HANA HANA: The Social Media Marketing Course
This intensive course examines the best strategic approaches to exploiting social media, and how and how to integrate these with traditional communication approaches.
Where and When:
221 Beach Road
From 25 Jul, 2013 to 25 Jul, 2013
Full Details:If you have a marketing, creative, planning, media, PR, CRM or customer engagement responsibility, this is a must!
Today the medium you have to master is the mobile networked consumer, but the size of your fan base is not a meaningful metric of success, and social media doesn’t work the way it is hyped.
This course brings clarity to socially networked communication and provides the strategic business framework for effectively integrating online word of mouth and reputation management into your digital initiatives.
You will gain insight into how best to leverage the major social tools such as Facebook, Twitter, YouTube and Foursquare. You’ll learn powerful strategies, tactics and methodologies (such as Britefire’s Social Media Lens). You’ll explore alternative approaches to structuring your organisation to best manage social engagement, and you’ll discover the best tools and techniques for measuring, reporting, and staying ahead of the curve.
Cost per Delegate:
Download to your calendar (click Open when prompted)