Knowledge Library

Leveraging Technology to improve customer satisfaction

Call Centres and Telemarketing

Call centres of today should allow customers to use their preferred means of communication, easily identify issues impacting response time, facilitate personalisation and feedback, and must also be cost effective.

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5 tips for a winning social media strategy

Social Media

Social media continues to grow at a rapid pace, but many brands are still a bit unsure about how they can harness it in a way that drives better relationships with their customers. If your brand is one of them, here are five starting points for shaping a social media strategy that will pay off for your brand.

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Thoughtful China 168 - China Luxury Travel Trends

Thoughtful China

Chinese travelers have become a major force in Asia and beyond, spending over $100 billion on foreign travel in 2012, the first year it surpassed the U.S. and Germany.

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Data Driven Marketing & Sales

Data Intelligence

Company leaders bemoan the volumes of cash spent by marketers on brand awareness, advertising campaigns and all other forms of creative communication services. To the untrained eye, advertising decisions are based on intuition, personal preference and lack any sort of scientific foundation.

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How To Comment On Blogs And Social Media

Social Media

We often hear advice on the way bloggers and page owners should treat their followers, but not much has been written about how followers should behave. Many large news sites and websites have removed their comment sections, but for those of us who are building a following, this section can be important.

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Manage your billboards

Alternative and Other Media

Bidvest Facilities Management, a leader in end-to-end total integrated facilities management services, introduced a new focussed offering - Structure Integrity Inspections - in responce to the demand in the industry to ensure that all large structures, such as billboards, masts, and towers are safe

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The Customer Department

Customer Value Management

Value Creation is all about how it impacts CEO thinking on short term vs long term, and how he can add value to customers, employees, and build the Value Creation principles in departments in the company.

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NATIVE VML's September Trends Report

Research - Trends and Insights

A monthly snapshot of trends that are influencing us, shaping us, and defining the human experience right now, well beyond digital.

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The future of HR

Internal Communication

Human Resources Management…
Isn’t it strange to still use a 21st century phrase to describe the complex and delicate art of trying to get the best from the people who drive our businesses?

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Industry Updates

Annual Adfocus Medium Agency of the Year Accolade | 01 December 2015

“This is a win for all of us as a collective, and a culmination of our creative and business efforts over the last years, plus a focused development of a great environment to work in,” commented Graham Lang more

Thrillng changes to Cannes Young Lions | 01 December 2015

Incredible modifications to Cannes Young Lions will see the 2016 Cannes Lions Festival of Creativity bigger and better than ever before, with added incentive for South African creatives to enter for a once in a lifetime experience. more

X/procure® victorious at TT100 Awards again! | 01 December 2015

Primedia Unlimited’s pharmaceutical procurement software specialists X/procure®, who service more than 67% of South Africa's pharmacies, has taken honours at the prestigious TT100 Awards once again. more

A new era of innovation: South Africa’s next step to the cloud | 01 December 2015

“The first is obviously the increased migration to cloud and the second is the on cloud value a customer can get. We are definitely seeing many customers move into the on-cloud era looking for new ways to innovate and find value from their migration to the cloud.” says Quinton Pienaar, more

Engage directly with your Wholesale and Independent Trade Customer | 01 December 2015

The Trade Intelligence Independent Trade Forum has become a pivotal event on the annual Supplier calendar. With the theme of the February 2016 ITF being “Channels for Growth”, the focus will be on the changing relationship between the Independent Wholesale and Buying Group players and their primary customer more

Mediamark positioned for massive growth | 01 December 2015

Kaya FM, the largest independent commercial regional station in Gauteng, has appointed Mediamark to help it drive advertising sales and maximise revenues across its multimedia platforms, effective 1 March 2016. Mediamark expects Kaya to be its largest revenue generator by 2020. more

Entrepreneurs don’t have time for creativity or paperwork | 01 December 2015

South Africa’s small and medium business owners are struggling to innovate and keep up to date with admin due to competing business priorities and a lack of appropriately skilled employees, according to a new global survey by Sage. more

Invoking your business continuity plan | 01 December 2015

Growing numbers of organisations in the private and public sectors have business continuity and disaster recovery plans in place to ensure organisational resilience in the face of disaster. more

IAEE MATSO Council Announces 2016 Chairperson | 01 December 2015

The International Association of Exhibitions and Events™ (IAEE) announced today that Angela Harar, CEM, Senior Director, Shows for The Vision Council, will serve as 2016 Chairperson of the IAEE MATSO Council. more

Why more and more retail giants are stocking Mobicel | 01 December 2015

In 2007 Mobicel founder and CEO Ridhwan Khan took a leap of faith when he launched the company’s first independently designed mobile device. Since then, Mobicel has steadily grown from strength to strength in the entry level sector, delivered a robust series of innovation after innovation more

The Dawn of the Purposeful Ad Agency | 01 December 2015

As 2015 draws to a close, the industry is cataloguing the state of its business affairs in terms of new business acquisitions, sales, staff turnover, revenues, BEE ratings and creative rankings. more

Season Of Goodwill – To All Animals [WeCare] | 01 December 2015

South Africans are asked to be sensitive, compassionate and to exert kindness throughout the festive season with regard to animals: - all animals. more

The popularity of native advertising | 01 December 2015

Monolith Partners, on Quantum Advertising's initiative, has just carried out the first study about the perception of digital in general and native advertising, in particular by "premium" brands, with regards to beauty, fashion, luxury and travel. more

Reviving a love of baking through the Stokvel sector | 01 December 2015

Royal Baking Powder is a well-known South Africa brand, recognised for its role in creating glorious cakes and happy childhood memories of mom’s baking. Since its inception in 1863, Royal Baking Powder has been a mainstay in many a household, but times have changed in recent years. more

rAge A Top SA Consumer Expo! | 01 December 2015

Nothing can stop rAge’s momentum as the expo walked away with a Gold Award for Best Exhibition in the Consumer Exhibition (over 10 000 sqm and above) category at the EXSA (Exhibition & Event Association of Southern Africa) Awards on 25 November 2015. more

Black Friday deals gets South African social media buzzing | 01 December 2015

Mentions of Black Friday among South African social media users leapt by more than 300% this year compared to 2014, with Checkers, Dionwired and Pick ’n Pay ranking as the most talked-about brands on the day. more

Hardware-based videoconferencing still has a place in a market | 30 November 2015

The rapid expansion of the market for software-based videoconferencing and tele-presence solutions has not yet (and will most probably never) replace the need for dedicated, room-based solutions among mid-sized and large South African organisations. more

The frog in the Pot | 30 November 2015

The media landscape is unrecognisable. Consumers now spend more time with digital media (in whatever shape) than ever before. Facebook announced this week that they have in excess of 13 million users in South Africa, of which 8 million log on daily. more

WNS takes top BPO company title at industry awards | 30 November 2015

WNS Global Services South Africa, a leading global business process outsourcing company, received top honours at the 2015 BPESA Business Process Outsourcing (BPO) National Awards gala event, which took place on Saturday, 28 November at the GrandWest Market Hall. more

Globetom provides Klein Karoo with innovative marketing solution | 30 November 2015

Globetom has provided an innovative solution for Klein Karoo Seed Marketing (KKSM) Zambia, an Agribonus client, to assist them in collecting customer information in the informal, prepaid market they operate in. This was done through an SMS competition enabled by Globetom’s GP3 and iWin solutions. more

Aygo Back On Screen With New TVC From FCB Joburg | 30 November 2015

Titled ‘Make Your Mark’, the advert is an entertaining 60-second spot that drives the extensive print, press, out-of-house and digital elements making up the rest of the campaign. more

Reminder: 2016 AMASA Workshop Countdown | 30 November 2015

Next year’s workshop sees a new and exciting format. The jam packed workshop will begin on the 18th February and will be made up of two days of intensive learning around the nuts and bolts of Media Planning, Strategy and a snapshot view of the Media Landscape. more

A Human Crisis | 30 November 2015

The negative news coverage surrounding the Syrian refugees in Europe created social tensions globally. The media has an important impact on the lives of asylum seekers and their level of integration into society. Some argue that the media has dehumanised refugees and created a false crisis. more

Creativity Flourishes Where Magic Lives | 30 November 2015

The PromaxBDA Awards recognises the talent that assists broadcasters to attract and retain viewers. Held annually, it brings together the most creative minds in marketing, promotion production and advertising in the region to celebrate the best the industry has to offer. more

Showcase: The best African photography of 2015 | 30 November 2015

In a flurry and frenzy, 2015 draws to a close. Another year peppered with major local and international milestones, all followed, shared and amplified through social and traditional media. more

Bookmark Awards 2016: Platform, Publishing and Special Honours | 30 November 2015

With the deadline for entries to the prestigious IAB SA Bookmark Awards extended to 30 November, digital marketers have one last opportunity to enter and do battle for the industry’s most coveted awards across eight categories, of which the Platform category is one. more

IAS Judge at AMEP Awards | 30 November 2015

No strangers to being called on to judge marketing industry awards, the specialist intermediaries at South African Independent Agency Search and Selection company again spread their wings to participate in the recent international AMEP awards held in Maputo between 8 and 11 September 2015. more

Retailers should optimize supply chains to ensure customer satisfaction | 27 November 2015

The e-commerce shopping experience is increasingly becoming a popular option for consumers during the festive season. Retailers therefore need to pay careful attention to their supply chains during this period, as operations and delivery are key to client satisfaction, maximizing brand exposure and increasing revenue. more

Usher in the Festive Season with SA’s Top Artists | 27 November 2015

Lira, Elvis Blue, Loyiso Bala and Matthew Mole are just some of the artists you can expect to see at Jacaranda FM & SPAR Carols by Candlelight which takes place at SuperSport Park in Centurion on 1 December 2015 and at the Bidvest Wanderers Stadium in Johannesburg on 2 December 2015. more

King James Group named Large Agency of the Year | 27 November 2015

Ending off what has undoubtedly been a year of spectacular successes for the agency, King James Group was crowned Large Agency of the Year at the Annual AdFocus Awards held in Johannesburg on Wednesday night. more

Definitive insights - from consistently successful township marketers | 30 November 2015

8th Annual Shopper Marketing Summit - 16 & 17 Mar 2016, Jhb more

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