Knowledge Library

Top 5 Instagram trends for 2015

Research - Trends and Insights

With over 20 billion images uploaded to date, the challenge for amateur smartphone snappers, influential Instagrammers and brands is to remain not only relevant but also exceptionally fascinating. With constantly emerging and changing trends, this is a moving goal post. So, what’s the latest?

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Digital marketing must be a boardroom conversation

Digital Marketing

Even among South Africa’s most progressive brands, digital media and marketing have not yet taken the leading role they should in boardroom conversations.

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The human brand, who are we fooling?

Brand Marketing

These days brands have their own personalities, social profiles, and a host of other things that a few years ago would have been reserved for actual human beings.

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Editing for non-editors: an intro

Creative Design and Copy

Editing is actually NOT about fixing mistakes. That’s proof-reading. Editing is about adding clarity, by improving sense, meaning, flow and fullness

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Are we impulse buyers? Shopping on the spur of the moment

Customer Service

Impulse purchasing or in other words shopping on the spur of the moment is becoming more and more common. According to the case study prepared by International Coupons, even 75% of customers tend to buy immediately after they visit the website without giving it a second thought.

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5 Steps to Kickstart Marketing Automation


Whether you’re just starting to research marketing automation or you’ve signed a contract and are wondering what to do next, we’ve broken the process of getting started into five manageable steps

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Want More and Better Customers?


Attract new leads and better customers. You have more data than ever to help you send the right message to the right consumers at the right time through the right channel.

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Grande Guide to Social Selling


Simply put, social selling is the practice of leveraging social networks and the associated tools in the overall sales function, from lead generation, to closed deal, to account management.

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How to embrace “The Age of the Customer”

Customer Service

Simone Ardagh, Effective Intelligence Customer Engagement Connoisseur and Evangelist, is excited about the company’s Real-Time marketing orchestration hub because it enables real-time contextual marketing that leads to more effective customer engagement.

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Industry Updates

[Campaign] Protecting South African rhinos one bottle of wine at a time | 02 July 2015

Mount Vernon’s Rhino Tears wines are now available for purchase through a newly launched e-commerce site. All proceeds from the sale of the wines are given to the Unite Against Poaching trust. more

Entrepreneur: spend your time and energy on the right things | 02 July 2015

When you start a business of your own, you'll find time is short, resources are scarce, and work is plentiful. Here are some ideas about where you should spend your time and energy when you have so many tasks and priorities to contend with. more

Vega students bag yet another Pencil Award | 02 July 2015

A team of students from Vega School of Brand Leadership, a division of the Independent Institute of Education, has won a Pencil Award in the prestigious D&AD New Blood Awards for their Pantone campaign “Better in the Dark”, effectively putting South Africa on the map in terms of outstanding design and innovation. more

Mobile technology puts African business owners in the driving seat | 02 July 2015

With smartphone penetration ramping up across Africa, the continent’s businesses have an opportunity to use mobile technology to become more efficient, productive, and responsive in the way they do business. more

Book now to tap into the best Africa media insights! | 02 July 2015

Aristotle’s apt saying that there is always something new coming out of Africa is going to be proved yet again this year in Tanzania from 23 – 26 August at the Best Western Coral Beach Hotel, Dar es Salaam. more

Gamification technology to help grow contact centre industry in South Africa | 02 July 2015

BPESA, the BPO/contact centre industry association in South Africa, has announced the unveiling of a new learning initiative that will use game mechanics to reach thousands of unemployed youth in South Africa. more

Calculating the real cost of IT | 02 July 2015

The initial cost of a company laptop represents less than 30 percent of the total cost of owning and using it. The remaining 70 percent is often ignored by companies because these costs form part of the ‘background’ cost of IT. This is according to OutSystems SA director Craig Terblanche. more

Post® extends its reach to the international terminal in OR Tambo | 02 July 2015

Airport Ads®, a division of Provantage Media Group, has unveiled its new® screens located in key areas across the international departures terminal at OR Tambo International Airport. more

It’s not about single, cross, multi or Omni-Channel Bull-Doodle anymore | 01 July 2015

“Omni-Channel marketing” is the latest buzzword. Just look at job ads being posted “searching for Omni-Channel marketing specialist” or looking for “superior cross-channel engagement officer”. Every meeting you go to, every “informed exec”, every marketing media source or blog or twitter feed… more

MasterCard Renews Sponsorship of UEFA Champions League | 01 July 2015

The renewal includes sponsorship of the UEFA Super Cup, UEFA Women's Champions League final and the UEFA Youth League finals. The agreement will also see MasterCard continue as the Official Provider of UEFA Champions League player mascots. more

[Campaign] Cavendish gets Cosy | 01 July 2015

Cavendish Square’s newly launched Beyond Words campaign is in full swing with shoppers delighting in the experience-orientated campaign. more

Wits University Announces plans for Fak’ugesi African | 01 July 2015

Wits University has announced that it will be hosting a second Fak’ugesi African Digital Innovation Festival in conjunction with headline sponsor, the City of Johannesburg. more

New BMW i8 hits the Big Screen with a Bang – Really! | 01 July 2015

With a cinema campaign that has seen the all new BMW i8 launched in an innovative and adrenaline-packed way, BMW and Cinemark have boosted this brand extension within BMW on the most effective platform: the big screen. more

2015 Pendoring judging panel appointed | 01 July 2015

The judges for this year’s Pendoring Advertising Awards have been appointed and represent some of the top creatives in the country, as well as some of the best and most awarded agencies in South Africa. more

Revolutionising Data Centres | 02 July 2015

Systems integrator BT-SA is revolutionising the Data Centre environment by offering a truly integrated end-to-end solution. From a small cabling company 30 years ago, BT-SA has evolved as a full-service provider that is now able to install and maintain all aspects of a Data Centre more

The Princess Project auctions on bidorbuy | 01 July 2015

Bidding for fourteen beautiful evening gowns, each designed by a renowned fashion designer or worn by a local celebrity, is heating up on South African online marketplace more

Graffiti Retail Solutions has taken the lead as supplier of Wovin Wall | 01 July 2015

Graffiti Retail Solutions – a division of Graffiti – has taken the lead as a supplier of Wovin Wall - a sophisticated, 3-dimensional, modular system used to brand and visually enhance otherwise ordinary walls and ceilings. more

TBWA\Hunt\Lascaris leading SA creativity at Cannes | 01 July 2015

It was tremendously tough at this year’s Cannes Lions International Festival of Creativity, but Johannesburg-based agency, TBWA\Hunt\Lascaris rose to the occasion to take the award-winning lead in the radio category and showcase the effectiveness of their disruptive concepts. more

[Campaign] Heineken to open Rugby World Cup 2015 | 01 July 2015

As a Worldwide partner of Rugby World Cup 2015, Heineken is searching for 48 fans from across the globe to win a once in a lifetime opportunity to open a match by attending the official coin toss prior to kick off. more

New Soapie as M-Net Grows Investment in Local Production | 30 June 2015

Over the past few years, M-Net has steadily increased its investment in local content and now produces programming in multiple languages for viewers across the continent. more

Banks: Stop charging our kids | 30 June 2015

Moneybags is calling on the big four (Absa, Standard Bank, Nedbank and FNB) to do away with fees and charges associated with basic child transactional accounts. “Children don’t earn salaries. more

[Campaign] Lancome and Fashion Media empower women | 30 June 2015

To attract interest to beauty brand Lancome’s ‘For You’ campaign, Primedia Unlimited’s Fashion Media dominated promotional areas within five of Edgar’s top stores across the country. more

[Campaign] South Africans Quake Up to the Tastiest Oats Around | 30 June 2015

Leading global brand, Quaker Oats has entered the South African breakfast market with its delicious Heaps of Fruit offering. more

3 tips for turning your smartphone into an entertainment powerhouse | 30 June 2015

A mobile phone that supports front-facing stereo speakers, Dolby Audio™ surround sound and seamless connectivity with other devices can be an entertainment powerhouse that takes your enjoyment of your music, videos and games to the next level. more

Dialdirect Commerical Awarded a Bronze at Cannes | 01 July 2015

Dialdirect’s emotional commercial, The Notebook, was awarded a Bronze Lion in the Film Category at the recent Cannes International Festival of Creativity 2015. more

Playmates Toys Global Partner for All-New Ben 10 | 30 June 2015

Cartoon Network today announced Playmates Toys will serve as the global master toy partner for the brand new Ben 10 franchise that will premiere on Cartoon Network channels in international territories in fall 2016 and in North America in 2017. more

Durable solutions to challenges faced by the youth | 30 June 2015

Brand South Africa has noted the challenges identified by the Statistician-General with regards to challenges faced South Africa’s young people, particularly in terms of skills development and employment opportunities. more

Registration is up and running for Decorex Joburg Trade Programme | 30 June 2015

An opportunity to take your business to the next level is what has motivated many exhibitors and trade visitors to register for the new Trade Programme launching at Decorex Joburg this year. more

Helderberg Village increases business efficiency with Sage Intelligence | 30 June 2015

The Village’s management team implemented Sage 300 ERP some years ago to improve its accounting processes. CEO Vagn Nielsen and his team decided to put in place a reporting solution that would extract information from the ERP platform and other systems and thereby facilitate better decision-making. more

VMA South Africa Communication Industry Results Released | 30 June 2015

New research into the communications landscape in South Africa has found that PR & Comms is becoming an increasingly in-sourced function where the skills of the in house communicator are becoming crucial for service delivery. more

Facebook opens first African office in Johannesburg | 30 June 2015

Facebook has opened its first office in Africa to further the company’s commitment to help businesses connect with people and grow locally and regionally. more

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