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Latest Prosumer Report by Havas Worldwide Identifies the Next Wave of Consumerism

Research - Trends and Insights

Global integrated marketing and communications agency Havas Worldwide has released its latest Prosumer Report, titled The New Consumer and The Sharing Economy, which reveals a global population in search of a better way of living and consuming.

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Start-ups, avoid these four marketing mistakes

Business and Marketing Strategy

As an entrepreneur, I network extensively with other entrepreneurs and I am always inspired by their energy, expertise and passion. Yet as a professional in the marketing industry, I often find that entrepreneurs and start-ups do not know how to tackle marketing effectively.

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Unified communications: maintaining optimal performance

Business and Marketing Strategy

The enterprise work environment has changed dramatically. Long gone are the days when business was confined to desktop PCs and a 9-5 working day.

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SMEs owned by Women are more successful than those owned by Men

Small Business (SME)

The SME Survey 2014, an annual study of factors behind the success of small and medium enterprises (SMEs) in South Africa, has found that a small business owned by a woman has a better chance of being profitable than one run by a man.

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The Rise of the Social Analyst

Social Media

Adobe Marketing Cloud brings out a range of products which enable a sophisticated understanding of your digital data, much of which is currently – and increasingly - social.

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You still have mail: why e-mail campaigns pay off

Email

In this age of realtime advertising – such as the cookie brand Oreo's now legendary live tweet during the broadcast of the American SuperBowl earlier this year – as well as interactive, online video ads, a far more humble medium continues to remain popular as a marketing and lead generation tool: e-mail.

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Risks of cyber attacks hard to define

Business and Marketing Strategy

Cyber attacks cause very real and tangible damage to businesses, not only in terms of financial losses, but in terms of damage to reputation.

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Investment and Contribution

Marketing Accountability

The fundamental purpose of every business is to make money. Businesses of every kind make money by producing goods or services that customers are prepared to buy, but everything comes at a cost. In order to make money, something has to be invested, whether it is money, time or other resources.

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Content curation is dead. It’s time to get creative.

Brand Marketing

How many brands can you think of that are truly rocking the social media party? And by rocking we don’t mean posting beautiful images with meaningless quotes that get the perfunctory likes and shares. We’re talking about brands that are sparking new conversations, adding real value and seeing results.

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Industry Updates

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Has your organisation achieved excellence within the mobile money sector? | 01 October 2014

Payment professionals have the chance to gain valuable international recognition for their organisation at the renowned Global Awards Ceremony, taking place at Mobile Money & Digital Payments Global from 18 - 20 November at Wyndham Grand Istanbul Levent in Turkey. ...read more

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Mobile Money & Digital Payments Global 2014 Conference | 01 October 2014

The future of payments and mobile money will be explored in great depth at this year’s Mobile Money & Digital Payments Global Conference, taking place from 18 - 20 November 2014 at Wyndham Grand Istanbul Levent in Turkey. ...read more

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Practical lessons on "Scaling up Excellence" in Mumbai | 01 October 2014

Customer Labs announces its next Global Management Guru Summit, scheduled to be held in Mumbai on November 20th, 2014. A unique opportunity for the Indian Corporates and Students to learn ...read more

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Final countdown (and lowdown) for the Integrated Marketing Communication Conference | 01 October 2014

This time next week, the Integrated Marketing Communication (IMC) Conference will be in full swing at The Maslow Hotel in Johannesburg; bringing a host of workshops, keynote speakers and relevant information from the marketing industry; ...read more

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New local newspaper launched in Bloemfontein | 01 October 2014

Two of Media24’s local newspapers in Bloemfontein are set to merge to establish the largest local newspaper for the City of Roses. The new newspaper will be published on Thursdays and Fridays from the beginning of October. There will be two distinct editions of the same newspaper, Bloemnuus and Bloemnaweek. ...read more

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Perceptions of TGI today from media agencies and marketers | 01 October 2014

Today’s complex consumer landscape has an abundance of product offerings, media proliferation, consumer fatigue, and economic challenges. Effective market segmentation is increasingly important for company growth. ...read more

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OpenWeb launches Download Heaven | 01 October 2014

Local Internet Service Provider (ISP) OpenWeb has launched Download Heaven, a service that guarantees its uncapped customers unshaped access. The response from clients has been overwhelming. ...read more

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A. Commercial. That. Really. Understands. Headaches. | 01 October 2014

Paracetamol-based headache painkiller tablet, Painblok, is the subject of a new television commercial that harnesses the power of symbolism to communicate its intrinsic qualities. ...read more

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Big data drives SA’s CIOs to SDN | 01 October 2014

In a fast-changing environment with new applications daily and a surge of data to manage, CIOs are looking to software defined networking to give them a competitive advantage, says Networks Unlimited. ...read more

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Group Head at the MediaShop looks at Out Of Home ideas that add real value | 01 October 2014

A company called SenseSeven erected billboards that house solar panels and large batteries at major intersections in the northern suburbs of Johannesburg to combat the traffic chaos when the electricity goes off. ...read more

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IAB SA releases results of tablet penetration in the South African digital market | 01 October 2014

The Interactive Advertising Bureau (IAB) of South Africa has partnered with member, Automated Publishing Services (APS), to release the findings of tablet penetration in the South African digital industry. ...read more

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A Z-CARD® magnet for Hellmann’s Mayonnaise launch in Turkey | 01 October 2014

Hellmann’s Mayonnaise launched in Turkey in celebration of its 100th anniversary and selected a Z-CARD® as a compact communication tool to spread the word. ...read more

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FCB Agencies Soar At Loerie Weekend | 29 September 2014

FCB South Africa and its agencies had an impressive weekend at the 2014 Loerie Awards Festival in Cape Town last weekend (Saturday September 20, Sunday September 21) winning 11 awards, including one of the four highly-sought after Grand Prix Awards. ...read more

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Africa SME Champions Forum | 29 September 2014

300 African SMEs to get together in Dakar on 11 and 12 November 2014. The first direct access platform to finance for the SMEs ...read more

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BrandMaker prepares for further growth | 29 September 2014

BrandMaker prepares for further growth with more than 30 million US dollars of capital. One of Europe's largest fundraising rounds for Software as a Service (SaaS). ...read more

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Spikes Asia Release Seven More Shortlists | 29 September 2014

Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier advertising festivals. ...read more

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VoIP conference bridging makes teleconferencing easy | 29 September 2014

Not too long ago, the fact that you were able to have a three-way conference call over your fixed line was a big deal. If you wanted to talk to any more people than that simultaneously, and you wanted to be clearly heard, you had to call a physical meeting. ...read more

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Loeries Adams & Adams Young Creatives Award - celebrating the winners | 29 September 2014

“The South African advertising industry is burgeoning with young talent waiting to be discovered. The Young Creatives Award is about the future of the creative industry in this country, nurturing, guiding and inspiring the next generation of creative brilliance,” says Mariëtte du Plessis, ...read more

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The first industry-wide standard the "5A" Protocol released | 29 September 2014

ZTE, one of the global leaders in the mobile handset manufacturing industry has established the “Smart Voice Alliance” and announced the “5A” protocol, which is the world's first voice controlled technology alliance for mobiles. ...read more

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Emerald Group Publishing and the IMP Group announce partnership | 29 September 2014

From the 2015 volume, Emerald will publish the distinguished IMP Journal of the Industrial Marketing and Purchasing Group. ...read more

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Cities’ role in combating climate change | 29 September 2014

C40 and Clear Channel Outdoor campaign drives awareness of cities’ role in combating climate change. ...read more

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Data Center Infrastructure Management Tools | 29 September 2014

Gartner positions Panduit in the “Visionaries” Quadrant of its Inaugural Magic Quadrant for Data Center Infrastructure Management Tools. Evaluation based on completeness of vision and ability to execute. ...read more

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Clinton Global Initiative Commitment for GSMA Connected Women Programme | 29 September 2014

The GSMA today announced its Clinton Global Initiative Commitment to Action, Connected Women: Accelerating the Female Mobile Economy, at the Clinton Global Initiative Annual Meeting in New York City. ...read more

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How to market your business in the world’s last growth frontier – Africa | 26 September 2014

At no time in recent years has there been as much optimism about the various opportunities for businesses in Africa. Yet, successfully marketing a brand across such a diverse continent – with over 50 countries, hundreds of languages and various cultures – is no easy task. ...read more

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Mobile Money & Digital Payments Global 2014 | 26 September 2014

Mobile Money & Digital Payments Global 2014 to bring cutting-edge debate to Istanbul. Industry-leading event introduces new location and innovative features. ...read more

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African CEOs optimistic about growth despite challenges on the continent | 26 September 2014

PwC Report: ‘The Agenda’ compiles results from 260 CEOs in Africa and includes insights from business and public sector leaders from 18 countries ...read more

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MasterCard works with Apple to integrate Apple Pay | 26 September 2014

Paying with mobile devices is about to become even more Priceless™. Today, Apple unveiled Apple Pay that will enable MasterCard cardholders to use their iPhone 6, iPhone 6 Plus and Apple Watch for everyday purchases. ...read more

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New satellite extends Yahsat’s commercial Ka-band coverage | 26 September 2014

New satellite extends Yahsat’s commercial Ka-band coverage to an additional 17 countries and 600 million users across Africa and Brazil. Al Yah 3 set to be launched in Q4 2016 from French Guiana Orbital Sciences Corporation to manufacture Al Yah 3 Arianespace to launch the new satellite in 2016. ...read more

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Spanish Prime Minister takes part in the 8th edition of the WPRF 2014 | 26 September 2014

Mariano Rajoy at the World Public Relations Forum: “No modern organization can afford to neglect its communication.”
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The Spanish government shows institutional support at the WPRF 2014 | 26 September 2014

The Spanish Secretary of State for Communications officially opens the 8th World Public Relations Forum. “We are all affected by rapid changes in Communications. We all experience technological convergence, as well as fragmentation of media and audiences. ...read more

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Communication: The key to success for organizations | 26 September 2014

Deconstruction and transformation discussed on the 1st day of the WPRF 2014. Communication: the key to success for organizations in an increasingly participatory society.
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