Knowledge Library

25 Loyalty and Engagement Stats You Need to Know


To connect successfully with end users, you must have a firm grasp on their needs, their perceptions about loyalty, and what they hope to take away from such a program. The average American household belongs to 21.9 loyalty programs, yet is active in fewer than 10.

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The Evolving Digital Shopper’s Search


While sponsored retail search listings have been around for a while, their omnipresence is now rapidly growing. This is not yet a mature industry, and many changes are likely to occur over the next few years.

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2014 Gartner Magic Quadrant for Web Content Management


The 2014 Gartner Magic Quadrant for WCM states that web content management is no longer simply a tool for creating web pages — it's now vital software for increasing the effectiveness of digital strategies.

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Accelerate Sales - Mobile Sales Enablement [eBook]


Everyone's talking about the lack of alignment between sales and marketing, but what can you do about it?

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New Guide for Digital Marketers


7 Email & Cross-Channel innovations that work. Brands are competing to meet the increasing consumer demand for more personalized content that reflects – and anticipates – their needs.

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Interruptive marketing is dead

Brand Marketing

Marketing directors and CMOs have experienced a decade of rapid change, thanks in part to the explosion of digital media and digital technology. While this wave of change has included the dramatic ascent of mobile and social media, I believe there’s far more radical change to come.

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5 Best Practices for Data-Driven Multichannel Marketing Campaigns


B2B marketers face an influx of data and a growing number of channels that their customers are using to make buying decisions.

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Your customers value voice more than you would think


The humble phone may feel old school, but in today's digital world the human voice has a significant impact on how and where customers purchase products and services.

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SA Online Shopping set to boom in wake of Mall Robberies

Retail Marketing and Sales

With a spate of armed shopping mall robberies taking place around the country over the past six-months - especially in Gauteng and the Western Cape – more South Africans are set to explore online shopping options in the run-up to this year’s festive season.

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Industry Updates

IFEA 2014 delivers world-class food and drink expo for global market | 24 November 2014

The only global trade event of its kind on the African continent, IFEA 2014, held from 05 to 07 November 2014 at the Sandton Convention Centre in Johannesburg, ended on a high note with feedback from exhibitors and visitors alike indicating the success of the second instalment of this exciting international food and drink exhibition. more

Empowering South Africa through technology | 24 November 2014

A large number of South African corporates are involved with an array of CSI and community based projects, and rightly so as those projects form part of a necessary and significant strategy to moving the country forward. more

Asset Finance: Purchase or Pay-Per-Use? | 24 November 2014

Arranging finance for business equipment can seem like a daunting task. However, it doesn’t need to be. There is a range of flexible asset finance solutions to suit every organisation, and some, more than others, offer sound opportunities to put working capital to better use. more

Ocean Basket's Big Catch - A Brand New Website! | 24 November 2014

A reel expert can tackle any challenge and that includes creating a brand new Ocean Basket website to drive customer engagement, improve the brand experience from offline to online and give you access to the right content from any device at anytime. more

[Campaign] Café Culture Launches Sociable ‘Live-Free’ Campaign | 24 November 2014

Unconventional wine brand, Café Culture has launched a sociable, ‘live-free’ campaign to get people to forget about wine snobbery and enjoy wine anyway they like, while illustrating #winewithoutrules. more

Standard Bank proves that branded content is the future of marketing | 24 November 2014

Standard Bank and its media agency OMD have proven that the future of customer marketing is branded content. Shireen Jaftha, the agency’s Senior Strategist is a firm believer in that branded content has moved way beyond its earliest incarnation of simple product placements on TV shows to include a range of additional, added-value approaches. more

Behind-the-scenes with Miss South Africa at a bookstore near you | 24 November 2014

If you’re a beauty queen fan, you’re in for a treat with the latest issue of Health Intelligence. Our outgoing Miss South Africa, Rolene Strauss, digitally jumps off its cover! more

Times Media partners with NewsBank to place Rand Daily Mail archives online | 24 November 2014

Times Media Group (TMG) has concluded a partnership agreement with NewsBank Inc., a digital repository of international print publications, to enable the global research community to access a complete archive of the South African anti-apartheid newspaper, Rand Daily Mail, via NewsBank’s subscription services. more

Mobile backlog affects revenues | 24 November 2014

New research shows that a slow approach to app development is increasingly damaging revenue opportunities in the enterprise. The study found that organisations are currently struggling with a significant mobile backlog and unable to cope with business demands. more

South African website sets new pageview record | 24 November 2014

During October 2014, South African website All4Women, dedicated to everything women, smashed its own record by achieving a remarkable 5 123 860 page views. This is more than double its closest competitor. more

The value of social interactions – decoded | 24 November 2014

In South Africa, brand pages on social networks are undergoing an evolution. What began as me-too mania as they all flocked to platforms like Facebook and Twitter simply because everyone was doing it, is now slowly becoming a far more nuanced and strategic understanding of the role these platforms can play in a broader communications strategy. more

Gambling revenues moderate in Africa | 24 November 2014

Gross gambling and casino revenues showed subdued growth in 2013 in the wake of a faltering economy. Gross gambling increased only 4.3%. The slowdown in gross gambling revenue was centred on casinos, the largest category at 76% of the market or R16.5 billion. more

IAB extends Bookmarks deadline by one week | 24 November 2014

If you’ve been procrastinating over which piece of work to enter for the 2015 IAB Bookmarks and need just a little bit more time you’re in luck, we’ve extended the deadline! You can now submit your entry by Friday, 28 November 2014. more

The fantastical myth of the good-looking DIY haircut | 24 November 2014

It is a scenario that is all too familiar. A company wants to use a new and innovative marketing tactic to win some new customers or retain their existing ones. Instead of employing a specialist, they decide to do it themselves, saving time and money in the process. more

When buying a car, newspaper advertising influences 50% of local title readers | 21 November 2014

Half of the readers of Media24 local titles are influenced by newspaper advertising in their purchase decision when buying a new car. Almost 20% of readers who don’t own a car, intend to buy one in future. more

DMAB Newsletter November 2014 | 21 November 2014

Direct Marketing Advisory Board: Direct marketing news and articles from around the world. more

Further education to career-focused mothers | 21 November 2014

London School of Marketing, a leading institution offering accredited marketing and business qualifications in the heart of London, has released an article with the aim of helping career-focused mothers to resume their place on the corporate ladder. more

7 new films added to D&AD Next Director Award shortlist | 21 November 2014

The second shortlist for the Next Director Award has been revealed, with a further seven new directors in contention to win the brand new short film award created by D&AD and YouTube. more

Payment Perfection – celebrated Mobile Money Global Awards | 21 November 2014

Organisations which have achieved exceptional success and driven forward the development of mobile money have gained global recognition for their work at a major international event. more

Responding to the mood of the moment is critical to retail success | 21 November 2014

With changing shopping habits, heightened consumer expectations, continued economic uncertainty, and low real wage rates, UK retailers this Christmas will find it a tough challenge to match 2013’s festive spending figure of £91bn. more

Panasonic Supports Smart Retail at CHINA SHOP 2014 | 21 November 2014

Fuzhou, China. Panasonic exhibited at the 16th China Chain Store Industry Conference and Exhibition (CHINA SHOP 2014), which was held from November 6-8 in Fuzhou City, the capital of Fujian Province. more

Announcing the Africa Great Lakes Reporting Initiative | 21 November 2014

The International Women's Media Foundation (IWMF) is proud to announce a $5 million grant from the Howard G. Buffett Foundation to expand its reporting initiatives in Africa’s Great Lakes region. more

The Fourth Year of Jameson First Shot Film Competition | 21 November 2014

The Jameson First Shot film competition is back for a fourth year. In partnership with Kevin Spacey and Dana Brunetti of Trigger Street Productions, Jameson is on the hunt for the globe’s most gifted, undiscovered filmmakers with compelling stories to tell. more

Viber launches Public Chats, a new Social Entertainment Concept | 21 November 2014

Viber, the leading mobile communications app offering free messaging and HD-quality calls, today announced Public Chats, a new feature that allows users to discover, share and interact with conversations, communities and content on mobile. more

Automotive companies are driven to be South Africa’s top performers in service delivery | 21 November 2014

Volkswagen were the overall winners of the 2014/2015 Ask Afrika Orange Index® benchmark for excellence in service delivery, and won the Automotive Companies industry award, for the first time, apt for a brand that was for a long time known as the people’s car. more

[Campaign] The Clover Little Big Cook Off Delivers Big Results | 21 November 2014

Due to the resounding success of the first season of the Clover Little Big Cook Off, as well as the outstanding ROI achieved, Jozi integrated agency 7 Different Kinds of Smoke (7DKS) is once again bringing the hit cooking show to screens across SA. more

What is SDN and why is it becoming so important? | 21 November 2014

Software Definied Networking (SDN) is a phrase that has been popping up with increasing regularity. But what exactly is it and why is it such a big deal for both the channel and the enterprise? more

SAB sets tangible sustainable development | 21 November 2014

The South African Breweries (SAB) today announced its targeted approach towards building strong South African communities and to ensure a prosperous future for all, which it plans to achieve through a new, global sustainable development framework called Prosper. more

Entrepreneurship - Is all the hype creating the wrong pressure? | 21 November 2014

It is safe to say that there is broad consensus from academia to practitioners that entrepreneurship has the potential to deliver much needed economic growth, job creation, and ultimately poverty reduction with a vital shift in the Gini coefficient. more

Rights & Clearances | 20 November 2014

Clearances are a vital part of the creative production process involving special third-party elements such as stock footage – ensuring that a piece of work can be used without infringing on the rights of others. more

Heineken® igNITE, the first interactive beer bottle | 20 November 2014

Heineken® introduces its first ever interactive ‘smart’ beer bottle that lights up when drinking, when toasting and in sync with the beat of the music. more

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