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The Case for Value Creation Centres

Customer Value Management

Value Councils go beyond Pricing Councils and Innovation Councils.
We have been working with companies to establish Value Creation Centres. We are in the process of setting some of these in MBA schools.

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Does the paid, earned owned model account for content marketing?

Business and Marketing Strategy

The paid, earned and owned (PEO) media model has proven to be a fairly adaptable one. It allows marketers to identify the nature of the different communications tools at their disposal and conceptualise the best combination of them for achieving results.

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Memes and the changing of lives

Social Media

What has dominated the social media space especially in these last few weeks, was not the elections and the long awaited release of the Public Protector’s Nkandla report. Instead it’s been humorous constructs around Advocate Barry Roux in the Oscar Pistorius trail and the trend of NekNominations evolving into RakNominations.

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Turn social media into a boardroom issue to manage risks and reap rewards

Social Media

It's your responsibility as a marketer to turn social media into a boardroom issue, argues Gordon Geldenhuys, Head of Online Reputation Management at 25AM.

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SMEs embracing the new way of working

Small Business (SME)

South African small to medium enterprises (SMEs) are warming up to working differently as they embrace the gradual move away from being secured to a physical desk. They’re also allowing employees to use whatever devices they want, and secondly, ensure they’re able to connect from anywhere.

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Dove® proves that Beauty is a State of Mind

Multi-Channel

South Africa: Inside every woman is the power to feel beautiful, confident and radiant, according to a first-of-its-kind social experiment conducted by Dove. Carried out in response to research revealing that an alarming 80% of women feel anxious about the way they look.

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Industry Updates

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Aberdeen Event Marketing Report | 15 April 2014

73% of marketers say that they use events to attract new customers. How do you ensure your event marketing strategy is successful? What new strategies are Best-In-Class companies using to attract new customers and enhance relationships with existing customers? How do they get the most ROI out of their events?

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Garmin is calling on business partners in West Africa | 15 April 2014

The purpose of the trade delegation is to engage with prospective businesses partners in West Africa who have strong distribution and/or reselling capabilities and a proven track record of successfully furthering brands into their designated markets. ...read more

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What's changed in 'new media' since 2007? | 15 April 2014

In June 2007 I wrote an article based on separating the wheat from the chaff regarding the ‘new media’ that, at the time, were fighting for their share of the advertising pie and delivery in terms of real reach and impact. 
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IAEE Launches Inaugural Exhibitions Day 2014 on Capitol Hill | 15 April 2014

The International Association of Exhibitions and Events™ (IAEE) today announced the launch of the first-ever Exhibitions Day, an industry-wide effort to educate federal legislators, helping them to understand the impact of regulatory decisions on the exhibitions and events industry. ...read more

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Mobile Conversion Driven Design | 15 April 2014

Smartphone traffic now accounts for nearly 20% of all retail traffic but traditionally converts at a fraction of retailers' desktop traffic. ...read more

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15 Post-Purchase Emails That Build Loyalty and Drive Revenue | 15 April 2014

Are you doing enough to drive the repeat sales that turn one-time buyers into loyal customers?
Many businesses are leaving money on the table by neglecting existing customers in favor of increasing new business. Learn about 15 post-purchase emails that will inspire contacts to buy repeatedly and become brand advocates. ...read more

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Avoid sitting in traffic, improve productivity from anywhere | 15 April 2014

As increasing numbers of commuters move into cities, the resultant congestion has caused a decline in productivity. The result is that the workplace of the future has had to adapt to this problem while meeting the demands of its employees. ...read more

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From fizzle to sizzle: 10 steps to a better webinar experience | 15 April 2014

10 ways to a better webinar
You don’t want your webinars to run in the background of a workday. Yet many online presentations end up minimized while participants catch up on email or other tasks. ...read more

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ROI determination can be structured and straightforward | 15 April 2014

Measuring Social Media and the Enterprise/Social ROI.
When it comes to social media marketing, there is perhaps no other topic that is discussed more than determining and reporting return on investment, or ROI. ...read more

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New Guide: Decoding Modern Marketing Analytics | 15 April 2014

The terms Big Data and Marketing Cloud get thrown around a lot these days. And while most marketers have an elementary understanding of these new trends as they evolve, only the most advanced have begun preparing for what these trends will mean to your business. ...read more

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Ultimate List Growth Guide: 31 Tactics For Building Your Database | 15 April 2014

Without new customers, you’re forced to rely on increasing revenue solely from existing ones, making it difficult to grow at the levels required to satisfy outside investors and internal stakeholders. ...read more

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Marketing Apps for Landing Pages | 15 April 2014

The landing page is often your very first digital touchpoint, providing a critical opportunity to meet (or exceed) visitor expectations through easy, enjoyable, useful experiences. The fact that it is so frequently a visitor's first impression of your brand makes it all the more critical to elevate your landing page into a truly effective digital experience. ...read more

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CAMPAIGN: Turkish Airlines Wins Most Viral Celebrity Spot | 15 April 2014

Turkish Airlines, one of the world’s fastest growing airlines that was recently voted Europe’s Best Airline for the third year in a row, has been awarded the Most Viral Celebrity Spot in Advertising Age’s 2014 Viral Video Awards for “Kobe vs. Messi: The Selfie Shootout”, at the fifth annual ceremony held on April 1 in New York City. ...read more

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Which Pieces of the Customer Data Puzzle Are You Missing? | 14 April 2014

Marketing is fast becoming a customer-driven, on-demand landscape. Today's customers want and expect a relevant, personalized experience across all touch points – whether that's in-store, online, or somewhere in-between. But it's impossible to deliver a seamless, customer-centric experience if you're missing pieces of your customer data. ...read more

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DMAi 2014 Awards garners 218+ entries in Early Bird phase | 14 April 2014

The DMAi 2014 CREATEFFECT Awards, that serve as a stepping stone to the prestigious DMA International ECHO™ Competition since 1929, now in its third year in India recognise response marketing campaigns. ...read more

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Health Risks from Wireless Tech | 14 April 2014

The BioInitiative Working Group says evidence for health risk from wireless tech is growing stronger and warrants immediate action. The Group released a mid-year update covering new science studies from 2012 to 2014. ...read more

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Nashua Mobile has not renewed its agreements | 14 April 2014

Reunert Limited, a JSE Limited (JSE) listed entity and the holding company of Nashua Mobile, today issued a JSE Securities Exchange News Service announcement detailing a transaction that Nashua Mobile has concluded with Vodacom and MTN (MNOs). ...read more

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Winners of Jameson First Shot 2014 Announced | 14 April 2014

The three 2014 Jameson First Shot winners are preparing to fly to Los Angeles to bring their short film scripts to life with the expert help of Kevin Spacey, Uma Thurman and Trigger Street Productions, after winning this year’s competition. ...read more

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