Knowledge Library

Unsubscribe Best Practices Guide


How to decrease database churn and strengthen your marketing program. Many companies are finding that growing their database has become more challenging.

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Create a better call to action


What’s the best button colour? What kind of copy gets more clicks? In our guide, Why We Click: The Psychology Behind a Great Call to Action, you'll see how applying just a little bit of brain science to your design can transform your CTA buttons into small, but mighty conversion powerhouses.

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Marketing and the Customer Data Imperative


Direct Marketing News eBook: Why accurate, reliable customer data is a marketing imperative. Data quality seems like an oxymoron, but it doesn't have to. Data quality management is possible—and profitable.

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Your secret weapon to better customer insight


Achieving a “Golden Record” for each customer is what data quality is all about. Our newest white paper “Golden Records Are Key to Solid Data Quality” show you how to achieve better omnichannel marketing initiatives based on the single customer view.

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4 Strategies to #Win with Social


The number one increase marketers will see this year in their budgets will come from social media. Social media has evolved from a new way to reach young consumers to a full-scale mass communications and customer service juggernaut.

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Increase email open rates immediately?


With the help of Email Intelligence services from TowerData, Shubert Organization increased its email open rate by nearly 13%, and reduced its opt out rate, all by applying additional customer data to build more targeted email campaigns.

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From Presentation to Conversation


Turn your webinars from a presentation to a conversation and drive interactivity and engagement in your webinars.

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Talking to millennials – are you speaking their language?

Kids and Youth Marketing

If you’re a brand owner or retailer hoping to tap into the current go-to market – young, influential and aspirational millennials – you need to chuck almost everything you know about marketing out the window.

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Russian Internet Today

Leadership Articles

The most popular search engine in Russia since 1997 is Yandex. The second most popular search engine in Russia is Google - the world’s leading search engine, entered the Russian market in 2006.

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Industry Updates

Millennials: Customer, Serve Thy Self | 27 April 2015

55% of Millennials say that their customer service expectations have increased over the last three years, more than half have stopped doing business with at least one company because of poor customer service in the past year. more

An Open Letter: Why I Sold the Business | 27 April 2015

There is a very nice upside on both the short-term cash and long-term equity basis, but after selling OMS 3 years ago, this was not the primary motivator. Although OMI is nicely profitable and making very good money, cashing out was not what created the deal more

No Laughing Matter... | 27 April 2015

Digital and creative agency Spark Growth made big waves this month when "Selfie Shoes," their April Fools' Day joke for Miz Mooz, went viral around the world garnering over 2 million YouTube hits more

Small businesses: Stop whining! | 27 April 2015

Put four freelancers or small business owners in a room, and at least three of the four will moan about micro-enterprises not being adequately supported in South Africa, times being tough, work being hard to find. more

BPeSA to host national contact centre awards | 27 April 2015

Following the re-launch of BPeSA National, it was today announced that BPeSA, the BPO industry association for South Africa, will be hosting a national awards ceremony in 2015. more

The connection between economic status and tradition in townships | 27 April 2015

Ask Afrika’s Kasi Star Brands survey reveals the connection between economic hierarchy and alignment to traditional customs and contemporary life values amongst township consumers. more

Lessons in localisation: how a global quick service restaurant does it right | 24 April 2015

Not too long ago, US pizza chain Domino’s Pizza established a South African presence. To date, there are eleven stores spread across Cape Town, Gauteng and Durban, with plans to open even more in future. more

Judging kicks off for Cinemark Young Lions | 24 April 2015

The entries for this year’s thrilling 2015 Cinemark Young Lions competition are in and the judges have begun the privileged task of selecting the winners, who will travel to Cannes to represent South Africa at the international Cannes Young Lions Film Competition. more

[Campaign] Citizen of The Republic of Extra Cold | 24 April 2015

Castle Lite once again brings a unique experience to its consumers, with a call to be extraordinary and apply for Citizenship to its very own country, The Republic of Extra Cold. more

Sisters are doing it for Themselves | 24 April 2015

According to the South African Women Entrepreneurs’ Network, approximately 70% of informal businesses in South Africa are owned or controlled by women. Good news, right? Well, not if you consider that just 8% of SMEs in South Africa are owned by women according to the 2014 SME Survey. more

Newly launched TBWA\Digital Arts Network | 24 April 2015

To proactively stay in tune with the diverse digital demands of South African and African-based clients and consumers, TBWA\ launches its Digital Arts Network (DAN) in Africa. more

Update on Tender Process for New Media and Marketing Establishment Survey | 24 April 2015

The companies, who indicated an interest in tendering, were briefed on the 30th of March 2015 and will be required to make RFI submissions by 4 May 2015. Companies that are shortlisted to progress to the RFP stage will be announced on the 18th of May 2015. more

Aegis receives Service Provider of the Year Award 2015 | 24 April 2015

Aegis Limited, a global outsourcing and technology services company, today announced that it has been recognized as the 2015 Malaysia BPO Service Provider of the Year by global consulting firm Frost & Sullivan. more

How to Spell G-O-L-D in Public Relations | 24 April 2015

At the 2015 PRISM Awards for PR Excellence, marcusbrewster’s campaign for Robertsons #SkyDine was awarded the Gold in the category: Practices – Best use of an event to build/change reputation. more

3D Group Denies Move Into Organiser Arena | 24 April 2015

The 3D Group, one of Africa’s longest-standing and largest turnkey suppliers to the exhibitions industry, has strongly denied rumours that it has extended its business to include exhibitions organisation. more

How integrated payments can help South African SMEs | 24 April 2015

Managing bulk payments to a diverse range of suppliers, employees, statutory bodies and creditors is an inflexible, manual exercise for many SMEs. more

[Campaign] Suzuki Therapy Hits The Spot | 23 April 2015

When Suzuki’s Auto, Motorcycle and Marine divisions merged into a single entity in South Africa last year, the company needed to increase consumer awareness of the unified brand. more

Abundant talent in the media sector | 23 April 2015

Constant comments regarding a lack of young talent, who exhibit leadership abilities and a passion for the media industry, appear unfounded. more

[Campaign] Debonairs Pizza Delivers Double The Amazing With New Promotion | 23 April 2015

Debonairs Pizza, a household name since its launch 24 years ago, is delivering double the amazing to urban South African’s with its new promotion from FCB Joburg called ‘On the Double’. more

Mindshare Dubai Ranked #1 MENA Media Agency | 23 April 2015

Mindshare, which is part of WPP, is a global media agency network helping clients to make collaborative and adaptive decisions across their paid, owned, and earned marketing in real-time. more

Africa’s First Pan-African Reinsurance Journalism Awards | 23 April 2015

Continental Reinsurance Plc has launched Africa’s first pan-African insurance and reinsurance Journalism Awards. Journalists from every African country across the continent are invited to participate in the Continental Reinsurance Journalism Awards 2015. more

Book your table now for The Loyalty Awards 2015 | 23 April 2015

75 brands from across Europe, Middle East and Africa fight for the right to be called a Loyalty Awards winner. Book your table now for The Loyalty Awards 2015 more

Growth opportunities for SMEs in Africa | 23 April 2015

Despite the recent prediction by the World Bank that economic growth in Sub-Saharan Africa will slow in 2015, the region is still home to one of the fastest-growing middle class in the world. more

The Future Of Media 2015 | 23 April 2015

Navigating the new maze of confusion.
This is what keeps brands awake at night: delivering authentic information in a genuine and credible way to build trust with a frazzled, time-pressed and multi-device consumer. more

Earth Day 2015: The Top 50 Greenest Brands | 23 April 2015

This week is the 45th anniversary of Earth Day, and its celebration is accompanied by the hopes of tens of millions of people that this is the moment when sustainability and economic growth find a real balance. more

21st Century comments on reward in challenging times | 24 April 2015

You can’t sit this one out. Trading conditions are tough and have been for a while. Organisations should be thinking about how to curb costs and improve efficiency. All this whilst we have the greatest job mismatch of all time. more

Internet of Things Trend Report reveals huge potential | 23 April 2015

The DHL and Cisco Internet of Things Trend Report reveals huge potential. An estimated US$8 trillion to be generated through new connections over next decade and The Trend Report estimates that there will be 50 billion devices connected to the Internet by 2020 compared to 15 billion today. more

MBA is a viable and valuable decision at any age | 23 April 2015

London School of Marketing, a leading institution offering accredited marketing and business qualifications in the heart of London, has released a new article which reassures mature students of the value in gaining an MBA, no matter what age they are or career stage they are at. more

Results Day One of D&AD Judging | 23 April 2015

The first set of D&AD Pencil winners for 2015 are announced today, but entrants will have to wait until the Award Ceremony at Battersea Evolution on 21st May to find out which colour Pencil (Wood, Graphite or Yellow) they’ve won. more

Elle Decoration launches 2015 Solve Competition with Law Firm Adams & Adams | 23 April 2015

Elle Decoration magazine, in association with law firm Adams & Adams, has launched the ultimate search for new creative talent in South Africa - the 2015 SOLVE Competition. more

Convergence saves money, lowers complexity | 23 April 2015

The telecoms arena is undergoing a major transformation. End users and businesses are becoming more diverse in their requirements, driving a growing demand for new and tailored communications services. more

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