Knowledge Library

From Companystan to Customerstan

Customer Value Management

So many articles are written about the Customer and how to make him happier. These articles just tweak the same theme and play the same tune without understanding why true change is not happening.

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What content marketing can teach traditional news media

Creative Design and Copy

Times are tough for traditional news media. Newspapers and magazines are closing down in South Africa and abroad – and the pain isn’t limited to print. There is brutal digital competition for readers’ attention, not just from other publications but increasingly also from an unexpected direction – content marketing by companies in other industries.

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The good content test

Creative Design and Copy

In the midst of the content marketing rush, great content is becoming increasingly elusive. We can’t all be Red Bull overnight, but while everyone tries to become a content publisher, let’s take a step back and look at what we’re doing.

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Companies to shift from bootcamp training to performance support

Internal Communication

The world of work is moving at an unprecedented pace. Millennials and new technologies are entering the workplace, customer expectations are rising, competition is becoming fiercer, and regulation in most industries is getting tougher.

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Maintaining focus amidst social media clutter

Social Media

Social media usage amongst millennials is a given, if you don’t embrace it you fall behind – fast! It is also becoming a very necessary marketing option for South African business to engage their market and build their brand in the digital space.

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Through the Eyes of the Iger

Social Media

According to techno-philosopher and popular YouTuber, Jason Silva, Instagram has given people the opportunity to experience moments and all their richness – capturing fleeting reality, crafting images with photo filters and publishing them for the world to see.

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2015 Buyer's Guide: CMS Software Matrix


In the brand new 2015 edition organizations gain an understanding of the core features & key value propositions each vendor offers -- all from the best and brightest analysts in the Web Experience Management industry.

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New 6-step guide to effective B2B email marketing


The Complete Guide to B2B Email Marketing. According to a 2015 study conducted by Salesforce, 73% of marketers believe email marketing is core to their business. That's why it’s important to take the time to make sure that every aspect of your strategy is optimized.

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Embracing the contextual marketing mindset


Contextual marketing enables marketers to move from ‘push marketing’ to insight-driven response and prediction. However, it requires a paradigm shift in how marketers approach their programs.

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Industry Updates

Top 5 Brands with a Cultural Mission | 31 July 2015

Culture should be an integral part of a brand’s agenda. Those with a cultural mission will authentically talk to consumers in the conversations that matter to them most. more

The Redzone joins forces with the Financial Mail | 31 July 2015

The new partnership sees the Redzone website taking up residence in the ‘Media & Advertising’ section of the Financial Mail website. The improved Redzone website will provide daily media, marketing, advertising, branding and PR news as well as corporate membership packages. more

Enhancing Security with a Quick Checkup | 31 July 2015

We want everyone to have a safe experience on Facebook. That’s why we have dedicated teams and intelligent security systems working around the clock to help keep your account secure. more

Design School of SA dresses students for success | 31 July 2015

The art of dressmaking is seeing a revival in interest from emerging young designers who want to enter the industry well equipped with a depth of garment construction skills. more

Ster Kinekor Entertainment teams up with Primedia Unlimited to reach gamers | 31 July 2015

Ster Kinekor Entertainment’s Gaming division has launched its latest instalment of the Batman Arkham series: Batman™ Arkham Knight with assistance from Primedia Unlimited’s TLC and Salon Media businesses. more

Momentum Health more than doubles in size | 31 July 2015

At the recent Momentum Health financial roadshow results revealed that this open scheme has more than doubled its membership over the past decade. Now ranked as the third largest open medical scheme in SA, its age profile is also the lowest amongst the top 10 biggest open schemes in South Africa. more

Is distribution ready for Cloud ERP | 31 July 2015

Wholesale distribution is an established, complex and dynamic business where distributors must balance a number of competitive challenges to meet the ever-fluctuating customer demands. more

Samsung shines at 30th Mail & Guardian Greening the Future Awards | 30 July 2015

Samsung Electronics Africa walked away with an accolade at the Mail & Guardian Greening the Future Awards in Johannesburg recently. more

To FaF or not to FaF? There is no question | 30 July 2015

In an information saturated world, hard selling and cold calling are beyond redundant and can present a significant risk to businesses if pursued incorrectly. more

Key criteria for hosted business continuity | 30 July 2015

The adoption of cloud computing models is revolutionising how IT is procured and used—and also how organisations ensure business continuity. However, says Sasha Malic, Head of Availability and Hosting Services at ContinuitySA, the two should not be confused. more

South Africa gets ready to shine at Showbiz Entertainment Arts Expo 2015 | 31 July 2015

Taking place at Museum Africa Newtown, Johannesburg on 4 & 5 September 2015, the SEAexpo 2015 brings together South Africa’s greatest talents in performance, art and entertainment. more

Adapt IT invests in third Knowledge Centre | 30 July 2015

Adapt IT has opened its third Knowledge Centre at the Rusthof Secondary School in the Western Cape. This brings the company’s total knowledge centre investment to R1,6 million, after investments in Amaoti and Olievenhoutbosch in 2013 and 2014 respectively. more

Port Elizabeth Express local newspaper grows to 100 000 copies | 30 July 2015

The Ads24 local title Port Elizabeth Express (PE Express) has extended its reach in the Eastern Cape. Already the largest local title in the province, it will increase its print run from September 2, 2015 from 90 000 to 100 000 copies weekly. more

Is disruptive technology driving innovation or causing chaos? | 30 July 2015

The only constant is change and today this has never rung truer. We are in an age of change where disruptive technologies are not only changing lives, but transforming markets. more

Three reasons not to miss the 2015 IPRA World Congress | 30 July 2015

The 60th International Public Relations Association (IPRA) 2015 World Congress and Exhibition is taking place in South Africa in September. It is set to be an exceptional event including exciting speakers and new concepts that simply cannot be missed. more

Research shows no one-size-fits-all solution for building a website | 30 July 2015

There are countless options for building a website, but what option can provide the most value? New research conducted by Clutch, the leading source of web designer reviews, breaks down the capabilities, limitations, and costs of using different solutions to build a website. more

AfricaCom launches AHUB in partnership with Ericsson | 30 July 2015

This unique innovation hub will bring together as many active funders and investors as possible, and make them available to registered AfricaCom 2015 techpreneurs looking to get a kick-start or a financial injection. more

Passion trumps flexibility when it comes to Women Owned Businesses | 30 July 2015

The reasons why many women start their own businesses might not be what you think. A recent study by NAWBO and found that for 92% of female entrepreneurs, the ability to do something that they are passionate about was the main driving force behind their business ownership. more

Three Winners Announced For The Final Cannes Chimera Challenge | 30 July 2015

Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier advertising festivals. more

The DStv Seminar of Creativity’s exciting line-up | 31 July 2015

One of the highlights of the 2015 Loeries® Creative Week™ Durban is undoubtedly the DStv Seminar of Creativity. The seminar brings together seven global leaders in creativity that will share insights on brand communication trends by interpreting the topic ‘Creativity Adds’ from their own career perspective. more

New Ask Afrika Icon Brands™ winners announced | 29 July 2015

Top executives from South Africa’s most loved brands, marketers and media celebrated South Africa’s most loved brands at the Ask Afrika Icon Brands™ Awards more

Standard Bank Rising Star Awards winners celebrated at glittering event | 29 July 2015

Young South African business talent stemming from various business sectors, falling within the 28 - 40 year age group, were acknowledged for their inspirational contribution to industry. more

The future of digital payments and security to be unveiled at leading industry event | 29 July 2015

Debuting this year, the Payments Security & Authentication Global summit will bring together futurists, cyber security and payments professionals from across the region to discuss how to protect their customers through developing and upscaling secure payments infrastructure. more

Localising content is not a Licence to be Lazy | 29 July 2015

Working with global brands often means localising content for the South African market. But what does that really mean? more

The winning standard for the Loeries in 2015 | 29 July 2015

The Loerie Awards are presented annually with great prestige to honour South Africa’s finest brand communications specialists in architecture, direct marketing, live events, video, digital media, design and print and radio advertising. more

Big Skills, Big Screen | 29 July 2015

With a history in sales that extended from real estate to pharmaceuticals, Kim is no stranger to rewarding careers. However, it was Cinemark, the sales company for Ster-Kinekor, which truly captured her imagination. Constantly evolving and expanding, the industry has mirrored her own growth. more

SPARK Media launch trends on Twitter | 29 July 2015

Strategically come Dancing’s Twitter hashtag #strategicdance briefly trended on Twitter when the new media sales powerhouse, SPARK Media, was launched. more

Whose Line Is It Anyway? | 29 July 2015

Above-the-line. Through-the-line. Below-the-line. Terms according to which, we have come to define our different specialities in the media space. As a person who naturally questions everything, we have become so accustomed to departmentalising our different specialities through the use of a “line.” more

Sage and Deloitte Forge Strategic Partnership | 28 July 2015

Starting today, it will be easier than ever for Small & Medium Businesses to rapidly deploy cloud-based business management capabilities, thanks to a new strategic partnership between Sage and Deloitte. more

Entries Open For #BreakMakeCreate15 Hackathon | 28 July 2015

Designers, creatives, coders and techies: fire up your brains, sharpen your pencils, polish your screwdrivers or soldering irons, and get ready to hack – entries have opened for this year’s Break.Make.Create. more

Jennie Beck to unpack hybrid audience measurement | 28 July 2015

Yet another good reason to attend the 16th Pamro and All Africa Media Research Conference in Dar es Salaam, Tanzania from 23 – 26 August 2015, is the chance to listen to Jennie Beck, Global Director of Kantar Media, UK. more

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