, passwords, credit card details, becomes free for the taking to any hacker with an iota of skill. ...read more

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Education is the most important thing that humans can do for humans | 20 August 2014

Rob Stokes, Founder and CEO of Quirk, Africa’s largest independent marketing agency, grew up in a home that embraced the entrepreneurial spirit. At a young age, Rob learnt that hard work paid off, and that it paved the way to success. “I know now that not being spoiled was definitely one of the best things my parents ever gave me…or did not, as it were,” says Rob. ...read more

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Dubai’s New Tram System is set to launch in November 2014 | 20 August 2014

Dubai's new tram will officially launch on November 11, it has been announced following the latest trial operations which were attended by Sheikh Mohammed bin Rashid Al Maktoum, ruler of Dubai.It will be the first tramway project outside Europe, to be powered by a ground-based electric supply system along the track without the need for overhead cables. ...read more

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Chinese Brands: Fong Kong or the Real Deal? | 20 August 2014

Considering the recent rise of Chinese discount malls scattered around the country, all selling ‘Fong-Kong’ knock-offs, questionable foodstuffs and clothing that can only be washed once, few would argue against this opinion. ...read more

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SAARF Trends 2009 – 2013 | 20 August 2014

The latest 2013 results cover data collected from Jan-Dec 2013. The 2009-2013 figures will differ from previous trend booklet editions as they now reflect annual January-December data. ...read more

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Creatives to gather in Johannesburg for British Council Connect ZA Creative Futures | 19 August 2014

Next month sixteen leading young creative innovators and entrepreneurs from across South Africa, the rest of Africa and the UK will gather in the heart of Johannesburg for a three-day event featuring creative exchanges, collaborations, talks, performances and live music parties. ...read more

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Future Leaders of Angola scholarship program | 19 August 2014

Today, the Fundo Soberano de Angola (FSDEA) announced the launch of its Scholarship Program, called ‘Future Leaders of Angola’, aimed at building up the economic empowerment and capacity of a new workforce in the country. ...read more

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Only Two Weeks until APO Media Award Entry Deadline | 19 August 2014

Only two weeks remain in the “Call for Entry” for the 2014 APO Media Award.
The first-place winner will be presented with $500 a month for one year, one laptop and one intercontinental flight ticket to a destination of his or her choice as well as one year of access to over 600 airport VIP lounges worldwide. ...read more

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