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Is your brand socially awkward?

Brand Marketing

So you’ve decided to rock up to the social media party. Welcome. Now that you’re here, it’s time to figure out your social persona. Are you suavely sipping on a martini while charming the crowds with your witty remarks or are you wearing sandals with socks, fumbling with your fanny pack and raising eyebrows with your awkward comments?

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#MobileRocks SA Media Channels

Mobile

Part 1 of the AMPS Mobile Report released by Silverstone and the MMA SA

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Manufacturers improve sales with lead generation

Retail Marketing and Sales

Companies in traditionally business-to-business industries are often under the misapprehension that marketing initiatives are not for them. This is particularly true for the manufacturing sector, which is more sales dominant and less marketing oriented.

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What Twitters GNIP partnership means for Twitter marketing software

Social Media

Back in April, Twitter announced that it had acquired their long-time partner, Gnip – a company that gathers and sells data pertaining to a variety of social media platforms.

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Double time on site and increase conversion rates

DMNews

Marketing Case Study: Redefining Video Marketing
How ExactTarget partnered with Brightcove to double time on site and increase website conversion rates.

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Study: Consumer Electronics Online Purchase Behaviour

DMNews

Online Shopping Behaviour in Consumer Electronics. New Insight and analysis on how shoppers browse and buy Consumer Electronics

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3 Reasons every business needs to be multilingual

DMNews

There is only one language. Recent research shows how much language can impact your bottom line. Gauge where your organization stands on the path to speaking one language - the customer's language.

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6 ways to make your presentations unforgettable

DMNews

6 ways to remember (and be remembered). No one wants to be forgotten – least of all a presenter. Make sure your audience remembers your message.

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6 Steps to Better Marketing Data

DMNews

The fuel that drives engine of personalization is data, and the better the data, the better the results. But with so much data on offer, how can marketers ensure that their data is authoritative, real time, and verified—the three essentials required to ensure accurate personalized marketing? Download this eBook today to find out.

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Industry Updates

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Are customers the king of your castle? | 28 July 2014

While the past decade has been known for its technology-evolution and increased pace of business, it has not quite achieved its focus and success in terms of customer centricity. ...read more

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eBay announces sale of original Superman Comic, Action Comics #1 | 28 July 2014

Today, eBay announced that the 1938 comic book that introduced Superman to the world, Action Comics #1, will be sold at auction next month. Widely regarded as the “Holy Grail” of comic books, there are believed to be as few as 50 unrestored original copies of Action Comics #1 still in existence. ...read more

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Importance of conducting thorough and ongoing competitor analysis | 28 July 2014

London School of Marketing (LSM), a leading institution offering accredited marketing and business qualifications in the heart of London, has released its latest white paper titled Understanding Competitor Analysis in the Technology Age. ...read more

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Anticipated boom in Online Shopping brings Dashboard onboard at Kalahari | 28 July 2014

South Africa’s biggest online store with over 12-million products in stock, kalahari.com, has appointed full service market research and strategy business, Dashboard Marketing Intelligence, to measure the perceptions of the brand in the minds of the country’s shoppers. ...read more

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Essentials launches Stunning New Look for August Issue | 28 July 2014

Essentials magazine, the go-to lifestyle and craft magazine for the modern family woman on-the-go has revealed its sleek new look with its latest issue. ...read more

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Eurobest Launches 2014 Festival In Helsinki | 28 July 2014

Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier advertising festivals. ...read more

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16th meeting of PAMRO and all Africa Media Research Conference | 28 July 2014

The Conference will start on Sunday, 24 August with registration late afternoon followed by welcome dinner. Registration will continue on Monday 25 August (full day conference). Tuesday 26 August (full day conference followed by evening out on the town). The conference will end late afternoon on Wednesday 27 August 2014. ...read more

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VWV at the Forefront of Women Empowerment | 28 July 2014

Award-winning brand experience agency VWV Group, known for its ability to deliver highly impactful events and campaigns that change perceptions and inspire action, has announced the launch of an innovative CSI programme aimed at developing vital on-the-job skills to empower young women entering the marketing sector workplace. ...read more

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Additional African Countries Added to GfK Global Consumer Study | 28 July 2014

Do you really understand your current and potential clients in Africa? Do you have the market knowledge you need right now to keep your business ahead of the game? After all, knowledge is power and it helps us demystify the unknown. ...read more

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Vuma 103FM reach increases into Gauteng | 28 July 2014

Times Media Group (TMG) has introduced an innovative new radio broadcast model for two of Vuma FM’s most popular shows. As from Saturday 26 July, Grant Shakaone will present The V-Connection from Times Media’s new broadcasting studios in Rosebank, ...read more

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CEIR Reports on Exhibition Organizer Efforts to Attract and Retain Young Professionals | 28 July 2014

Since 2009, the Center for Exhibition Industry Research (CEIR) has conducted generational research to keep a pulse on what young professionals are looking for when they attend events, and how best to market to them. ...read more

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Five top tips for solving staffing woes of modern retailers | 25 July 2014

Retailers face a unique blend of challenges when it comes to staffing.
In a highly distributed business environment, consisting of headquarters, distribution centres and stores - personnel turnover and seasonal fluctuations are a constant headache. ...read more

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FNB scoops STRONGEST BRAND title | 25 July 2014

FNB was yet again named as the strongest brand in the 2014 Brand Finance South Africa Annual Survey. The bank successfully increased and further cemented its brand value in 2014. The survey sited that this contribution pushes the banks ‘help’ strategy, encouraging its customers to make a difference in the communities around them. ...read more

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[Campaign] Centrum® Guardians living life at 100% for seven years running | 25 July 2014

The campaign for Pfizer Consumer Healthcare and Centrum®, the world’s number one multivitamin, helped achieve a 17.7% increase in sales in 2008 at the end of year one and last year contributed to a consumer off-take growth (volume) for the project period of 18%, with years of solid gains in between. ...read more

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JWT Cape Town on the move | 25 July 2014

As JWT celebrates its 150th anniversary this year around the globe, JWT Cape Town has one more reason to commemorate 2014 as a special year in the agency’s history. ...read more

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16 years and still trending! | 24 July 2014

The eminent annual Sunday Times Top Brands survey continues into its 16th year, the sixth successful year in partnership with independent research house, TNS South Africa and the longest running consumer brand survey in South Africa. ...read more

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Loeries Exhibition arrives at Nelson Mandela Metropolitan University, PE | 24 July 2014

The Loeries Exhibition is a highlight on the Loeries annual calendar; stopping at educational institutions, expos, and public spaces within South Africa. ...read more

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Launch of their 5th African mobile telephone recycling facility | 24 July 2014

As part of its ongoing commitment to encouraging recycling of mobile devices, launched in 2005, Orange promotes the creation of partnerships in Africa that aim to support the implementation of local initiatives. ...read more

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McKinsey Report: Nigeria economic force | 24 July 2014

Nigeria has the potential to become a major economic force in the coming decades. The report finds that Nigeria has the potential to expand its economy by roughly 7.1% per year through 2030. ...read more

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Broadband - a basic commodity | 24 July 2014

In line with the broader vision of the National Development Plan (NDP), the 2020 Vision for broadband is that all South Africans will have access to broadband services at 2.5 percent or less of the population’s average monthly income. Is this a merely another fantasy or is Government serious about achieving its vision? ...read more

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[Campaign] Is this your Beauty Secret? | 24 July 2014

Imagine receiving a monthly surprise that not only makes you smile but also opens your world to new skincare, makeup and hair products. That’s the delivery promise from rubybox and what 20 000 South African women have received. ...read more

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SES launches new digital TV platform for West Africa | 24 July 2014

SES, in cooperation with service provider Computer Warehouse Group (NSE Nigerian Stock Exchange: CWG), today announced the launch of a new digital TV platform for West Africa on SES’s ASTRA 2F satellite at 28.2 degrees East. ...read more

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The first Durbin-Compliant Debit Card certified by MasterCard | 24 July 2014

OT’s Cosmo RSA v5, the First Durbin-Compliant Debit Card Certified by MasterCard for the US EMV Migration. Cosmo v5 M/Chip™ Multi-Application enables use of two unaffiliated debit networks. ...read more

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Mobile is as close as you can get to consumers in South Africa | 24 July 2014

Silverstone and the MMA to release 2013 AMPS Mobile Report. According to SAARF's AMPS 2013 data, mobile is as close as you can get to consumers in South Africa. ...read more

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Expansion into the Asian e-Commerce Market | 24 July 2014

Expansion into the Asian e-Commerce Market challenging despite high growth expectations: NTT Communications Survey. Payment solutions’ identified by global merchants as a key factor for successful expansion into Asia. ...read more

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Viettel’s Telecommunications Joint Venture in Mozambique | 24 July 2014

Movitel, SA Presented With Mobile Innovations Awards. The only operator in Africa to win 3 prestigious international awards in 3 consecutive years ...read more

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Turkish Airlines Named ‘Best Airline in Europe | 24 July 2014

Turkish Airlines Named ‘Best Airline in Europe’ for fourth consecutive year at 2014 Skytrax World Airline Awards. Airline Also Takes “Best Airline in Southern Europe,” “Best Business Class Onboard Catering,” “Best Business Class Lounge Dining” Honors - Farnborough International Airshow 2014 ...read more

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Orange to improve Internet connectivity in West Africa | 24 July 2014

Orange to improve Internet connectivity in West Africa through launch of first very large-capacity IP Point of Presence. The Abidjan IP PoP will facilitate the expansion of the African IP Market. ...read more

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Ludi Koekemoer launches 4th Edition of highly respected Marketing Communication textbook | 24 July 2014

CEO of AAA School of Advertising Dr Ludi Koekemoer recently launched the fourth edition of his book Marketing Communication – An Integrated Approach. ...read more

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Danish communications agency selects the Publicator Platform | 24 July 2014

Danish communications agency selects the Publicator platform to create a new, digitally-optimized product catalog for retailer Din Tøjmand. ...read more

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.REST and .BAR, Global Domains for Restaurants and Bars | 24 July 2014

Restaurants and bars all over the world can now register new domain names ending with .REST (dot-rest) and .BAR (dot-bar) in a new global online neighborhood designed specifically for restaurants and bars. The simple and defined domain names categorize restaurants and bars so that diners, food-lovers and nightclub-goers can easily find them online. ...read more

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