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7 Choices That Affect A Writer's Style

Creative Design and Copy


Style, in its broadest sense, is a specific way in which we create, perform, or do something. Style in literature is the way an author uses words to tell a story. It is a writer’s way of showing his or her personality on paper.

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18 Things Writers Need To Know About Editing And Proofreading

Creative Design and Copy

Although editing and proofreading are often mentioned together, they are two different things. Editing means improving writing to put the writer's message across in the best way. Proofreading means checking to ensure the writing is technically and aesthetically sound.

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Introducing CES 2016 Tech Trends

Research - Trends and Insights

Havas’ team of experts join Rori DuBoff, Global Head of Strategy, EVP, Havas Media Group and WIRED’s Head of Product and Business Development, Mark McClusky, to guide us through the evolution of products that were on show at CES 2016 in Las Vegas.

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The future of marketing in 2016: Hot trends and what to watch

Research - Trends and Insights

Each day, I’m sent hundreds of trend reports from around the world and, to save you the trouble of reading them all yourself, I’ve put together a list of trends that I track and will be monitoring throughout 2016. - Winnifred Knight

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What’s going to be big in 2016?

Research - Trends and Insights

So here we are - 2016, with yet another year under our belts. 2015 held some interesting developments in the digital space. We saw the launch of Instagram ads, the rise of programmatic media, Facebook and Twitter video ads and reach and frequency buying models.

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Not all social media returns can be quantified

Social Media

As businesses start to dedicate more resources to managing their social media channels, the question that they are asking is how they should measure return on investment.

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Telling Stories through Tweets

Social Media

There was a time when fitting your thoughts into 140 characters seemed virtually impossible, especially if you wanted to squeeze in a hashtag or five. Slowly but surely we weren’t just able to fit fully formed thoughts into a tweet, but we were able to add images and links with ease.

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The Three I’s of 2016 winning with the Consumer

Brand Marketing

We find ourselves emerging out of a marketing cycle triggered by a flood of trend reports and market predictions - and whilst some of these ‘trends’ ignite our creativity and spark some ideas, understanding and implementing them can be more challenging than sticking to our New Year’s resolutions.

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Finding new revenue streams for your Telecomms Retail Store

Call Centres and Telemarketing

What does a grocer, landscaper, bookseller and telecommunications business have in common? Staying profitable in an extremely tight economy. Offering customers something they can’t get at their rivals’ businesses and a reason to come streaming through their doors.

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Industry Updates

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Cannes Lions Honours Marcello Serpa as the Lion of St. Mark | 12 February 2016

Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier advertising festivals. ...read more

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Financial strain can cause human drain | 12 February 2016

The constant strain of keeping the doors open of an NGO, NPO or NPC, or any business entity for that matter, takes its toll on all within the organization. Uncertainty and financial stability weigh on all of us and often it starts to erode our confidence and slowly chips away at our motivation and energy levels. ...read more

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FGI appoints Stone Soup as its communications partner | 12 February 2016

Freshly Ground Insights (FGI) has recently appointed Stone Soup as its public relations agency. FGI selected Stone Soup because of a great cultural fit between the companies, as well as Stone Soup’s skills and experience in business to business communication and knowledge of the research landscape. ...read more

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Sharing tops the bidorbuyers’ Valentine’s Day wish list | 12 February 2016

A shared experience tops the Valentine’s Day wish list this year. Some would opt for a cruise as the perfect way to spend the day of love, but a majority would be perfectly happy with a less extravagant day at a spa for two. ...read more

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MTN Nigeria selects Gemalto for first commercial rollout | 12 February 2016

Gemalto the world leader in digital security, has been selected to provide its LinqUs Mobile ID platform to MTN Nigeria. ...read more

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Travel allowances offer a quick win opportunity for Pravin Gordhan | 12 February 2016

Finance Minister Pravin Gordhan could save the South African Revenue Services (SARS), businesses and employees a great deal of time and hassle by phasing out travel allowances that companies pay to employees as part of their salary packages. ...read more

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The Entrepreneur Club for start-ups in Africa and the Middle East | 12 February 2016

Orange is launching the Entrepreneur Club, a new space for information in French and English devoted to entrepreneurs in Africa and the Middle East. The website is a source of information for entrepreneurs that puts them in touch with a variety of instruments from Orange that support entrepreneurship. ...read more

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South African Twitter users respond to President’s offer | 12 February 2016

Despite the growing penetration of smartphones in South Africa, the country’s social media users still seem to be using their office computers and connectivity to discuss burning issues such as whether President Jacob Zuma should and will #PayBackTheMoney. ...read more

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Global Tech Investor, Techstars, Selects Company from East Africa | 12 February 2016

The international investors that have boosted more than 650 technology startups have thrown their weight behind their first East African company, Kenya’s Bamba Group. ...read more

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Shrinking confidence amongst South Africans | 12 February 2016

Only about half of adult South Africans (48%) are of the opinion that the National Government is doing its job well. This is down 8 percentage points from May 2009, when President Zuma took office. ...read more

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Email archiving helps organisations remain compliant | 12 February 2016

Today, more information flows through email than ever before. A report by The Radicati Group estimates that there are over 100 billion emails sent and received per day, a number the group estimates to rise to 132 billion by the end of 2017. ...read more

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Airbnb: the changing face of accommodation booking | 12 February 2016

The 21st century has been a time of dramatic transformation for the tourism industry, with ever-changing digital technology one of the key factors behind its evolution. ...read more

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The IAB Digital Summit | 12 February 2016

The IAB SA is hosting its second annual IAB Digital Summit in Newtown, Johannesburg, on March 3 2016. ...read more

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Castle Lager brings men together to beat Breast Cancer | 12 February 2016

Castle Lager, the official team sponsor of the Proteas, is launching the first ever #BraBrigade in support of the Pink Day, taking place at the 4th Momentum ODI between South Africa and England at Bidvest Wanderers on Friday. ...read more

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South African Artist Brenton Brown Nominated for a 2016 Grammy Award | 11 February 2016

Cape Town born and raised singer/songwriter Brenton Brown has been nominated for a 2016 Grammy Award in the Best Contemporary Christian Music Performance/Song category for his song Soul on Fire. ...read more

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Business at the speed of change | 11 February 2016

With IT budgets under strain in a year of low growth, the priority of keeping the lights on in legacy systems may come at the expense of new applications which drive competitive advantage. Or has technology come to our rescue? ...read more

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Cannes Lions Says, Thank You Creativity | 11 February 2016

Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier advertising festivals. ...read more

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Beware of over focusing on metrics, as mediation is the key | 11 February 2016

The month of love (Valentines) is upon us, and coincidentally it correlates with a period of the year where top brands and their partner agencies take a view on how effective their relationships are. ...read more

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Grey Africa Launches Volvo Lifepaint In South Africa | 11 February 2016

Grey Africa was proud to help launch Volvo LifePaint to the South African market and create awareness around Volvo’s safety innovations. LifePaint is a unique reflective safety spray. Invisible by daylight, it shines brightly in the glare of car headlights. Making the invisible, visible. ...read more

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3D Builds Africities | 11 February 2016

Organised by United Cities and Local Governments of Africa (UCLG Africa), Africities is a summit taking place every three years to evaluate the implementation of decentralisation policies in Africa. ...read more

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New change for The South African Mint | 11 February 2016

The South African Mint revealed a new corporate identity at the 45th World Money Fair in Berlin, which just took place from 5th – 7th February 2016. ...read more

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Volunteer programmes are good for business | 11 February 2016

A happy and engaged employee equals good business for the company they work for. Research indicates that companies with high levels of employee engagement enjoy a significant increase in productivity and general well being, which leads to increased profitability and stability for their company. ...read more

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The New Creative Mavericks at Dubai Lynx | 11 February 2016

Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier advertising festivals. ...read more

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Top 5 Tips to Reach Iconicity | 11 February 2016

What makes a brand iconic? Brand and marketing consultancy Added Value’s Associate Director, Mélanie Bonnet, and Project Executive, Caroline Sarkis, look at the defining characteristics of iconic brands ...read more

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A brief synopsis of Zee TV and its brands | 11 February 2016

Zee TV, the flagship channel of Zee Entertainment Enterprises LTD was launched in October 1992. With a reach of more than 169 countries and access to more than 670 million viewers globally, Zee TV has created strong brand equity and is the largest media franchise serving the South Asian Diaspora. ...read more

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Africa and Middle East’s premier invites entries | 11 February 2016


The Loeries®- Africa and Middle East’s leading creative think tank celebrates, recognises and rewards the value that creativity adds. Entries for 2016 are officially open and the deadline for entries is Monday, 16 May, with the Early Bird discount closing on Friday, 15 April. ...read more

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From your house to your doll’s house – Hollard has you covered | 11 February 2016

Hollard today launched its new car and home TV commercial which aims to show South Africans it offers much more in the insurance world than most consumers realise. ...read more

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The average Asian spends less than 4 hours a week on personal grooming | 11 February 2016

A recent 22-country study has found that consumers from China, South Korea and Japan spend the least time on personal grooming. ...read more

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The day Twitter (and the earth) came to a standstill | 11 February 2016

Tuesday, 19 January 2016. 10.30am: Dear Diary! Everyone’s down, because Twitter is! #twitterdown ...read more

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Only 39 percent of Super Bowl Ads predicted to score big | 11 February 2016

Only 39% of Super Bowl 50’s advertisers will score big on their Super Bowl investments, according to the 14th annual Super Bowl Ad Engagement Survey conducted by Brand Keys, the New York-based brand engagement and consumer loyalty research consultancy. ...read more

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Seven Tips For Consumers To Ensure Safer Internet Use | 11 February 2016

According to statistics from antivirus software provider McAfee’s Global Cost of Cybercrime report, cybercrime costs the South African economy about R5.8 billion a year. ...read more

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