Knowledge Library

The State of Cross-channel Marketing Report


In our newest report, Experian Marketing Services surveyed marketers from over 100 of the world's leading brands to discover the types of marketing programs they run, tactics they utilize and the top challenges they face as they strive to reach the always-on consumer.

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The latest perspective on attribution from 1,000 marketer


To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US.

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Forrester’s 5 eCommerce Strategy Pitfalls to Avoid


Every eCommerce brand needs an online retail playbook with proven, tested strategies. This report from Forrester is one of the most important chapters every eCommerce marketer needs to have in their arsenal for championing organizational structure, customer experience and web performance.

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What Franchise Brands and Franchisees are facing in today’s Operating Environment

Brand Marketing

Franchise. The word conjures up connotations of opportunity, but the flip side is with opportunity comes challenges. In today’s fairly turbulent economic times, both franchise brands and franchisees need understand key fundamentals driving today’s operating environment.

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7 Key Marketing Trends for 2015


Tactics for succeeding in the New Year. As we enter the second half of the 2010s, enhancing the customer experience at every touch point has never been more important. With the buyer journey continuing to evolve, new challenges and opportunities have arisen.

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10 Warning signs you need better marketing analytics


Do you have real-time access to marketing data, or do you have to wait on your IT and analytics team to deliver campaign insights? Do you find yourself exporting data from CRM and MCCM systems into Excel because your standard CRM reports and views don't fit your needs?

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Study: 2014 Early Holiday Insights


So much attention is given to the sales period surrounding Thanksgiving, but it’s hard to get a clear view of the big picture from all of the headlines flying around.

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Thoughtful China 138 - China’s Best Ads in 2014

Thoughtful China

For our final show in 2014, we’re sharing a special episode of “Thoughtful China” this week, showcasing the best ads produced in this region over the past 12 months.

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8 Reasons Why your Company Isn’t Creating Value

Customer Value Management

Value Creation is a distinctive mind-set. It is a mentality driven by enhanced self-esteem, awareness and pro-activeness. It goes beyond just doing your job, it is doing something extra.

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Industry Updates

Beware: Clueless store card promoters still thumb suck rates and charges | 19 December 2014

For the third year in a row Moneybags has conducted its annual store card survey and found that store card promoters are woefully inaccurate in informing consumers about correct store card fees and charges. more

The DATA MINING CUP kicks off for the 16th year in 2015 | 19 December 2014

The globally established DATA MINING CUP kicks off for the 16th year in the spring of 2015. The winners will be crowned at the prudsys personalization summit (for retail), the leading event for news and trends in dynamic omni-channel personalization more

[WeCare] A big Thank You from the NSPCA | 19 December 2014

The National Council of SPCAs sends their message of thanks to all their supporters and to all caring people. more

Business Grows In Leaps And Bounds | 19 December 2014

It was a very interesting year – one turned out to be very positive for the Independent Agency Selection Company (IAS). The IAS added new packages to their product offering and has expanded business operations by opening a Cape Town office. more

ROi Media Insights –2014 - The Year In Review | 19 December 2014

ROi Africa represented by Tonya Khoury, supplies smart technology that learns and identifies trends across millions of media platforms. more

[WeCare] Laughter is brightest where ice cream is best | 18 December 2014

The Desmond and Leah Tutu Legacy Foundation and Ola’s Paddle Pop spread joy just ahead of Christmas more

APEX Awards 2015 is calling for entries | 18 December 2014

The Association for Communication and Advertising (ACA) is pleased to announce that the 2015 APEX awards season is officially open. Entry into the prestigious APEX awards is exclusive to agencies that are registered members of the ACA and their clients. more

[WeCare] Christmas comes early to those in need | 18 December 2014

Twice a week the Macedonian Feeding Scheme situated in the Cape Flats opens its kitchen for more than 385 impoverished and unemployed youth, homeless people, the elderly and school children from the surrounding areas of Heideveld, Cathkin, Valhalla Park and Manenberg. more

Meetings and Events Industry Joins Together | 18 December 2014

The event on Thursday, April 16, 2015 will bring together industry professionals and showcase the substantial value of meetings, conferences, conventions, incentive travel, trade shows and exhibitions. more

The Oscars of the Travel Industry | 18 December 2014

80 leading guests hailing from the South African travel industry, were welcomed aboard Air Mauritius ~ in recognizing and honouring, the top travel performers, over the past 12 months. more

How to Build Customers' Trust and Boost Online Sales | 18 December 2014

Christmas Online Shopping: How do we choose where to buy presents? And how to increase Online Sales: Using trust seals in marketing and customer acquisition strategy. more

Research reveals GCC trade with Africa on the rise | 18 December 2014

Investors are seeking opportunities in new sectors and geographic locations with Dubai and the UAE a well-placed hub to drive and facilitate growth. more

Thuraya Unveils the Industry’s Best-Value Satellite Phone | 18 December 2014

Thuraya XT-LITE addresses demand for an entry-level satellite phone making satellite connectivity more economical than ever before. more

Top Marketing Spends for 2015 | 19 December 2014

One of the most critical decisions a company will make in preparation for the new year is determining how much of their annual budget to allocate towards marketing. more

Marketing Strategy and Innovation Pay Off for Plascon | 17 December 2014

Plascon has over a century of manufacturing firsts; innovations that have shown the brand’s commitment to provide consumers with the very best technologies and top quality products. Similarly, the company has always been known for its memorable advertising campaigns. more

How To Ride The High-Season Tourism Wave | 17 December 2014

Tourism insiders know that their industry is not for the faint-hearted. Every year many South African tourism businesses face a gigantic wave of seasonality, which, although thrilling and financially positive can also be just the opposite for a business, if the necessary precautions aren’t taken. more

Print no longer confined to page | 17 December 2014

The last decade has proven challenging for publishers and editors alike, as readerships of some of the world’s most prolific publications, such as The Wall Street Journal or The New York Times, started to wane. more

CEIR Releases Third Quarter Results | 17 December 2014

Today, the Center for Exhibition Industry Research (CEIR) released third quarter data collected for the annual CEIR Index report. Performance of the business to business exhibition industry, as measured by the CEIR Total Index, continued to improve during the third quarter of 2014. more

Social entrepreneurship shows how to reduce unemployment | 17 December 2014

As is typical in social entrepreneurship, Lulaway, an organisation created by a 2010 World Cup Internet Café entrepreneur, is solving a problem that neither government nor the conventional business sector have been able to address successfully during South Africa’s 20 years of democracy. more

Enhance your customers’ experience this joyous season | 17 December 2014

The traditional mad holiday rush is upon us and businesses - especially those in retail – need to ensure that a high level of service delivery is maintained and that they are geared to handle the additional enquiries driven by the sudden upsurge in customers. more

Orange and USAID join forces to boost mHealth innovations across Africa | 17 December 2014

The U.S. Agency for International Development (USAID) and global telecommunications operator Orange announced a new alliance to develop innovations in mobile health (mHealth) at the Global mHealth Forum in Washington, DC. more

New GSMA Study Sees 4G Underpinning Europe’s Mobile Recovery | 17 December 2014

More than half of European Mobile Connections Running 4G by 2020; Industry contributing to European Economic Recovery and Digital Future as Network Investments Accelerate. more

Cisco makes connections at IBC Content Everywhere | 17 December 2014

One of the highlights of IBC Content Everywhere MENA will be the connected home demonstration presented by Cisco. Visitors to the first IBC Content Everywhere event in the Middle East will be able to see and understand the revolution that will be brought about by the internet of everything more

Can a business be too agile? | 17 December 2014

Agile development has been embraced by businesses around the world. It improves speed to market by cutting down on the development cycle. If done properly, it improves the quality of output and mitigates risks. But risk increases when agile methodologies are not applied correctly. more

Are you creative director material? | 17 December 2014

Many young creatives enter the advertising industry with aspirations of one day becoming the creative director at a major agency. Yet not every creative person is cut out for this particular job, says Wendy Moorcroft, Course Director at the Red & Yellow School. more

Proactive protection – discover how to ‘crisis-proof’ your company | 15 December 2014

With risk exposure on the up-and-up, global crisis management brand guru Alan Hilburg is set to deliver a master class in ‘crisis-proofing’ your company in Johannesburg early next year. more

Disruptive Innovation Driving Branding For Good | 15 December 2014

Ecological and social innovations, exciting brand initiatives and purpose-driven marketing that works is driving the trend towards branding for good, particularly in the growing field of impact investment where there is an encouraging show of disruptive innovation. more

Enhance your customers’ experience this Joyous Season | 15 December 2014

The traditional mad holiday rush is upon us and businesses - especially those in retail – need to ensure that a high level of service delivery is maintained and that they are geared to handle the additional enquiries driven by the sudden upsurge in customers. more

Better business integration extends CMOs shelf life | 15 December 2014

Gone are the days of working in isolation. Chief Marketing Officers (CMOs) are rapidly realising that their roles have extended way beyond advertising silos to true business integration impacting on bottom line results. And this is a good thing. more

Consumers call for empathy, problem solving is a hygiene factor | 15 December 2014

Telecommunications companies, are South Africa’s best call centre communicators, banks, and internet service providers are also up there in the top ten of the Ask Afrika Orange Index® Call Centre benchmark more

IAEE Congratulates The Expo Group, 2014 Winner of #BoothLove | 15 December 2014

The International Association of Exhibitions and Events™ (IAEE) and BizBash congratulate The Expo Group for its booth at the 2013 Expo! Expo! in Houston, as this year's winner of #BoothLove, the social media program created to showcase the best booths and exhibit stands from around the world. more

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