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Talent management is a vital edge in digital agency world

Digital Marketing

For a business that is so driven by its people, the digital agency environment is one characterised by high levels of staff turnover and burn-out. What’s more, many agencies are also finding it difficult to keep their skills bases up to date with an ever evolving landscape.

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Strategic Execution "SUCC-ESSentials"

The Progress Conference Series

What do the world’s most acclaimed thought leaders have to say about strategy execution and why so many strategies fail to achieve their desired results? Professor Michael Porter, Dr Gary Hamel, Michael Hammer, Professor Robert Kaplan, The late CK Prahalad, Dave Ulrich, Ram Charan, Dr Dave Norton and Tom Peters’ thinking on Strategy Execution.

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From broadcaster to coffee shop - the new role of the digital publisher

Publishing

Many marketers still think about advertising in digital media in the same way as they thought about placing ads in traditional media - consider the reach, look at the frequency, and then go with the vehicles that offer the optimal mixture of the two.

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Soaring or crawling? Internet Speed Tests are the answer

Data Intelligence

Speed might kill on the regular highway, but when it comes to the information superhighway, you want to be zooming along smoothly, without interruption, and as quickly as possible.

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Defining the new digital roles

Digital Marketing

Marketing has always been about creating and growing audiences, but now that so much of our audience is found in a digital or online space, marketing strategies and tactics need to change. To do this, marketing teams need to be redefined.

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Malicious Malware and Your Business

Small Business (SME)

Today, malware attacks are more frequent, devious and more targeted, successfully penetrating many businesses that consider their security strategies to be adequate, says Carey van Vlaanderen, CEO ESET Southern Africa. Businesses should be aware that your security system from last year may not be protected from today’s most common malware.

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Big data, big advantages

Data Intelligence

Big data promises numerous benefits, such as competitive advantages, productivity growth, operational efficiency and innovation. However, it is not all plain sailing. Big data comes hand in hand with big issues - complexity and security, as having no good data governance plan can lead to security breaches, unreliable data, and unexpected expenses.

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Principles of Mobile Customer Personalization

DMNews

To stay competitive, retailers must stop experimenting with mobile personalized customer engagement and take the steps to leverage these valuable technologies.

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10 Warning Signs you need better marketing analytics

DMNews

You’re under pressure to improve your campaigns’ performance, but you have a nagging feeling that your customers are always one step ahead of you.

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Industry Updates

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Introducing the Official WeChat Blog – Chatterbox | 22 July 2014

WeChat is excited to announce the launch of Chatterbox, a go-to destination and global blog for everything fun and new about WeChat. Chatterbox takes you inside the world of WeChat, revealing exciting product updates, senior executive insights, in the know industry news and WeChat marketing activities from across the globe. ...read more

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[Campaign] Dove Wants You to reveal your radiance | 22 July 2014

Dove South Africa is calling on all South African women to be a part of its latest Beauty Bar advertising campaign. ...read more

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BrandFinance® South Africa Top 50 | 22 July 2014

The Annual Report on South Africa’s 50 Most Valuable Brands | July 2014. Top 50 brands are a catalyst for South Africa’s growth and a winning nation. Thebe Ikalafeng, Chairman – Brand Finance Africa; Founder, Brand Africa & Brand Leadership Group ...read more

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Renting IT equipment boosts cash flow | 22 July 2014

Many of today’s most successful businesses, from SMEs to their enterprise counterparts, are renting instead of buying their IT equipment, because this option helps companies get their hands on the assets they need today to remain competitive in this tough economic environment. ...read more

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What is happening in the SA radio landscape | 22 July 2014

Having spent the better part of two years working at the RAB in the UK in the early to mid-2000s it always surprised me that radio as a media type was not particularly well supported by UK advertisers. It was a rather difficult sell and as a result, radio in the UK was only a 3% medium at the time. ...read more

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[Campaign] Brandyourcar.com links social media to vehicle branding | 21 July 2014

Mobile and transit media specialists Brandyourcar.com has demonstrated how to link Out of Home transit media to brand ambassadors with a strong social media influence, for advertiser Liqui-Fruit. ...read more

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Choose an eBook or be booked | 21 July 2014

Visitor management continues to be neglected by companies and it is still not taken seriously, with little or no record keeping. Visitors also continue to provide false personal information to obtain entry into business premises. It is unlawful and it could have dire consequences for visitors as well as company executives. ...read more

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Ask Afrika announces their ICON Brands™ winners | 21 July 2014

Ask Afrika’s ICON Brand™ survey revealed that South African’s are mostly unified by their palates despite huge societal disparities. All Gold was announced as the overall Ask Afrika ICON Brand™ winner, with Koo Baked Beans (tinned food) in second place, Huletts Sugar in third and Albany in fourth place. ...read more

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So you think you’re in business. Think again. | 21 July 2014

You’ve come up with a great business idea - you have a business name, a logo, new business cards and have even registered your company – you’re officially an entrepreneur and you’re excited about the future. Right? Wrong! ...read more

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[WeCare] Groupon South Africa partners with Smile Foundation for Nelson Mandela Day | 18 July 2014

Don’t have 67 minutes to spare, but want to do something to support Mandela Day? Groupon South Africa has made it easy for you to do your bit. You can make a difference by donating to the Smile Foundation through Groupon South Africa, helping a child in need get their winning smile back. ...read more

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First FESPA Africa Expo established as a World Class Exhibition | 18 July 2014

The inaugural FESPA Africa, formerly Sign Africa, held at Gallagher Convention Centre from 2-4 July 2014, attracted 5460 visitors from Africa, with an 11% increase of attendees from outside South Africa compared to Sign Africa 2013. ...read more

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Grow Your Business Expo heading for Polokwane | 18 July 2014

The Grow Your Business Expo, supported by the Limpopo Economic Development Agency (LEDA) and MTN Business will take place on 30 July 2014 in Polokwane at the Jack Botes Hall. The expo brings together small business owners and corporate role players to communicate a process of helping to run and grow successful entities. ...read more

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Bank lending models are not supporting SA Small Business Owners | 18 July 2014

Small businesses in South Africa provide more than 65% of the country’s total employment and contribute over 50% towards the country’s Gross Domestic Product (GDP). However, accessing finance from banks is a particularly difficult process that often doesn’t have a positive outcome. ...read more

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D&AD opens call for entries for 53rd annual Professional Awards | 18 July 2014

Entries for the 53rd D&AD Professional Awards have opened with a number of new sub-category additions in response to the evolving creative landscape. ...read more

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Capillary Technologies Raises $14 Million Series B Funding | 17 July 2014

Cloud-Based Integrated Marketing Platform Leader Expands Presence and Partner Ecosystem to Help Retailers Drive Sales through Capillary Intelligent Customer Engagement™ Suite ...read more

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PayFast enables Bitcoin payments to 30,000+ merchants | 17 July 2014

PayFast, a leading South African payment gateway, today announced the addition of Bitcoin as a payment method on their platform. The integration, in partnership with the BitX exchange, allows buyers to make Bitcoin purchases at tens of thousands of online sellers, with the sellers receiving South African rand in return. ...read more

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[WeCare] Mandela Day website inspires action and change | 17 July 2014

Take action. Inspire change. Make every day a Mandela Day.
So says the call to action on the recently relaunched Mandela Day website, www.mandeladay.com, a platform for global public service in honour of the great statesman and one that has particular relevance in the first year since his passing. ...read more

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MySpecial: A one-stop shop for lekker competitions | 17 July 2014

Everyone loves winning something and saving money – and MySpecial makes it easier for South Africa’s growing online community to quickly find and enter a range of exciting competitions and discover excellent saving opportunities. ...read more

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[WeCare] Bikers For Mandela Day 2014: Take Action Against Abuse! | 17 July 2014

From 11 to 13 July 2014, Zelda la Grange, DJ Fresh, Saint Seseli, Angie Khumalo, Anele Mdoda, Alex Caige, Clint Cunningham and Johrne van Huyssteen donned helmets to take part in another Bikers for Mandela Day event. ...read more

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[Campaign] Energizer selects Mxit for World Cup content sponsorship | 17 July 2014

Taking advantage of 2014 FIFA World Cup season and Mxit’s ability to engage with millions of multi-cultural sport lovers across the country, Energizer South Africa has launched a content sponsorship campaign on the local mobile social network. ...read more

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2014 ICT Skills Survey Presents Opportunity for Industry | 17 July 2014

The 2014 annual ICT Skills Survey, which officially kicked off in June is continuing apace as ICT practitioners and employers are encouraged to take part in the 6th edition of this highly-regarded evaluation of skills requirements and skills acquisition in the ICT sector in South Africa. ...read more

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Joe Public Grows In Africa | 17 July 2014

Communications group Joe Public is excited to announce their partnership with integrated communications agencies Cosse (Nigeria and Ghana) and HWMiT (Zimbabwe). ...read more

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AfricaCom Awards 2014 to acknowledge ICT/Telecoms innovation - now open | 16 July 2014

Entries are now open for the 2014 AfricaCom Awards. In its 7th year, the event continues to gain prominence in the telecommunications and ICT industry, celebrating as it does, the breakthroughs and most influential players shaping the sector in Africa. ...read more

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Adapting to changing retail demands has its benefits | 16 July 2014

Stuart Hill of design agency Red Pixel, a Primedia Lifestyle Group company that falls within Primedia Unlimited’s Mall Division, says that businesses have to adapt to survive a constantly changing landscape. ...read more

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Is TV still the main medium for viewing football? | 16 July 2014

Those who know me well will know that I’m a Manchester United fan and I’m a media strategist by trade. I’m combining my two passions to try to get an understanding of whether Television is still the main medium for viewing football… To do that let’s get into the psyche of a football supporter ...read more

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The Witness makes history | 16 July 2014

The Witness will be making South African media history in producing two distinct newspapers, in two different formats within a single production cycle. The Durban Witness is changing to tabloid format, and will be easily distinguished from the Pietermaritzburg Witness, which will remain in broadsheet format. ...read more

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Markex makes a sizzling HOT impression in Gauteng | 16 July 2014

An expo that still draws marketing, promotions and event professionals in their thousands 28 years on, Markex 2014 once again exceeded the expectations of exhibitors and visitors alike with a showcase of innovation that lived up to its promise of providing inspiration to almost 10 000 visitors. ...read more

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[Campaign] Brandyourcar.com supacharge’s Cell C’s latest ad campaign | 16 July 2014

Mobile advertising like branded vehicles by Brandyourcar.com, naturally boost traditional media reach and frequency of communication messages to consumers, as has been demonstrated for mobile operator Cell C. ...read more

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MasterCard Launches MasterPass™ in South Africa | 15 July 2014

MasterPass enables consumers to make convenient, simple, fast and secure digital payments. Digital wallets accessible through the MasterPass acceptance network allow consumers to store all their MasterCard or other branded credit, debit or cheque card information, and shipping and billing address details securely in one place. ...read more

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Building a Brand in Nigeria: a South African Marketers’ Guide | 15 July 2014

For many ambitious South African businesses looking to expand their footprint across Africa, Nigeria is an obvious choice. With a population of 175 million, it is Africa’s largest market and has more consumers than anywhere else. The Nigerian economy is growing at an average 6.8% per annum, dwarfing South Africa’s modest GDP growth rate. ...read more

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Global Gold For African Communicators | 15 July 2014

African winners of International Association of Business Communicators 2014 Gold Quill Awards will be recognised at a celebratory function in Sandton on 24 July 1014. A record 9 African entrants received an African Gold Quill Award, with a further 6 receiving an African Award of Merit. ...read more

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