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Master mobile measurement to unleash true Cross-Channel Advertising

DMNews

Forrester’s latest white paper will change the way you look at mobile. Unleash cross-channel success. New research reveals the key to multi-screen advertising nirvana.

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Converting the Small Appliance Online Shopper

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Study: Small Appliance online sales are on fire. Do you know how to convert these browsers into buyers, and boost their overall spend?

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Learn how marketers are maximizing acquisition

DMNews

Email marketing wears the crown for utility. Social is getting the budgets. Content gets the love from CMOs. Referrals? They get brand new customers. That's what Gigaom finds in their latest report, Workhorses and dark horses: digital tactics for customer acquisition.

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Are you using the new metrics for Email Marketing?

DMNews

New email metrics are measuring real results. Do your email campaigns engage your audience and help drive revenue? Can you prove it?

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20 Cases of Innovative Digital Marketing Excellence

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Our team has curated 20 examples of inspiring cross-channel marketing creative from the past year – showcasing standout cross-channel creative. Carefully curated by a team of experts, this collection of accomplished design, copy, coding and strategy points the way forward for marketing.

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The essential on marketing technology [eBook]

DMNews

Marketers are projected to spend more on technology than IT by 2017. However, harnessing the power of marketing technology is about more than just leveraging its functionalities.

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Email personalization from Retail Systems Research

DMNews

As a retailer, you know that the more a shopper engages with them across multiple touch-points, the more valuable that shopper is. This is not coincidence; it's causal. If you incent a shopper to engage across more channels, that shopper spends more per order, and also spends more often.

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Know what’s next with predictive analytics

DMNews

Data has become the key to driving confident, sustainable results for the business. Predictive analytics solutions allow you to secure real-time wins for the business and also anticipate future needs and risks.

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Make your data work for you

DMNews

Among the many articles in this eBook, you will find tips from Novitex President Tim Healy, a former USPS executive, on how to increase your marketing productivity and lower costs, as well as ways to rethink your direct mail approach.

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Industry Updates

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The 2014 Loerie Winners Announced | 22 September 2014

The 36th Annual Loerie Awards took place on Saturday 20 and Sunday 21 September 2014 at the Cape Town International Convention Centre. ...read more

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First Loerie Winners announced on Saturday 20 September 2014 | 22 September 2014

Loeries Creative Week Cape Town Week kicked off on 15 September and included the Loeries judging at City Hall, which was rounded off with the DStv Seminar of Creativity. The first evening of the 36th Annual Loerie Awards was held on Saturday at the Cape Town International Convention Centre. ...read more

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Forget BRIC, Think MINT | 22 September 2014

MINT – a term that refers to Mexico, Indonesia, Nigeria and Turkey – was coined by Fidelity Investments and popularised by the economist who came up with the acronym, BRIC - Jim O’Neill, of Goldman Sachs. ...read more

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Oxford University Press SA launches bilingual isiXhosa dictionary | 22 September 2014

Leading educational publisher Oxford University Press Southern Africa continued to boost African languages by launching the Oxford Bilingual School Dictionary: isiXhosa and English, the first substantial isiXhosa–English bilingual dictionary to be published since 1985. ...read more

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12 Global Instagrammers Experience Dubai | 22 September 2014

12 influential instagrammers from across the globe will visit Dubai over the next four weeks to experience the emirate through the eyes of its residents, each following an itinerary which has been tailor-made for them by another 12 influential Dubai-based instagrammers. ...read more

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Spikes Asia receives record entries | 22 September 2014

Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier advertising festivals. ...read more

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Book Express clinches 2014 Talk Radio 702 Small Business Awards | 22 September 2014

The Talk Radio 702 Small Business Awards with Sage One, powered by Sage Pastel and Sage VIP, has named Book Express as the Gauteng winner for 2014. ...read more

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New Book: Promotional Marketing - Roddy Mullin | 22 September 2014

Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods companies use to gain competitive advantage and stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. 
 ...read more

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Ray Rice Domestic Violence Erodes NFL League Loyalty | 22 September 2014

Fan loyalty in the National Football League has fallen from first to third place among major league sports as a result of by the Baltimore Ravens Ray Rice scandal according to a new survey by brand loyalty research firm Brand Keys. ...read more

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Top five reasons why expertise can beat experience from LSM | 22 September 2014

London School of Marketing shares with new graduates the top five reasons why expertise can beat experience. ...read more

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PWC’s entertainment and media outlook reveals vital trends | 20 September 2014

The latest Entertainment and Media Outlook report released by PWC predicts rapid growth for the sector between 2014 and 2018, stating that “combined revenues from Internet access and Internet advertising will account for an estimated R71.6 bn in 2018" ...read more

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South African’s give private-label brands the thumbs-up for quality too | 20 September 2014

Gone are the days when people mistrusted what they would get from house brands; the results from the Sunday Times Top Brands Awards show that the quality of retailer brands is becoming more acceptable. ...read more

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Addressing Application Performance Management in a Complex IT Environment | 20 September 2014

To drive success in this new landscape, businesses need to turn distance and location into a competitive advantage by ensuring flawless application performance and the best user experience, regardless of location. ...read more

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Cloud adoption accelerates as European mid-market businesses report 25% cost savings | 19 September 2014


Mid-market businesses in Europe have reported savings of more than 25 per cent when they deploy cloud over on-premise solutions, with one in five reporting reductions of 50 per cent. However ERP is lagging behind many other cloud services. ...read more

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Roots and traditions remixed with modernity attract SA consumers | 19 September 2014

To coincide with Heritage month in South Africa, we ask whether South African consumers still value heritage in the brands they buy or does brand heresy increasingly apply? ...read more

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[Campaign] Red Heart Rum launches the 'Live with Heart' | 19 September 2014

As the market leader in the dark rum category, Red Heart Rum has always been synonymous with unparalleled quality and taste. Now through a dynamic creative platform, the brand is broadening its target market appeal to a bold, younger consumer with the launch of their “Live with Heart” campaign. ...read more

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South Africa perceived positively in Nigeria and Kenya | 19 September 2014

Brand South Africa today released the findings of its Africa research programme to a range of stakeholders and the media at its offices in Houghton. ...read more

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Yahoo People in Africa | 19 September 2014

I commonly refer to ‘Yahoo as the godfather of the Internet’, a description I borrowed from an ex Yahoo colleague and friend of mine. ...read more

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D&AD14 launches at London Design Festival | 19 September 2014

A true showcase of international design for the 52nd D&AD Annual. D&AD has unveiled the 2014 edition of its famous Annual, following a special launch event during the London Design Festival. ...read more

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Newspaper launched for informal settlements in Western Cape - Kasi Vision | 19 September 2014

Kasi Vision, a new Media24 and Boland Media title that targets previously un-served townships of the Western Cape, is being launched at the end of September. It will be published every fortnight on a Friday. ...read more

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[Campaign] AMSTEL LITE makes its play with three new commercials | 19 September 2014

As part of its successful launch of the newest contender in the light beer category, Amstel Lite will be releasing a trio of television commercials – the first one starting on Thursday, 18 September on all major TV stations across the country. ...read more

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New mobile financial services in Africa | 19 September 2014

Orange and the BANK OF AFRICA Group (BOA) expand their partnership to offer new mobile financial services in Africa. BANK OF AFRICA and Orange Money customers will be able to transfer money directly from their Orange Money account to their BOA account and vice versa ...read more

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MyPlanet Rhino Fund Supports Rhino Conservation Projects | 19 September 2014

With International Rhino Day on 22nd September, the continued focus on saving the rhino and raising funds in order to do this successfully is in the spotlight. ...read more

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Awards for turning the mobile phone into a 'sell' phone | 19 September 2014

Introducing the ‘sell’ phone… yes, the cellphone is a communication device but it holds tremendous opportunity to be used as a selling machine. We can use this simple mobile phone as a tool to create ROI for brands, enabling them to reach at least 32 million mobile users across South Africa. ...read more

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Orange launch start-up accelerator programme | 19 September 2014

The programme, which is a pillar of the Group's open innovation approach, reflects the determination of Orange to support the new digital players and help them grow by accelerating innovation. ...read more

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The tipping point: full-time study versus full-time employment | 19 September 2014

London School of Marketing, a leading institution offering accredited marketing and business qualifications in the heart of London, has released an article with the aim of helping prospective undergraduate students weigh the pros and cons of full-time study versus full-time employment. ...read more

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Go Do Good in the spotlight at Nedbank Digital Edge Live 2014 | 19 September 2014

Purpose-driven work making a difference in people’s lives. It’s clear from their success that building shared values has never been more important, and this year’s Nedbank Digital Edge Live event taps right into this trend, putting purpose-driven communications firmly in the spotlight. ...read more

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Something’s going down at the Loeries | 19 September 2014

Johannesburg, On Friday 19 September, coinciding with the 2014 Loeries Conference and Awards weekend, The Times newspaper launches the much anticipated first edition of its weekly Media & Marketing page. ...read more

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Visa launches innovative token service | 19 September 2014

Visa Inc., the global leader in payments, today announced the launch of Visa Token Service – an innovative technology that provides a secure environment to help drive innovation in online and mobile commerce. ...read more

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APO introduces revolutionary Social Media Analytics | 19 September 2014

APO, The press release newswire in Africa and the global leader in media relations relating to Africa, today announced the introduction of a social media analysis reporting for press releases in Africa. ...read more

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Be-Bound connects "The Rest of Us" to the Mobile Internet | 19 September 2014

Eight months after the successful launch of its application on the Google Play Store, Be-Bound® continues to grow through an expanded partnership strategy with mobile network operators (MNO) all over the world. ...read more

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