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The digital trends that are shaping leading brands’ marketing plans

Research - Trends and Insights

According to Google, more than 20 million South Africans are using the Internet today. Thanks to cheaper smartphones and the rise of high-speed fibre connectivity, the Internet is a truly mainstream technology that reaches South Africans from every walk of life.

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Agility is Shaping Brands of the Future

Research - Trends and Insights

Successful brands of the future will be those that understand the importance of designing communications and creating experiences that have the ability to single out an individual within the crowd.

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Do Unethical Practices Create Or Destroy Value?

Customer Value Management

Certainly the answer depends on your point of view. And for whom you are trying to create or destroy value. You could be trying to create value for your company or destroy value for your competitors. But your point of view may not be right or ethical.

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What smart technology will really mean for business

Leadership Articles

Smart technology (IoT), is simply about connecting devices, but while the focus has been on technology that facilitates the creation of smart households, its business applications are endless. According to BI Intelligence, it is projected that by 2020, 34 billion devices will be connected to the Internet.

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Middle-aged shoppers are the most ethical study finds

Research - Trends and Insights

In a survey of supermarket consumers researchers found that young and old shoppers were less likely to purchase fairtrade and organic goods at supermarkets, with the findings going against the commonly held view that people become more ethical as they get older.

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Media strategists need a mindset change

Alternative and Other Media

The world is changing before our very eyes, yet too often as a media strategist you remain doing what you have always done – you need to change the way you plan, buy and execute client campaigns.

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Choosing the right office space for your small business

Small Business (SME)

The right office space can make or break a business. It's not easy to find the balance between affordability and the perfect premises but it's important to take the time and do the research to do so.

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Generation Z: The New Generation Consumer

Kids and Youth Marketing

Marketers have often made use of generations as a demographic and psychographic delineator for specifying and describing their target markets. But what exactly is a generation? And why is this understanding useful to marketers?

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Media sales teams under pressure from a multichannel world

Multi-Channel

Media sales representatives are under pressure to improve their consultative selling skills, understanding of technology, and ability to access and absorb relevant data to remain competitive in today’s multichannel environment.

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Industry Updates

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10th African Banker Awards | 26 May 2016

Cameroon is a big winner at this year's African Banker Awards, while Morocco's Attijariwafa Bank scoops prestigious Bank of the Year Award and GT Bank CEO Segun Agbaje is recognised as Africa's Banker of the Year. ...read more

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Supporting you in the long run | 26 May 2016

The legacy of the Comrades Marathon is one of camaraderie and triumph of the human spirit as over 18 000 runners tackle the gruelling 90km race, one step of the 111 250 steps at a time! ...read more

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Africa Business Report Highlights | 26 May 2016

Zambia is one of Africa's largest producers of copper, but with global prices down the economy has suffered a huge knock. Some mines are closing down; the currency is weaker; the pool of investments is getting smaller and the cost of living has gone up. ...read more

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Why your brand needs salesforce automation | 26 May 2016

Your brand is no longer just a visual symbol; it represents the ethos of your entire business, including your products and services, the experiences customers have with these and the people selling them. ...read more

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Magna Carta wins African PR Consultancy of the Year 2016 | 26 May 2016

Reputation Management agency, Magna Carta, won the Africa PR Consultancy of the year category at the SABRE Awards in Berlin, Germany last night. ...read more

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Edgars Club Digital Magazine hits 100 000 downloads | 26 May 2016

In 2015, Amorphous New Media partnered with Edgars Club Magazine to produce the first truly interactive South African lifestyle digital magazine, and only 15 months later the app has been downloaded 100 000 times, beating its closest South African lifestyle magazine competitor by 95 000 downloads. ...read more

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Tribeca recognised in Holmes Report | 26 May 2016

Tribeca Public Relations has received an honourable mention in The Holmes Report’s 2016 review of Best Agencies to Work For, the only African public relations agency to feature in the Europe, Middle East and Africa (EMEA) report’s results. ...read more

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Adoption without the red tape | 26 May 2016

Adoption is the act of taking something on as your own. Adoption usually refers to the legal process of becoming a non-biological parent, but it also refers to the act of embracing ideas, habits, or new business ideas and for most of us is something we struggle to embrace. ...read more

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How Loud Can You Roar? | 26 May 2016

CliffCentral.com, in association with Ster-Kinekor Cinemark, will be hosting a one-of-a-kind Cannes Lions Pre-Roar as part of its newly launched #Kreative Session initiative this Thursday, 26 May. ...read more

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Get your action-packed Uplands Festival Z-CARD® | 26 May 2016

Uplands Festival visitors must look out for a free fold-up guide to everything that is happening at this year’s extravaganza at Uplands School in White River, Mpumalanga, from 27 – 29 May. ...read more

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Global employability with an International Accounting Degree | 26 May 2016

LSM has released a blog post, examining the benefits of taking an International Accounting degree. The post looks at some of the roles which International Accounting graduates are suited to, including public accountant, auditor, government accountant and investment accountant. ...read more

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Holiday in one: the preferred destinations of Aussie golfers | 26 May 2016

Not only do some 1.9 million Australians 14+ play golf either regularly or occasionally, but they tend to be from the better-off end of the socio-economic spectrum and more likely to go on holiday than the average Aussie. ...read more

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Offshore Excellence the key to unlocking PR growth in Africa | 26 May 2016

More and more international firms seek experienced and skilled strategic communications partners to help drive business growth in the South African and African markets. ...read more

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How SMEs can defeat the red-tape bugbear | 26 May 2016

South African SMEs see red tape – from both government and big business – as a major brake on growth. The truth is that perception and reality are often different. ...read more

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Working skills help business students to launch successful careers | 26 May 2016

One of London School of Marketing’s latest blog posts explains how Business and Marketing students develop the skills and knowledge needed to land sought after positions in the industry. ...read more

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Use of Unlicensed Software at 33 Percent in South Africa | 25 May 2016

Computer users in South Africa are using unlicensed software at an alarming rate, despite the link between unlicensed software and cyber attacks, according to the new Global Software Survey from BSA | The Software Alliance. ...read more

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Key traits of successful law degree students | 25 May 2016

London School of Marketing’s latest blog post introduces London School of Marketing’s recently launched LLM International Law degree, a prestigious qualification which has been shown to boost graduates’ employability in a highly competitive industry. ...read more

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Applications now open for MIT Global Startup Labs | 25 May 2016

The MIT Global startup Labs Programme is heading to South Africa and both new and established tech entrepreneurs have until 31 May to submit their best new and innovative tech ideas. ...read more

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Time Management Tips and Techniques | 25 May 2016

London School of Marketing’s latest blog post offers a number of tips and techniques for MBA Top Up students who work. Students who are juggling work with studies are advised to carefully organise their time to ensure they enjoy their studies and achieve their goals. ...read more

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Gearing up for the cloud? The shift to drive your business forward | 25 May 2016

Transitioning to the cloud comes with a fair amount of uncertainty. Concerns regarding malware, compliance and security are probably the first on the list but are not the only point of hesitation. ...read more

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SA’s Business Process Services exports gaining global market share | 25 May 2016

The Business Process Services (BPS) industry is one of the lesser-known yet one of the fastest growing industries in the country, contributing approximately R50 billion to South Africa’s Gross Domestic Profit. ...read more

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Don’t call me nanna: the ‘Advanced Style’ phenomenon | 25 May 2016

With flamboyant nonagenarian Iris Apfel as its poster girl, and high-profile proponents such as Anna Wintour, Carmen dell’Orefice and our own Jenny Kee, the ‘advanced style’ movement ...read more

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Engen spreads a smile | 25 May 2016

Four years ago a short 50 metre stroll left Engen service station owner Helder Silva short of breath. Three years later, the owner of Engen North End Convenience Centre completed his first gruelling IronMan Triathlon. ...read more

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What can start-up entrepreneurs learn from a CIM Diploma? | 25 May 2016

London School of Marketing has released its latest blog post, focusing on how start-up entrepreneurs can benefit from a CIM Diploma. The post stresses the importance of clever marketing, explaining how a good campaign can transform the fortunes of a new business. ...read more

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Enhanced cross-device and cross-platform audience data | 25 May 2016

Publishers, media agencies and brand advertisers next week will have access to new enhanced cross-device and cross-platform audience data for newspapers, magazines and websites from Roy Morgan Research. ...read more

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Using Innovative Cloud Solutions to Avoid Disruption | 25 May 2016

Staying relevant in a disruptive environment is top of mind for businesses today. To succeed, businesses must start evaluating innovative new cloud approaches, says Interactive Intelligence. ...read more

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How to measure return on investment for marketing campaigns | 25 May 2016

The Independent Agency Search and Selection Company is hosting a Masterclass for Marketers titled Embracing Marketing Return on Investment (ROI) as a discipline to build strong brands and deliver measurable value and impact to the business. ...read more

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WFA reveals ground-breaking research | 25 May 2016

New research into the state of marketing expertise and opportunity amongst client-side marketers across Africa has been released by the World Federation of Advertisers. ...read more

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Christmas Consumer Behaviour Report 2015 | 25 May 2016

Tiendeo has compiled a consumer trends report with insightful findings. 52% of the consumers will use their mobile devices as consultation tools when doing their Christmas shopping in the actual brick-and-mortar shop. ...read more

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Successful careers in human resource management | 25 May 2016

LSM has released its latest blog post, explaining why an in-depth understanding of psychology is important in human resource management. ...read more

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Australia’s perfume and aftershave buyers | 25 May 2016

Australians are getting more fragrant by the year, the latest findings from Roy Morgan Research reveal, with a growing number of us buying women’s perfume and/or men’s aftershave/cologne in any given four-week period. ...read more

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