Knowledge Library

The Seven Points You Need To Build A Story For Your Business

Creative Design and Copy

Every time you have something important to talk about in your business, you should be telling your audience a story. People forget statistics and names and events, but they never forget stories.

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Is Cheque-Book Charity a Thing of the Past?

Fundraising and Non-Profit

In a marketing climate that increasingly demands brand authenticity as well as more socially aware brand engagement, are we entering a phase where client, agency and most importantly, customer, is less willing to give no-strings-attached cash towards Corporate Social Investment (CSI) projects?

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Mastering marketing in a multiscreen world

Digital Marketing

As consumers’ media habits shift from evening primetime to ‘always-on’ screen time, marketers need to rethink how they interact with their customers. Digital consumers use more than one device at a time for different purposes; they access content on the go; and they depend on different devices in different contexts.

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5 things to look out for in people development in 2015

Research - Trends and Insights

Businesses have long struggled with how to effectively train their employees, while showing a solid return on investment. The challenge training and HR practitioners face is that the traditional approach to learning is dry, passive and disengaging. Today’s workers need more than a “talking head” and a projector to keep their attention and get them engaged.

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Why Leaders Fail

Customer Value Management

In a recent article (Why leadership-development programs fail: A contrarian view), I wrote that $14 billion was spent on leadership development, and only 7% of such programs were effective. Mckinsey published an article on what really matters to make good leaders.

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Online CPG marketing requires thinking differently


Consumer Packaged Goods (CPG) has the lowest online shopping penetration of any retail category. Learn how consumers are slowly becoming more comfortable trusting their purchases to a channel where they can’t touch, feel and smell.

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Are you making the most of your marketing strategy?


With an average open rate of nearly 80%, direct mail is a marketing mainstay. By harnessing data and reducing mailing, printing, and delivery costs, there’s no telling how far marketers can take their results.

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Context is king in the next wave of digital marketing

Digital Marketing

I recently attended a discussion with some colleagues and key clients WPP STREAM Africa, around how to target digital marketing messages at an elite group of wealthy consumers who don’t spend much time surfing the Web or leave a trail of digital data behind them wherever they go.

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Thoughtful China 141 - Branding Through Social Media: 2015 Predictions

Thoughtful China

We’re sharing the first episode in a six-part series sponsored by Weibo, China’s leading microblogging platform, to help marketers understand this market’s social media environment and use it more effectively to build online relationships with local consumers.

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Industry Updates

Red & Yellow appoints new CEO to drive growth agenda | 27 January 2015

Red & Yellow — one of the country’s leading marketing, advertising and communications schools – has appointed marketing and communications veteran Lynette Oelschig to drive its ambitious growth strategy. more

Changing the mindset of cost-cutting to value adding | 27 January 2015

There are a number of issues visible when we scratch below the surface and scrutinize what it means to “cut costs”. As clients continue to brief agencies to “cut costs and work within smaller budgets” more

The 44 Year History of Email | 27 January 2015

For millions of Americans, using email is a daily occurrence; in fact, in 2012, 90 million Americans reported using a mobile device to access their email, and 64% did so on a daily basis. But what did email look like before we had Gmail tabs, emoticons, LOLs, and “You’ve got mail!”? more

Students to 'Suit Up' for Western Cape Funding Fair | 27 January 2015

Deloitte is calling for final and honours year Chartered Accountant (CA) students to apply to attend the company’s leadership summit for bright young minds, named Suit Up, taking place in Cape Town from 17th to 19th March in collaboration with the Western Cape Funding Fair. more

IPRA President 2015 honoured by Peruvian ambassador | 27 January 2015

At a sparkling ceremony in London attended by peers and the IPRA Board, Minister Daniel Roca on behalf of Ambassador to the Court of St. James’s Julio Muñoz-Deacon participated in the inauguration of IPRA’s new President for 2015, Dr. Amybel Sánchez de Walther. more

SCC wins bid for global JCI conference | 27 January 2015

The Sandton Convention Centre, in collaboration with Junior Chamber International South Africa and the City of Joburg, has won a bid to host the Africa & Middle East Conference of Junior Chamber International in 2016, a prominent global platform for young business leaders. more

The benefits of vertically positioned ERP Solutions | 26 January 2015

A vertical ERP solution supports specific business processes and aims to more accurately serve users who have specific skill sets and job responsibilities within an organisation. more

Step inside William Kentridge’s mind at Design Indaba Festival 2015 | 26 January 2015

William Kentridge, one of South Africa’s best-known living artists. A unique lineup of events will present the work of this great artist, allowing audiences to experience the diversity of his output and gain first-hand insight into the creative thinking and process behind it. more

Tips for the Virgin Exhibitor | 26 January 2015

So, you’ve finally decided to exhibit your product designs, but you’re worried about copycats lurking at the exhibition waiting to pounce on your prized creations. Here are a few helpful pointers to help you navigate your way through the intellectual property dilemma many designers face during exhibitions. more

How the omnichannel takes 'location, location, location' to new levels | 26 January 2015

Not so long ago, one of the most important things retailers had to worry about was the location of their brick-and-mortar shops in order to attract the most customers. more

Under the spotlight: ROI and AV integration solutions | 26 January 2015

As the complexity of audiovisual (AV) solutions continues to grow and as they play an even larger part in the business, organisations need to start thinking more deeply about how they can maximise their return on investment (ROI) from their AV integration solutions. more

Securing school WiFi: take the corporate approach | 26 January 2015

Schools moving to install wireless networks need to approach their IT security in the same way as corporates do, says Networks Unlimited, distributor of Fortinet. more

Number one global agency ranking for King James Group | 26 January 2015

The Midas Awards, the only international award show that specialises in recognising excellence in the financial services sector, has recognised the King James Group as the top ranked agency globally. It is the third year in a row that King James Group has taken top honours. more

Brand Keys 2015 Super Bowl Ad Engagement Survey Finds | 26 January 2015

Under half (46%) of Super Bowl XLIX’s advertisers will score big on their Super Bowl investments, according to the 13th annual Super Bowl Ad Engagement Survey conducted by Brand Keys, the New York-based brand engagement and consumer loyalty research consultancy more

[We Care] RMHC assists with improving the health and wellbeing of sick children | 26 January 2015

Family and friends are an important resource to help in the recovery process after experiencing a very emotional traumatic situation. more

[Campaign] Street Cred Media drives home the message of road safety | 26 January 2015

In order to enable the message of road safety to stand out of this media clutter, Street Cred Media adding a new dimension to the Department's educational drive to reduce the carnage on the province's roads. more

Intrapreneurship: innovating from within the corporate cubicle | 26 January 2015

In today’s era of digital innovation, tech-savvy start-ups can launch new services and products at lightning speed. Some examples of companies that have done just this include WhatsApp, the mobile messaging platform that Facebook acquired for $19 billion in 2014. more

The PRISM Awards: Not Just About the Awards | 23 January 2015

2015 has got off to a busy start, but already the leading public relations consultancies, practitioners, government departments and NGOs are dedicating time, energy and resources to preparing their entries into this year’s PRISM Awards. more

The recipe for the Dubai Food Festival 2015 | 23 January 2015

Dubai Festivals and Retails Establishment (DFRE), an agency of Dubai Tourism and Commerce Marketing (DTCM), have announced the Dubai Food Festival 2015’s full and flavoursome line-up of new and returning gastronomic consumer and business events, celebrity chefs, activities and promotions. more

‘Red Stars’ for Valentine’s Day with Heineken® | 23 January 2015

While shops are going to be littered with red roses this February, it’s the arrival of big red stars that’s really stealing hearts. Because let’s face it, what man of the world wants six red roses when a six pack of Heineken’s new ‘Red Star’ can design is on offer? more

Taking “Say Cheese” to a new level! | 23 January 2015

Can a photo of an iconic symbol, say the latest statue of Mr Nelson Mandela in the gardens of the Union Buildings, amount to an original artistic work, which is protected by copyright? Could another photo, depicting the very same statue, infringe on the first art work? more

Be inspired at Hostex with Host-ED | 22 January 2015

In the digital age, opportunities for connecting face-to-face have become far more limited, yet all the more important as a means to engage, share knowledge and ensure that you are at the coalface new trends and technologies. more

CIOs and HR directors should partner to deliver business value | 22 January 2015

As the human resources (HR) function in most companies becomes more tech-driven and automated, so does the business partnership between the Chief Information Officer (CIO) and the HR director become increasingly important. more

Cinema: not a 'nice to have' | 22 January 2015

Cinema is facing the same challenges the world over and South Africa is no different. These, together with a few of the country’s own unique challenges, makes for an exciting future with huge opportunities in the sector. more

1000 South African High School Graduates to Access Tuition-Free Degrees Online | 22 January 2015

University of the People’s President, Shai Reshef has announced 1 000 places for South African students at the non-profit, tuition-free, accredited, online American university for 2015. The decision comes following the news of matric results in early January pointing to an education crisis in South Africa. more

The Next Chapter in Customer Experience Innovation | 22 January 2015

Customer Experience 2.0: In recent year’s ‘C’ level and Senior Managers have become increasingly aware of the need to create value for their customers in the form of experiences; to implement a customer experience strategy the business needs a compelling vision and an honest appraisal of its internal capabilities. more

A new era of big data risk management | 22 January 2015

Increasingly stringent regulatory environments are driving a stronger focus on identifying, measuring, and managing risk exposure. Managing vast amounts of data is a crucial component in the accurate assessment of risk, and is one of the top reasons why big data risk management is stealing the headlines today. more

Quick Reference Guide Identifies | 22 January 2015

The Center for Exhibition Industry Research (CEIR) announced the release of its Quick Guide on Attendee Preferences by Industry Sector, a useful tool for planning marketing strategies to targeted attendees. more

Tommy Hilfiger Transforms Sales Experience | 22 January 2015

Tommy Hilfiger transforms sales experience with launch of Innovative Digital Showroom. The concept pioneers a new digital platform that revolutionizes the traditional sales experience. more

Why a Marketing Director needs the letters beside the name | 22 January 2015

London School of Marketing, a leading institution offering accredited marketing and business qualifications in the heart of London, has released an article which explains why educational qualifications can garner recognition and respect in a competitive marketplace. more

D&AD to turn awards into insight with The Future Laboratory | 21 January 2015

D&AD, the global creative association for the advertising and design professions, is announcing a new partnership with trend forecasting consultancy The Future Laboratory, as it looks to draw rich insights from its Professional Awards for the benefit of the creative industries. more

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