Knowledge Library

The unexpected happens or did you miss the signals

Marketing Accountability

The apparently unexpected result of the Brexit referendum last June, and the U.S. Presidential election in November, seem to have stunned and surprised the world. Both outcomes were not predicted by either the media or the political establishment.

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Ericsson’s 10 Hot Consumer Trends for 2017: AI and virtual reality

Research - Trends and Insights

AI is an important theme this year and consumers see it playing a much more prominent role than before – both in society and at work. In fact, 35 percent of advanced internet users want an AI advisor at work, and one in four would like an AI as their manager.

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CopyGate: What has happened to the copywriter?

Creative Design and Copy

A few months ago I was asked to weigh in on a debate sparked by an agency’s vain search for a copywriter who could deliver what a copywriter is supposed to be able to deliver with aplomb. This proved to be more difficult than they anticipated.

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Time for B2B marketers to get serious about social media

Social Media

Marketers working for business to business (B2B) brands can no longer merely dabble in social media - they need to start focusing on it as one of the most powerful and important tools to which they have access.

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The Importance of Formulating Business-Aligned CSI Initiatives

Business and Marketing Strategy

According to a recent article in Forbes magazine, there are a number of elements that successful CSI initiatives have in common. These include a clear theory of change, quality and depth of information, concentrated effort and expert partnerships.

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A new blueprint for the next leap in marketing performance


The next big leap in marketing performance. Join the Open Garden. You've heard the promise a thousand times before: "We can unite your fragmented marketing environment for true, 360º... yadda-yadda-yadda..."

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AdRoll: Ads that Win


Across all industries, AdRoll helps attract new prospects, turn them into customers, and grow customer lifetime value. By analysing audience behaviour and predicting results, we’ve helped increase click-through conversion rates, boost returns on investment, decrease costs per acquisition, and more.

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B2B Marketing Survival Tips


The tips, how-to guides, and checklists in our new e-book, B2B Marketing Survival Tips, 5 Essential Topics, Conquered, will show how to master the most important elements of a marketing campaign.

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15 Ideas for Anchoring Your Marketing Approach


15 Ideas for anchoring your marketing approach around customer behaviours and preferences. Connect the data dots, personalise engagement and exceed buyer expectations.

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Industry Updates

Burson-Marsteller Takes Minority Stake in Engage Burson-Masteller | 09 December 2016

Burson-Marsteller, today announced it has acquired a minority stake in Engage Burson-Marsteller, its exclusive partner covering Kenya and Tanzania. more

FCB, Hellocomputer’s ‘Testi-monials’ Wins Silver Clio | 09 December 2016

‘Darryl’, one of the ‘testes’ starring in the provocative ‘Testi-monials’ campaign created by FCB Cape Town and Hellocomputer for the Cancer Association of South Africa, has been awarded a Silver Clio in the prestigious international competition of the same name. more

BlackBerry Unveils Comprehensive Mobile-Security Platform | 09 December 2016

BlackBerry Limited, a global software leader in securing, connecting and mobilizing enterprises, unveiled its mobile-native approach to security with the launch of a comprehensive platform designed for the Enterprise of Things. more

South African businesses face repercussions for a data breach | 09 December 2016

South African organisations need to prioritise the protection of confidential information or face putting their businesses at risk of hefty financial penalties, irrevocable reputational damage, and even legal repercussions, a leading information security company has warned. more

Creativity in a diverse world … | 09 December 2016

The 22nd edition of the annual Loeries® Migrate magazine, ‘The Diverse Issue’, celebrates unique creative work and the power of diversity in culture, opinion and worldview. more

Sky high: Australians’ air travel habits | 09 December 2016

In a country the size and location of Australia, it’s no wonder that Aussies are an airborne bunch. Findings from Roy Morgan Research’s latest Air Travel Report reveal that more than 10 million of us travelled by air at least once for business and/or leisure in the 12 months. more

Motorists’ gets petrol brand the consumer thumbs-up | 09 December 2016

The news from a customer service benchmarking survey conducted amongst South Africans is that emotional satisfaction soothes the tedious but essential process of refueling. more

AFC to host Africa's most critical infrastructure summit | 09 December 2016

AFC has invested over $4 billion on projects covering 26 African countries and it is setting regional benchmarks in its complementary service areas - project development, financial advisory and principal investing. more

Facebook's 2016 Year in Review | 09 December 2016

Everyday people turn to Facebook to share the moments that matter most to them. Today we're highlighting the most talked about moments globally and in South Africa in Facebook's 2016 Year in Review. more

Checklist for protecting data | 09 December 2016

Although not every company is required to protect each speck of data stored on their IT assets, most businesses find it is in their best interest to do so anyway. more

South Africa improves performance in annual Nation Brand Index | 09 December 2016

Brand South Africa today welcomed South Africa’s improved performance in the annual Nation Brand Index. South Africa now stands at 35 of the 50 nations assessed. This is an improvement of three places from the 2015 Nation Brand Index. more

Bumper Bashings, Headless Chickens and Insurance [Campaign] | 08 December 2016

Old Mutual iWYZE have recently kicked off their latest TV advertising campaign. The TV commercial uses CGI, a little humour, and relatable situations. Conceptualised and led by Old Mutual iWYZE’s communication partner Joe Public United, the spotlight is shone on the human reaction to stressful situations. more

Revealing the cards up Financial Mail’s sleeve … | 08 December 2016

The revamped Financial Mail this week releases its much-anticipated Top Suburbs edition, revealing which of SA’s suburbs have been the best, and worst, in which to buy over 1-year, 3-years and 5-years. more

The Power of one | 08 December 2016

Is your company’s response to data an F1 turn around pit stop or a lazy Sunday afternoon cruise? Don’t get caught napping. Companies need rapid response data strategies to drive them forward if they are to keep up with the race to own the consumer relationship. more

Dissecting JSE Executive Remuneration in South Africa | 08 December 2016

Recently Bloomberg published an article stating that South African CEO’s are the highest paid in the world. This claim was met with great disdain by the South African remuneration fraternity, as the calculation used was too simplistic. more

YouTube star SuzelleDIY takes centre stage on CNN African Voices | 08 December 2016

This week, ‘African Voices’ focuses on entertainment in the digital age including an interview with South Africa YouTube star, actress and illustrator Julia Anastasopoulos – otherwise known as SuzelleDIY. more

Holmes Report and APRA Launch First Africa SABRE Competition | 08 December 2016

The Holmes Group is partnering with the African Public Relations Association (APRA) to launch its first ever African SABRE Awards. The competition is now open for entries, and the winners will be recognized at a gala dinner during the 2017 APRA conference. more

Tembisa daycares collected over 1 million bread bags | 08 December 2016

SASKO Siyasizana Daycare Project rewards participating daycares for collecting used SASKO Bread Bags with mattresses, backpacks, carpets, chairs and even fridges or stoves for their schools. more

HOSTAFRICA acquires VPS Networks | 09 December 2016

HOSTAFRICA acquires VPS Networks in a multi-million rand deal as it continues to roll out its growth strategy in the South African Hosting Market more

On-demand tutoring is here to stay | 08 December 2016

Two years ago very few people had heard of Uber, but it has fast become a widely used term. Uber achieved massive success not by inventing new products, but by disrupting the way industries operate and by making everyone's lives more convenient in the process. more

Thee Legacy provide the sound track to the latest Simba Mapha TVC | 08 December 2016

The inaugural winners of The Sing Off SA, Durban-based Isicathamiya group, Thee legacy, have collaborated with the iconic South African heritage brand, Simba, by providing the sound track to the latest Simba Mapha TVC with their chart topping hit single Wena Wedwa. more

Business management solutions have changed in the past 5 years | 08 December 2016

Today’s business management solutions are powerful, adaptable and quick to pay for themselves—they represent a quantum leap over the rigid ERP systems of the past with their long implementation cycles and even longer times to achieve return on investment. more

IDC Reveals Its 2017 Predictions for South Africa | 08 December 2016

The next wave of ICT development in South Africa will see organisations across the country doing more with less while consolidating and outsourcing legacy IT, according to the latest forecasts from International Data Corporation (IDC). more

Brand South Africa launches new website | 08 December 2016

Brand South Africa today launched its new website which aims to create a user-friendly browsing experience for its stakeholders by simplifying content, and increasing the visibility of its programmes for both mobile and desktop users. more

Menlyn Park Shopping Centre makes Kids Smile this Festive Season | 08 December 2016

Menlyn Park Shopping Centre has launched three fantastic gift-wrapping pop-up stores, with all proceeds going to Smile Foundation. Each of the beautifully designed stores offers a unique experience, catering for every shopper’s needs. more

FNB Banking App wins global technology award | 08 December 2016

The FNB Banking App demonstrated excellence and the best innovative tech approach worldwide in the Digital category for the use of mobile to provide services to clients within the banking sector. more

Ms Gloria Serobe receives Lifetime Achiever Award | 08 December 2016

Minister of Trade and Industry Dr Rob Davies tonight bestowed the Lifetime Achiever Award on Ms Gloria Serobe, Executive Director of WIPHOLD and CEO of Wipcapital, at the 4th Annual South African Premier Awards hosted at the Sandton Convention Centre in Johannesburg. more

First-Ever Social Media Ranking of International Sports Organisations | 08 December 2016

Burson-Marsteller, a leading global strategic communications and public relations firm, and its specialised sport consultancy, TSE Consulting, have published the first-ever “Social Media and Olympic Sport Ranking,” which gives an overview of how of international Olympic organisations are performing on social media. more

IBM Debuts Blockchain Ecosystem | 07 December 2016

Blockchain has the potential to transform the way industries conduct business transactions. This will require a complete ecosystem of industry players working together, allowing businesses to benefit from the network effect of blockchain. more

SA Entrepreneurs Uberise Education | 07 December 2016

Cognition. Online, a new mobile app for booking and paying tutors, has gone live in South Africa to connect tutors and pupils quickly and conveniently. more

’Tis the season to be jolly… And jolly safe too! | 07 December 2016

The festive season is almost upon us and you’re probably prepared to party… But are you fully prepared to stay safe during the holidays as well? Royally prepared? more

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