Knowledge Library

How digital marketing can drive customer acquisition

Digital Marketing

South African banks and insurers have long struggled with the high costs of customer acquisition and fierce competition to attain new customers.

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How does your ESP stack up?


The Forrester Wave has answers. Epsilon named a leader in Forrester's evaluation of email marketing service providers.

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4 Strategies for Email Marketing Success


See how top marketing teams approach email. What's the state of marketing in 2016?

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Your Email Lists is a top priority


Why spending on email lists is a top priority for marketers. Buying, Renting, or Building Lists?

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Sales and Marketing should not be in separate silos

Marketing Accountability

Why this subject should arise with such apparent regularity would suggest that old outdated ideas of business still prevail and that a silo mentality still persists amongst many involved in business development.

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Youthful continent – A playground for both brand and youth

Leadership Articles

In South Africa alone, youth, aged 24 and under make up 50% of the 54 million population. Nigeria is large and diverse with a population of 179 million people and 250 ethnic groups. Of these people, 92 million people are under 25.

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Riding the waves of the digital world

Digital Marketing

Digital marketing is a strategy. It’s not just simply a website, or social media, or Google; it’s a full platform that allows people to position their businesses within the communities they’re targeting.

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The NATIVE VML August 2016 Trend Report

Research - Trends and Insights

We produce a monthly snapshot of Trends in Marketing, Storytelling and Digital Culture Locally and Abroad.

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Sure you can paint, but that doesn’t make you Picasso

Business and Marketing Strategy

At some point everyone can admit to thinking “I can do that”, especially when looking at a craft project, piece of furniture, cake recipe or photograph. Yes, you probably can, but what will the end result be?

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Industry Updates

Developing ICT skills that create jobs and change lives | 28 September 2016

The latest SAP Skills for Africa South Africa chapter kicks off today with the Johannesburg leg of the student orientation that prefaces the actual training due to start on 29th September. more

Revolutionising the World of Compelling Content | 28 September 2016

Funny or Die, founded by comedic powerhouses Will Ferrell and Adam McKay with over 1 billion views and 70 million followers globally and Samsung, the world leaders in innovation and technological advancement, merged powers for a ground-breaking knowledge sharing session earlier today. more

Africa Code Week officially arrives in Mozambique | 28 September 2016

Over the next few days Mozambique will play host to a series of train-the-trainer (TTT) workshops during the official build-up to SAP's Africa Code Week (ACW), taking place in Maputo from 29 to 30 September. more

Winners of the Inaugural D&AD Impact Awards Announced | 28 September 2016

Tonight at The PlayStation Theater in New York City, the winners of the first ever D&AD Impact Awards were announced in front a crowd of business leaders, campaigners, philanthropists and awarded advertising and design practitioners from around the world. more

Swift Copy | 28 September 2016

The Red & Yellow School of Logic and Magic is running a copywriting workshop for non-copywriters at our Cape Town campus on 11 October 2016, and on 19 October 2016 at our Johannesburg campus. more

M&C Saatchi Abel launches Strongbow | 28 September 2016

Heineken South Africa, who already entrusts their hugely awarded global beer brand, Heineken to M&C Saatchi Abel, has given the Agency a further vote of confidence by awarding them the world’s biggest apple cider brand, Strongbow in a competitive pitch. more

South Africa's first automotive Facebook Messenger Chatbot | 28 September 2016

Driven by the goal to be at the forefront of technological innovation and supported by a powerful partnership with Mercedes-Benz South Africa, digital performance agency iProspect South Africa has developed the country's first Facebook Messenger Chatbot in the automotive industry. more

Identifying South African’s heart and health risks! | 28 September 2016

1Life, a leader in the direct life insurance industry, recently conducted a Heart Awareness Month online survey – in the aim of educating consumers to better understand their lifestyles and, as a result, manage and reduce their risks towards heart disease. more

South African Nation Brand continues to rise | 28 September 2016

Brand South Africa today welcomed South Africa’s rise of two places in the annual World Economic Forum’s Global Competitive Index. South Africa now stands at 47 of 138 – up from 49 in 2015 - countries measured on 12 pillars. more

The African Musical Collaboration that celebrates African unity [Campaign] | 28 September 2016

With Absolut Vodka's renewed sponsorship of the MTV Africa Music Awards in 2016, also comes a unique and groundbreaking African Musical Collaboration project. more

Finals fever: Bulldogs and Swans fans compared | 28 September 2016

Even the 12 million Australians who don’t support an AFL team would probably be aware that this Saturday’s AFL Grand Final is shaping up to be an historic Battle Royale, more

KamaGames Partners with Viber | 28 September 2016

KamaGames®, a global developer and publisher of social casino games for mobile platforms, today announced its partnership with one of the leading mobile messaging service platforms. more

What the African banking market can learn from Europe | 28 September 2016

No sector or region is immune to the disruptive power of Digital Transformation. For the banking sector, this has meant radical changes in how services are offered and how technology is used to enable rapid deployment of new customer-centric innovations. more

The Afrikaans market is the second biggest market in South Africa | 28 September 2016

Not only is the Afrikaans market the second biggest in South Africa, but it is made up of big spenders. On average, Afrikaans speakers earn R20 357 per month. A whopping 92% of this market prefer to read in their own language. more

Has the AFL and NRL’s sponsor backed the right teams? | 28 September 2016

From banks to breweries, utilities to telcos, iced coffee to airlines to cars, brands across many industries stitch their logos onto AFL and NRL team jerseys. But although over four million Australians 14+ (21%) plan to buy a new mobile phone in the next 12 months. more

Technology unlocks forex transfers for South Africans | 28 September 2016

An increased personal foreign investment allowance for South Africans; a volatile global economy; a see-sawing rand; South Africans’ growing comfort in transacting online – from booking hotel rooms, to ordering taxis, to banking transactions. more

Laureus SA to fund 3 new projects! [WeCare] | 28 September 2016

The Laureus Sport for Good Foundation South Africa announced that it has started funding three new community based projects, namely Boxgirls, United through Sport and AMANDLA Edufootball. more

IAS Masterclass Schedule accelerates in final quarter of 2016 | 28 September 2016

Over the next few months, the IAS will be covering a series of three interactive masterclass sessions to provide greater insight into dealing with legal issues in the marketing industry, the AdForum World Summit Feedback more

Practically everything is unimportant | 28 September 2016

If this headline just got up your nose and made your head tilt like Lassie’s does seconds before a ‘save little Johnny who fell into the well’ action sequence, you’re probably an A-type personality who does it all yourself, because all of it’s important and, therefore, all of it must be done right, and done right now. more

Potatoes SA launches #WTP campaign | 27 September 2016

Conceptualised to create intrigue and interest around one of South Africa’s most popular vegetables – the potato – the new #WTP campaign will inform and educate about their nutritional benefits and versatility when it comes to preparation. more

Samsung SA Launches Cyber-Booking Service in Major Cities | 27 September 2016

The value we attach to our mobile devices today is such that many people would suggest that their phone is even more important than their health. more

The Bookmark Awards are open for entries | 27 September 2016

The 2017 Bookmark Awards, an IAB SA initiative, are now open for entries. South Africa’s most sought-after awards recognising all-things-digital, continue to evolve with the rapidly changing digital landscape. more

The new and improved Target Media Directory | 27 September 2016

Target Media Directory, Newsclip’s online media database, has been revamped. The website now boasts a new look with upgraded functionality to further enhance the user experience. more

NEXT rings in the contact centre customer experience | 27 September 2016

Contact centres receive and transmit huge volumes of telephonic requests every day, which is why it’s crucial that their operational processes are efficient and systematic. more

Jenny and Reza’s Fabulous Food Academy | 27 September 2016

Get prepped for a culinary masterclass as ‘Giggling Gourmet’ Jenny Morris and spice prince Reza Mahammad introduce six new pupils at ‘Jenny and Reza’s Fabulous Food Academy’ to the best of the world’s cuisine. more

Trump the Brand | 27 September 2016

When Donald Trump announced his candidacy for president Brand Keys asked the question, “Can the Human Brand Donald Trump Become Candidate Trump?” more

Chatbots and The Future of Conversation between Brands and Customers | 27 September 2016

Imagine you’re chatting with your friends on Facebook Messenger to arrange drinks. Behind the scenes, chatbots are working to identify triggers in your conversation that suggest you may need a specific product or service. more

How popular are customer loyalty programs really? | 27 September 2016

They attract a lot of hype and media attention, but how popular are customer loyalty programs? Despite detractors’ claims that they are too complicated, offering little real value for consumers, 71% of the Australian population are members of at least one store loyalty program. more

Engen sponsors new classrooms [WeCare] | 27 September 2016

Children of Castle Bridge School in Bloemfontein will soon reap the benefits of learning in a modern science lab and newly renovated classrooms following a donation by Engen and the owners of the Engen Bloemfontein 1-Stop. more

What does it take to efficiently manage remote location IT? | 27 September 2016

On average, today’s enterprises store 50 per cent of their corporate data in branch offices, to which they dedicate half of their total IT budget. more

BBDO named Network of the Year at African Cristal Awards | 27 September 2016

In addition to the 3 Gold, 7 Silver and 10 Bronze Cristals presented to BBDO – the agency scooped the massive honour of Network of the year. more

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