Knowledge Library

How to get maximum ROI of your Email Marketing Strategies?


Even today, sending email is very much in trend amongst marketing strategists. By building strong email list and maintaining its hygiene, one can say it still rules the marketing as one of the most optimum medium as compared to other marketing channels.

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Your customers want personal attention

Customer Service

The competitive marketplace and economic climate are making it more difficult for organisations to obtain customer loyalty. Customers are now demanding much better customer service, improved value and personal attention.

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8 Ways to Build Your Brand with Social Media


Elevate your social media strategy. We all know social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers.

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2016 State of Marketing Report


The most comprehensive marketing report of 2016 is here! Salesforce Marketing Cloud’s annual State of Marketing survey asked marketing leaders about their budgets, priorities, channels, metrics, and strategies for 2016.

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10 Key Marketing Trends for 2016


Ideas for delivering exceptional customer experiences. Discover the top trends for 2016 and ideas for delivering the experiences your contacts want.

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2016 Email Design Lookbook


Take a look at this Email Design Lookbook that’s filled with email marketing tips and examples of Pardot client work. Get your free copy today to see what other B2B marketers are doing for their email templates, and find out how you can put their advice to good use.

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Deliver a truly integrated Omni-channel customer experience


12 Ways to bring omni-channel within reach. How marketing organisations can become integrated enough to deliver a truly omni-channel customer experience.

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Relationship-first marketing for a world gone mobile


More than 90% of US adults have a mobile device within reach 24/7. Consumers worldwide have nearly 5 billion active mobile subscriptions — that’s almost a billion and a half more active mobile subscriptions than toothbrushes sold.

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Marketer’s Guide to Mobile Engagement


Strategies, tools and tactics to increase your mobile effectiveness. Most marketers understand the importance of mobile, yet many organizations still struggle with implementing a cohesive mobile approach.

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Industry Updates

Effective Measure Launches Partnerships Through the African Region | 06 May 2016

Kenya, Nigera and Ghana are developing into primary African nations to watch for digital adoption and usage, with urban based internet penetration on the rise. more

Good old fashioned customer care tips | 06 May 2016

No doubt South African franchisees have similar stories to tell. These aren’t simple the ‘customer is king’ stories, but rather tales that show a genuine heartfelt desire to go above and beyond the call of duty. more

Factors to consider before Starting a Business | 05 May 2016

When setting ideas in motion and deciding to start a business, most entrepreneurs don’t really know where to start. Every year, hundreds of thousands of South Africans take a leap of faith and start their own business. more

Local software developer to launch business platform in UK | 05 May 2016

Fresh Projects, an online business platform tailor made for built environment professionals, will be working with the Association for Consultancy and Engineering in the United Kingdom to assist in providing its SME client base with additional benefits. more

SABC scoops Silver Sponsorship of The MOST Awards | 05 May 2016

The SABC Commercial Enterprises has taken up the Silver Sponsorship of the MOST Awards which includes an award and ownership of the Chill Room. more

Four key elements of Integrated Annual Reports | 05 May 2016

Annual reports have traditionally focused heavily on an organisation’s financials and the effect of these financials on the past, present and future of these organisations. more

Disaster Recovery as a Service set to revolutionise | 05 May 2016

DRaaS makes use of replication, backup and server hosting in one of ContinuitySA’s data centres via high-speed network links. It is fully managed, and can be tailored to client needs. more

Roy Morgan reveal enhanced cross-device and cross-platform data | 05 May 2016

Publishers, media agencies and brand advertisers next week will have access to new enhanced cross-device and cross-platform audience data for newspapers, magazines and websites from Roy Morgan Research. more

International Digital Award for Three Ships Whisky | 05 May 2016

The proudly South African Three Ships Whisky beat international competition to be awarded with the Best User Experience at the annual Webby Awards for the live online sale of its limited edition Three Ships 10 Year Old Single Malt Single Cask PX Finish. more

3D Builds In Botswana, Wins Best Stand Award | 05 May 2016

3D Design’s build team recently headed to Gaborone, Botswana, to erect two stands at the Botswana Tertiary Education Fair, which took place between March 15 and 18. more

MLB Baseball Team Loyalty | 04 May 2016

The Major League Baseball season opened yesterday with the cry 'play ball,’ a rematch between the New York Mets and Kansas City Royals, the Pittsburgh Pirates versus the St. Louis Cardinals, and the Tampa Bay Rays versus Toronto Blue Jays. more

America's 10 'Least Engaging' Brands Revealed | 04 May 2016

Emotional engagement, a key measure of how well brands meet consumer expectations, is a leading indicator of consumer loyalty and brand profitability. more

SAP further commits to Francophone Africa Region | 04 May 2016

As further evidence of its commitment to driving digital transformation on the African continent and the company's expansion across focus territories, SAP Africa announced the official opening of its new office in Casablanca, Morocco. more

IAM helps fight the insider threat | 04 May 2016

The past few years have seen a flood of breaches and hacks littering the headlines around the world. While a big fuss has been made about cyber-security in the wake of these events, there has been little noise about security within the business. more

Another time bomb waiting to explode | 04 May 2016

One cannot grasp the scale of the average company’s data footprint, especially considering the rapid pace at which new technologies are being introduced. more

A Coin has two sides - Employing Disabled People will benefit Business's | 04 May 2016

Prejudice and stereotypes are only dispelled when actively challenged, whether it is racism, sexism, homophobia or any other of the myriad of ways humans discriminate against one another, often due to ignorance. more

Shopper Path to Purchase 2016 | 04 May 2016

THE BETWEEN MARKETING AND SALES HAS EVAPORATED We're entering a new age of marketing where all media are sale channels, all communications have "buy now" capabilities, and all marketing is essentially … shopper marketing. more

Times Media revises rates for media agencies | 04 May 2016

Any advertisements placed by agencies in Times Media titles from May 1, 2016 will attract new early settlement discounts. more

Business Connexion Group acquires RDC Group | 04 May 2016

As the appetite for cloud-based solutions continues to grow, a number of enterprise companies are moving towards engineering hardware and software to simplify IT, making use of the cloud to allow for easy adoption. more

Brand South Africa invites media | 04 May 2016

On the margins of the 2016 Junior Chamber International (JCI) Africa and Middle East Conference, Brand South Africa will host the ‘ Active Citizenship Workshop’ which seeks to explore ways on how young people can play their part to develop their communities as part of building vibrant competitive nations. more

Keeping it clean: Australia’s air-freshener buyers | 04 May 2016

Everyday life throws up enough challenges without having to contend with bad smells into the bargain. No wonder almost one in five Australians 14+ buy air fresheners or deodorisers in an average four weeks, as the latest findings from Roy Morgan research reveal. more

Quirk and Ireland / Davenport receive the Internet’s highest honour | 03 May 2016

Often referred to as the Oscars of the Internet, The Webby Awards was established when Facebook was but a pipedream and cats were far less popular, to recognise the best of the best in Internet land more

Strawberry Lips tickles consumers pink | 03 May 2016

For many South Africans, winning a car is nothing short of a pipe dream. However for Gaye Tegg this dream has just come true. DGB’s leading brand Strawberry Lips last week handed over the keys to the winner of it’s national Win a Fiat 500 Cabriolet Competition. more

Graffiti Launches Design Competition For Vega Students | 03 May 2016

Digital printing experts, Graffiti Retail Solutions, has launched a new competition for the first year students at the Vega School of Brand Leadership; a design challenge that has the creatives engaged and thinking outside the box. more

How mobile payments have revolutionised business | 03 May 2016

There are approximately 447.9 million mobile payment users worldwide, a remarkable evolution from coins being introduced in 700 BC, notes in the 10th century and the introduction of Western Union’s “credit card” in the 20th century. more

IP Video Solutions announce partnership with Genetec Inc. | 03 May 2016

IP Video Solutions (IPVS), a leading security systems distributor and integrator in South Africa, today announced that it has signed a distribution agreement with Genetec Inc. more

MOST welcomes Ads24 on board as a Bronze sponsor | 03 May 2016

The preparation for the 2016 MOST Awards has begun in earnest and Wag the Dog Publishers welcomes Ads24 on board as a Bronze sponsor this year. more

Vox Telecom and Ionizr partner to maximise Wi-Fi monetisation | 03 May 2016

Local end-to-end technology provider, Vox Telecom is partnering with Ionizr, the pioneer in real-time proximity advertising technology in South Africa, integrating the open access digital engagement platform into its Vox AURA managed guest Wi-Fi solution. more

5 Things it takes to be a Brilliant Band Manager | 03 May 2016

Over the last year theSQUAD Entertainment has built up a stable of 13 artists which we’re proud to represent. We love what we do and how steep the learning curve is, a new challenge pops-up every day. more

The Three E’s of On-Demand Service | 03 May 2016

There’s been a whirlwind of buying and spending transition with regard to start-ups and tech over the last few years. The business-world we operate in has been taken off the “shop floor” and moved onto our Smartphones. more

Decathlon to take on Rebel in Australia | 03 May 2016

Australians spent an estimated $1.3 billion on sporting goods over the past year and Rebel Sport currently owns almost a fifth of the sporting equipment market. more

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