Knowledge Library

Companies to shift from bootcamp training to performance support

Internal Communication

The world of work is moving at an unprecedented pace. Millennials and new technologies are entering the workplace, customer expectations are rising, competition is becoming fiercer, and regulation in most industries is getting tougher.

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Maintaining focus amidst social media clutter

Social Media

Social media usage amongst millennials is a given, if you don’t embrace it you fall behind – fast! It is also becoming a very necessary marketing option for South African business to engage their market and build their brand in the digital space.

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Through the Eyes of the Iger

Social Media

According to techno-philosopher and popular YouTuber, Jason Silva, Instagram has given people the opportunity to experience moments and all their richness – capturing fleeting reality, crafting images with photo filters and publishing them for the world to see.

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2015 Buyer's Guide: CMS Software Matrix


In the brand new 2015 edition organizations gain an understanding of the core features & key value propositions each vendor offers -- all from the best and brightest analysts in the Web Experience Management industry.

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New 6-step guide to effective B2B email marketing


The Complete Guide to B2B Email Marketing. According to a 2015 study conducted by Salesforce, 73% of marketers believe email marketing is core to their business. That's why it’s important to take the time to make sure that every aspect of your strategy is optimized.

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Embracing the contextual marketing mindset


Contextual marketing enables marketers to move from ‘push marketing’ to insight-driven response and prediction. However, it requires a paradigm shift in how marketers approach their programs.

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10 Tips for Becoming an Agile Marketing Team


Virtually everything related to marketing is evolving, starting with consumers who have changed both the technology they're using and their buying habits.

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Successful Business is not just a numbers game

Marketing Accountability

For many years the major supermarkets have enjoyed annual increases in turnover, like for like sales and overall profits. Now those same supermarkets are reporting falling sales and profits which they attempt to counter with competitive pricing, but is this enough?

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Big Data & the Mobile World

Data Intelligence

Exponential growth of data created a new buzz in recent years, coined "Big Data." Humans have produced more data in the last couple years more than any other time in the history of mankind – a volume that is expected to multiply in ways we can only imagine.

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Industry Updates

Back-to-School Consumer Spending Gets an Incomplete | 28 July 2015

The 2015 Back-to-School spending report card is in and households with school-age children (pre-school through 12th grade) do not plan to spend more this year on back-to-school supplies than they did last year, more

New landmark study on Exhibitor ROI and Performance Metric Practices | 28 July 2015

The Center for Exhibition Industry Research (CEIR) is pleased to announce a new, landmark study which provides an in-depth look at how exhibitors evaluate the outcome of participating in business-to-business exhibitions. more

Advanced technology increasingly shaping Africa’s Financial Sector | 28 July 2015

The African financial services industry is rapidly evolving as a result of advancing technology which is fueling innovation and growth in the sector. While the sector is mature in most developed countries, it is less saturated in Africa more

Motivating for a measurement makeover | 27 July 2015

Kids say the funniest things. On a recent trip back from the vet, my six-year-old piped up in the back of the car and casually asked my wife if she had been neutered yet. more

Creative Circle launches Champions of Creativity Award | 27 July 2015

The creative industry is pretty good at patting itself on the back. Let’s face it; you’d be hard-pressed to name another industry with so many award shows on the calendar! more

Sawubona Magazine Launches Blog | 27 July 2015

Ndalo Media is proud to announce the launch of #SawubonaBlog: – the online extension of Sawubona magazine, voted Africa’s Leading In-flight Magazine at the 2015 World Travel Awards. more

Airtel and Ericsson extend partnership with LTE deployment in Gabon | 27 July 2015

Airtel Gabon has selected Ericsson (NASDAQ: ERIC) as its sole supplier for the deployment of a new LTE network. The agreement also includes transformation of the existing mobile radio access and core network infrastructure. more

The 2015 AMASA Learnership Programme Candidates revealed | 27 July 2015

The Advertising Media Association of South Africa (AMASA) is proud to announce the final five candidates selected to be a part of the AMASA Learnership Programme (ALP). This year, the ALP bursaries were offered to current employees or interns at any of AMASA’s membership agencies or media owners. more

Spark Media gives advertisers access to mobile users | 27 July 2015

Amongst the mobile products offered by Vodacom, advertisers, through Spark Media will have access to Vodacom’s Please Call Me, Vouchercloud, Vlive! and Voicemail alert channels. more

Doğuş Otomotiv selects Z-CARD® Turkey for eight years running | 27 July 2015

Doğuş Otomotiv, the Turkish distributer of various car brands including VW, Audi, Seat, Skoda, Porsche, Bugatti and Bentley has utilised a Z-CARD® as a compact guide to VW car’s warning lights for the past eight years. more

Why independent agencies still matter in South Africa’s digital landscape | 27 July 2015

Over the past couple of years, the digital landscape in South Africa has shifted dramatically. We’ve seen international advertising players invest in the market, snapping up many of our leading digital marketing agencies and consulting firms to strengthen their presence in Africa. more

Seeking small business heroes | 27 July 2015

The annual Awards seek out small businesses with big dreams and enormous potential, recognising their achievements and providing them with the support they need to grow. The Awards invite 702 and CapeTalk listeners to nominate small businesses that have impressed them over the past 12 months. more

Protecting your children online | 27 July 2015

Hundreds of thousands of children surf the Web every day. While the Net can be a good influence, and assist with learning and education, it also poses enormous dangers. more

Top Performing Brands On Facebook – A South African Context | 27 July 2015

South Africa’s top performing brand on Facebook is Jameson Irish Whiskey with a total Interaction Engagement Score of 159%. It is followed by credit card Visa in second position (124%) while retail chain Edgars ranks third (111%). more

Airbnb Plans to Expand Further Across African Continent | 27 July 2015

Airbnb, the world’s leading community-driven hospitality company, announced that its CEO, Brian Chesky will attend GES 2015 today to meet with entrepreneurs from around the world and explore the sharing economy’s impact and expansion, particularly on the African continent more

GSMA welcomes African support for Mobile Broadband Growth | 27 July 2015

The GSMA welcomes the strong decisions that African governments took at this week’s meeting of the ATU to foster the growth of mobile broadband across the continent. more

The allure of the ‘perfect’ candidate | 27 July 2015

We’ve all experienced the type of candidate that you are blown away by in an interview. She not only meets the requirements of the job, but she could hit the ground running because her understanding of the role is so perfect. She’s done almost the exact job before. more

Look Out Jetsons, Here We Come… | 27 July 2015

The birth of the smartphone, which made everything available at one’s fingertips, completely revolutionised the industry. The more devices that can be integrated, the more people want to control. And if data from the US portends a new dawn for home tech globally, the future of the industry looks positively fluorescent. more

Sage Pastel Payroll & HR helps to drive growth for SMEs | 27 July 2015

Sage Pastel Payroll & HR has grown its business partner network in South Africa to more than 1,000 companies, of which more than 200 have been formally accredited in its business partner programme. more

Considering a Franchise? Start Here | 27 July 2015

If you’re thinking about whether to start your own business from scratch or buy into a successful franchise, you’ll discover that there are pros and cons to both. more

Unpacking security myths | 27 July 2015

One of the hurdles facing businesses who are attempting to secure themselves, and minimise cyber security risks, is a number of basic security myths that cause them to set inappropriate goals and allocate their resources ineffectively. more

The ‘Good Sir’ campaign calls for the Return of the South African Gentleman | 27 July 2015

Synonymous with the likes of international Hollywood stars Jamie Foxx and Idris Elba, Oude Meester has today announced an exciting new partnership with ‘The Good Sir’, a movement that aims to help young men master the art of being a modern gentleman. more

MEDO showcases SA opportunities for UK Big Business | 27 July 2015

MEDO – one of South Africa’s leading specialists in Supplier, Enterprise and Economic Development – is currently showcasing the true value of transformation in the South African economy more

IP PBX hacking can cripple your business | 27 July 2015

Unsuspecting VoIP customers are often surprised when they receive outrageous phone bills, especially when their telephone service providers do not explain the risks of toll fraud (PBX hacking). more

Ster-Kinekor continues to give audiences great moments | 27 July 2015

Ster-Kinekor continues to give audiences great moments at their greatest, drives sustained growth in Cinema attendance and market share more

Five Ways To  Approach Marketing in Africa Differently… | 27 July 2015

With sluggish economic growth and low morale leading to reduced spending among consumers in many markets across the world, businesses are looking for opportunities for expansion in high growth African markets. more

NAB and Habari Media fuse to create SPARK Media | 24 July 2015

SPARK Media is a brand new media sales powerhouse in the marketing and advertising industry. The Caxton subsidiary is borne out of the fusing between NAB, the local newspaper’s national advertising sales company, and Habari Media, specialists in digital sales. more

Vicinity Media launch mobile banners containing Dynamic Distance Window | 24 July 2015

This mobile pop-up banner reveals the actual distance from the users location to the advertised offer. Consumers will now finally be able to distinguish between real, relevant location messaging and ordinary mobile display. more

SouthernX announces partnership with | 24 July 2015

SouthernX has partnered with, Europe's largest targeting platform, to provide real-time technology for audience targeting and data management. more

South Africa binds with the rest of the continent | 24 July 2015

Brand South Africa’s work with stakeholders spans beyond the borders of South Africa. Our aim as an organisation is to foster cooperation between government, business, and civil-society stakeholders. more

X/procure® and Iliadin® tackle Man-Flu | 24 July 2015

X/procure®, Primedia Unlimited’s pharmacy procurement software that doubles as a communication and advertising platform, has extended Iliadin®’s humourous man-flu themed television ad onto its platform. more

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