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5 B2B lead nurturing mistakes and how to fix them

DMNews

Waiting for prospects to raise their hand. Not testing your creative. Using the wrong metrics to measure success. Download this quick read now for practical tips on how to master the lead nurture process and avoid rookie mistakes.

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Online Retail Holiday Readiness Report

DMNews

Learn how to increase revenue this holiday season with insights across more than 25 metrics to help you understand trends and adapt for the best returns.

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Online Browsing & Buying Behaviour by Category

DMNews

The digital shopping journey can sometimes look like a tangled web of clicks. Let us help you decipher the underlying motivations driving this shopper behaviour through to a sale.

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The Road to Cross-Channel Maturity*

DMNews

Marketers today must make every interaction count by matching content and device with the customer and their context. Of course, this is easier said than done, and requires extensive integration of channels, mastery of complex processes, and sophisticated use of data.

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How the cloud helps SMEs tidy up the IT mess

Small Business (SME)

Cloud backup provider IronTree estimates that one in five South African small and medium sized enterprises (SMEs) experience some form of data loss once a year, most commonly as a result of accidents and natural disasters, data corruption, or theft of computing devices.

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Tips for running a successful sales team

Retail Marketing and Sales

Any company that wants to run a successful sales team that delivers sustainable results needs to create an environment where employees feel positive, motivated, empowered and confident.

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Are We Customer Driven?

Customer Service

The evidence is in: Customer-driven companies are far more successful than those that neglect their customers. In fact, I’d go so far as to say that the ROI of customer management is that your business will still be around in five years to talk about it.

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Thoughtful China 131 - Socializing Retail Stores

Thoughtful China

Socializing Retail Stores: How Brands and Retailers Should Use Technology to Learn More Customers and Offer More Social Shopping Experiences, This Week on ‘Thoughtful China’

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When individuals flourish, organisations prosper

Leadership Articles

Burnout and stress are familiar terms in research on wellbeing at the workplace; flourishing and virtuousness are much less commonplace.

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Industry Updates

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FMCG Giant Excels At New Generation Awards | 24 October 2014

The New Generation Social and Digital Media Awards were held on the 21st of October 2014 at the Sandton Convention Centre. At the ceremony 67 awards were given in 32 categories. Unilever South Africa was bestowed with 23 awards, and received the Overall Social and Digital Winner Award. ...read more

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[Campaign] Telkom’s Home of Wow brings consumers a unique technology perspective | 24 October 2014

Telkom is offering consumers a unique perspective on technology this summer, with the Home of Wow experiential campaign at major shopping centres in Johannesburg, Cape Town and Durban. ...read more

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When pretty isn’t enough | 24 October 2014

Customers have changed. They are empowered and informed. They have a better understanding of available products and services. In the age of information overload, breaking through the clutter takes skill and perception. ...read more

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Online businesses need to heed POPI | 24 October 2014

The promulgation of the Protection of Personal Information (POPI) Act into law will result in severe penalties if an online business does not adequately secure the personal details of its customers stored online. ...read more

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With Black People, the more things change, the more they stay the same | 24 October 2014

Approaching the African market like a western one and not taking time to understand it, is what has kept most brands from successfully making it in certain categories. ...read more

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New Webscore Project to improve Exam Marking efficiencies in Namibian Education Sector | 24 October 2014

CSX Customer Services Pty Limited – a group company of JSE listed Metrofile Holdings Limited, today announced the launch of a new WebScore Project in Namibia. Inaugurated by the Namibian Minister of Education, Dr David Namwandi, ...read more

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The Launching Platform for E-Entrepreneurs | 24 October 2014

With its marketplace model, low barriers to entry and large built-in audience, South Africa’s www.bidorbuy.co.za is attracting upwards of two hundred new sellers every month. Almost half of them come form the economic hub of the country, Gauteng, followed by Cape Town and Durban. ...read more

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ArcelorMittal Rising Star Summit provided insight into the Future of Business | 24 October 2014

The ArcelorMittal Rising Star Summit, which took place at the Wanderers Club (Ilovo) this week, provided insight into the future of business and what issues need to be addressed. ...read more

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Vicinity Media technology revolutionises research methods | 24 October 2014

Local premium mobile advertising network Vicinity Media has announced a partnership with a leading global research house to flight a test mobile research campaign investigating the social grants sector in the Eastern Cape, Western Cape and KZN. ...read more

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Protect your bottom line and your reputation | 24 October 2014

In today’s highly regulated financial services industry, compliance with privacy and security regulations is crucial to risk avoidance. Monitoring customers’ transactions continuously, and using their historical data to paint a complete picture of activity, is one way to do this. ...read more

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Transactional email optimization for eCommerce businesses | 24 October 2014

Email marketing, especially transactional email marketing is a crucial step for any ecommerce business. Most ecommerce business owners will neglect to optimize each and every transactional email, which means they are not taking full advantage of their email marketing capabilities. ...read more

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Tribeca Public Relations signs ASUS | 23 October 2014

ASUS, one of the world’s leading technology companies, makes products in almost every conceivable category of information technology, including PC components and peripherals, notebooks, tablets, servers and smartphones. ...read more

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AccTech team wins Tuks IT final year competition | 23 October 2014

Local business solutions provider, AccTech Systems, has sponsored a group of students from the University of Pretoria's School of Information Technology to develop a software solution as part of their final year course. ...read more

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New e-commerce entrant, Spree, wins Best Online Shopping Site award | 23 October 2014

South Africa’s premier e-commerce retailer has just picked up the 2014 Leisure Options Best of Joburg Readers’ Choice Awards, Best Online Shopping Site award. ...read more

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NATIVE VML makes the Top 5 at Loeries 2014 | 23 October 2014

The Loeries 2014 rankings are out and NATIVE VML has climbed into the top five in the Large Agency category, as well as being named the 3rd most awarded agency in the Digital and Interactive category. ...read more

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IAB member sites show a growth in unique browsers by almost 20% | 23 October 2014

The latest IAB South Africa and Effective Measure results from September 2014 dashboard statistics indicate a notable increase in desktop and mobile profiles accessing member sites. In just two months, the findings show a 19.6% increase in Unique Browsers when compared to the July 2014 statistics. ...read more

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The GIBS Brand Week Forum and Visual Brand Exhibition | 23 October 2014

Who can doubt today that brands are the engines of the economy, generating wealth, employment and helping uplift so many people? ...read more

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Expos hold top position in the marketing mix | 23 October 2014

For sheer effectiveness in converting leads to sales, exhibitions take the lead against other forms of marketing, according to recent research conducted by US-based Center for Exhibition Industry Research (CEIR). ...read more

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Sunday World increases value-add with two new elements for readers | 23 October 2014

This weekend, popular infotainment tabloid, Sunday World, introduced ‘The Shopping Trolley’, one of two new elements that readers can now look forward to on a regular basis. ‘The Shopping Trolley’ and the ‘Food’ page are additions that will add even more spice on Sundays for its readers. ...read more

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African Language Service stations hold the key to mass marketing | 23 October 2014

In a bid to improve local content for an evolving audience and to put itself on a par with its international counterparts, SABC Radio has recently undergone a process of internal improvement to remain relevant to its listeners and provide a targeted, improved service to its advertisers. ...read more

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Cloud Computing can Empower SA Entrepreneurs | 23 October 2014

Small businesses that use more than two types of cloud services grow 26% faster and are 21% more profitable on average than those that don't use cloud tools, according to a new report from Google and Deloitte which surveyed over 1300 IT decision makers in six countries ...read more

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Fairlady Consumer Awards announces Best Household Goods of 2014 | 23 October 2014

The annual FAIRLADY Consumer Awards in the November issue of FAIRLADY provide a valuable guide for all savvy consumers to the best household goods available. ...read more

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Embracing mCommerce | 23 October 2014

There’s a word on the lips of everyone in the know these days, and that word is “mCommerce.” ...read more

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A growing TV portfolio for Mediamark | 22 October 2014

In continuing to diversify its product offering, Mediamark, one of South Africa’s leading media sales houses, now boasts seven television channels among its portfolio. Mediamark has built up its TV portfolio significantly over the past few months ...read more

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Inviting youth to participate in South Africa’s 2nd annual Competitiveness Forum | 22 October 2014

Brand South Africa has introduced, for the first time, a platform for youth to contribute to the conversation on South Africa’s global competitiveness at the 2nd annual South African Competitiveness Forum. The Forum is scheduled for 4-5 November at EY (Ernest and Young) in Sandton, Johannesburg. ...read more

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The Sunflower Fund thanks you for making Dreams come true | 22 October 2014

The Sunflower Fund offers heartfelt thanks to everyone who bought a Sunflower Bandana and wore it on the 12th October to show their support for patients suffering from life-threatening blood disorders such as leukaemia. ...read more

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Groupon South Africa relaunches its charity division | 22 October 2014

Groupon South Africa today announced the relaunch of its charity division, Groupon Grassroots. Aimed at supporting both local and national community projects, Groupon unveiled a new website where organisations can request support in getting their charity exposure to Groupon’s huge subscriber base for free. ...read more

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A Shopper Marketing Centre of Excellence in Africa | 22 October 2014

Y&R South Africa launches Labstore – Labstore continues its global growth: Investment represents Y&R’s commitment to retail and shopper marketing expertise in Africa. ...read more

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The 2014 Nation Brand Index results: A mixed bag of findings on South Africa | 22 October 2014

The release of the Simon Anholt 2014 Nation Brand Index results, sees South Africa drops one position to 37 out of 50 countries. ...read more

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Database 360 extends UK operations | 22 October 2014

South African marketing consultancy company, Database 360, has officially extended its business in the UK, opening a new office in Richmond, London. ...read more

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 Job hunting in the digital age: is the traditional CV enough? | 22 October 2014

As businesses and people across the globe move into a digital age characterised by social media, online professional networking profiles and even personal websites, do we still need CVs when looking for new job opportunities? ...read more

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