Knowledge Library

Digital. Different? Yes, but mostly no.

Digital Marketing

Digital, being always on, along with the endless proliferation of social media platforms and websites from which to choose. How do we approach this? With caution. We certainly do not want to not be part of the conversation or noticeable only by our absence.

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African Attitudes: Marketing beyond the numbers

Research - Trends and Insights

Independent marketing strategy consultancy Yellowwood has just launched their latest research study: African Attitudes: Marketing Beyond the Numbers in which they dispel a few common myths about what it takes to do business in Africa.

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Targeting customers in emerging markets?

Business and Marketing Strategy

There’s a statistic doing the rounds that, thanks to the internet, humans now have shorter attention spans than goldfish.* I’m not sure how accurate this is, but it certainly makes sense. We have all become great multi-taskers, but that can make giving one task your full attention difficult.

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Thoughtful China 145 - The Power of a Fan Economy

Thoughtful China

This week, we’re sharing the second episode in an ongoing series sponsored by Weibo, China’s leading microblogging platform,

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Predictive Analytics for B2B Sales & Marketing


Gartner Market Guide: Predictive Analytics has quickly gained traction with marketing leaders who want to increase lead-to-revenue velocity and improve conversion rates. But when it comes to finding the best solution for your business, navigating the rapidly growing landscape of vendors can be taxing.

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4 Technology Pillars for high-performance campaign execution


Marketing campaigns have become more complex and more time-sensitive thanks to dramatic changes in buyer behavior and shorter project life cycles of digital campaigns.

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Service versus sales: a new era of customer demands

Customer Service

The advances in technology, economic pressures and shifting cultural norms have resulted in consumers looking for cheaper goods and more convenient ways of accessing them.

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Five bad PR habits to break in 2015

PR and Communications

As most people start heading back to work and new year resolutions kick into gear, it is a great time to shake off those bad PR habits that started rearing their ugly heads over the past year.

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The Definitive Guide to Mobile Marketing Automation


In 2015, how does the modern marketer succeed against increasing mobile competition? How does one look beyond the basic app install and focus on user retention and app engagement? How can mobile messaging be used intelligently, in an automated and optimized way?

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Industry Updates

Record Number of Entries Received for PRISM Awards | 27 February 2015

With an almost 20% increase in entries into the 2015 PRISM Awards, competition for the public relations and communication industry’s most sought-after awards is going to be tough! This is according to the organisers of this year’s awards, which take place on 19 April at The Maslow Hotel, Sandton. more

DHL Named Africa’s Number One International Freight Forwarder | 27 February 2015

DHL Global Forwarding, the air and ocean freight specialist within Deutsche Post, has scooped the award for Africa’s International Freight Forwarder of the Year for the 3rd time. more

Agency to join the MSLGROUP network in South Africa | 27 February 2015

Publicis Groupe announced today the acquisition of the South Africa-based company Epic Communications, the country’s leading independent integrated strategic communications agency. more

DHL 'Africa as One' campaign | 27 February 2015

7DKS EMBRACES A PHILOSOPHY OF AUTHENTICALLY ENGAGING AND ENTERTAINING AUDIENCES. ‘Don’t compete with entertainment be the entertainment. This DHL ‘Africa as One’ campaign is proof of that. more

Introducing TweetDeck Teams | 26 February 2015

Introducing TweetDeck Teams, a simple way to share access to your Twitter accounts without sharing passwords. The feature is starting to roll out today on TweetDeck for web, Chrome and Windows. more

Making SA’s food safe will keep us proud | 26 February 2015

The South African food industry is taking matters into its own hands. Food manufacturers and retailers are now working together to become self-regulated in terms of food safety and compliance so that not only domestic consumers but also entire industries, more

Blue Strata Trading comes out tops at Accenture Innovation Index Awards | 26 February 2015

Blue Strata Trading, a premium import and working capital specialist, was named the winner of the Master’s Zenith category at this year’s Accenture Innovation Index Awards, which took place today at The Country Club Johannesburg in Woodmead. more

Roundtable Debates Get Bigger and Better | 26 February 2015

The Redzone Round Table breakfast sessions have become an established landmark on the South African marketing calendar. more

Cannes Lions bolsters Creative Effectiveness with hands-on help | 26 February 2015

Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier advertising festivals. more

Engage with Africa on a long-term basis | 26 February 2015

Ecobank Group CEO Albert Essien gave the keynote address in Munich today at the 4th Conference on Managing Risk in Africa. Mr Essien offered strategies for managing risk in Africa’s growth markets. more

One Rand Man continues incredible journey – into educational sphere | 26 February 2015

During National Savings Month in July last year, the incredible journey of the One Rand Man gripped the imagination of millions. A unique social experiment in which an ordinary South African lived entirely on R1 coins for a month more

The Importance of Breakfast to Power-Up Your Day | 26 February 2015

Have you ever experienced irritability, lethargy and poor concentration at around 10:00 or 11:00 am? According to Nutritional Therapist, Nicci Robertson this typically comes from not eating a balanced range of nutrients for breakfast, or skipping breakfast altogether. more

Business Matchmaking at Decorex Joburg 2015 | 26 February 2015

Exhibitors and trade visitors are invited to register now at to join the extensive trade programme that forms an exciting new part of Decorex Joburg 2015. more

Stepping away from a Mac to #MAKECHANGE | 25 February 2015

#MAKECHANGE – not just the theme for the 2015 Design Indaba but also a call to action. This year we asked everyone to take matters into their own hands to help someone or change something for the better. more

Brand leadership in the 21st century: delivering on promises | 25 February 2015

By the end of the 20th century, the world of business had begun to experience a shifting global focus towards brand leadership and management which stimulated an escalating demand for creative and innovative brand thinkers. more

What has morality to do with copyright? | 25 February 2015

Creativity often involves making something new from an existing concept or work. It is here where artists may be too enthusiastic and may step on one another’s toes. more

Security: prevention and remediation | 25 February 2015

Businesses around the world are seeing a large growth in their threat surfaces, due to the influx of new technologies. This growth in turn, is forcing security practitioners to retying their companies’ security practices. more

From Continuity to Disruption | 25 February 2015

Brands have long stood for consistency ... a dependable consumer experience driven by a business model that draws efficiency from repetition, streamlining and mass production. more

[Campaign] Multiply encourages you to set life goals | 25 February 2015

Multiply’s latest wellness campaign aims to encourage South Africans to set life goals rather than New Year’s resolutions. more

Human Capital & Talent Management for Public Sectors | 25 February 2015

“Building next generation competency development, succession planning and talent management programs: Attract, develop, retain and engage high potentials & talented people during tough times” more

[Campaign] New Jetta – new kind of showroom | 25 February 2015

Volkswagen South Africa has just launched the New Jetta and an interactive virtual showroom on YouTube to go with it, which has already reached over 280,000 views. more

More than two million SMEs now advertising on Facebook | 25 February 2015

More than two million businesses around the world, most of them small and medium enterprises (SMEs), are now actively investing in advertising with Facebook, a number that has grown from 1.5 million in July 2014. This highlights how important Facebook is becoming in the SME’s marketing mix. more

Music, Entertainment and Mobile come together | 25 February 2015

The MMIX is a brand-new series of events at this year’s Mobile World Congress, bringing together a host of industry-leading CEOs and ecosystem players from the music, entertainment and mobile industries. more

Invest in Digital Customer Engagement | 25 February 2015

Organisations that don’t embrace digital customer engagement channels – that’s web chat, social media, SMS, smart phones and mobile applications, and even video - into their engagement strategies within the next two years, are likely to see their customers jump ship to competitors that do. more

Visa extends easy and secure Online Payments | 25 February 2015

Mobile World Congress 2015. Visa extends easy and secure online payments to new markets through roll-out of Visa Checkout. Consumers from 16 markets across the globe to be enabled to shop and pay using Visa Checkout. more

Louis Berger wins project to boost transportation in southern Africa | 25 February 2015

Sub-Saharan Regional Pipeline Corporation, Ltd. (SSRPC) recently selected Louis Berger to provide $7.6 million in consultancy services for the rehabilitation of National Road N303 in Mozambique. more

Ipsos Poll: South Africans and the economy | 25 February 2015

“Following the 2014 General Election, South African adults are marginally more optimistic about the direction in which the country is going. The performance of the government on the economic terrain is also viewed slightly more positively, however, no “pass marks” are achieved yet" more

Altron recognised at 2015 Innocentrix Innovation League Awards | 25 February 2015

In demonstrating how innovation and collaboration can be achieved sustainably in an organisation, Altron’s group executive of strategy and technology, Dr Willie Oosthuysen, was awarded the title of Innocentrix Innolive 2015 Corporate Entrepreneur at a recent ceremony held at the Innovation Hub in Pretoria. more

Software piracy will cost your business more than authorised software | 24 February 2015

African governments are cracking down on software piracy through strong laws to safeguard intellectual property. At the same time, more and more African businesses are opening their eyes to the benefits of legally licensed software and how it can help them run more efficient businesses. more

Mobicel: Small Beginnings, Big Future | 24 February 2015

A family run business, barely eight years old, and already Mobicel has become one of the fastest phone and tablet suppliers in South Africa. more

SAAPI conference moves to Sandton Convention Centre | 24 February 2015

In a move aimed at providing greater convenience to delegates, the South African Association of Pharmacists in Industry (SAAPI) held its successful annual conference for the first time at Sandton Convention Centre last year, with excellent results. more

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