Knowledge Library

5 ways to take employee engagement to the next level

PR and Communications

Your employees are directly linked to your business’ success. For your employees to take your customer’ experience to the next level, they need the skill, knowledge, capability and passion.

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Value Creation: The Definitive Guide for Business Leaders

Customer Value Management

Increasing disruption, diminishing returns, and demanding Customers require business leaders to create more Value, remain relevant, and stay ahead of competition.

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20 Predictions for Native Advertising in 2016

Research - Trends and Insights

Welcome to the first ever edition of our new annual e-book: 20 predictions about native advertising. We have sought out 20 outstanding experts in the field of native advertising to help us understand the ramifications of the year 2016.

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Native Advertising Trends 2016

Research - Trends and Insights

140 magazine executives from 39 countries across the Globe have been kind enough to answer the questions in our survey and we are thrilled to share the insights with you.

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Do’s and Don’ts of digital marketing

Digital Marketing

These days, it is no longer a question of if companies should execute a digital marketing strategy, but rather how to best execute a meaningful and engaging approach that generates results.

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#CX: The New Business Frontier

Leadership Articles

Why customer experience? Why now? Because we have entered an age when focusing on customers is more important than any other strategic imperative.

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A Few Simple Steps to Start Your Bright Freelance Designer Career

Creative Design and Copy

So…you want to become a designer? Uhh…quite glamorous! An independent person, guided by inspiration…is it what you’re striving for? If the answer is “yes”, then the following article is just for you.

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The real-time future of visual brand storytelling has arrived

Brand Marketing

The revolution of the future may continue to be televised, but more and more consumers will be watching it unfold on their mobile devices rather than on their TVs.

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Understand your customer if you want to survive

Business and Marketing Strategy

Organisations that are not actively mining customer data and using that to support business decisions are missing out on valuable opportunities. They are also putting themselves at risk of not providing their customers with what they actually want and could lose those customers to competitors.

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Industry Updates

3D Design & Customers Give Water Relief In Ratjepane | 22 July 2016

3D Design – plus its generous suppliers All Market Suppliers, Aquazania, Cumulative Trading Solutions, Café Kreme, Jack’s Paint & Hardware, Woodcentre and Woodstock – collected just under 20 000 litres of water and trucked it to Ratjepane more

Direct @ Cannes | 22 July 2016

The 2016 Cannes Advertising Festival proved once again, as to why this world stage of the communication industry has come to be regarded as somewhat of the ‘Holy Grail’. more

DMAB Newsletter July 2016 | 22 July 2016

The Direct Marketing Advisory Board has published online the Direct and Digital Marketing Guide for Developing and Least Developed Countries. more

What’s more important: Qualifications or Experience? | 22 July 2016

London School of Marketing’s latest blog post explores the age-old question of whether qualifications play a more important role than experience when it comes to climbing the career ladder. more

Didi Akinyelure Awarded the second BBC World News Komla Dumor Award | 22 July 2016

Today, the BBC announced that the business journalist and presenter, Didi Akinyelure, has been awarded the second BBC World News Komla Dumor Award. more

South African Agency PR Expert wins Global World Award | 22 July 2016

PR Expert has won a Global World Award for its campaign launching SA’s first dance movie, Hear Me Move, proving that South African agencies have what it takes to play on the global stage. more

Graffiti Retail Solutions moves mountains for Mall of Africa opening | 21 July 2016

An incredible 83 rolls of vinyl, 5 500m2 of printing, 2500 man hours of overtime, and 24-7printing for two weeks, is a mere precis of what went into making sure all the temporary branding at the Mall of Africa was up when the centre opened in April. more

Managing a better landlord-tenant relationship | 21 July 2016

Leasing office space should be a hassle-free experience, and a great relationship between tenant and landlord will go a long way to enabling this. Regular communication and being proactive can help keep both parties happy. more

Unravelling HIV/AIDS through real stories | 21 July 2016

Brand design and lead agency Shift Joe Public and digital agency Connect Joe Public, in partnership with client Anglo American, launched a ribbon wall and exhibition in partnership with UNAIDS at this year’s 21st International Aids Conference: AIDS 2016 this week. more

3D Events Launches Its 'Gig Rig' With the Cummins 'Power Tour' | 21 July 2016

3D Events, a member of the 3D group of turnkey exhibitions and activations solutions, launched its ‘gig rig’ by taking client, Cummins South Africa, on the road. more

Gap between perception and reality in mobile security | 21 July 2016

A new global research initiative conducted by BlackBerry Limited, a global leader in secure mobile communications, finds that despite extensive resources dedicated to mobile security, many IT decision-makers remain concerned about the level of vulnerabilities that persist. more

Enjoy a show at the Barnyard for ABF | 21 July 2016

It’s no secret that the advertising and communications industry is going through difficult times which is why it’s important that we support one another. The ABF’s next fundraiser takes place on the 11th August at the Barnyard Rivonia. more

CNN MultiChoice African Journalist 2016 Finalists Announced | 21 July 2016

Finalists in the prestigious CNN MultiChoice African Journalist 2016 Competition were announced today by Ferial Haffajee, Chair of the independent judging panel. more

Motivation: What keeps you running… Your own business? | 21 July 2016

Starting and growing a business is a long road, with many uphill climbs along the way. While you may enjoy many aspects of being your own boss and building your own business it can also be lonely, tiring and at times even a terrifying experience. more

Vicinity Media launches Interactive Rich Media | 21 July 2016

Hot on the heels of adding the 300 x 600 full screen mobile unit to its creative arsenal, Vicinity Media now brings you the world’s most engaging rich media creative solutions – all with precise location targeting. more

What’s Next in interview with Marie Claire | 21 July 2016

Public Protector Thuli Madonsela reveals what’s next for her when she leaves office in October in an interview with investigative journalist Mandy Wiener in Marie Claire magazine’s August issue, which hits the streets this week. more

Is your number one focus on sales? You’re doing it wrong | 20 July 2016

There's one thing that keeps consumers coming back to your brand and that's whether they have a good experience and interaction with the service or product in question. more

Save the date for Fak’ugesi 2016 | 20 July 2016

The 2016 festival has cast its central theme as ‘Afro Tech Riot’ as community, femininity, notions of the spiritual, and exploring African knowledge systems in the creative, innovative and technological space come to life in an unmissable calendar of events. more

SUSE helps resellers extend Software benefits to the Cloud | 20 July 2016

SUSE has introduced a new program that allows resellers of SUSE subscriptions to host SUSE software products on behalf of their end-user customers, providing more flexibility to both resellers and end customers as they extend the benefits of SUSE products beyond customers’ on-site data centres. more

WIN your own online store – top opportunity for SME | 20 July 2016

As omni-channel retail continues to see massive growth in South Africa and globally, thanks in part to greater mobile penetration and an increasingly fastidious customer, more and more bricks and mortar retailers are considering ecommerce. more

How APM can prevent the IoT from overwhelming you? | 20 July 2016

We’re all becoming pretty familiar with the idea of the Internet of Things (IoT). Often, when thinking of the IoT, the first things that come to mind may be a wearable fitness tracker or a smartphone app that can control a thermostat. more

Managing BYOD security | 20 July 2016

BYOD has been a hot trend for some time now. More and more workers are using their personal cellphones and tablets to access company data. In fact, Gartner predicts that by 2017, 50% of businesses will require their staff to supply their own devices for business purposes. more

Stratitude takes Altech Netstar’s Safe and Sound [Campaign] | 20 July 2016

Stratitude, Altech Netstar’s social media agency, was recently tasked to develop and implement a campaign to promote the company’s Safe and Sound product offering and to educate consumers on the products. more

Opportunity for high-end brands to ‘connect’ | 20 July 2016

espAfrika, the founder and operator of the legendary Cape Town International Jazz Festival (CTIJF), has translated its considerable knowledge learnt staging ‘Africa’s Grandest Gathering’, into its latest offering – the Escape Experience more

Mobile Internet usage rises steeply across Africa | 21 July 2016

By 2050, a quarter of the worldwide population will be living in Africa. With the rise of the middle class delivering more buying power within the region than ever before, it’s no surprise that global marketers are trying to understand how best to reach this attractive burgeoning audience. more

Consumer spending higher in May, caution remains | 21 July 2016

Consumer spending on food and clothing pushed retail sales higher in May, but South Africans still seem wary to spend too much on non-essential items. According to StatsSA retail trade sales increased by 4,5% in May, compared to a year ago at constant prices. more

Over four in five APAC online consumers access the internet daily | 20 July 2016

With the escalating penetration of smartphones and improving internet infrastructure across APAC, the mobile device has become consumers’ primary gateway to the internet. more

The leaders in technology join forces with the heavyweights | 20 July 2016

Samsung has teamed up with the brains behind internationally acclaimed comedy brand, Funny Or Die, hosted by Capacity Relations to bring South Africa a world-first, advanced tech-content roadshow. more

New guard at HDI Youth | 20 July 2016

Obsessed with magic, marketing and making a difference, Managing Director of HDI Youth Marketeers, Jason Levin, trades in his youth gloves to pursue a new global assignment within parent group, TBWA\Worldwide. more

MMA SA Smarties™ Shortlist Announced | 20 July 2016

The much-anticipated shortlist for the MMA SA Smarties™ has been announced. With the highest number of entries to date, the MMA SA Smarties™ is fast becoming the defining award for innovation in mobile. more

"Five things SMMEs need to know" as told by an SMME owner | 20 July 2016

Around the world, the development of small businesses has been identified as a major potential driving force in the growth of a country’s economy and South Africa today is no exception. more

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