TheMarketingSite.com

Knowledge Library

Thoughtful China 146 - Designing Smart Cities

Thoughtful China

Designing Smart Cities: How Innovative Urban Planning Will Change Media and Advertising in China, This Week on ‘Thoughtful China’

Share The Knowledge
Attraction 101: Content Marketing

DMNews

It’s all about the leads. It’s true. B2B marketers spend their days focused on generating enough of them to fill their sales funnel. But that’s not always an easy task. 

So how do today’s marketers fill the funnel?

Share The Knowledge
10 Digital Marketing Tips for a Successful 2015

DMNews

Ready to make 2015 your best year yet? Looking for new ways to deliver a more rewarding customer experience across channels?

Share The Knowledge
Social Media Users Survey

Research - Trends and Insights

ESET, the pioneers of proactive cyber-protection, has conducted a survey on social media of smartphone usage ahead of the Mobile World Congress with interesting conclusions

Share The Knowledge
Maximising customer conversations across today’s complex media landscape

Brand Marketing

Since their customers today live in a multichannel world, brands need to think carefully about how they will use different touchpoints in combination with each other to maximise opportunities to engage with their audiences.

Share The Knowledge
The Customer Value Conundrum: Value Destruction Multiplier

Customer Value Management

Most managers are obsessed with efficiency, and cutting costs. They have a burning desire to avoid any exceptions to the rule, and to keep everything flowing smoothly. Unfortunately, this does not carry over into creating customer value, or enhancing the customer experience.

Share The Knowledge
Digital. Different? Yes, but mostly no.

Digital Marketing

Digital, being always on, along with the endless proliferation of social media platforms and websites from which to choose. How do we approach this? With caution. We certainly do not want to not be part of the conversation or noticeable only by our absence.

Share The Knowledge
African Attitudes: Marketing beyond the numbers

Research - Trends and Insights

Independent marketing strategy consultancy Yellowwood has just launched their latest research study: African Attitudes: Marketing Beyond the Numbers in which they dispel a few common myths about what it takes to do business in Africa.

Share The Knowledge
Targeting customers in emerging markets?

Business and Marketing Strategy



There’s a statistic doing the rounds that, thanks to the internet, humans now have shorter attention spans than goldfish.* I’m not sure how accurate this is, but it certainly makes sense. We have all become great multi-taskers, but that can make giving one task your full attention difficult.

Share The Knowledge

Industry Updates

Post
CEIR Releases 2014 Fourth Quarter Results | 05 March 2015

The Center for Exhibition Industry Research (CEIR) released fourth quarter data collected for the annual CEIR Index report. The performance of the business-to-business exhibition industry, as measured by the CEIR Total Index, continued to improve during the fourth quarter of 2014. ...read more

Post
Standard Bank Rising Star Awards 2015 announces call for nominations | 05 March 2015

The fourth annual awards ceremony recognises, inspires and celebrates young South African individuals, between the ages of 28 and 40, who have made outstanding contributions to their organisations and the future of the nation as a whole. ...read more

Post
[Campaign] Savanna Angry Lemon launch backed by trade marketing and sales | 05 March 2015

Savanna launched their limited edition Savanna Angry Lemon at the start of summer with the support of Cape-based agency Fresh Advertising and Marketing. ...read more

Post
TreasuryOne’s Z-CARD® reflects its new look and feel | 05 March 2015

TreasuryOne, South Africa’s premier treasury services company, has again selected a credit card-sized Z-CARD® over a traditional brochure due to the Z-CARD®’s ability to fold into a size that is convenient for the company’s clients to keep with them. ...read more

Post
Listeners Votes Count In The MTN Radio Awards | 04 March 2015

There are two sections to the My Station competition as far as stations go: the first being the station that generates the most votes and the second being the station that has the most loyal listeners, which is the ratio of votes measured against the station’s RAMS listenership figures. ...read more

Post
[Campaign] Santam launches One-of-a-Kind TVC | 04 March 2015

The new Santam TV ad takes a fly-on-the-wall look at foreigners from India to the UK, from the Netherlands to Japan, as they share anecdotes about South Africa with their friends. ...read more

Post
Nigeria leads a mobile lifestyle —here’s why that matters to brands | 05 March 2015

Nigeria, with 125 million mobile subscribers, is not just Africa’s largest mobile market. It is also home to one of the most connected and engaged mobile populations on the continent. ...read more

Post
CEIR Releases Marketing Spend Decision Report | 04 March 2015

The Center for Exhibition Industry Research (CEIR) announced the release of its latest report, The Marketing Spend Decision. This study profiles marketing channel spending of business-to-business exhibitors from small to large-sized organizations, across all exhibition industry sectors. ...read more

Post
TBWA\ Hunt\ Lascaris creates Standard Bank IRONMAN | 04 March 2015

When Standard Bank and IRONMAN South Africa entered into a sponsorship agreement TBWA\ Hunt\ Lascaris\ Johannesburg had their work cut out for them, having to produce key elements of the campaign in the form of two online films. ...read more

Post
Release of SAARF AMPS® Jan14 - Dec14 | 04 March 2015

The SAARF AMPS Jan14 - Dec14 results will be released in April 2015. The South African Audience Research Foundation (SAARF®) invites interested parties from the advertising, marketing and media industries as well as the media to attend ...read more

Post
SES: Satellite plays key role in Future Networks | 04 March 2015

“Satellite is a key actor for digitization and an integral part of the mobile ecosystem, adding reach and efficiency to mobile network operations,” Sabbagh said at the conference ...read more

Post
TomTom shows support for small business | 04 March 2015

TomTom Africa is proud to announce that it has partnered with the National Small Business Chamber (NSBC) to supply approximately 75 000 members with location services, including an Address Validation Tool and “Put Your Business On The Map”. ...read more

Post
7 insights into working from a remote office environment | 04 March 2015

Renting commercial real estate for lavish office space has become costly and is most definitely out of reach for many entrepreneurs with small businesses. One or two-man-bands are the norm within a new and small company and hiring an executive office in the heart of Sandton is, well, just stupid! ...read more

Post
Call Centre HUB Farewell | 04 March 2015

Tilly Davies CEO of Call Centre HUB, a business focusing on service improvements initiatives, confirmed that as of 1st March 2015 Call Centre HUB will be rebranded as justServiceHUB. In a recent interview, Tilly explained the motivation behind this strategic decision. ...read more

Post
GSMA Launches Humanitarian Connectivity Charter | 04 March 2015

The GSMA today announced the launch of an industry-wide Humanitarian Connectivity Charter, demonstrating the commitment of the mobile industry to support customers and responders before and during humanitarian emergencies. ...read more

Post
Voice Control at Smart Voice Alliance Seminar | 04 March 2015

Mobile World Congress 2015: ZTE, Nuance, Audience, NXP and Sensory discuss voice control at Smart Voice Alliance Seminar, and ZTE unveils new consumer research offering insights into smart voice market in China. ...read more

Post
News Releases to millions of students and researchers around the World | 04 March 2015

APO to provide Africa-Related news releases to millions of students and researchers around the world and announces an alliance with NewsBank, one of the world's premier information providers. ...read more

Post
Mobile Operators should take a leaf out of OTT Service Providers Book | 04 March 2015

ABI Research believes the struggles of mobile operators will become more intense, as worldwide capital expenditure and operating expenditure grow due to 4G services while average revenue per user (ARPU) is in continual decline. ...read more

Post
Orange launches mobile internet to millions across Africa and the Middle East | 04 March 2015

Orange puts the mobile internet within reach of millions more people, otherwise not previously addressed, with the launch of a new breakthrough digital offer across its significant African and Middle Eastern footprint. ...read more

Post
South Africa Faces Food Shortage in Next Decade | 04 March 2015

South Africa is facing the prospect of looming food shortages in the next 10 years as the country struggles to attract new talent to its ageing crop of commercial farmers, according to Deloitte. ...read more

Post
Mindpearl shortlisted for Prestigous Business Excellence Awards 2015 | 03 March 2015



Mindpearl, award winning international contact centre outsourcer, has been shortlisted for Acquisition International Magazine’s annual Business Excellence Awards 2015. ...read more

Post
IWMF launches the Howard G. Buffett Fund for Women Journalists | 03 March 2015

The International Women's Media Foundation (IWMF) is proud to announce the opening of the Howard G. Buffett Fund for Women Journalists. Applications for this inaugural funding round are being accepted March 2 - 23, 2015. ...read more

Post
On-the-go power | 03 March 2015

Enterprise mobility is a hot topic for organisations of all types and sizes, and implementing mobility initiatives is top of most CIO’s priority lists. ...read more

Post
Emotional connection is vital to truly satisfy customers | 03 March 2015

Service delivery is central to the success of a business and what customers want from the experience has shifted over time. Transactional efficiency is no-longer sufficient to satisfy customers, empathy and emotional connection have become an important part of the equation and the focus is now on the relationship. ...read more

Post
Times Media presents TimesPLUS Loyalty Rewards Programme | 03 March 2015

Times Media has announced the launch of its TimesPLUS Loyalty Rewards Programme, which will give subscribers exclusive access to a multitude of lifestyle benefits. ...read more

Post
Students becoming more tech-savvy | 03 March 2015

A new survey of the high-tech habits of South Africa's students reveals that Facebook has become the default social network among students, with no less than 97% of respondents saying they use the social network. ...read more

Post
Five Social Good Innovations | 03 March 2015

Strategic marketing consultancy, Added Value, lifts the lid on five innovations that have branding for good at their heart. ...read more

Post
Creative Vision in Key Focus at Dubai Lynx | 03 March 2015

Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier advertising festivals. ...read more

Post
Total Young Graduate Programme | 03 March 2015

The first cohort of students in the Total Young Graduate Programme: more than 100 talented young people have already joined one of the Group's subsidiaries in Africa and the Middle East. Between now and 2017, some 500 will have benefited from this ground-breaking professional opportunity. ...read more

Post
Visa and Samsung Bring Mobile Payments to the New Samsung Galaxy S6 | 03 March 2015

Mobile World Congress 2015: Visa technology facilitates secure consumer payments with the new Samsung Galaxy S6 and Mobile payment service by Samsung available in the U.S. starting summer 2015 ...read more

Post
ImmerVision revolutionizes smartphones and tablets | 03 March 2015

Today’s launch of 360° panomorph front-facing cameras for smartphones and tablets from ImmerVision radically changes how mobile users capture, experience, and share the world around them. ...read more

More news

Tweets

Toniq @brandeffervesce



Luisa Mazinter @Lumaz



Winnifred Knight @WinnifredKnight



The Marketing Site @themktgsite



Popular Posts

Popular Topics

Events

New to the community

Henry
white
Castor Networks
Ingrid
BRG
Travel abroad,flights Res
Progress
Uitgewers
Simeon
ubcreative
Reality
Williams7
Fezekisa Communications
Jamie
Petra Laranjo
Omran
Chishamiso
clifford

Connect with us

A Fact a day from Eighty20

Eighty20