Value Councils go beyond Pricing Councils and Innovation Councils.
We have been working with companies to establish Value Creation Centres. We are in the process of setting some of these in MBA schools.
Aberdeen Event Marketing Report | 15 April 2014
73% of marketers say that they use events to attract new customers. How do you ensure your event marketing strategy is successful? What new strategies are Best-In-Class companies using to attract new customers and enhance relationships with existing customers? How do they get the most ROI out of their events? ...read more