Knowledge Library

Don’t make boardroom decisions without inviting the data scientist

Data Intelligence

Big Data is fast becoming the biggest buzz phrase in business. It is such a strategic imperative that recent research from Accenture showed that 87% of enterprises believe big data analytics will redefine the competitive landscape of their industries within three years.

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Hiring for Social Media

Social Media

A social media professional must be clever, sharp, accurate and skilled at relationship-building. They are a copywriter, PR executive, brand ambassador, customer care agent, account manager, strategist, media planner – all in the space of an hour.

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Primary Consumer Sentiment Index (PCSI)

Research - Trends and Insights

The South Africa Primary Consumer Sentiment (“Consumer Confidence”) Index (“PCSI”) as measured by the Thomson Reuters/Ipsos PCSI for May, 2015 is down 1.6 percentage points over last month.

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NATIVE VML’s Trends Report Summary – May 2015

Research - Trends and Insights

NATIVE VML latest Trends Report is packed with the top trends in marketing, storytelling and digital culture locally and abroad.

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Thoughtful China 155 - Cross-border Commerce: Winning Strategies for China

Thoughtful China

Why Alibaba’s Tmall Global Is Not the Fast Track Into China Desired by Western Retailers, This Week on ‘Thoughtful China’

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The truths about creating an exceptional customer experience

Customer Service

There is universal agreement that an exceptional customer experience is the most important focus for differentiation and brand building. According to the latest trends from digital research company, e-consultancy, customer experience is priority Number 1 for 2015, and the five years beyond.

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When To Use ‘That’ And When To Use ‘Which’

Creative Design and Copy

Knowing when to use ‘that’ and when to use ‘which’ is a tricky business. Use this helpful rule to find your way.

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How AV solutions can help enrich the education experience

Leadership Articles

Technology is playing a leading role in the classroom today, with schools, colleges and universities embracing multimedia and interactive technologies as a means of improving academic achievement.

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How Small Businesses can use SMS Marketing Effectively

Small Business (SME)

According to Text Marketer’s top ten mobile marketing stats 2015, 76% of people report that they will check their SMS/Text before an email; 70% of users feel brands can get their attention faster via SMS/Text and 64% of customers feel that brands must connect with them through SMS/Text.

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Industry Updates

JIM Cancellation 'Wake Up Call' For Exhibitions Industry | 26 May 2015

The exhibition industry – show organisers, exhibitors and suppliers alike – should regard the cancellation earlier this month of the Johannesburg International Motorshow (JIM) as a wake-up call more

Mobile is the Future | 26 May 2015

Today’s consumers have an endless choice of the media they decide to engage with and compared to just a decade ago, they’re choosing and using a whole new mix of media. More recently we’ve seen a decline in print, OOH and cinema and even the stability of TV and radio declining. more

Design School SA alumni scoops international design award | 26 May 2015

Tuami Zulu, an interior design graduate of The IIE from the Design School Southern Africa (DSSA), has won the prestigious Parkett Dietrich International Benchmark competition with his design and development of a centrepiece outdoor bench that communicates the culture of Southern Africa. more

What to do with a Golden Nugget? | 26 May 2015

Golden nuggets are great consumer insights, real insights that often lead to award-winning campaign ideas. more

Event Planning: 8 Ways to Avoid Bad Weather Days | 26 May 2015

When you become an old and experienced Event Planner, like me, you can feel it in your bones... When it's going to rain; when something is just a little bit off... But don't rely on inner warning mechanisms (like bones) to make a plan. more

Two years of building great African Brands | 26 May 2015

Wunderbrand, the African Brand Agency, just opened its 1000th job bag, celebrated a R12 million turnover over the last year, and is actively building big brands in eight countries across Africa… and it’s just two years old. more

[WeCare] ARM, JSE join fight against child abuse | 26 May 2015

Specialist security distributor, African Risk Mitigation (ARM), had inked a deal with the Johannesburg Stock Exchange (JSE), that will see the exchange implementing NetClean ProActive, software used to scan, identify and block child sexual abuse images and videos in real-time. more

The township shopper traverses developing and developed economies | 26 May 2015

When it comes to shopping, many township consumers don’t always have access to transport, so successful brands, such as Kasi Star Brands identified by Ask Afrika, ensure that consumers have easy access to products, whether it is in a formal retailer or at an informal spaza shop down the road. more

Africa – A land worth exploring | 26 May 2015

Africa Day 2015 is an opportunity to celebrate the development of the African continent as well as consider the various opportunities that it offers. more

Technology Paints a Brighter Future for Africa | 26 May 2015

Turning tales of hardship into progress, passionate Africans innovatively use technology to improve life on the continent, fuelling future human progress and development especially on the continent’s hard-hit rural areas where access to electricity, clean water and landlines is still a luxury. more

Africa's Dynamic Mix of Challenge and Opportunity | 26 May 2015

"Africa is an enticing mix of two powerful ingredients - challenge and opportunity," says Gérard du Plessis, chairman of South African intellectual property law firm Adams & Adams. more

Launch of anticipated Business Tech Show | 26 May 2015

Conference and exhibition producers Kinetic are revolutionising the ICT industry with a new addition to their portfolio offering: the Business Tech Show. more

The Customer Service Obstacle Course | 26 May 2015

I don’t know if it’s the same for you, but have you ever noticed how some companies seem to go out of their way to place obstacles between their customers and great service? I sometimes imagine that there is a special director in charge of creating as much difficulty as possible for customers. more

‘Rainbow For a Rainbow Nation’ Wins In London | 26 May 2015

Coca-Cola South Africa’s ‘Rainbow for a Rainbow Nation’ activation marking 20 years of democracy and its creator, FCB Joburg, were honoured by the D&AD with two Wood Pencils and one Graphite Pencil in London last week (Thursday May 21). more

The 'Incredible Connection' Just Got Better | 26 May 2015

The new website will not only be more streamlined and consumer friendly – ensuring consumers can find everything they need at a click of a button – but will offer some unique differentiators and exciting and enhanced features as well more

Euphoria Telecom removes the risk of VoIP Toll Fraud | 25 May 2015

If your phone provider doesn't offer control mechanisms to help prevent fraudulent use of your VOIP account, you may want to look into using a different provider. more

IDM and DMA merge to create new group | 25 May 2015

The two leading industry bodies in the one to one marketing industry, the DMA and the IDM, have come together under a newly formed group to promote the highest standards and professionalism in one to one marketing. more

Appletiser celebrates 50 years as a South African company | 25 May 2015

This April, Appletiser celebrated the company turning 50 at the Lothian Winery in Elgin. This function was the onset of the golden anniversary celebrations for the brand which will happen in 2016. more

Jesse Caesar Joins Open Mind Strategy | 25 May 2015

Jesse Caesar has joined Open Mind Strategy, a market research firm focused on innovative methodologies, in the new position of director of research and strategy. Caesar has a background in research for media, creative development, and branding. more

Three of Caxton Magazines Make Top 5 Selling Monthlies in SA | 25 May 2015

The Audit Bureau of Circulations of South Africa released its consumer magazine statistics for the period of January – March 2015 and three of Caxton’s monthly magazines, Rooi Rose, BONA and Woman and Home, are in the top 5 selling lifestyle monthlies in South Africa. more

The Revised BBEEE Codes: So what’s new? | 25 May 2015

Some of the dust is beginning to settle after the recent flurry of revisions to the already revised BBEEE Codes. So is there now enough certainty on key issues to allow you to start reworking your BBBEE strategy to meet the changes? more

IWMF Announces 2015 Courage In Journalism Award Winners | 25 May 2015

"At a time when journalists face deteriorating security conditions and press freedom is on the decline in many regions of the world, it is a honor to recognize these women and their commitment to empowering communities with the truth,” said IWMF Executive Director Elisa Lees Muńoz. more

Gearhouse SA back as official Mediatech technical sponsor | 25 May 2015

Gearhouse Group, South Africa’s leading technical solution group for the events industry, will again play a key role in Mediatech Africa, the only media and entertainment technology trade show for southern Africa. more

Small 'business' minded | 25 May 2015

Sivu Maqungo, CEO of, South Africa’s first B2B social networking platform, comments on the Minister of Small Business Development’s maiden budget speech yesterday. more

[Campaign] Coca-Cola’s ‘Rainbow For A Rainbow Nation’ Shines In New York | 25 May 2015

‘Rainbow for a Rainbow Nation’, Coca-Cola South Africa’s activation to commemorate 20 years of democracy in the country, shone across the Atlantic last night (Thursday May 21) taking two of the prestigious Grand Awards at the 2015 New York Festival International Advertising Awards. more

2015 AMASA Golf Day on par with the best | 25 May 2015

AMASA (the Advertising and Media Association of South Africa) is pleased to announce that the organisation’s golf day was a resounding success thanks only to the support from the media and advertising industry. more

Audience Measurement for Digital Out-of-Home | 25 May 2015

FEPE, the worldwide association of outdoor advertising companies, is delighted to announce that it is joining with APG|SGA, Clear Channel Outdoor, Exterion Media and JCDecaux to develop the first standardised industry approach to measuring digital out-of-home (OOH) audiences. more

International Battle of the Creative Brains | 25 May 2015

Young advertising copywriters, art directors and designers from Vega School of Brand Leadership (Vega), joined their peers from 13 countries and across 24 cities more

Calling all SMMEs – do you know what your risk profile is? | 25 May 2015

ITWeb is conducting an information security assessment of local SMMEs, aimed at establishing a bench line for them as regards their risk profile and subsequent readiness to secure their enterprises and counter current and future threats. more

Customer retention and experience | 25 May 2015

One of the greatest challenge facing businesses of all types and sizes today, is the need to maximise engagement with customers, and grow revenues, while lowering the costs associated with delivering an outstanding customer experience, across each of the businesses communication channels. more

The MOST Awards sets its sights on the rest of Africa | 25 May 2015

The annual MOST Awards, hosted annually by Wag the Dog Publishers, are branching out into Africa and launching two new awards. In line with its established format, The MOST Africa Award will firstly recognise and rank South African based media that plan and buy media in Africa. more

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