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Europe's Affluent behind the global digital curve

Research - Trends and Insights

Did you know when it comes to Smartphone and tablet adoption, Europe is behind the digital curve? Affluents in the Middle East, Africa, Asia Pacific and Latin America are far more likely to own these devices than their European counterparts, according to the Ipsos Global Affluent Survey 2014.

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From Value Grabbing to Value Creating: Lesson for Leaders

Customer Value Management

Delivering Happiness, Giftivism and Conscious Capitalism all have common messages, one of which is ‘Give Forward’.

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Customer and Value Migration

Customer Value Management

Your Customers move where they perceive they get better Customer Value, causing your company Value to migrate to competition

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Investing in HR will give your business an edge

Internal Communication

There is no better way to ensure that your business is competitive and sustainable than investing in your human resources (HR) in a targeted and strategic manner.

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To Create more Shareholder Wealth, would you Focus on the Short Term?

Customer Value Management

The CEO has to think whether Value Creation is a flawed concept, particularly as it places the customer and employees ahead of the shareholder.

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Whom do I work for?

Customer Value Management

If you work for a company, whom do you really work for? Or whom should you really work for? Ask an executive this question and the answer will be for the company or the boss.

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Thoughtful China 130 - Five Mistakes Brands Make in Social Media

Thoughtful China

Five Major Mistakes Brands Make in Social Media in China, This Week on ‘Thoughtful China’

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Mobile apps: driving adoption and benchmarking success

Mobile

With more and more South Africans getting their hands on smartphones every day, local brands should be looking at a mobile-first strategy for digital engagement.

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Design, programming for a multi-device future

Creative Design and Copy

Developers already have a difficult time with device manufacturers pushing their own development environments to reach consumers. Do developers specialise in one or two, or should they work across all of them?

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Industry Updates

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A growing TV portfolio for Mediamark | 22 October 2014

In continuing to diversify its product offering, Mediamark, one of South Africa’s leading media sales houses, now boasts seven television channels among its portfolio. Mediamark has built up its TV portfolio significantly over the past few months ...read more

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Inviting youth to participate in South Africa’s 2nd annual Competitiveness Forum | 22 October 2014

Brand South Africa has introduced, for the first time, a platform for youth to contribute to the conversation on South Africa’s global competitiveness at the 2nd annual South African Competitiveness Forum. The Forum is scheduled for 4-5 November at EY (Ernest and Young) in Sandton, Johannesburg. ...read more

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The Sunflower Fund thanks you for making Dreams come true | 22 October 2014

The Sunflower Fund offers heartfelt thanks to everyone who bought a Sunflower Bandana and wore it on the 12th October to show their support for patients suffering from life-threatening blood disorders such as leukaemia. ...read more

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Groupon South Africa relaunches its charity division | 22 October 2014

Groupon South Africa today announced the relaunch of its charity division, Groupon Grassroots. Aimed at supporting both local and national community projects, Groupon unveiled a new website where organisations can request support in getting their charity exposure to Groupon’s huge subscriber base for free. ...read more

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A Shopper Marketing Centre of Excellence in Africa | 22 October 2014

Y&R South Africa launches Labstore – Labstore continues its global growth: Investment represents Y&R’s commitment to retail and shopper marketing expertise in Africa. ...read more

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The 2014 Nation Brand Index results: A mixed bag of findings on South Africa | 22 October 2014

The release of the Simon Anholt 2014 Nation Brand Index results, sees South Africa drops one position to 37 out of 50 countries. ...read more

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Database 360 extends UK operations | 22 October 2014

South African marketing consultancy company, Database 360, has officially extended its business in the UK, opening a new office in Richmond, London. ...read more

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 Job hunting in the digital age: is the traditional CV enough? | 22 October 2014

As businesses and people across the globe move into a digital age characterised by social media, online professional networking profiles and even personal websites, do we still need CVs when looking for new job opportunities? ...read more

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GSMA Announces Additional Speakers at Mobile 360-Africa | 22 October 2014

The GSMA today provided further details on the Mobile 360 Series-Africa conference, which will take place 5-7 November at the Clock Tower Conference Centre in Cape Town. ...read more

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Ads24 promotes vernacular advertising through Pendoring Awards | 22 October 2014

The time is drawing near for the annual Pendoring Advertising Awards, started 19 years ago, to celebrate vernacular advertising. Ads24 has traditionally been a gold sponsor of the Pendoring Advertising Awards, and in show of support for mother-tongue advertising has upped its sponsorship to platinum level this year. ...read more

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Moka5 Launches Project SkyNet | 22 October 2014

Moka5, the leading provider of next generation end-user computing solutions, today announced its plans for a new kind of container for the web- and cloud-driven world. ...read more

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MSC Cruises pioneers Travel Industry’s use of a Digital Publishing Platform | 22 October 2014

With 12 cruise ships and hundreds of itineraries worldwide, MSC Cruises thinks big. That’s why the company pioneered the travel industry’s use of a digital publishing platform in 2011 by signing on with Zmags. ...read more

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Gloo wins more recognition for media and innovation | 22 October 2014

Digital agency Gloo won four awards, including two golds, at this year’s inaugural AMASA event. The awards represent the best in media and innovation nationally, celebrating cut-through ideas that deliver business results for clients. ...read more

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Easy Taxi makes it easy for KSA women | 22 October 2014

Easy Taxi, the global taxi hailing service operating in KSA, Kuwait, Qatar, Bahrain and Jordan within the Middle East, has released research figures showing it helps KSA’s women contribute to the country’s GDP and economic future by being able to commute safely, securely, and with complete trust. ...read more

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Hilton Worldwide Releases Corporate Responsibility Report | 22 October 2014

Global hospitality company achieves carbon reduction goal; announces youth commitment and receives three ISO certifications across hotel portfolio. ...read more

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Oracle close IT skills gap in Africa | 21 October 2014

Oracle launches capacity-building programme to close IT skills gap in Africa. Strategy to develop relevant skills among youth, graduates, employees and entrepreneurs. ...read more

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Time for SA’s AV industry to professionalise and embrace global standards | 21 October 2014

Corporate South Africa’s demand for audio-visual solutions is growing at a rapid pace, but training and professional standards are not keeping up with the expansion of the market. ...read more

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Henley Business School Offers A Family-Friendly MBA | 21 October 2014

Recognising the significant sacrifices its Master of Business Administration (MBA) students have to make throughout their study programmes, the African campus of the world-renowned Henley Business School is increasingly working with their partners to create a modern and responsible MBA. ...read more

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5 Ways To Win With Generation Z | 21 October 2014

Although they are adjacent generations, Gen Y (Millennials) and Gen Z have a number of major differences. Gen Z is a more tech-innate, connected generation - which heavily affects their communication style. ...read more

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Cash is still king, says Nomanini CEO and AfricaCom speaker Vahid Monadjem | 21 October 2014

“Mobile money, while undoubtedly achieving impressive growth across Africa, is really still in its infancy,” says Vahid Monadjem, co-founder and CEO of cash-based POS platform provider Nomanini. ...read more

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Hyper-targeting delivers more personalised message and improve ROI | 21 October 2014

London School of Marketing (LSM), a leading institution offering accredited marketing and business qualifications in the heart of London, has released its latest white-paper titled, The Concept of Hyper-targeting. ...read more

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Ireland/Davenport launches new content division - VIRUS | 21 October 2014

Through the line advertising agency Ireland/Davenport have bolstered their offering with a new content division aptly named VIRUS. Co-developed with Nevo Hadas of &Innovation and staffed with industry stalwart, the division will add significantly to the agency’s offering mix. ...read more

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New App to hit the streets | 21 October 2014

A new App is being launched just in time for the summer festivities, offering a real-time guide to popular gigs. Trender will be launched so that partygoers can see what places are Trending right now and also where their friends are going. ...read more

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Santam launches interactive video guide to managing risks in the home | 21 October 2014

Leading short-term insurer Santam today launched an innovative interactive video guide sharing some of South Africa's top home risks and how to prevent them. ...read more

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How & Where iPhone Is Made | 21 October 2014

Comparison of Apple’s Manufacturing Process. We call it the iPhone Saga, how Apple has perfected the art of juggling the global supply chain, its nose locked on where on earth to get suppliers that can offer the most efficient and best value parts under Apple’s strict quality benchmark. ...read more

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LSM helps students turn procrastination into a useful study aid | 21 October 2014

London School of Marketing, a leading institution offering accredited marketing and business qualifications in the heart of London, has released an article to help students turn procrastination into a useful, rather than destructive, study aid. ...read more

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7th Times Sowetan Retail Survey Reveals Consumer Trends for 2014 | 22 October 2014

The seventh Times Sowetan Retail Awards survey has announced the country’s favourite stores and outlets again, providing fresh insight into what shapes South African consumer behaviour, brand loyalty and shopping habits. ...read more

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IFEA 2014 provides gateway to regional market for global food industry | 21 October 2014

South Africa, and through it the rest of southern Africa, is ideally positioned for an international food and drink event such as IFEA as the world clamours for ready access to the southern African market, according to Chris McCuin, Business Development Director for Montgomery, organisers of IFEA in Africa. ...read more

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Mobile, Digital and Social Brands Continue Loyalty Supremacy | 21 October 2014

Apple, Amazon, What's App, Google, YouTube and Kindle top Brand Keys 2014 Loyalty Leaders List, the annual survey conducted by Brand Keys [http://brandkeys.com/], the New York-based brand and customer loyalty and engagement research consultancy. ...read more

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The 2014 Assegai Awards enjoys exceptional sponsorship support | 21 October 2014

The DMASA’s Assegai Integrated Marketing Awards have been a part of the direct marketing landscape since 1998, and this year the Assegai Awards have garnered exceptional sponsorship support from the marketing sector. ...read more

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Planning for an evolving audience | 21 October 2014

SABC Radio is undergoing a number of exciting improvements to remain relevant to a changing audience and offer a more realistic value proposition to advertisers. ...read more

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